1,000+ Creative Sporting Goods Store Names
So, you've come up with the perfect sporting goods store idea, but in order to launch, you need a good business name.
And not just a name, but a creative and descriptive name that will make your sporting goods store stand out.
The name of your business will forever play a role in:
- Your customers first impression
- Your businesses identity
- The power behind the type of customer your brand attracts
- If you're memorable or not
We've put together a list of the best sporting goods store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.
Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sporting goods store.
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Sporting Goods Store Name Generator
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Ideas
Catchy sporting goods store name ideas
- LambentSporting
- Medical Gear Spot
- Medical Facilities Trading Co
- Nonresident Collective
- Imparting Sporting
- The Various Boast
- Shy Sportsmanlike
- The Very
- Systems Spot
- Darting Sporting
- Sportsman Place
- Technical Supplies Co
- Electric Engine
- Automatic
- Supplies Group
- Processing Materials
- ComplexEquipment
- Environmental
- Agricultural Materiel Co
- Steady Sportsmen
- The Valuable
- Combative
- VigorousSports
- Garments Place
- Contraband Necessities Trading Co
- Energetic Collective
- NontradedGoods
- Risk Sportswoman Collective
- Indian Consignments Co
- The Male Lark
- TermActive
- The Photographic Materiel
- Favourite
- Ray
- Civilian
- The Innocent
- Agile Spot
- Play Place
- Mobile Tools Collective
- Technical Systems
- BecomeActive
- Play Co
- The Foreign
- RecreationalSports
- Wild
- Rustic
- DeerSporting
- Steady Suv
- Strenuous Sporty
- OlympicSports
- The Door
- Systems Trading Co
- The Advanced Materials
- The Forward Overactive
- CertainGoods
- Indicative
- Efficient Electrophone
- Favorite Nonresident
- The Finest
- Time Nonresident Pro
- The Recreational
- Intermediate Commodities
- Electrical Electrical Device
- Items Spot
- Electrical Wares Collective
- AssociatedEquipment
- Electronic Elint
- Strenuous Sportsmen
- Terminal Computers
- The Sensitive
- The Worldly Merchandise
- The Electronic
- Exclusive
- Deer Gambling Spot
- Recreational
- Get
- Acting Active
- Martial
- Outdoor
- Slipping Equipment
- Machines Co
- Steady Suvs
- British Merchandise
- The 30c
- Chronic Agile Spot
- Obverse Sports
- The Sound
- Audio Materiel
- Experimental Equip
- The Proper Materiel
- The Agricultural Hardware
- The Traded Imports
- Successful
- NullActive
- Boast Pro
- Modern Materials Place
- The Efficient Hardware
- ExclusiveSporting
- Elaborate
- Related Computers Pro
- Consistent Equipment
- Related Materiel Place
- ClericalSporting
- Commodities Group
- Intellectual Machines Spot
- The Basic Machinery
- Traditional
- Certain Necessities Trading Co
- Popular Play Pro
- Extra Machinery
- The Risk Disport
- Interacted Active
- Contraband Consignments Pro
- Inferior Merchandise Group
- British Energetic Trading Co
- Quality Wares
- More Indulgent
- Professional
- Sipping Equipment
- AdaptiveEquipment
- Submerse Sports
- The Legitimate Betting
- The Ordinary
- Stalking Sporting
- Shy Sportsmen
- Dangerous
- The Baked
- Available
- ImperativeActive
- Forward Progressive
- The 30c Activated
- The Athletic
- The Minor
- Mere Just Trading Co
- Carping Sporting
- Disperse Sports
- Valuable
- The Indian
- Blasted Active
- Carse Sports
Creative sporting goods store name ideas
- Systems Co
- Ancillary Tools
- Made Consignments Co
- Reimburse Sports
- The Called
- Noncontact Sportswoman
- Shy Sportsmanship
- ChildishSports
- Medical Facilities Trading Co
- MoreSporting
- ClericalSporting
- The Certain Items
- MostSporting
- Activated Collective
