Wine Tour Business

2 Wine Tour Business Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

Wine tourists visit wineries and vineyards where they experience gorgeous views and learn more about wine production. There are plenty of places that wine tourists can visit. To start a wine tour business, create a profile of your area’s top wineries and vineyards. Include different activities related to the wine tour business.

Then, market the trips to those attractive locations, showing the features the tourists can expect to see there. Wine tour businesses offer their customers a mix of luxury private tours to big group tours.

In this list, you'll find real-world wine tour business success stories and very profitable examples of starting a wine tour business that makes money.

1. Roscioli Wine Club ($1.02M/year)

After experiencing buyer's remorse and lack of variety with other wine clubs, the founders set out to create the best wine club in the world. They focused on offering Italian wines from small producers, with minimal sulfites and a deep connection to the winemakers. Through their unique approach and attention to detail, the Roscoli Wine Club has achieved impressive growth, with nearly 1,000 members and annual revenue of 1 million euros in just 3 years.

How much money it makes: $1.02M/year
How much did it cost to start: $0
How many people on the team: 6

How We Started A $75K/Month Wine Club

Roscoli Wine Club founders, Alessandro Pepe and Lindsay Gabbard, share how they built a wine club that is about to cross the 1,000 member mark with annual revenue of 1 million euros after just about 3 years, offering Italian wines from small producers, farmed organically, minimal sulfites added, and providing every member with a 10-minute video of the winemaker's story.

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2. Secret Food Tours ($120K/year)

Nico Jacquart and Oliver Levene, founders of Secret Food Tours, came up with the idea when they realized that many of their friends traveling to Paris or London would ask them for recommendations on where to eat. After testing the market with a quickly created website and selling their first ticket within hours, they knew they had a winning concept. Now, Secret Food Tours has launched over 80 tours in more than 50 cities worldwide and continues to experience 100% year-on-year growth.

How much money it makes: $120K/year
How much did it cost to start: $3K
How many people on the team: 4

How We Started A $10K/Month Food Tour Business

Serial entrepreneur Nico Jacquart shares how he and his partner validated and grew a global food tour company with tours in more than 50 cities worldwide, experiencing year on year growth of 100%.

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Read by 7,226 founders