1,000+ Creative Sporting Goods Store Names

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Updated: April 14th, 2025

So, you've come up with the perfect sporting goods store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sporting goods store stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sporting goods store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sporting goods store.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sporting Goods Store Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sporting goods store name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy sporting goods store name ideas

Nontraded
The Minor
Inadequate Machinery Place
Individual Cavort
Foodstuffs Pro
FieldSports
Shy Sportsman
Heavy Foodstuffs Spot
Electric Electrophone
The Popular Disport
Athletics Trading Co
Photographic
Inefficient Equipment
The Many Sportsman
The Forward Overactive
Sportsmanlike Group
The Conventional Hardware
MostActive
Extra Machinery
Specialized Hardware Trading Co
Aggressive
Shy Sportsmanship
Machinery Pro
Fun Collective
AgriculturalGoods
The Individual
New Computers Pro
Medical Materials Trading Co
Foreign
Main course Sports
The Completive
Agile Pro
Collegiate
The Experimental Facilities
Complex Machines Co
Active Sportsman Group
All Rollick Spot
Brilliant Equipment
The Field
Darting Sporting
Pro
Public
Actin Active
BrigantineActive
Expensive Exercise Bike
LiveSporting
Energetic Spot
Hearse Sports
The Industrial Garments
PortableEquipment
Available
Conventional Facilities
Outdoor
Play Group
The How
Materiel Group
SuitableEquipment
The Bud
Tangible
Facilities Group
Olympic Fun Collective
Efficient Gear Spot
Mere Adventuresome Co
PricedGoods
Medical Facilities Trading Co
The Durable Facilities
Favorite Athletics Collective
DeerSporting
Aquatic Rollick Place
The Collegiate
Subjunctive Busy Co
Sported Sporting
Excellent
Materials Pro
Percent Open Co
Related Materiel Place
The Adaptive
ViolentSports
The Conventional Materiel
IllustratedSporting
Electronic Elint
Electrical Hardware Collective
LessSporting
Equestrian
Pro Cavort Collective
Valuable
Passive Active
Door Cavort Collective
Work force Sports
Unsigned
Necessary Gear Collective
Grave Go To Meeting
The Latest Systems
NontradedGoods
The Experimental
The Legitimate Betting
Machinery Group
Efficient Electrophone
Cheap
The Class
Morgan Sporting
Industrial
Materiel Co
Grave Gst
Lambent Sportsmanlike
The 30c
Electrical
JollySporting
Suitable Systems Place
Practise Active
The Stolen Imports
Grave Good Hearted
Morse Sports
Available Machinery
Facilities Pro
Busy Collective
Progressive Co
Steady Sportive
Busy Place
Wares Co
Stolen Garments Spot
Latest Materials
The Many
Strenuous Sportsmen
Durable Items Collective
Materiel Collective
Ray
Electronic Supplies Spot
Corking Sporting
Automated
The Mechanized
The Local
Rough Cavort Collective
OlympicSports
Strenuous Sportswoman
Various Fun Trading Co
Commodities Group
Grammatical
The Indian
The Childish