- Nonresident Spot
- Subjunctive Busy Co
- Valuable Wares Place
- TerminalEquipment
- Intramural Athletics Collective
- Stolen Consignments Co
- Commodities Pro
- Live Card Playing Pro
- Related Computers Pro
- AquaticSports
- Certain Necessities Trading Co
- New Computers Pro
- Labor force Sports
- Durable Necessities Pro
- Foreign Necessities Group
- Materiel Trading Co
- Resilient Equipment
- Grave Gst
- Strenuous Stadium
- Lark Trading Co
- The Waterfowl
- Mechanized Systems
- Spry Co
- Play Collective
- New Tools
- DangerousSports
- Just Group
- Illustrated
- HeavyEquipment
- Practice Active
- The Mobile
- Inferior Merchandise Group
- The Martial
- Seductive Active
- Experimental Electrical Device
- Innocent Lark
- Costly
- Mission Equipment
- The Extra
- British Energetic Trading Co
- UnsignedActive
- The Rural Fun
- ProSports
- Busy Place
- Portable
- Boast Trading Co
- Amorous Fair Trading Co
- Radio Overactive Pro
- Rustic
- Elaborate Engine
- DeerSporting
- Finished Foodstuffs
- Related Machinery Co
- Available
- Various
- Strenuous Sportsman
- The Processing Tools
- The Electric
- The Scarce
- The Baked
- Electronic Electrophone
- Risk
- Hardware Group
- RuralSports
- Productive Gear
- Grave Genuine
- The Favorite Athletics
- Play Co
- Rough
- Called Sportswoman
- Materiel Place
- Energetic Spot
- Ray
- FineSporting
- Supplies Collective
- Scientific
- Betting Group
- Youthful
- Intermediate Materiel
- Contraband Consignments Pro
- Rollick Collective
- The Traded Imports
- ExtremeSports
- Scorching Sporting
- Garments Trading Co
- Attracted Active
- Good
- IrishSporting
- Durable Facilities Spot
- Favourite
- Facilities Group
- Ancillary Supplies Place
- Popular
- Durable Items Collective
- Free
- Pro Disport Co
- Foreign Wares Collective
- Malignant Equipment
- BudSporting
- The Technical
- Complex Materiel Collective
- Professional
- Machines Collective
- Individual Sportswoman Co
- Rustic Rollick Pro
- Busy Pro
- IntramuralSports
- Reverse Sports
- EssentialGoods
- Blasted Active
- VigorousSports
- Shy Sportswomen
- The Popular Disport
- ViolentSports
- Performance Sporting
- Outdoor
- Electronic Electrical Device
- Actress Active
- Essential
- Morse Sports
- Medical
- 3rd Progressive Place
- Stainless Spry Co
- Cavort Spot
- Intellectual Materiel Spot
- Boyish
Learn more about starting a sporting goods store:
Where to start?
-> How much does it cost to start a sporting goods store?
-> Pros and cons of a sporting goods store
Need inspiration?
-> Other sporting goods store success stories
-> Marketing ideas for a sporting goods store
Other resources
-> Profitability of a sporting goods store
-> Sporting goods store tips
Funny Sporting Goods Store Names
- Gear Co
- Good
- British Energetic Trading Co
- Grave Goodness
- Proper Machinery Place
- Traverse Sports
- Machinery Collective
- Risk Sportswoman
- The Environmental
- Adaptive
- The Conventional Materiel
- The Major Indulgent
- Computers Group
- Attracted Active
- TraditionalSports
- NumerousSporting
- Specialized
- Domestic
- Other Rollick
- Violent Fun Collective
- Parting Sporting
- The Standard
- Field Rollick Trading Co
- Made Consignments Co
- Agile Pro
- Excellent
- British Merchandise
- Protective Tools Group
- Tools Pro
- RoughSports
- Disport Pro
- Costly Systems
- Pretty Clean
- BudSporting
- Basic Supplies Group
- Efficient Equip
- Expensive Equip
- Machines Collective
- CrepuscularActive
- Pigment Equipment
- Tangible Commodities Trading Co
- 3rd Progressive
- The Combative
- The Additional
- Strenuous Skylark
- The Wild Sportsman
- Foreign Imports Pro
- Consistent Equipment
- Vigorous Boast
- Cavort Spot
- Essential Equipped
- The Water
- The 30c
- Sportsmanlike Group
- InterscholasticSports
- RayEquipment
- Just Group
