Social Media Marketer

How Profitable Is A Social Media Marketer? (Updated for 2024)

Pat Walls

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Updated: October 8th, 2024

How Profitable Is A Social Media Marketer? (Updated for 2024)

So you want to start a social media marketer?

And the first question that came to your mind was, “well, are social media marketers actually profitable?”

Especially considering:

You could start a social media marketer with as low as $100
Based on our data, social media marketers generate an average of $535K per year
You could see gross margins as high as 95% with social media marketers

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a social media marketer.

Let’s dive in!

Yes, a social media marketer is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $535K per year with an estimated gross margin of 23%, you could expect to recover your investment within 6 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your social media marketer.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your social media marketer is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

If you’re wondering if a social media marketer is worth it, the answer is a big YES. With social media marketers, you have the potential to earn $535K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a social media marketer to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful social media marketers case studies.

Here are a few examples of profitable social media marketers, and a few more details about them:

1. aiCarousels ($60K/year)

On the brink of losing his job, Fernando Pessagno, an Argentinian product designer, embarked on a 10-day #buildinpublic challenge to create aiCarousels.com, a tool that now generates $5,000 MRR, helping non-designers craft social media carousels using AI.

Is it profitable? Yes
What's the gross margin? 95%
How much money it makes: $60K/year
How much did it cost to start: $0

I Accidentally Built A SaaS in 10 Days & Quit My 9-5

Discover how an Argentinian product designer turned an accidental 10-day project into aiCarousels.com, an AI-powered social media carousel generator now boasting $5,000 in monthly recurring revenue (MRR), with minimal design skills and no formal programming education.

Read this case study

Read by 7,317 founders

2. Power Move Marketing ($264K/year)

Hailey Brooke McFadden, a former college volleyball player and sideline reporter, started Power Move Marketing after realizing the lack of professional marketing services offered to e-commerce businesses. With a focus on empowering women and providing excellent customer service, PMM has quickly grown, making $22,075 per month and projected to make nearly $300,000 in its first year. By prioritizing employee satisfaction and creating a positive company culture, McFadden has found success and aims to grow PMM into a marketing powerhouse with over 100 employees.

Is it profitable? Yes
How much money it makes: $264K/year
How much did it cost to start: $400

How I Started A $22K/Month One-Stop Shop Marketing Company For E-commerce Businesses

Power Move Marketing is an innovative digital marketing company founded by Hailey Brooke McFadden, which has achieved an impressive monthly income of $22,075 and is projected to make almost $300,000 in its first year, by offering a one-stop-shop for e-commerce businesses looking for a marketing powerhouse with a female positive culture.

Read this case study

Read by 11,672 founders

3. Conversion Perk ($540K/year)

Devjeet’s journey began during the Great Recession when he couldn't land a traditional tech internship, leading him to discover digital marketing. With just ₹2.5 lakh (USD 3,500) and a vision to make digital marketing the main focus, he founded Conversion Perk in 2018, now generating many times the initial investment and recognized as one of India's top PPC Management Agencies.

Is it profitable? Yes
How much money it makes: $540K/year
How much did it cost to start: $3K

How I Started A $500K/Year Digital Marketing Agency From India

This case study article showcases the journey of Devjeet, the founder of Conversion Perk, a digital marketing agency. With an initial investment of just ₹2.5L, the company has achieved impressive milestones, becoming partners with industry leaders like Google and Amazon and generating a monthly revenue that is many-fold more than the initial investment. The article also highlights their strategies for customer attraction and retention, including mastering the digital landscape, focusing on SEO, utilizing platforms like Upwork, and employing personalized email marketing campaigns.

Read this case study

Read by 1,767 founders

Learn more about starting a social media marketer:

Where to start?

-> How much does it cost to start a social media marketer?
-> Pros and cons of a social media marketer

Need inspiration?

-> Other social media marketer success stories
-> Marketing ideas for a social media marketer
-> Social media marketer slogans
-> Social media marketer Instagram bios

Other resources

-> Blog post ideas for a social media marketer
-> Social media marketer quotes

With a social media marketer, you can make an average of $535K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $100. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 6 months.

Based on our data, average weekly revenue for a social media marketer ranges around $11.1K. As such, you could see monthly revenues of $44.5K.

To know if your social media marketer achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your social media marketer.

The income of a social media marketer owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established social media marketer is about $11.1K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a social media marketer owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Generally speaking, a social media marketer can expect profit margin of around 23%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a social media marketer, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, social media marketer owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, social media marketer owners can ensure long-term sustainability and profitability for their business.

The salary of a social media marketer owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established social media marketer, in a prime position, might see an average weekly salary around the ballpark of $2.56K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a social media marketer may be a promising business to start - but the success of your social media marketer mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable social media marketer.

Part of

Becoming A Social Media Marketer: Everything You Need To Know

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