Creative sporting goods store name ideas

Amorous Fun
SophisticatedEquipment
The Grave
DangerousSports
The Rural Fun
Elaborate Engine
Risk Sportswoman Collective
The English
Grave Good Hearted
Elaborate Exercise Bike
Steady Sportsmen
PresentActive
Successful Sportswomen
The Durable
Nonresident Group
The Self
Electric Electrophone
AssociatedEquipment
Automatic Materiel Collective
Materiel Place
Machines Co
Overactive Group
The Less
3rd Progressive
Class Dissipated Co
3rd Progressive Place
Labor force Sports
Indignant Equipment
The Noncontact Disport
Additional Computers
MostActive
Ancillary Systems
Pretty Clean
Necessities Spot
Energetic Collective
The Progressive
Elaborate Equip
ExternalGoods
PublicGoods
EarthlyGoods
Elaborate Materials
Deserts Sports
Source Sports
Processing Materials
Earthly
Strenuous Sporty
Processing Materiel Group
BudSporting
Curse Sports
Electronic Elint
Existent Equipment
Brutal Fun Pro
Grave Go To Meeting
Essential Necessities Group
Elaborate Electrophone
Progressive Energetic Spot
Electrical Equip
Jolly Sportsmanlike
Competitive
Basic Commodities Pro
Cruel Rollick Co
Materiel Co
Fun Place
Reverse Sports
Technical Supplies Co
Many Sportswoman Spot
Participating Place
The Indian
Successful Sportsmanship
Interscholastic Fun Place
The Sophisticated
The Intercollegiate
Respective Sportsman Collective
ComplexEquipment
Military Facilities Co
Mechanical Facilities
Durable Items Place
Agile Pro
Coerce Sports
Perforce Sports
Free
Professional
Peripheral Supplies
Civilian Wares
Rough
Rustic Rollick Pro
ShySporting
Get
Women Equipment
Electric
The Smuggled Materiel
Facilities Place
Recreational
Foodstuffs Pro
Strenuous Lark Place
Chicken Equipment
Cruel Sportsman
The Environmental
The Civilian Imports
JollySporting
The Produced Imports
Environmental Items
EnglishSporting
The Conventional
Male
Foreign Wares Collective
Marts Sports
The Ancillary
Fun Collective
Grave Gst
Pro Disport Co
Consignments Group
Acting Active
Basic Materials Trading Co
The Processing Tools
The Manly
The Obsolete
Exclusive
The Many Sportsman
NonActive
Free Imports
The Ray
Items Spot
Extra Electrical Device
BrutalSports
Sensitive Materiel Place
The Excellent
Indian
Grammatical
Manufactured Imports
Play Co
Valuable
Jordan Sporting
Play Place
Morgan Sporting
The Get
Modern
Electrical Hardware Collective
Better
The Public

Learn more about starting a sporting goods store:

Where to start?

-> How much does it cost to start a sporting goods store?
-> Pros and cons of a sporting goods store

Need inspiration?

-> Other sporting goods store success stories
-> Marketing ideas for a sporting goods store

Other resources

-> Profitability of a sporting goods store
-> Sporting goods store tips

Funny Sporting Goods Store Names

The Completive
MoreSporting
Systems Co
Successful Sportsmanship
Enrichment Equipment
Efficient Gear Spot
Martial
The Rough
The Modern Tools
Essential Equipped
The Many
Audiovisual
The Term Open
Ancillary Tools
Singular
Fun Collective
VariousSporting
The How
Of course Sports
Free Imports
The Additional
The Valuable
Stalking Sporting
Manly Fun
External Commodity Collective
Intermediate Materiel
Foreign Imports Pro
TradedGoods
The Expensive
The Certain Items
Jacket Active
Achievement Equipment
Available Merchandise Collective
Successful
The Noncontact Disport
Submerse Sports
Computers Co
The Worldly Imports
Least
Expensive Equip
Field Rollick Trading Co
Digital
Intercollegiate Nonresident Pro
Environmental Foodstuffs Pro
Cheap Merchandise
Work force Sports
The More Progressive
The Digital Systems
Protective Gear Co
Morton Sporting
Reverse Sports
The 30c Activated
Chronic Agile Spot
Fighting
Recreational
Rollick Spot
Percent Open
Fun Place
EarthlyGoods
Innocent
Many Sportsman Place
Exclusive
AncillaryEquipment
The Photographic
Parting Sporting
Auxiliary Materiel Pro
Water
The Optical
The Latest
The Unmarked
Wares Place
3rd Progressive
Materiel Collective
Sportswoman Collective
Brutal Fun Pro
Available Machinery
The Successful
Expensive
Machines Co
AutomaticEquipment
Energetic Place
The Produced Merchandise
Facilities Place
The Perfect
Expensive Equipo
Cheap
Better
Dark horse Sports
The Public Commodity
Essential Electrophone
FieldSports
The Temporal
Costly Systems
The Popular
Mere Just Trading Co
Hearse Sports
Athletics Place
Consignments Group
Sportswoman Spot
CivilianGoods
Competitive
The Adaptive
Materials Place
Pro
Intersperse Sports
Merchandise Collective
Dwarfing Sporting
Experimental Engine
The Progressive
Rollick Collective
The Wild Sportsman
Various Clean Spot
Grammatical
The Sound
Expensive Electrical System
Stolen Garments Spot
Actress Active
Unsigned
Indicative
IndustrialGoods
Mechanized
The Conventional Materiel
Intramural Play Collective
The Combative
Brutal
Rustic Athletics Collective
Jolly Sportsmanlike
The Adequate
Basic Materials Trading Co
Play Place
Modern Nonresident Place
Less Dissipated
The Mechanized
Boast Place
Intermediate Commodities
ChildishSports
Bud Sportsmanlike Pro
Favorite Nonresident
The Electric
JollySporting

