BuiltWith

Profile: How Gary Brewer Stumbled Into A $14M Idea Profiling Websites

Gary Brewer
Founder, BuiltWith
$1.17M
revenue/mo
1
Founders
0
Employees
BuiltWith
from Sydney NSW, Australia
started January 2007
$1,166,666
revenue/mo
1
Founders
0
Employees
Discover what tools recommends to grow your business!
Discover what books Gary recommends to grow your business!
Want more updates on BuiltWith? Check out these stories:

BuiltWith® is a website profiler providing sales intelligence, lead generation and market analysis tools for the internet. The analysis tool also provides weekly trends in internet web technology usage and global eCommerce sales trends.

Monthly Revenue
$1.17M
Starting Costs
$5K
Score
95 🔥
Founders
1
Employees
0 (est.)
Monthly Traffic
1,348,411
Profitable
Yes
Year Started
2007
Customer
B2B & B2C
Revenue Per Visitor
$0.87

Who is Gary Brewer?

Gary Brewer is the founder of BuiltWith, a website profiling tool that's used for business intelligence, lead generation, and competitive analysis. Brewer has worked as a software engineer for over a decade He's also been a judge for the Australian AIMIA awards.

article

What problem does BuiltWith solve?

Competitor analysis can be time-consuming and confusing.

How did Gary come up with the idea for BuiltWith?

While searching for his next idea, Brewer naturally looked at other websites for inspiration. While looking through the source code of a website (a neat trick programmers often do), he found a piece of code unique to Java and could deduce that the website was built using that technology. And then it clicked him. He said: "Wouldn't it be cool to know the exact technology every website uses?"

How did Gary build the initial version of BuiltWith?

Gary started building scrapers and a database of technologies by mapping specific pieces of code to identify the technology stack used by various websites. Immediately after the official launch, he noticed an increase in traffic.

article

builtwith.com : internet archive

BuiltWith offers a free version that shows the technology stack used by your competitors, while the paid version provides access to a vast database of everything available on the internet.

What was the growth strategy for BuiltWith and how did they scale?

The main growth push came after Gary showed his website to the founder of AboutUs (an online directory with information from millions of businesses) and he decided to add a BuiltWith link to every record. This 10x'd their traffic. Now, most of his customers come from word of mouth & organic traffic.

What's the pricing strategy for BuiltWith?

Gary has three subscriptions ranging from the basic one at $295 to a Pro at $495, and a team plan at $995.

Discover Similar Business Ideas Like BuiltWith

Rezi, an AI-powered resume builder, skyrocketed from a simple $9.69 Microsoft Word template to serving over 2.6 million job seekers and achieving a monthly recurring revenue of $215K, showing how clever branding, strategic early decisions, and creative growth hacking can turn a side project into a profitable SaaS business.

$215K Monthly Revenue
Read by 18,958 founders

A passionate computer-coder entrepreneur shares the story behind his successful PDFShift business which after a year and a half generates $3.2k of monthly revenues with the focus now on growth.

$8.5K Monthly Revenue
Read by 11,700 founders

More about BuiltWith:

Who is the owner of BuiltWith?

Gary Brewer is the founder of BuiltWith.

When did Gary Brewer start BuiltWith?

2007

What is Gary Brewer's net worth?

Gary Brewer's business makes an average of $1.17M/month.

How much money has Gary Brewer made from BuiltWith?

Gary Brewer started the business in 2007, and currently makes an average of $14M/year.