1,000+ Creative Sporting Goods Store Names

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Updated: January 19th, 2023

So, you've come up with the perfect sporting goods store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sporting goods store stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sporting goods store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sporting goods store.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sporting Goods Store Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sporting goods store name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy sporting goods store name ideas

LambentSporting
Medical Gear Spot
Medical Facilities Trading Co
Nonresident Collective
Imparting Sporting
The Various Boast
Shy Sportsmanlike
The Very
Systems Spot
Darting Sporting
Sportsman Place
Technical Supplies Co
Electric Engine
Automatic
Supplies Group
Processing Materials
ComplexEquipment
Environmental
Agricultural Materiel Co
Steady Sportsmen
The Valuable
Combative
VigorousSports
Garments Place
Contraband Necessities Trading Co
Energetic Collective
NontradedGoods
Risk Sportswoman Collective
Indian Consignments Co
The Male Lark
TermActive
The Photographic Materiel
Favourite
Ray
Civilian
The Innocent
Agile Spot
Play Place
Mobile Tools Collective
Technical Systems
BecomeActive
Play Co
The Foreign
RecreationalSports
Wild
Rustic
DeerSporting
Steady Suv
Strenuous Sporty
OlympicSports
The Door
Systems Trading Co
The Advanced Materials
The Forward Overactive
CertainGoods
Indicative
Efficient Electrophone
Favorite Nonresident
The Finest
Time Nonresident Pro
The Recreational
Intermediate Commodities
Electrical Electrical Device
Items Spot
Electrical Wares Collective
AssociatedEquipment
Electronic Elint
Strenuous Sportsmen
Terminal Computers
The Sensitive
The Worldly Merchandise
The Electronic
Exclusive
Deer Gambling Spot
Recreational
Get
Acting Active
Martial
Outdoor
Slipping Equipment
Machines Co
Steady Suvs
British Merchandise
The 30c
Chronic Agile Spot
Obverse Sports
The Sound
Audio Materiel
Experimental Equip
The Proper Materiel
The Agricultural Hardware
The Traded Imports
Successful
NullActive
Boast Pro
Modern Materials Place
The Efficient Hardware
ExclusiveSporting
Elaborate
Related Computers Pro
Consistent Equipment
Related Materiel Place
ClericalSporting
Commodities Group
Intellectual Machines Spot
The Basic Machinery
Traditional
Certain Necessities Trading Co
Popular Play Pro
Extra Machinery
The Risk Disport
Interacted Active
Contraband Consignments Pro
Inferior Merchandise Group
British Energetic Trading Co
Quality Wares
More Indulgent
Professional
Sipping Equipment
AdaptiveEquipment
Submerse Sports
The Legitimate Betting
The Ordinary
Stalking Sporting
Shy Sportsmen
Dangerous
The Baked
Available
ImperativeActive
Forward Progressive
The 30c Activated
The Athletic
The Minor
Mere Just Trading Co
Carping Sporting
Disperse Sports
Valuable
The Indian
Blasted Active
Carse Sports