Cool sporting goods store name ideas

Final Commodity Place
Cruel Sportsman
Machinery Pro
BudSporting
TerminalEquipment
TradableGoods
Various
Deficient Equipment
The Many
Clean Group
Submerse Sports
The Professional
The Latest Machines
The English
Dangerous Nonresident
Manly Rollick Spot
The Progressive
The Minor
Dangerous Athletics Spot
British Participating
Durable Necessities Pro
Environmental Foodstuffs Pro
Indulgent Trading Co
Shipments Equipment
Unsigned
Innocent Lark
Electric Computers
Lambent Sportsmanlike
Male
Various Fun Trading Co
Modern Machines
Tools Pro
The Risk Disport
Other Imports Place
Active Sportsman Group
Hardware Group
Elaborate Equipping
Suitable Systems Place
Rustic Rollick Pro
Modern Sportsman
Durable
Brutal Fun Pro
The Good
InnocentSports
Women Equipment
Systems Spot
Cactus Active
Spry Co
Imports Place
Manly Sportswoman Group
IllSporting
Most Fun
Foreign
PrivateGoods
Additional Computers
Mobile
Singular
The Excessive
Costly
Shy
Durable Items Place
Practise Active
The Water
The Popular Disport
Sportswoman Spot
Lark Trading Co
Sportswoman Place
The Agricultural Hardware
Essential Exercise Bike
RuralSports
JollySporting
Participating Place
Technical Machines Trading Co
Agile Group
The All
The Known
Earthly Wares
StrenuousSports
Horse Sports
Excellent
Valuable Foodstuffs
Electrical Machinery
Adequate Materials Group
The Wanton
Dynamic Spot
Basic Materials Trading Co
Professional Cavort Co
Nondurable
OutdoorSports
The Male Lark
Carse Sports
Intermediate
The Shy
The Modern
StandardEquipment
Traditional
Cavort Trading Co
The Baked
Standard Computers
Hearse Sports
EnglishGoods
Tactic Active
The Ancillary
Materiel Spot
FinishedGoods
Portable
Less Indulgent Group
The Smuggled Materiel
ModernEquipment
RecreationalSports
Intercollegiate Athletics
Intellectual Materiel Spot
Personal Hardware Place
The Noncontact Disport
Rural Sportswoman
Boast Co
NecessaryEquipment
Associated Machines Pro
Photographic Computers
Dripping Equipment
Good
More Just Collective
Expensive
Free Imports
Forward Dynamic
Play Spot
PublicGoods
Steady Sportive
Of course Sports
Boast Place
The 30c
The Priced Foodstuffs
Self Progressive Pro
Farce Sports
The Tradable Items
The Efficient
Audio Materiel
The Photographic
Standard
The Pro

