Seo Agency

How Much Money Do Seo Agencies Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, SEO agencies can make between $1,000-$1,800,000 per month.
The average revenue for a successful SEO agency is $113K per month.
The highest grossing SEO agency in our records makes over $21,600,000 per year.
Seo agency owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a SEO agency?

And now you're wondering how much SEO agency owners actually make...

Well, let’s dive in!

Here are example of real SEO agencies and how much money they make - as reported by the founders themselves:

1. GR0 ($21.6M/year)

Kevin Miller and Jon Zacharias, co-founders of GR0, launched the SEO agency in April 2020 with a focus on organic growth through search engine optimization. They developed a unique three-pronged approach involving content writing, backlink acquisition, and on-page optimizations. With over 150 clients, including well-known companies like Theragun and Universal Music Group, GR0 has experienced explosive growth and is projected to yield approximately $18MM in 2021.

How much money it makes: $21.6M/year

2. StudioHawk ($8.64M/year)

Studiohawk, a specialized SEO agency, was founded by Harry Sanders who started his career in affiliate SEO at age 13. Frustrated with the profit-driven focus of his previous agency, Sanders decided to start his own company that solely focuses on SEO. With a dedicated team and a reputation for delivering results, Studiohawk has achieved $6 million in revenue over the span of six years.

How much money it makes: $8.64M/year

3. Rankings.io ($8.4M/year)

Chris Dreyer, the CEO/Founder of Rankings.io, came up with the idea for his SEO agency while working as a detention room supervisor. Bored at work, he Googled "how to make money online" and discovered digital marketing. He found success in affiliate marketing and eventually transitioned into the hyper-competitive field of legal marketing, opening his own agency.

How much money it makes: $8.4M/year

4. Digital Position™ ($4.68M/year)

Roger Parent, the founder of a digital marketing agency, came up with the idea after realizing the shortcomings of the agency he was managing at his previous job. Frustrated by their lack of transparency and slow response times, he decided to offer a better service himself. Since then, his agency has experienced significant growth, with a projected revenue of $416k in 2022 and a goal of reaching $30mm by 2029.

How much money it makes: $4.68M/year

5. SharpNet Solutions, Inc ($4.2M/year)

SharpNet Solutions was founded in 1998 by Christopher Sharp, a chemical engineer who wanted to secure his family's future. After self-training in website building, he realized the potential of internet marketing and launched his own company. Today, with a team of 38 talented members, SharpNet generates over $4 million in annual gross sales, offering SEO, PPC, social media management, and website design services with a strong focus on customer satisfaction.

How much money it makes: $4.2M/year

6. On The Map Inc ($4.2M/year)

Rick Hoskins, the founder of On The Map Marketing, initially started his career in the air conditioning industry. After working for an internet marketing company, he saw the opportunity to start his own business and help companies get on the Google map. With a focus on sales and SEO, Hoskins has grown On The Map Marketing into a widely recognized brand, listed as one of the Inc. 5000 fastest growing companies for three consecutive years.

How much money it makes: $4.2M/year

7. Digital Next ($3.48M/year)

Nathan Elly, founder of Digital Next Australia, came up with the idea for his search marketing agency after completing a year of industry experience in SEO. Through selling SEO services and witnessing the growing importance of digital marketing, he recognized the potential for SEO to become an essential part of the marketing mix. After launching the business in Australia, they have since achieved a turnover of approximately $2 million per year.

How much money it makes: $3.48M/year

8. 51blocks ($2.52M/year)

Michael Borgelt, the founder of 51Blocks and BionicWP, was inspired by his grandfather's business principles of helping people. He saw a need for quality digital marketing services and SEO expertise in the industry, so he started 51Blocks in 2009. With a strong focus on customer service and referrals, the agency has achieved an impressive customer lifetime value of 2.5+ years and generates $2.6 million in annual revenue. Building on this success, Borgelt launched BionicWP in 2020 to provide hyper-fast WordPress hosting with top-notch customer support.

How much money it makes: $2.52M/year

9. Pneuma Media ($2.4M/year)

David Riggs, founder of Pneuma Media, came up with the idea for his website design, development, and SEO agency while working as a management consultant. After realizing that many businesses struggled with their websites, he decided to leverage his skills and expertise to help them improve their online presence. With a slow and steady approach, Pneuma Media has scaled from $0 to $2 million in under 2 years, attracting clients through content marketing, outbound sales, and partnerships.

How much money it makes: $2.4M/year

10. The Creative Collective ($2.4M/year)

Yvette Adams, founder of The Creative Collective, came up with the idea to start her marketing agency out of both ambition and necessity. With a diverse background in marketing and media, she saw the potential in offering a one-stop-shop for creative services on the Sunshine Coast. She began by offering her services to people she knew and quickly gained clients and referrals, positioning her agency as a pioneer in the industry.

How much money it makes: $2.4M/year