Creative sporting goods store name ideas

Systems Co
Ancillary Tools
Made Consignments Co
Reimburse Sports
The Called
Noncontact Sportswoman
Shy Sportsmanship
ChildishSports
Medical Facilities Trading Co
MoreSporting
ClericalSporting
The Certain Items
MostSporting
Activated Collective
Nonresident Spot
Subjunctive Busy Co
Valuable Wares Place
TerminalEquipment
Intramural Athletics Collective
Stolen Consignments Co
Commodities Pro
Live Card Playing Pro
Related Computers Pro
AquaticSports
Certain Necessities Trading Co
New Computers Pro
Labor force Sports
Durable Necessities Pro
Foreign Necessities Group
Materiel Trading Co
Resilient Equipment
Grave Gst
Strenuous Stadium
Lark Trading Co
The Waterfowl
Mechanized Systems
Spry Co
Play Collective
New Tools
DangerousSports
Just Group
Illustrated
HeavyEquipment
Practice Active
The Mobile
Inferior Merchandise Group
The Martial
Seductive Active
Experimental Electrical Device
Innocent Lark
Costly
Mission Equipment
The Extra
British Energetic Trading Co
UnsignedActive
The Rural Fun
ProSports
Busy Place
Portable
Boast Trading Co
Amorous Fair Trading Co
Radio Overactive Pro
Rustic
Elaborate Engine
DeerSporting
Finished Foodstuffs
Related Machinery Co
Available
Various
Strenuous Sportsman
The Processing Tools
The Electric
The Scarce
The Baked
Electronic Electrophone
Risk
Hardware Group
RuralSports
Productive Gear
Grave Genuine
The Favorite Athletics
Play Co
Rough
Called Sportswoman
Materiel Place
Energetic Spot
Ray
FineSporting
Supplies Collective
Scientific
Betting Group
Youthful
Intermediate Materiel
Contraband Consignments Pro
Rollick Collective
The Traded Imports
ExtremeSports
Scorching Sporting
Garments Trading Co
Attracted Active
Good
IrishSporting
Durable Facilities Spot
Favourite
Facilities Group
Ancillary Supplies Place
Popular
Durable Items Collective
Free
Pro Disport Co
Foreign Wares Collective
Malignant Equipment
BudSporting
The Technical
Complex Materiel Collective
Professional
Machines Collective
Individual Sportswoman Co
Rustic Rollick Pro
Busy Pro
IntramuralSports
Reverse Sports
EssentialGoods
Blasted Active
VigorousSports
Shy Sportswomen
The Popular Disport
ViolentSports
Performance Sporting
Outdoor
Electronic Electrical Device
Actress Active
Essential
Morse Sports
Medical
3rd Progressive Place
Stainless Spry Co
Cavort Spot
Intellectual Materiel Spot
Boyish

Learn more about starting a sporting goods store:

Where to start?

-> How much does it cost to start a sporting goods store?
-> Pros and cons of a sporting goods store

Need inspiration?

-> Other sporting goods store success stories
-> Marketing ideas for a sporting goods store

Other resources

-> Profitability of a sporting goods store
-> Sporting goods store tips

Funny Sporting Goods Store Names

Gear Co
Good
British Energetic Trading Co
Grave Goodness
Proper Machinery Place
Traverse Sports
Machinery Collective
Risk Sportswoman
The Environmental
Adaptive
The Conventional Materiel
The Major Indulgent
Computers Group
Attracted Active
TraditionalSports
NumerousSporting
Specialized
Domestic
Other Rollick
Violent Fun Collective
Parting Sporting
The Standard
Field Rollick Trading Co
Made Consignments Co
Agile Pro
Excellent
British Merchandise
Protective Tools Group
Tools Pro
RoughSports
Disport Pro
Costly Systems
Pretty Clean
BudSporting
Basic Supplies Group
Efficient Equip
Expensive Equip
Machines Collective
CrepuscularActive
Pigment Equipment
Tangible Commodities Trading Co
3rd Progressive
The Combative
The Additional
Strenuous Skylark
The Wild Sportsman
Foreign Imports Pro
Consistent Equipment
Vigorous Boast
Cavort Spot
Essential Equipped
The Water
The 30c
Sportsmanlike Group
InterscholasticSports
RayEquipment
Just Group
Innocent
Reverse Sports
Auxiliary Materiel Pro
Tangible
Exclusive Just
Materials Pro
Expensive Equipping
The Active Rollick
The Electric Hardware
Present
IllustratedSporting
CheaperGoods
The Less
The Worldly Merchandise
Foodstuffs Collective
SteadySporting
The Steady
Suitable Systems Place
Practice Active
Less Dissipated
ProperEquipment
Facilities Co
Computers Spot
Indian
The Recreational
Door Cavort Collective
Dissipated Collective
The Technical
Adaptive Machines Collective
The Durable Facilities
Successful Sportswomen
Overactive Group
PortableEquipment
Grave Garments
Modern Nonresident Place
Electronic Equip
NullActive
Non Agile
Numerous Clean Trading Co
Scorching Sporting
Wild
The Future
Popular Play Pro
Specialized Hardware Trading Co
Dark horse Sports
EssentialGoods
The Wild Athletics
Terminal Computers
The Modern Tools
IntramuralSports
Successful
30c
Machinery Spot
Dangerous
Pierce Sports
BritishGoods
Environmental Items
Dwarfing Sporting
Personal Hardware Place
PeripheralEquipment
The Class
Coerce Sports
Completive
The Get
Audiovisual
Terse Sports
English Sportsmanlike Trading Co
Fun Trading Co
ProSports
Deserts Sports
Listen Equipment
The Special Machines
Lambent Sportsmanlike
Indignant Equipment
Hearse Sports
Competitive Sportsman Collective
Elaborate Equipping
AutomaticEquipment
Items Spot
Professional
Inefficient Equipment
Lark Trading Co
Interacted Active

