Bathrobe Business

Bathrobe Business Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Elevate the comfort of everyday life by venturing into the bathrobe business. A bathrobe business involves designing, producing, and selling bathrobes tailored to the desires of consumers seeking luxury and comfort at home.

The idea is straightforward but captivating. From plush terry cloth to smooth silk, bathrobes come in a variety of materials and styles, allowing you to cater to a broad audience. Imagine the satisfaction of helping people find that perfect robe for lounging, spa days, or just stepping out of the shower.

To get started, you will need to source quality materials, establish relationships with reliable manufacturers, and create an appealing brand. Market research will help you identify trends and preferences, ensuring your product lineup meets demand.

It's a hands-on venture requiring dedication, but the allure of turning cozy comfort into a thriving business makes it worth considering. There’s a growing appetite for self-care products, making bathrobes a potential hit in today’s market.

In this list, you'll find real-world bathrobe business success stories and very profitable examples of starting a bathrobe business that makes money.

1. Highway Robery ($120K/year)

Jackie and Evan Streusand, a married couple living in Austin, Texas, came up with the idea for Highway Robery during a road trip in 2016. They had a great time lounging in robes and realized that there was a market for fun, colorful, and sustainable robes that could bring out people's inner-goofball. Starting with a small investment of $7,000, they launched the business and have seen a 49% YoY sales growth as of May 2019.

How much money it makes: $120K/year
How much did it cost to start: $7K
How many people on the team: 0

How This Couple Launched A Premium Robe Business

Highway Robery is a sustainable robe company in Austin, Texas, producing colorful, all-inclusive, gender-neutral robes in the USA, having increased their sales up 49% YoY as of May 31, 2019.

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