- Innocent
- Reverse Sports
- Auxiliary Materiel Pro
- Tangible
- Exclusive Just
- Materials Pro
- Expensive Equipping
- The Active Rollick
- The Electric Hardware
- Present
- IllustratedSporting
- CheaperGoods
- The Less
- The Worldly Merchandise
- Foodstuffs Collective
- SteadySporting
- The Steady
- Suitable Systems Place
- Practice Active
- Less Dissipated
- ProperEquipment
- Facilities Co
- Computers Spot
- Indian
- The Recreational
- Door Cavort Collective
- Dissipated Collective
- The Technical
- Adaptive Machines Collective
- The Durable Facilities
- Successful Sportswomen
- Overactive Group
- PortableEquipment
- Grave Garments
- Modern Nonresident Place
- Electronic Equip
- NullActive
- Non Agile
- Numerous Clean Trading Co
- Scorching Sporting
- Wild
- The Future
- Popular Play Pro
- Specialized Hardware Trading Co
- Dark horse Sports
- EssentialGoods
- The Wild Athletics
- Terminal Computers
- The Modern Tools
- IntramuralSports
- Successful
- 30c
- Machinery Spot
- Dangerous
- Pierce Sports
- BritishGoods
- Environmental Items
- Dwarfing Sporting
- Personal Hardware Place
- PeripheralEquipment
- The Class
- Coerce Sports
- Completive
- The Get
- Audiovisual
- Terse Sports
- English Sportsmanlike Trading Co
- Fun Trading Co
- ProSports
- Deserts Sports
- Listen Equipment
- The Special Machines
- Lambent Sportsmanlike
- Indignant Equipment
- Hearse Sports
- Competitive Sportsman Collective
- Elaborate Equipping
- AutomaticEquipment
- Items Spot
- Professional
- Inefficient Equipment
- Lark Trading Co
- Interacted Active
Cool sporting goods store name ideas
- The Unmarked
- Steady Sportswomen
- The Collegiate
- Card Playing Spot
- Medical Materials Trading Co
- Grave Goodness
- Dangerous Athletics Spot
- Martial Disport Spot
- Violent Sportswoman
- The Risk Disport
- Disport Trading Co
- Overacted Active
- The Adaptive
- Agile Group
- EquestrianSports
- VariousSporting
- Materiel Place
- Rough
- Electronic Elint
- Materiel Trading Co
- The Time Athletics
- Available Machinery
- AgriculturalGoods
- Tools Pro
- The Waterfowl
- Crepuscular Progressive Trading Co
- Self Progressive Pro
- InferiorGoods
- Complex Materiel Collective
- Cheap
- ElectricEquipment
- Morton Sporting
- Horse Sports
- Card Playing Collective
- Active
- Boyish
- Quality Wares
- Strenuous Sdb
- Durable Items Collective
- Electronic Electrical Device
- Hardware Group
- Better Hardware Collective
- AutomaticEquipment
- Water
- The Smuggled Materiel
- Materials Co
- Mechanical Gear Group
- Individual Lark Place
- Traditional Sportswoman Pro
- Unsigned
- More Indulgent
- The Ray
- Made Consignments Co
- The Brutal
- Cruel
- Grave Garments
- Agricultural Materiel
- Inadequate Machinery Place
- Elaborate Equipped
- Systems Group
- The Finest
- The Better
- Environmental Items
- Fighting
- Fewer Foodstuffs Co
- Recreational Fun Group
- Stolen Garments Spot
- Experimental Equip
- Steady Sportive
- NonActive
- Curse Sports
- The Intermediate
- StrenuousSports
- The Athletic
- Malignant Equipment
- Cavort Spot
- Pretty Clean
- Mobile
- Essential Equipped
- Brutal
- AquaticSports
- The Door
- Fun Collective
- Durable Facilities Spot
- The Additional
- Sipping Equipment
- Burping Sporting
- TechnicalEquipment
- Recreational Fun Co
- The Public
- Gripping Equipment
- Foreign Imports Pro
- Expensive
- Nonresident Collective
- English Sportsmanlike Trading Co
- Adaptive
- Other Imports Place
- Successful Sportswomen
- OtherGoods
- EnglishGoods
- Portable Machines Co
- Foodstuffs Pro
- Mere Adventuresome Co
- ViolentSports
- Valuable
- The Intellectual
- The Grammatical Progressive
- Tactic Active
- Tradable Consignments Collective
- Massive Active
- LatestEquipment
- Materials Pro
- The Recreational Play
- Professional
- Surface
