BuiltWith

Profile: How Gary Brewer Stumbled Into A $14M Idea Profiling Websites

BuiltWith® is a website profiler providing sales intelligence, lead generation and market analysis tools for the internet. The analysis tool also provides weekly trends in internet web technology usage and global eCommerce sales trends.

Founded By

Gary Brewer

Monthly Revenue

$1.17M

Starting Costs

$5K

Score

Founders

Employees

0 (est.)

Monthly Traffic

1.35M

Profitable

Yes

Year Started

2007

Customer

B2B & B2C

Revenue Per Visitor

$0.87

Founded By
Gary Brewer: Monthly Revenue
$1.17M: Starting Costs
$5K: Score
95

Founders
1: Employees
0 (est.): Monthly Traffic
1.35M: Profitable
Yes

Year Started
2007: Customer
B2B & B2C: Revenue Per Visitor
$0.87

Who is Gary Brewer?

Gary Brewer is the founder of BuiltWith, a website profiling tool that's used for business intelligence, lead generation, and competitive analysis. Brewer has worked as a software engineer for over a decade He's also been a judge for the Australian AIMIA awards.

What problem does BuiltWith solve?

Competitor analysis can be time-consuming and confusing.

How did Gary come up with the idea for BuiltWith?

While searching for his next idea, Brewer naturally looked at other websites for inspiration. While looking through the source code of a website (a neat trick programmers often do), he found a piece of code unique to Java and could deduce that the website was built using that technology. And then it clicked him. He said: "Wouldn't it be cool to know the exact technology every website uses?"

How did Gary Brewer build the initial version of BuiltWith?

Gary started building scrapers and a database of technologies by mapping specific pieces of code to identify the technology stack used by various websites. Immediately after the official launch, he noticed an increase in traffic.

builtwith.com : internet archive

BuiltWith offers a free version that shows the technology stack used by your competitors, while the paid version provides access to a vast database of everything available on the internet.

What was the growth strategy for BuiltWith and how did they scale?

The main growth push came after Gary showed his website to the founder of AboutUs (an online directory with information from millions of businesses) and he decided to add a BuiltWith link to every record. This 10x'd their traffic. Now, most of his customers come from word of mouth & organic traffic.

What's the pricing strategy for BuiltWith?

Gary has three subscriptions ranging from the basic one at $295 to a Pro at $495, and a team plan at $995.

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