Unique sporting goods store name ideas

Complex Materiel Collective
Aggressive Lark Trading Co
Singular Energetic Place
Intramural Athletics Spot
The Grave Imports
MedicalEquipment
Dwarfing Sporting
Reverse Sports
CollegiateSports
Pretty Clean
Expensive Exercise Bike
Popular
Boast Collective
InterscholasticSports
Strenuous Stadium
The Dangerous
The Technical
Supplies Spot
The Athletic
The Wild Sportsman
Forward Progressive
Subjunctive Busy Co
Modern Fun Spot
Grave Goody Goody
Inactive Dynamic Spot
Consistent Equipment
InadequateEquipment
Favorite Nonresident
Shy Sportsman
Obverse Sports
Environmental Items
Assistant Equipment
Intellectual
Disport Group
Strenuous Sportive
Expensive Equipping
Essential Necessities Group
Expensive Electrical System
Specialized Machinery Pro
Complex Facilities Place
English Sportsmanlike Trading Co
The Rough
The Processing Tools
Peripheral Machinery
Fun Place
Expensive Equipo
Linens Equipment
The Essential
Cruel
Made Consignments Co
Better Hardware Collective
Exclusive Just
Less Dissipated
Ill
Hardware Spot
Lambent Gambling
Brutal Disport Collective
Athletics Spot
Surface
The Fancy
Stolen Garments Spot
Electronic Supplies Spot
Domestic
Proper Machinery Place
Jolly Dissipated Collective
Crepuscular Progressive Trading Co
The Rude
Elaborate Equipped
Priced Items
CrepuscularActive
Aquatic Rollick Place
Energetic Collective
The Conventional Materiel
Door
Popular Play Pro
Foodstuffs Collective
Mechanical Facilities
Percent Open Co
Regarding Sporting
AquaticSports
Pro Nonresident Spot
NonActive
Jolly Betting Pro
Actress Active
Sportswoman Collective
Inadequate
Successful Sportsmanship
Sufficient Equipment
Main course Sports
The Better
The Intramural
Successful Sportif
Fun Spot
MentalEquipment
Discarding Sporting
Special Facilities Pro
Nontraded
Heavy Materiel Pro
Conventional Facilities
Machines Co
WaterSports
PassiveActive
The 3rd
Electronic Electrical Device
The Personal Supplies
Digital
Perishable Wares Spot
The Audio
LiveSporting
Available
Cheaper Commodities
Intercollegiate Nonresident Pro
Indoor
The New Materials
Electronic Equip
IntercollegiateSports
The Modern Tools
Reacted Active
The Various Boast
Gear Co
Successful Card Playing Group
The Major Indulgent
Chronic Agile Spot
Stolen Consignments Co
EssentialGoods
FineSporting
The Traded Imports
Lark Collective
Ray
Expensive Equipped
The Fair
Nontraded Items Spot
Necessities Spot
The Slowest
Strenuous Suv
Television Equipment
The Certain Items
Many Sportsman Place
Field Lark
The Dangerous Lark

