Website Analysis Tool

4 Website Analysis Tool Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Struggling to understand how your website is really performing? Consider starting a website analysis tool business.

A website analysis tool scrutinizes various aspects of a site, from SEO and load times to user experience and content effectiveness. By offering insights and recommendations, this tool can help businesses optimize their online presence and improve performance.

The appeal lies in the value of data-driven decisions in today's digital market. With everyone looking to gain an edge, the demand for precise, actionable insights only grows. To get started, you'll need expertise in web development, analytics, and a keen sense of digital marketing strategies.

It's a business that requires consistent updates and engagement, but the rewards can be significant. With a robust tool that delivers clear, actionable insights, you can carve out a niche and transform website performance for countless clients.

In this list, you'll find real-world website analysis tool success stories and very profitable examples of starting a website analysis tool that makes money.

1. BuiltWith ($14M/year)

While searching for his next idea, Brewer naturally looked at other websites for inspiration. While looking through the source code of a website (a neat trick programmers often do), he found a piece of code unique to Java and could deduce that the website was built using that technology. And then it clicked him. He said: "Wouldn't it be cool to know the exact technology every website uses?"

How much money it makes: $14M/year
How much did it cost to start: $5K
How many people on the team: 0

Profile: How Gary Brewer Stumbled Into A $14M Idea Profiling Websites

Discover how Gary Brewer founded and grew BuiltWith into a $14M/year business by offering website profiling tools with pricing ranging from $295 to $995, attracting customers through partnerships and organic traffic.

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Read by 1,285 founders

2. Plausible Analytics ($1.2M/year)

Both founders had similar experiences with Google and its products. They went from big fans, using several of their tools for many hours every day, loving them and recommending them to my family and friends, to becoming more aware of Google’s size, its business model, and how their dominance negatively impacts the web.

How much money it makes: $1.2M/year
How many people on the team: 0

How Our Privacy Friendly Web Analytics Tool Reached $4K/Month Without Paid Ads

Plausible Analytics, a privacy-friendly web analytics tool, reached $4,557 MRR and 743 paying subscribers by focusing on content marketing and engaging relevant communities, rather than paid advertising, while positioning itself as a lightweight, cookie-free and affordable alternative to Google Analytics.

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Read by 10,339 founders

3. Instatus ($288K/year)

Came up with the idea because people were already paying for similar types of products. It seemed like a zero-risk idea because the MVP was easy to build.

How much money it makes: $288K/year
How much did it cost to start: $2K
How many people on the team: 5

I Quit My 9-5 Job And Built A Profitable SaaS Tool

Egyptian software developer Ali Salah shares how he quit his 9-5 job and created Instatus, a service for creating status pages that has grown from $200-300/mo to $2K MRR, attracting around 111 paying medium-to-large-sized clients through branding, pricing, and customer support strategies, as well as using Google Ads, while also providing tips on launching a product and building a business.

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Read by 9,140 founders

4. Beam Analytics ($240/year)

JR and Leng came up with the idea for Beam Analytics when they saw that Google Analytics was deemed not GDPR compliant. They wanted to create an affordable alternative that prioritized GDPR compliance and user privacy while offering valuable web analytics. After doing extensive research and drafting a product requirement, they launched Beam in January 2023 and have been steadily attracting and retaining customers through social media, blog posts, and partnerships.

How much money it makes: $240/year
How much did it cost to start: $3.5K
How many people on the team: 0

We Launched Our Project With A Simple Tweet Thread And Grew It To 100 Users

Beam Analytics offers GDPR-compliant web analytics including funnel analysis, cohort retention, and custom event tracking, with a generous free tier and pricing starting at just $11/month, attracting over 100 users within two weeks of launching.

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Read by 3,207 founders