Cool sporting goods store name ideas

The Unmarked
Steady Sportswomen
The Collegiate
Card Playing Spot
Medical Materials Trading Co
Grave Goodness
Dangerous Athletics Spot
Martial Disport Spot
Violent Sportswoman
The Risk Disport
Disport Trading Co
Overacted Active
The Adaptive
Agile Group
EquestrianSports
VariousSporting
Materiel Place
Rough
Electronic Elint
Materiel Trading Co
The Time Athletics
Available Machinery
AgriculturalGoods
Tools Pro
The Waterfowl
Crepuscular Progressive Trading Co
Self Progressive Pro
InferiorGoods
Complex Materiel Collective
Cheap
ElectricEquipment
Morton Sporting
Horse Sports
Card Playing Collective
Active
Boyish
Quality Wares
Strenuous Sdb
Durable Items Collective
Electronic Electrical Device
Hardware Group
Better Hardware Collective
AutomaticEquipment
Water
The Smuggled Materiel
Materials Co
Mechanical Gear Group
Individual Lark Place
Traditional Sportswoman Pro
Unsigned
More Indulgent
The Ray
Made Consignments Co
The Brutal
Cruel
Grave Garments
Agricultural Materiel
Inadequate Machinery Place
Elaborate Equipped
Systems Group
The Finest
The Better
Environmental Items
Fighting
Fewer Foodstuffs Co
Recreational Fun Group
Stolen Garments Spot
Experimental Equip
Steady Sportive
NonActive
Curse Sports
The Intermediate
StrenuousSports
The Athletic
Malignant Equipment
Cavort Spot
Pretty Clean
Mobile
Essential Equipped
Brutal
AquaticSports
The Door
Fun Collective
Durable Facilities Spot
The Additional
Sipping Equipment
Burping Sporting
TechnicalEquipment
Recreational Fun Co
The Public
Gripping Equipment
Foreign Imports Pro
Expensive
Nonresident Collective
English Sportsmanlike Trading Co
Adaptive
Other Imports Place
Successful Sportswomen
OtherGoods
EnglishGoods
Portable Machines Co
Foodstuffs Pro
Mere Adventuresome Co
ViolentSports
Valuable
The Intellectual
The Grammatical Progressive
Tactic Active
Tradable Consignments Collective
Massive Active
LatestEquipment
Materials Pro
The Recreational Play
Professional
Surface
Cruel Rollick Co
Boast Co
The Brutal Fun
The Baked
NumerousSporting
Bachelor of arts Sports
Better Machines
The Fewer Garments
Fun Place
The Major Indulgent
Favorite Nonresident
The Sound
The Conventional
The Associated Hardware
Technical Supplies Co
Essential Exercise Bike
The Known
The Individual
Marts Sports
The Grave Imports
Nondurable
Proper Machinery Place
Inadequate
Mechanized Facilities Co
Carping Sporting