- Cruel Rollick Co
- Boast Co
- The Brutal Fun
- The Baked
- NumerousSporting
- Bachelor of arts Sports
- Better Machines
- The Fewer Garments
- Fun Place
- The Major Indulgent
- Favorite Nonresident
- The Sound
- The Conventional
- The Associated Hardware
- Technical Supplies Co
- Essential Exercise Bike
- The Known
- The Individual
- Marts Sports
- The Grave Imports
- Nondurable
- Proper Machinery Place
- Inadequate
- Mechanized Facilities Co
- Carping Sporting
Unique sporting goods store name ideas
- Efficient
- Gear Group
- Extra Electronics
- The English
- Experimental Equipo
- Extra Tools Spot
- ImperfectActive
- ProperEquipment
- Exclusive Just
- Reinforce Sports
- ReindeerSporting
- The Professional Sportsman
- The Noncontact Boast
- Intramural Athletics Collective
- VigorousSports
- Intellectual Materiel Spot
- The Olympic Nonresident
- Peripheral Machinery
- Aquatic Rollick Place
- Agile Co
- Modern
- Parting Sporting
- ProductiveEquipment
- The Traditional
- Electrical
- Radio Overactive Pro
- Innocent Lark
- The Inadequate
- Stolen
- The Very
- Door
- Dissipated Collective
- Field
- New Computers Pro
- Play Spot
- Boast Pro
- Farce Sports
- Perishable Wares Spot
- Expensive Equipping
- AllSports
- Subjunctive Busy Co
- TermActive
- The Shy
- The Cruel
- Intellectual
- Electrical Machinery
- Electrical Hardware Collective
- Regarding Sporting
- Work force Sports
- Audio Facilities Trading Co
- The Final
- Systems Collective
- Intermediate Materiel
- The Specialized Machines
- The Medical Machinery
- Auxiliary Materiel Pro
- BecomeActive
- Brutal Fun Pro
- The Modern
- ProSports
- The All
- Imparting Sporting
- English
- Pro Nonresident Spot
- Minor
- The Good
- IndustrialGoods
- Successful Sportif
- Strenuous Lark Place
- FinishedGoods
- Deer
- Cruel Nonresident
- Combative
- The Class
- Numerous Clean Trading Co
- Expensive Equipped
- AggressiveSports
- Elaborate Engine
- Betting Spot
- Technical Systems
- Machines Co
- Rustic Rollick Pro
- Commodity Place
- Risk Sportswoman
- Machines Spot
- Outdoor
- The Bud
- Associated Machines Pro
- Earthly Commodities Group
- Durable Commodity Co
- Live Adventuresome Group
- Complex Facilities Place
- Expensive Equipo
- The Intramural
- The Conventional Materiel
- Specialized Machinery Pro
- RuralSports
- BrigantineActive
- Specialized
- Intramural Play Collective
- Experimental Exercise Bike
- Worldly Foodstuffs Pro
- Labor force Sports
- Equestrian
- NontradedGoods
- Agricultural Gear
- Commodities Pro
- Violent
- The Grammatical
- Grave Gst
- The Free
- Time Nonresident Pro
- Source Sports
- The Public Commodity
- Surface Busy Place
- Busy Collective
- The Popular Disport
- Terminal Computers
- Perfect Involved Collective
- Successful Sportspeople
- Individual
- More Just Collective
- Spry Place
- Electronic Electrophone
- The Field
- Electrical Wares Collective
- Major Adventuresome Co
- The Ordinary
- Free Materiel Spot
- Private parts Sports
- Mere Just Trading Co
- Priced Items
- Available
- Electrical Electrical Device
- All Rollick Spot
- PopularSports
- TradedGoods
- The Necessary
- MentalEquipment
- Rude
Cute sporting goods store name ideas
- Impacted Active
- CheaperGoods
- British Energetic Trading Co
- The Other
- Progressive Co
- The Wild Sportsman
- The Ancillary
- The Term Open
- Dwarfing Sporting
- Hardware Co
- Shy Sportif
- Matter of course Sports
- Merchandise Collective
- Many Sportsman Place
- The Real
- MedicalEquipment
- The Terminal Materiel
- Audiovisual Supplies Place
- Competitive
- BasicEquipment
- Activated Collective
- Linens Equipment
- Immerse Sports
- Indoor
- Adequate Materials Group
- Shy Sportsmanship
- Fun Spot
- Valuable Wares Place
- UnsignedActive
- Corking Sporting
- Steady Suvs
- The Nuclear
- Many Sportswoman Spot
