Sporting Goods Store

4 Sporting Goods Store Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Experts estimate that consumer preference for the latest techniques in sports equipment and fitness gadgets will increase rapidly over the coming years. If you intend to start a sporting good and equipment store, research the market and identify target customers. You can focus on sporting equipment or include sports clothing in your business. You need to make sure you offer a wide range of sports products and ensure the pricing is fair.

In this list, you'll find real-world sporting goods store success stories and very profitable examples of starting a sporting goods store that makes money.

1. INFINITE DISCS ($12M/year)

Alan Barker, the founder of Infinite Discs, started the business as a side project after playing disc golf in 2012. It began as a hobby to test new disc golf products, but quickly grew into the largest direct-to-consumer disc golf retailer in the world. Barker capitalized on the growing popularity of disc golf and created the most user-friendly website with informative content, a wide range of inventory, and unique disc artwork. The business now generates $12 million annually and employs over 50 people.

How much money it makes: $12M/year
How much did it cost to start: $50K
How many people on the team: 30

I Turned My Hobby Into A $12M/Year Disc Golf Business

Infinite Discs is the largest direct-to-consumer disc golf retailer in the world, generating $12m annually by starting as a side project and adapting to become the most user-friendly website with unique disc artwork, as well as creating their own products and expanding to wholesale, all while dealing with the challenges of managing growth.

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2. Grip Spritz ($420K/year)

taken over the years. Our customer base grew exponentially, with athletes and teams from all over the country using Grip Spritz to enhance their performance on the court. We now have a solid presence in the basketball community and continue to innovate and expand our product line. The future looks bright as we aim to establish Grip Spritz as the go-to solution for athletes seeking optimal grip on dusty courts.

How much money it makes: $420K/year
How much did it cost to start: $100
How many people on the team: 3

Turning My Obsession For Basketball Into A $20K/Month Product Business

Grip Spritz, a traction product for basketball and volleyball shoes, was founded by a golfer, lawyer, and recent graduate-turned-tour-manager, and after years of hard work and grassroots marketing, the company has seen explosive growth, quadrupling its success in 2022 by expanding into Amazon and sports magazines and partnering with nationwide basketball camps.

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3. Comfy Cup LLC ($300K/year)

At just 8 years old, Kyler was frustrated by the uncomfortable athletic cup his baseball coach required him to wear. Instead of complaining, his parents challenged him to come up with a solution, and thus the idea for the Comfy Cup was born. Now, at 12 years old, Kyler's invention has grown into a successful business venture, with the Comfy Cup grossing over $100,000 in revenue last year and being sold in all 50 states, Canada, and Australia.

How much money it makes: $300K/year
How much did it cost to start: $25K
How many people on the team: 2

How A 12 Year Old Started A $100K Athletic Cup Product

A 12-year-old invented The Comfy Cup, a more comfortable athletic cup for boys, which has grown into a successful business venture grossing over $100k in revenue last year, available on Amazon, The Grommet, and in local sporting goods stores.

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4. Bold Tribe ($112K/year)

In June 2015, Temo Valle founded Bold Tribe with the goal of offering high-quality sports products for CrossFit. After conducting detailed market research, Valle identified resistance bands as the ideal starting product. Through strategic branding and content creation on platforms like YouTube, Instagram, and Facebook, Bold Tribe has become the #1 brand for resistance bands in Mexico, achieving impressive sales growth year after year.

How much money it makes: $112K/year
How much did it cost to start: $300
How many people on the team: 5

How I Started A $9K/Month CrossFit Accessories Brand

Bold Tribe, a Mexico-based company, became the #1 resistance band brand in the country, with a sales growth rate from $25,000 in 2016 to $550,000 in 2020, by initially investing $300 in testing the product through one of the popular marketplaces.

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