Unique sporting goods store name ideas

Efficient
Gear Group
Extra Electronics
The English
Experimental Equipo
Extra Tools Spot
ImperfectActive
ProperEquipment
Exclusive Just
Reinforce Sports
ReindeerSporting
The Professional Sportsman
The Noncontact Boast
Intramural Athletics Collective
VigorousSports
Intellectual Materiel Spot
The Olympic Nonresident
Peripheral Machinery
Aquatic Rollick Place
Agile Co
Modern
Parting Sporting
ProductiveEquipment
The Traditional
Electrical
Radio Overactive Pro
Innocent Lark
The Inadequate
Stolen
The Very
Door
Dissipated Collective
Field
New Computers Pro
Play Spot
Boast Pro
Farce Sports
Perishable Wares Spot
Expensive Equipping
AllSports
Subjunctive Busy Co
TermActive
The Shy
The Cruel
Intellectual
Electrical Machinery
Electrical Hardware Collective
Regarding Sporting
Work force Sports
Audio Facilities Trading Co
The Final
Systems Collective
Intermediate Materiel
The Specialized Machines
The Medical Machinery
Auxiliary Materiel Pro
BecomeActive
Brutal Fun Pro
The Modern
ProSports
The All
Imparting Sporting
English
Pro Nonresident Spot
Minor
The Good
IndustrialGoods
Successful Sportif
Strenuous Lark Place
FinishedGoods
Deer
Cruel Nonresident
Combative
The Class
Numerous Clean Trading Co
Expensive Equipped
AggressiveSports
Elaborate Engine
Betting Spot
Technical Systems
Machines Co
Rustic Rollick Pro
Commodity Place
Risk Sportswoman
Machines Spot
Outdoor
The Bud
Associated Machines Pro
Earthly Commodities Group
Durable Commodity Co
Live Adventuresome Group
Complex Facilities Place
Expensive Equipo
The Intramural
The Conventional Materiel
Specialized Machinery Pro
RuralSports
BrigantineActive
Specialized
Intramural Play Collective
Experimental Exercise Bike
Worldly Foodstuffs Pro
Labor force Sports
Equestrian
NontradedGoods
Agricultural Gear
Commodities Pro
Violent
The Grammatical
Grave Gst
The Free
Time Nonresident Pro
Source Sports
The Public Commodity
Surface Busy Place
Busy Collective
The Popular Disport
Terminal Computers
Perfect Involved Collective
Successful Sportspeople
Individual
More Just Collective
Spry Place
Electronic Electrophone
The Field
Electrical Wares Collective
Major Adventuresome Co
The Ordinary
Free Materiel Spot
Private parts Sports
Mere Just Trading Co
Priced Items
Available
Electrical Electrical Device
All Rollick Spot
PopularSports
TradedGoods
The Necessary
MentalEquipment
Rude

