Sportswear Business

Sportswear Business Success Stories [2024]

Updated: October 10th, 2024

Got a passion for fitness and fashion? Consider starting a sportswear business.

This venture involves designing and selling athletic apparel, from running shorts to yoga pants. You'll create stylish, functional clothing that enhances performance.

For those drawn to fashion and fitness, a sportswear business combines both passions. The growing trend toward active lifestyles means there's a robust market for quality sportswear. You'll offer products that look good and help customers feel their best.

Starting this business does require dedication. You'll need to research materials, find reliable manufacturers, and market your brand. But the reward? Being at the helm of a business that promotes health and confidence. It's a fulfilling way to merge a love of sport with entrepreneurial spirit.

In this list, you'll find real-world sportswear business success stories and very profitable examples of starting a sportswear business that makes money.

1. LVLS Sportswear ($60K/year)

Brandon Rogers, the founder of LVLS Sportswear, came up with the idea for his business while traveling as a basketball coach and noticing athletes cutting their compression gear for an asymmetrical leg sleeve-like style. After returning home due to the pandemic, he used his savings and unemployment checks to develop his product, the Men’s & Women’s Single Leg Tights, which beat Nike to market by 17 months. Despite being a recent college graduate with no fashion or entrepreneurial experience, Rogers has scaled his business to $5,000 a month in recurring revenue and gained interest from national retailers.

How much money it makes: $60K/year
How much did it cost to start: $3K
How many people on the team: 0

SMALLBORDER

How This Solo Founder Created A $5K/Month Sportswear Brand Without Previous Experience

LVLS Sportswear founder, Brandon Rogers, has created a line of unique and high-quality sportswear inspired by his global basketball training experiences, with products selling out in a matter of months and generating over $5,000 in recurring revenue a month, attracting attention from key athletes and social media followers, with SEO and TikTok user engagement serving as key drivers of customer attraction and retention.

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