Salesforce Software Business

Salesforce Software Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Imagine a business model where you're at the forefront of software innovation and customer relationship management. Starting a Salesforce software business involves creating and implementing custom Salesforce solutions for businesses of all sizes.

The core of this venture is to help companies leverage Salesforce—the world’s leading CRM platform—to streamline operations, boost sales, and enhance customer engagement. This could involve creating specialized apps or providing consulting services to optimize their existing Salesforce systems.

With companies continuously investing in technology to improve efficiency, the demand for Salesforce experts is only growing. This makes it a compelling field for anyone interested in tech and business solutions. It's a venture that requires a blend of tech skills, business savvy, and a knack for understanding client needs, but the rewards can be substantial. If you’re looking to make a significant impact on businesses while tapping into a lucrative market, this could be the ideal path.

In this list, you'll find real-world salesforce software business success stories and very profitable examples of starting a salesforce software business that makes money.

1. Efficy ($25.2M/year)

Cédric Pierrard, founder of Efficy, came up with the idea for his European CRM company after realizing the limitations of the software he was working with at his previous company. He and his colleague, Robert Houdart, decided to create a highly customizable, easily upgradable, and 100% SaaS-based CRM solution. After launching with existing customers and offering a special migration offer, Efficy has grown to nearly 200 employees and achieved a turnover of €22.4M in 2019. Their ambitious goal is to be 5 times bigger and represent 5% of the European CRM market in the next 5 years.

How much money it makes: $25.2M/year
How many people on the team: 200

How We Launched A $2M/Month CRM Software

Efficy, a European CRM software publisher founded 15 years ago by Cédric Pierrard, has seen €24M in revenue in 2019 and seeks to be 5 times bigger within five years, representing 5% of the European CRM market, having experienced success through organic growth and external mergers while maintaining a strong focus on core business.

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2. User.com ($1.2M/year)

User.com was initially developed as a side project of the team's open-source platform, CivilHub.org. Recognizing the need for better customer engagement, Greg Warzecha created CivChat, which eventually evolved into UserEngage. After positive feedback and interest from beta users, UserEngage was transformed into a SaaS project in 2016. With international releases, an API, and various integrations, User.com gained momentum, leading to a successful international launch on Product Hunt, additional sales, and further growth opportunities.

How much money it makes: $1.2M/year
How many people on the team: 40

How We Built a $100K/Month Sales And Automation Software

User.com is a full-stack marketing platform with customers in over 60 countries that reached close to $1m ARR last year, with plans to double it this year, and has a low monthly churn rate of below 5%.

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3. Appsitude ($600K/year)

Cameron acquired a stagnant app development company and relaunched it from the ground up. With a monthly revenue of $30,000 to $50,000, he plans on making Appsitude one of the biggest app development companies in the world.

How much money it makes: $600K/year
How many people on the team: 8

Acquiring A Stagnant App Development Company And Leading It To $50K/Month

Cameron Upson acquired Appsitude, a stagnant app development company, and turned it into a thriving business earning between $30,000 to $50,000 a month by hiring overseas developers and investing in marketing.

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4. SP Tech Inc ($360K/year)

In 2015, Bhanu Kommula and his co-founders, while balancing their day jobs, discovered the complexities businesses faced with Salesforce. Leveraging their expertise in Microsoft technologies, they pivoted and upskilled to focus exclusively on Salesforce, growing SP Tech to serve 57+ global customers and completing 150+ projects with a 92% success rate.

How much money it makes: $360K/year
How much did it cost to start: $1K
How many people on the team: 25

How We Built A Salesforce Consulting Business And Grew It To $30K/Month

SP Tech is a Salesforce certified consulting partner, helping businesses across the globe to develop, sustain, and manage the digital ecosystem for years now, with 57+ customers, 150+ completed projects and a 92% success rate.

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5. Musicspace ($2.4K/year)

Karan Beghi, the founder of Musicspace.io, came up with the idea after realizing the need for a simple music catalog management platform while working with an artist who struggled to organize their song lyrics and metadata. He conducted a product-market fit questionnaire and found that 90% of his followers were interested in a catalog platform, prompting him to create Musicspace. Despite facing challenges with finding developers, he persevered and launched the platform, attracting 100 users in just under 2 months.

How much money it makes: $2.4K/year
How much did it cost to start: $500
How many people on the team: 1

On Launching A Simple Music Catalog Management App For Artists And Producers

Musicspace.io is a music catalog management platform that has attracted 100 users in under two months entirely bootstrapped, with plans to handle independent and non-independent artists of all sizes, while offering additional features such as a Milestones product for users to track their achievements, goals, and milestones.

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Read by 7,107 founders