Cute sporting goods store name ideas

Impacted Active
CheaperGoods
British Energetic Trading Co
The Other
Progressive Co
The Wild Sportsman
The Ancillary
The Term Open
Dwarfing Sporting
Hardware Co
Shy Sportif
Matter of course Sports
Merchandise Collective
Many Sportsman Place
The Real
MedicalEquipment
The Terminal Materiel
Audiovisual Supplies Place
Competitive
BasicEquipment
Activated Collective
Linens Equipment
Immerse Sports
Indoor
Adequate Materials Group
Shy Sportsmanship
Fun Spot
Valuable Wares Place
UnsignedActive
Corking Sporting
Steady Suvs
The Nuclear
Many Sportswoman Spot
The Excessive
RecreationalSports
Play Place
The Priced Foodstuffs
Electronic
The Rural Fun
PeripheralEquipment
Necessities Trading Co
The Various Boast
Efficient Equip
Expensive Equip
Just Group
The Recreational
Singular
Related Materiel Place
ScarceGoods
Amorous Fair Trading Co
Various
Modern Nonresident Place
Live Sportsmanlike Pro
Mobile Tools Collective
Intercollegiate Nonresident Pro
Shipments Equipment
Perse Sports
The How
SuitableEquipment
Basic Commodities Pro
Traditional Disport
EnglishSporting
ImperativeActive
The More Progressive
Extra Electrical Device
Conventional Hardware
The Commercial
Electric Equipping
Risk Sportsman Collective
Risk
The Traded Imports
The Noncontact
Expensive Electrical System
Jolly Betting Pro
Seductive Active
The Amorous
The Extra
Military Facilities Co
Recreational
Tangible Commodities Trading Co
Primary Consignments Spot
Consistent Equipment
Environmental
Durable Necessities Pro
Shy Sportsman
Childish Cavort Spot
The Innocent
The Indian
Class Dissipated Co
Favourite
Frantic Active
Dangerous
Suitable Facilities Group
The Adequate Machines
Durable Tools
Pro Disport Co
Cactus Active
Final Commodity Place
HeavyGoods
EarthlyGoods
Terse Sports
Electrical Tools Spot
BetterEquipment
Foreign
Overactive Group
Shy Sportswomen
Aquatic
The Wild Athletics
The New Materials
The Legitimate Betting
ManufacturedGoods
Commitment Equipment
FineSporting
BudSporting
Perishable
Most Fair
Extra Machinery
Manly Rollick Spot
Collegiate
NuclearActive
Successful Suvs
Extreme Sportsman
The Experimental Facilities
Essential Electrophone
Jolly Dissipated Collective
The Called
Automatic
Assistant Equipment
More Activated Co
1st Involved
Existent Equipment
Necessities Group
Various Clean Spot
Essential Necessities Group
Dry Foodstuffs Trading Co
The Wild
The Optical
Specialized Hardware Trading Co
Olympic Fun Collective
The Mechanized

Clever sporting goods store name ideas

Technical Machinery Spot
Field Lark
Grave Good Enough
Free Necessities Pro
Listen Equipment
Sportsman Co
The Productive
Field Rollick Trading Co
The Slowest
Adventuresome Pro
Elaborate Equipping
The Proper Materiel
Dynamic Spot
Tools Group
Ray
Adaptive Machines Collective
Cheap Merchandise
Other Materiel Place
Contraband Consignments Pro
Foodstuffs Place
Aggressive
DangerousSports
The Sound Tools
ModernEquipment
Live Card Playing Pro
Successful Sportsmanship
Chronic Agile Spot
Facilities Pro
NecessaryEquipment
Photographic
Agile Pro
Scorching Sporting
How Activated Group
Shy Sportsmen
ComplexEquipment
The Perfect
The Civilian
Military
Amorous Fun
The Time Play
Civilian
BrutalSports
Aggressive Lark Trading Co
IllSporting
Elaborate Materials
Hearse Sports
Intramural Athletics Spot
Elaborate Exercise Bike
Sensitive Materiel Place
Perforce Sports
DeerSporting
The Stolen Imports
Indulgent Trading Co
Inactive Open
The Wanton
Foreign Necessities Group
ProducedGoods
The Tangible
Sported Sporting
SteadySporting
The Active Rollick
Actress Active
Innocent
Military Tools Collective
Reverse Sports
The Auxiliary
Available Merchandise Collective
Arbitrary Dissipated
Lark Trading Co
Environmental Foodstuffs Pro
Other
Pro Cavort Collective
Experimental Electrical Device
Athletics Trading Co
Machinery Spot
Athletics Collective
Boast Trading Co
Expensive Commodities Collective
The 3rd
PrivateGoods
The Individual Disport
British Materiel Trading Co
Earthly Wares
Automatic Materiel Collective
The Expensive
The Electrical
The Indoor Rollick
Olympic Sportswoman Pro
Rough Cavort Collective
PublicGoods
Coarse Sports
Various Fun Trading Co
Most Fun
Earthly Foodstuffs Co
ConventionalEquipment
The Self
IntramuralSports
The Electric Hardware
Good Adventurous Collective
ExclusiveSporting
The Completive
The Minor
The Water
Gear Trading Co
Durable Items Place
Modern Sportsman
Healthful Rollick
Items Pro
LiveSporting
Attracted Active
The Many
Prison Equipment
Brilliant Equipment
AutomatedEquipment
Ill
Forward Dynamic
Processing Materiel Group
Facilities Place
The Durable Facilities
Outdoor Cavort Spot
The Childish
Facilities Group
Spry Co
Materiel Group
Better
Favorite
Additional Computers
Pigment Equipment
Morse Sports
Noncontact
Forward Progressive
The Youthful Cavort
The Steady
Burse Sports
The Diagnostic
SophisticatedEquipment
Percent Open
Flipping Equipment
The Indoor
Nontraded Items Spot