- The Excessive
- RecreationalSports
- Play Place
- The Priced Foodstuffs
- Electronic
- The Rural Fun
- PeripheralEquipment
- Necessities Trading Co
- The Various Boast
- Efficient Equip
- Expensive Equip
- Just Group
- The Recreational
- Singular
- Related Materiel Place
- ScarceGoods
- Amorous Fair Trading Co
- Various
- Modern Nonresident Place
- Live Sportsmanlike Pro
- Mobile Tools Collective
- Intercollegiate Nonresident Pro
- Shipments Equipment
- Perse Sports
- The How
- SuitableEquipment
- Basic Commodities Pro
- Traditional Disport
- EnglishSporting
- ImperativeActive
- The More Progressive
- Extra Electrical Device
- Conventional Hardware
- The Commercial
- Electric Equipping
- Risk Sportsman Collective
- Risk
- The Traded Imports
- The Noncontact
- Expensive Electrical System
- Jolly Betting Pro
- Seductive Active
- The Amorous
- The Extra
- Military Facilities Co
- Recreational
- Tangible Commodities Trading Co
- Primary Consignments Spot
- Consistent Equipment
- Environmental
- Durable Necessities Pro
- Shy Sportsman
- Childish Cavort Spot
- The Innocent
- The Indian
- Class Dissipated Co
- Favourite
- Frantic Active
- Dangerous
- Suitable Facilities Group
- The Adequate Machines
- Durable Tools
- Pro Disport Co
- Cactus Active
- Final Commodity Place
- HeavyGoods
- EarthlyGoods
- Terse Sports
- Electrical Tools Spot
- BetterEquipment
- Foreign
- Overactive Group
- Shy Sportswomen
- Aquatic
- The Wild Athletics
- The New Materials
- The Legitimate Betting
- ManufacturedGoods
- Commitment Equipment
- FineSporting
- BudSporting
- Perishable
- Most Fair
- Extra Machinery
- Manly Rollick Spot
- Collegiate
- NuclearActive
- Successful Suvs
- Extreme Sportsman
- The Experimental Facilities
- Essential Electrophone
- Jolly Dissipated Collective
- The Called
- Automatic
- Assistant Equipment
- More Activated Co
- 1st Involved
- Existent Equipment
- Necessities Group
- Various Clean Spot
- Essential Necessities Group
- Dry Foodstuffs Trading Co
- The Wild
- The Optical
- Specialized Hardware Trading Co
- Olympic Fun Collective
- The Mechanized
Clever sporting goods store name ideas
- Technical Machinery Spot
- Field Lark
- Grave Good Enough
- Free Necessities Pro
- Listen Equipment
- Sportsman Co
- The Productive
- Field Rollick Trading Co
- The Slowest
- Adventuresome Pro
- Elaborate Equipping
- The Proper Materiel
- Dynamic Spot
- Tools Group
- Ray
- Adaptive Machines Collective
- Cheap Merchandise
- Other Materiel Place
- Contraband Consignments Pro
- Foodstuffs Place
- Aggressive
- DangerousSports
- The Sound Tools
- ModernEquipment
- Live Card Playing Pro
- Successful Sportsmanship
- Chronic Agile Spot
- Facilities Pro
- NecessaryEquipment
- Photographic
- Agile Pro
- Scorching Sporting
- How Activated Group
- Shy Sportsmen
- ComplexEquipment
- The Perfect
- The Civilian
- Military
- Amorous Fun
- The Time Play
- Civilian
- BrutalSports
- Aggressive Lark Trading Co
- IllSporting
- Elaborate Materials
- Hearse Sports
- Intramural Athletics Spot
- Elaborate Exercise Bike
- Sensitive Materiel Place
- Perforce Sports
- DeerSporting
- The Stolen Imports
- Indulgent Trading Co
- Inactive Open
- The Wanton
- Foreign Necessities Group
- ProducedGoods
- The Tangible
- Sported Sporting
- SteadySporting
- The Active Rollick
- Actress Active
- Innocent
- Military Tools Collective
- Reverse Sports
- The Auxiliary
- Available Merchandise Collective
- Arbitrary Dissipated
- Lark Trading Co
- Environmental Foodstuffs Pro
- Other
- Pro Cavort Collective
- Experimental Electrical Device
- Athletics Trading Co
- Machinery Spot
- Athletics Collective
- Boast Trading Co
- Expensive Commodities Collective
- The 3rd
- PrivateGoods
- The Individual Disport
- British Materiel Trading Co
- Earthly Wares
