150+ Blog Post Ideas & Topics For Your Social Media Marketing Business

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Updated: January 19th, 2023

Looking to write a new blog post but experiencing some writer's block?

Coming up with new blog post ideas and topics can be time-consuming and daunting.

What's even more challenging is coming up with a great content idea - one that will bring you the right traffic and resonate across your audience.

Writing a great blog post can take hours, days, and sometimes even weeks, so it’s critical that you do your research to ensure your post will reach your intended audience.

This post provides you with creative blog post ideas to help spark some ideas for your next article.

Additionally, we provide you with proven tips and strategies on how to find the right blog post topic for your social media marketer.

Below we provide you with various content types and topic ideas for your social media marketer.

How-To Guides
List Based Content
Interview Content
Additional Blog Post Ideas

How-To-Guides

How-to guides are a great way to share your insight and knowledge with your audience.

If you are able to provide answers to a person's search, they will likely click on your article and stay on your site for a period of time.

The more value and answers you bring to your reader, the more they are likely to return to your site and become a customer.

How-To-Guide Example

Ipsy, the glam subscription bag business has an entire how-to-guide tutorial page on their website.

Here's a great example of one of the blog posts they did on: The Beginner’s Guide to Applying Makeup, According to a Makeup Artist:

Check out the full post here

Here's a list of how-to-guides you can create for your social media marketer

How can you start your online business with social media without a website.
How to organize a competition or giveaways on instagram?
How social media optimization(SMO) helps in lead generation?
How to be creative with trending topics and hashtags on twitter?
How to drive engagement with vivid imagery?
How-To-Post About Something In Your Niche
Share How A Famous Person Does Something In The Social Media Marketer niche
How To Use A Specific Social Media Marketer Tool
How-To Objection Post.
How does your product compare to other products?
A day in the life of a social media marketer
How you trained and hired a team for your social media marketer
Social Media Marketer history and evolution over time
What do you recommend your customers do in the first few weeks of using your product?
How do you schedule your work week?
How do you work while traveling?
Write about the lessons you learned from your social media marketer
What keeps you creative?
How do you reach your target audience?
What keywords bring the most traffic to your social media marketer?
Create infographics about your social media marketer and any data you've collected
What is a problem that your target customer has?
Write a guide on how to save a few hours of work a week
What type of work do you try to accomplish while traveling on an airplane?
What helps you to be creative with your social media marketer?
Have you changed the way you work over the years? If so, how?
Walk your audience through a process, step by step?
What are some questions that people should be asking you, but aren’t?
If someone was about to start a social media marketer, what are the top things they should know?
What do you want to learn more about? Study it, and share what you learned.
What are some terms in your social media marketer that need explaining?
How to deal with bad days
How to get a job in the social media marketer industry.

List Based Content

Lists are a great way to consolidate information and provide your user with an easy-to-read blog post.

For those that want a quick answer or don’t have time to read a long article, this is a great way to get your point across and answer your searchers query.

Lists are a great way to build traffic for your blog posts, and they are often quick to write. It’s a win-win!

List Based Content Example

BRIDES, a wedding, fashion and beauty blog provides a list of 67 Wedding Makeup Ideas for Every Kind of Bride.

This is the perfect example of the list-based content-type:

Numbered list with ideas
Short descriptions
Photos for context

Read the full article here

Here's are some list-based post ideas you can create:

List of social media examples that trigger donations for non-profit.
5 Things you didn’t know about the facebook algorithm and how it works
Tips to include external resources and internal links in your web content.
Tips to use social media as a support tool for custumer service.
3 Ways to adapt to instagram changes before your competition does.
15 best social media marketer in 2021
Share your top tips and tricks for productivity
Hottest trends in social media marketer industry right now.
Write a list of FAQ's for your social media marketer
Put together a list of GIFs related to your social media marketer
Find the best jokes about social media marketer and share them in a list based article
Use 5 words to describe your social media marketer and product
What are the best books for your social media marketer that you reccomend?
What skills should someone have that wants to start or work for a social media marketer?
Creative quotes related to starting/growing a social media marketer
If you recently hired someone, what questions helped you the most in making your decision?
Create a helpful checklist for customers.
What blogs do you keep up with? Create a list.
Create a list of the top 10 things you wish you knew when you started.
What are your aspirations for the week, month, and year?
Any important insights that you have learned in the past year?
What type of things do you review to determine quality in your industry?
Have you thought about sharing a list of top influencers to follow in your industry?
A Curated List of Links Around One Theme
10 Things You Need to Know About social media marketer
Social Media Marketer gift guides
social media marketer Youtubers everyone should watch

Interview Content

Why not have an industry expert write a piece of content for you, rather than writing it yourself?

Interviews are a great way to get ** user-generated content** for your site - and oftentimes, they will generate quality traffic and interest.

Not only will your audience read this content, but the audience of your interviewee will also read and share this content.

Interviews are a great way to add value to your business while mixing up your blogging style.

Interview Content Example

Beauty Crew has an entire section on their site just for interviews.

Check out their blog here

Do you think networking with influencers can increase your customer base?
Do you use paid campaign to promote your upcoming event?
Do you think going live really helps the business to grow?
Do you ever shared your loss or failure on social media?
Do you think new product announcement on social media approaches more customers than traditional?
Interview a team member
Pitch an influencer to guest post on your blog
Do A Q&A interview with your team
Use questions on forums as blog post ideas
Interview an influencer or thought leader for your blog
Send out a poll, survey or quiz filled with questions.
Reach out to industry leaders and combine their quotes into a blog post
Reach out to a friends business to see if they'll do a "swap" blog post
Reach out to multiple experts for their thoughts on a specific subject
Host An AMA with a social media marketer influencer
Have an influencer or thought leader takeover Social Media
Interview a counterpart over the phone
Go live with another influencer on IG or Tik-Tok

Guide: How To Find Content Ideas

Finding the right content type and topic for your blog is critical. The last thing you want is to spend hours and days writing a piece of content that doesn’t end up performing well.

We’ve outlined tips to help you find the right blog post topic

1. Find Blog Post Topics Using Google

Google search is a great (and free) tool for finding a content type and topic.

You can actually use google autocomplete to see what people are searching for:

2. Find Blog Post Ideas Through Competitors and Useful Websites

A great way to find content types is by seeing what your competitors with similar audiences are doing.

There are a few different ways you can do this:

Manually going through different websites to see what others are writing about
Use a tool like ahrefs to see top-performing websites and topics

3. Find Content Ideas Using Google Search Console

Google search console is a great and free way to see what your audience is searching for:

4. Make Sure You Can Perform Well For The Content

Just because your audience is searching for something, doesn’t always mean you can win for that content.

Consider looking at existing search results and other top-performing websites. Then, ask yourself a few questions:

Are these top-performing sites massive businesses? If so, what would it take to rank for something like this?
Is the existing content in the search results good quality?
Are there ways that I can improve this content type? (ie. adding photos, videos, optimizing keywords, making the posts longer and more valuable to the reader, etc)

Part of

Becoming A Social Media Marketer: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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Different Blog Post Types For Your Social Media Marketer

How-To-Guides

How To Guide Blog Post Ideas For Your Social Media Marketer

List Based Content

List-Based Blog Post Ideas For Your social media marketer

Interview Content

Interview Content Ideas For Your Social Media Marketer

More Blog Post Ideas

Guide: How To Find Content Ideas