Shirt Company

Shirt Company Success Stories [2024]

Updated: October 9th, 2024

Looking to blend creativity with fashion? Starting a shirt company might be the right move. In its simplest form, a shirt company involves designing, producing, and selling shirts. It's about creating a brand that resonates with your target market and offers unique designs that customers can't find elsewhere.

Launching a shirt company requires some upfront investment in quality fabrics, a reliable manufacturer, and strong branding. You'll need to pay attention to current fashion trends, understand consumer preferences, and maybe even collaborate with local artists or influencers to elevate your brand’s profile.

Creating appealing and comfortable shirts can attract a loyal customer base who return for new designs and quality they trust. If you have an eye for fashion and a knack for business, starting a shirt company can be a fulfilling venture that allows you to see your creative vision come to life.

In this list, you'll find real-world shirt company success stories and very profitable examples of starting a shirt company that makes money.

1. Million Dollar Collar ($480K/year)

Rob Kessler came up with the idea for Million Dollar Collar after being disappointed with the way his shirt looked in his wedding photos. He started cutting open dress shirts and testing materials until he developed a material that could handle the heat of dry-cleaning and be permanently installed in dress shirts. Through trial and error and feedback from customers, Kessler perfected the design and launched the business in January 2016, eventually using YouTube fashion influencers and targeted advertising to attract and retain customers.

How much money it makes: $480K/year
How much did it cost to start: $100K
How many people on the team: 0

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How Rob Kessler Invented A Permanent Collar Stay for Dress Shirts

Rob Kessler, co-founder of Million Dollar Collar, invented the world's first permanently installed placket stay for dress shirts that has already helped people in 100 countries upgrade 200,000 of their own dress shirts, with aims of changing the dress shirt industry as a whole.

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