Virtual Events Business

51 Marketing Ideas For A Virtual Events Business (2025)

Updated: March 19th, 2025

Virtual Events Business Marketing Ideas

Wondering how to market your virtual events business?

Marketing your virtual events business is certainly not easy, but there are many ways to promote and advertise your virtual events business.

We put together a list of the best marketing ideas for your virtual events business, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Testimonials

Easy

Free

Trust & Credibility

Guest Blogging

Easy

Low

Brand Exposure

Quora

Easy

Free

Brand Exposure

Ebook

Medium

Free

Trust & Credibility

Case Study

Easy

Free

Trust & Credibility

Checklist Content

Easy

Free

Brand Exposure

Data-Driven Content

Medium

Low

Trust & Credibility

Whitepaper

Hard

Medium

SEO

How-To-Guide Content

Easy

Free

SEO

Listicle

Easy

Free

SEO

Guest Podcasting

Medium

Free

SEO

Quizzes

Easy

Free

Brand Exposure

Online Course

Medium

Free

Trust & Credibility

In-Feed Ad Units

Easy

Low

Lead Generation

Content Marketing Partnerships

Easy

Low

Brand Exposure

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Mentorship

Medium

Low

Trust & Credibility

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales

Medium

High

Lead Generation

Cold Calling

Easy

Free

Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing

Easy

Free

Brand Awareness

Emailing List

Medium

Free

Engagement

Lead Nurturing Sequence

Medium

Free

Lead Generation

Brand Story Email

Easy

Free

Lead Generation

Milestone Email

Easy

Free

Lead Generation

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising

Easy

Medium

Lead Generation

LinkedIn Organic Reach

Easy

Free

Brand Awareness

LinkedIn Outreach

Easy

Low

Brand Awareness

Twitter

Easy

Free

Brand Awareness

Instagram Live

Easy

Free

Trust & Credibility

Instagram Reels

Easy

Free

Engagement

Twitter Advanced Search

Easy

Free

Lead Generation

Twitter Polls

Easy

Free

Engagement

AMA (Ask Me Anything)

Easy

Free

Trust & Credibility

Automate

Marketing Idea Level Of Difficulty Cost Result
Task Delegation

Easy

Free

Product Quality

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM)

Medium

High

Lead Generation

LinkedIn ads

Medium

Low

Lead Generation

Facebook

Marketing Idea Level Of Difficulty Cost Result
“It’s done.”

2

Low

Lead Generation

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth

Medium

Free

Brand Awareness

Referral Program

Easy

Low

Brand Exposure

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy

Medium

Medium

SEO

Conversion Rate Optimization

Medium

Low

Lead Generation

Content Repurposing

Easy

Free

Engagement

Optimize Landing Pages

Medium

Low

Lead Generation

Backlinks

Medium

Medium

SEO

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Networking Event

Easy

Low

Brand Awareness

Webinar

Medium

Medium

Trust & Credibility

Conference Speaking

Hard

Free

Trust & Credibility

Speaking Engagements

Easy

Free

Brand Exposure

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Business cards

Easy

Low

Brand Awareness

Sales Calls

Hard

Free

Lead Generation

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Controversial Marketing

Easy

Free

Brand Awareness

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Pay Per Click Advertising

Medium

Low

Brand Exposure