- Automatic Materiel Collective
- The Expensive
- The Electrical
- The Indoor Rollick
- Olympic Sportswoman Pro
- Rough Cavort Collective
- PublicGoods
- Coarse Sports
- Various Fun Trading Co
- Most Fun
- Earthly Foodstuffs Co
- ConventionalEquipment
- The Self
- IntramuralSports
- The Electric Hardware
- Good Adventurous Collective
- ExclusiveSporting
- The Completive
- The Minor
- The Water
- Gear Trading Co
- Durable Items Place
- Modern Sportsman
- Healthful Rollick
- Items Pro
- LiveSporting
- Attracted Active
- The Many
- Prison Equipment
- Brilliant Equipment
- AutomatedEquipment
- Ill
- Forward Dynamic
- Processing Materiel Group
- Facilities Place
- The Durable Facilities
- Outdoor Cavort Spot
- The Childish
- Facilities Group
- Spry Co
- Materiel Group
- Better
- Favorite
- Additional Computers
- Pigment Equipment
- Morse Sports
- Noncontact
- Forward Progressive
- The Youthful Cavort
- The Steady
- Burse Sports
- The Diagnostic
- SophisticatedEquipment
- Percent Open
- Flipping Equipment
- The Indoor
- Nontraded Items Spot
Best sporting goods store name ideas
- Respective Sportsman Collective
- Overactive Collective
- Machinery Collective
- The Mobile
- CivilianGoods
- Aggressive Cavort
- Mechanized
- Indignant Equipment
- Supplies Spot
- Main course Sports
- IllustratedSporting
- EssentialEquipment
- ManySports
- Adventuresome Spot
- Standard
- Sportswoman Place
- Garments Trading Co
- TerminalEquipment
- The Baked Imports
- Efficient Gear Spot
- New Tools
- The Electric
- Essential Equip
- Violent Fun Collective
- Foodstuffs Collective
- The Durable
- Grave Gracious
- PortableEquipment
- Popular
- Martial
- Agricultural Materiel Co
- Garments Place
- Elaborate Elint
- Shy Suvs
- The Noncontact Disport
- Brutal Disport Collective
- The Agricultural Hardware
- The Excellent
- The Get
- The Better Tools
- Lark Collective
- The Tradable
- Shy Sportsmanlike
- Surface Spry Collective
- Machinery Pro
- The Martial
- Heavy Foodstuffs Spot
- Productive
- AdequateEquipment
- Pierce Sports
- Remorse Sports
- Interacted Active
- Civilian Wares
- Ancillary Systems
- Noncontact Sportswoman
- Deer Gambling Spot
- The Obsolete
- Supplies Collective
- Free Imports
- Participating Place
- The Digital
- Wares Place
- The Successful
- Cavort Trading Co
- Risk Sportswoman Collective
- Jolly Sportsmanlike
- Non Agile
- Water Cavort Co
- Public
- Proper Facilities Trading Co
- Master of arts Sports
- Disport Group
- Nonresident Group
- Supplies Group
- Disport Pro
- Mission Equipment
- TraditionalSports
- Resilient Equipment
- The Optically
- AdvancedEquipment
- The British
- Door Cavort Collective
- The Forward Overactive
- Major Rollick
- Ill Dissipated
- Complex Machines Co
- RayEquipment
- Visual Materials Co
- Zygmunt Equipment
- Sportswoman Pro
- Costly Systems
- Basic Supplies Group
- ShySporting
- Durable Commodities
- All Lark
- Baked Wares
- The Advanced Materials
- The Certain
- Sportswoman Collective
- 30c
- Called Sportswoman
- Strenuous Stewards
- The Combative
- Materiel Co
- Digital
- The Fighting Facilities
- The Electronic Merchandise
- Percent Open Co
- The Essential
- Ripping Equipment
- British Merchandise
- The Tradable Items
- Grammatical
- Extreme
- Storming Sporting
- Audiovisual
- Productive Gear
- Sportswoman Spot
- IntercollegiateSports
- The Latest Systems
- The Photographic
- MajorSports
- Inferior Merchandise Group
- Resistance Equipment
- Electric Computers
- Bud Sportsmanlike Pro
- Stolen Consignments Co
- The Olympic
- Sensitive
- OtherSports
- MaleSports
- AncillaryEquipment
- Electronic Supplies Spot
- The Processing
- Major
- Energetic Spot
- Automated
- The Technical
- Athletics Place
- The Baked Merchandise
Guide: How To Name Your Business
Why Is Your Business Name Important?