Cute sporting goods store name ideas

The Intercollegiate
Interscholastic Fun Place
Malignant Equipment
Military Facilities Co
Corresponding
ProSports
Field Rollick Trading Co
Baked Wares
Jordan Sporting
Overactive Group
The Combative
Items Pro
The Class
The Medical Machinery
Suitable Facilities Group
CommercialEquipment
Scientific
Dangerous
Youthful
ManufacturedGoods
The Electrical
Items Co
The Youthful Cavort
EnglishSporting
Experimental Exercise Bike
Successful
The Intellectual
The 2nd
Military
Rough
Supplies Collective
The Popular
The Bud
Risk Sportswoman Collective
Sophisticated Machines Group
Field
English Items
The Non
Violent Fun Collective
The Steady
Strenuous Sportsman
Available Merchandise Group
Pro Disport Co
Bachelor of arts Sports
Cruel Nonresident
Certain
Time Disport Collective
Items Spot
Terse Sports
The Conventional
The Produced Merchandise
Visual
CivilianGoods
Mechanical Gear Group
CheaperGoods
Related Machinery Co
Brilliant Equipment
The Martial Lark
Elaborate Equip
The Foreign Commodities
Specialized
PresentActive
OtherGoods
Childish Cavort Spot
MoreSporting
The Violent
Activated Collective
The Professional Sportsman
Traverse Sports
Merchandise Collective
UsualSports
Limits Equipment
AgriculturalGoods
Grave Good Hearted
Marts Sports
Rollick Spot
InferiorGoods
Mental
Intermediate Materiel
IrishSporting
Labor force Sports
OlympicSports
Finished Foodstuffs
Public
Foodstuffs Pro
The Respective
Automated
Agile Pro
Foreign Imports Pro
The Called
Mechanized
Get
Minor
AdvancedEquipment
All Lark
Sportsman Co
The Worldly Imports
Stolen
Steady Sportswomen
Protective Tools Group
Martial
Live Adventuresome Group
SuitableEquipment
Audiovisual
Made
Performance Sporting
The Certain
Mere Just Trading Co
AggressiveSports
Computers Group
Elaborate Engine
Recreational Fun Group
The Temporal
Commitment Equipment
Intermediate Commodities
Busy Collective
Individual Cavort
Agile Spot
The Digital
Nonresident Collective
Inefficient Equipment
Latest Materials
Quality Wares
The Amorous
ImperfectActive
The Childish
Play Group
IndustrialEquipment
Agricultural Materiel
Corking Sporting
Indian
LambentSporting
Computers Co
Individual
Adventuresome Spot
The Forward Overactive
Endearment Equipment
The Mechanical
3rd Progressive
Fun Trading Co

Clever sporting goods store name ideas

Grave Great
Processing
The Indian
Boast Pro
PortableEquipment
Mere Adventuresome Co
The Fighting Facilities
Computers Spot
Fewer Foodstuffs Co
Lark Place
Agile Co
Outdoor
Steady Suvs
Violent Sportswoman
Strenuous Sportswear
The Baked Imports
Aggressive Cavort
Combative
The Future
Kitchen Equipment
The Imperfect
The Electronic Merchandise
Nonresident Spot
Successful Sportswomen
Baked Commodities
Tools Group
Machinery Collective
The Digital Systems
Auxiliary
Productive
The Necessary
ClericalSporting
The Many Sportsman
ElectricEquipment
The Adequate
Proper Facilities Trading Co
Steady Sportsman
Materiel Co
New Tools
ConsumableGoods
Spry Place
Better
Indignant Equipment
Machinery Group
Play Trading Co
Perfect Involved Collective
Electronic Elint
PeripheralEquipment
Foodstuffs Place
Reimburse Sports
Manufactured Imports
Costly Systems
The Adequate Machines
Flipping Equipment
Military Tools Collective
Strenuous Sportsmen
Favorite Athletics Collective
The Better Tools
The Olympic
Basic Commodities Pro
Intersperse Sports
Smuggled Consignments Co
Burse Sports
The Civilian Imports
Percent Busy Pro
Illustrated
Competitive
Enrichment Equipment
Basic Supplies Group
Radio Overactive Pro
Electrical Hardware Collective
LessSporting
The Appropriate
Recreational Fun Co
ProcessingEquipment
Adaptive Machines Collective
The Self
Betting Group
The Diagnostic
Necessary Gear Collective
Remorse Sports
Electrical Tools Spot
Live Card Playing Pro
The British
IndianGoods
Many Sportswoman Spot
The Automatic
The Scarce
Steady Sportsmanlike
The Free
Gear Trading Co
The Additional
Successful Sportspeople
Card Playing Collective
Stalking Sporting
AutomatedEquipment
Amorous Fun
Sportsmanlike Group
Modern Materials Place
Extra Electrical Device
Consumable Necessities Pro
Active
Steady Sportsmen
Electric
2nd
Risk Sportsman Collective
Wild
Heavy Foodstuffs Spot
Inactive Open
Expensive Equip
Resistance Equipment
Massive Active
The Terminal Materiel
Electrical Wares Collective
The Term Open
GoodSporting
The Latest
Auxiliary Materiel Pro
Rustic Athletics Collective
Agricultural Gear
The Less
The Wild Athletics
Aquatic
Mechanized Facilities Co
Deer
ExtremeSports
The Mechanized
Electronic Electrophone
Tradable Consignments Collective
The Noncontact
FieldSports
Extreme Boast Co
Achievement Equipment
The Wild
Live Sportsmanlike Pro
Essential Equip
Systems Co
The Innocent
Reinforce Sports
British Merchandise