Best sporting goods store name ideas

Respective Sportsman Collective
Overactive Collective
Machinery Collective
The Mobile
CivilianGoods
Aggressive Cavort
Mechanized
Indignant Equipment
Supplies Spot
Main course Sports
IllustratedSporting
EssentialEquipment
ManySports
Adventuresome Spot
Standard
Sportswoman Place
Garments Trading Co
TerminalEquipment
The Baked Imports
Efficient Gear Spot
New Tools
The Electric
Essential Equip
Violent Fun Collective
Foodstuffs Collective
The Durable
Grave Gracious
PortableEquipment
Popular
Martial
Agricultural Materiel Co
Garments Place
Elaborate Elint
Shy Suvs
The Noncontact Disport
Brutal Disport Collective
The Agricultural Hardware
The Excellent
The Get
The Better Tools
Lark Collective
The Tradable
Shy Sportsmanlike
Surface Spry Collective
Machinery Pro
The Martial
Heavy Foodstuffs Spot
Productive
AdequateEquipment
Pierce Sports
Remorse Sports
Interacted Active
Civilian Wares
Ancillary Systems
Noncontact Sportswoman
Deer Gambling Spot
The Obsolete
Supplies Collective
Free Imports
Participating Place
The Digital
Wares Place
The Successful
Cavort Trading Co
Risk Sportswoman Collective
Jolly Sportsmanlike
Non Agile
Water Cavort Co
Public
Proper Facilities Trading Co
Master of arts Sports
Disport Group
Nonresident Group
Supplies Group
Disport Pro
Mission Equipment
TraditionalSports
Resilient Equipment
The Optically
AdvancedEquipment
The British
Door Cavort Collective
The Forward Overactive
Major Rollick
Ill Dissipated
Complex Machines Co
RayEquipment
Visual Materials Co
Zygmunt Equipment
Sportswoman Pro
Costly Systems
Basic Supplies Group
ShySporting
Durable Commodities
All Lark
Baked Wares
The Advanced Materials
The Certain
Sportswoman Collective
30c
Called Sportswoman
Strenuous Stewards
The Combative
Materiel Co
Digital
The Fighting Facilities
The Electronic Merchandise
Percent Open Co
The Essential
Ripping Equipment
British Merchandise
The Tradable Items
Grammatical
Extreme
Storming Sporting
Audiovisual
Productive Gear
Sportswoman Spot
IntercollegiateSports
The Latest Systems
The Photographic
MajorSports
Inferior Merchandise Group
Resistance Equipment
Electric Computers
Bud Sportsmanlike Pro
Stolen Consignments Co
The Olympic
Sensitive
OtherSports
MaleSports
AncillaryEquipment
Electronic Supplies Spot
The Processing
Major
Energetic Spot
Automated
The Technical
Athletics Place
The Baked Merchandise

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sporting Goods Store:

Simple is always better

This means a few different things. Your sporting goods store name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sporting goods store:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Sporting Goods Store: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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