Your business name is one of the single most important pieces to starting a business.
Why?
Because your business name has power.
It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.
It impacts the way in which people remember, refer you, and perceive your business
When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.
Let's take a look at everything you need to consider before deciding on a business name:
Tips To Consider When Naming Your Sporting Goods Store:
Simple is always better
This means a few different things. Your sporting goods store name should always be:
- Easy to spell
- Easy to pronounce
- Easy to remember
Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.
To test this point, try to think of any well-known reputable brand off the top of your head.
The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.
Your Business Name Should Define What You Do
The name of your business should reflect a defining characteristic of what you do.
Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.
For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.
Consider SEO When Naming Your Business
Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.
There are several different aspects to think about when it comes to SEO & naming your sporting goods store:
- Try not to pick a business name that's crowded with other businesses
- Consider naming your business based on highly searched keywords
- Make sure the name of your business matches search intent and what people are looking for
Think about the emotions you want to evoke
Your business name has the power to evoke certain emotions and thoughts from your customer.
It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.
It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.
For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.
Try Not To Pick Something Too Limiting
Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.
If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.
Here are some tips to avoid making this mistake:
- Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
- Try not to name the business after only one product you sell
- Try not to name something based on a current trend
Brainstorming Names For Your Business
If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:
- Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
- Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
- Think about the emotion you want to evoke with your business name
- Ask yourself: If I had to describe my business in one word, what would it be?
From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.
Tips on naming your business
In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.
We've put together a full guide here for naming your business here but will also cover the most critical pieces below:
Is your URL available? Social media handles?
You can check for domain availability here:
Find a domain starting at $0.88
powered by Namecheap
As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.
Other general naming tips
- Consider SEO when naming your business
- Consider naming your business something that reflects what you do and/or who you are
- Keep it simple! Easy to spell, easy to pronounce and easy to remember
- Try not to pick something too limiting that could impact your businesses growth in the future!
Check out our full naming guide here.
Here is a video covering all factors to consider when naming your LLC:
Examples of Great Business Names
When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.
Here are a few examples of great business names (+ how some of these businesses came up with their name):
Competitor Analysis Example
One great way to name your business is by looking at the competition and getting inspiration.
Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:
A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.
The name "Boutique Rye" checks the boxes for naming a business:
- Short and simple
- Easy to spell and easy to remember
- Clearly defines what the company does
- Optimized for SEO (people searching for boutiques)
- Unique and personal touch - tells a story.
Ask Other People
Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!
How we came up with the name Cat Sushi:
So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.
Read the full story ➡️ here
The name "Cat Sushi" checks all the boxes for naming a business:
- Memorable and funny
- Short and simple
- Obvious that they sell treats for cats
- Fun & unique story - their customer literally came up with the name of their business!
The Amazon Example
Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.
The name Amazon came from a simple dictionary search .
Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.
When he told his team, he didn't care for anyone else's input. He was set on it.
Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):
- Represents the largest river in the world, making it very memorable
- The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
- The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
- Easy to spell, pronounce and recommend!
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