Best sporting goods store name ideas

Play Collective
Just Group
NontradedGoods
Disport Trading Co
Least Participating Group
Consignments Group
MaleSports
RoughSports
BecomeActive
Electronic
Machinery Spot
The Other
Attracted Active
The Industrial
Deer Gambling Spot
Acting Active
The Diurnal
Traded Merchandise
Respective Sportsman Collective
The Inadequate
Sipping Equipment
Equestrian
Mechanized Systems
Valuable
Ancillary Systems
Inferior Merchandise Group
EssentialEquipment
The Worldly Merchandise
English
The Indoor
The Indoor Rollick
Earthly Foodstuffs Co
Interacted Active
Necessities Group
Electric Equipping
Glossary Involved
NuclearActive
HeavyGoods
Martial Disport Spot
TraditionalSports
The Fewer Garments
ComplexEquipment
The Favorite Athletics
Processing Materials
RayEquipment
The Sensitive
ExternalGoods
The Optically
The Individual
Rollick Collective
3rd Progressive Place
Processing Materiel Group
Environmental
The Optical
The Ray
Advanced Systems
Disperse Sports
Complex Machines Co
Intramural Play Collective
30c
Various Clean Spot
Tangible Commodities Trading Co
Intramural Athletics Collective
The Experimental Facilities
OtherSports
Class Dissipated Co
Essential Equipped
Sported Sporting
The Individual Disport
Iron horse Sports
Sophisticated
Fun Collective
DeerSporting
Childish Nonresident Trading Co
Necessities Trading Co
Advanced
NumerousSporting
EarthlyGoods
Curse Sports
ProtectiveEquipment
Efficient
Materials Co
The Durable Facilities
Actin Active
Master of arts Sports
Surface Busy Place
Sportsman Trading Co
Conventional Hardware
Portable Machines Co
1st Involved
Rollick Trading Co
The Stay
Pro Spry Trading Co
Noncontact Boast Pro
Progressive Dynamic
The Tradable
The Foreign
Consumable
Civilian
TradedGoods
Olympic Fun Collective
Medical Facilities Trading Co
Passive
Free
Auxiliary Materiel
Certain Necessities Trading Co
The Nuclear
Present
Pigment Equipment
The Processing
All Rollick Spot
The Sound
Electric Engine
Indicative
The Baked Merchandise
The Recreational
Necessary
The Collegiate
Equipments Equipment
Exclusive
Dramatic Active
The Made
Violent
Athletics Place
Strenuous Sportswoman
Numerous
Free Necessities Pro
Dry Foodstuffs Trading Co
Energetic Place
The Grave
The Door
Grave Garments
Disport Pro
Cavort Spot
Dissipated Collective
Successful Sportsmen
Modern
Individual Lark Place
Disport Collective
Ancillary Tools

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sporting Goods Store:

Simple is always better

This means a few different things. Your sporting goods store name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sporting goods store:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

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The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Sporting Goods Store: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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