Sales Software Business

3 Sales Software Business Success Stories [2024]

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Updated: September 6th, 2024

Considering a software business that transforms how companies manage their sales? Focus on sales software. This venture involves developing and distributing software designed to streamline sales processes, from lead generation to customer relationship management.

By entering this field, you'll be providing businesses with the tools they need to track prospects, manage customer data, and analyze sales performance—all in one place. Companies are always on the lookout for more efficient ways to sell their products, making sales software a valuable solution.

Your role won't just be about creating the software, but also about understanding the unique needs of different industries and offering tailored features. This is a growing market with potential for high returns and the opportunity to make a significant impact on how businesses operate.

Eager to help businesses succeed and innovate? Sales software might just be the perfect avenue.

In this list, you'll find real-world sales software business success stories and very profitable examples of starting a sales software business that makes money.

1. dealpad ($20M/year)

Adam, the founder of dealpad.io, was inspired to start his business after successfully building and selling his previous companies. He developed a sales framework using Excel during his time at Salesforce and saw how it had a significant impact on closing deals. This led him to transform his framework into software and create dealpad, a Digital Sales Room Platform that helps B2B software organizations increase their sales conversion rates.

How much money it makes: $20M/year
How much did it cost to start: $200K
How many people on the team: 12

This SaaS Hit $400K ARR Just 4 Months After Launch

Dealpad.io is a Digital Sales Room Platform for B2B SaaS organizations with $2M - $200M annual recurring revenue; it enables sellers to quickly create personalized buying rooms to increase the likelihood of deals closing by 300%.

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2. FlowChat ($1.2M/year)

After selling their first software company and facing intense burnout, Chris Baden and his partners identified two key pain points—finding quality leads and ensuring consistency—through interviews with 40 business owners. Combining their sales expertise with Bruno Domingues' automation, they transformed FlowChat into a tool now generating over $1 million in annual revenue.

How much money it makes: $1.2M/year
How much did it cost to start: $0
How many people on the team: 14

We've Sold $3M Over The Last 2.5 Years With Our Lead Generation Tool

Generate over $3 million in organic sales and achieve a $100k+ monthly revenue in just 4 months by leveraging FlowChat's powerful automated social media workflows and B2B sales tools, with insider tips and scripts included.

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Read by 5,507 founders

3. CompanyHub ($480K/year)

Abhishek A Agrawal, the founder of Integrately and CompanyHub, initially started with a service-based software company in 2010. After struggling with finding a suitable and user-friendly CRM for his sales team, he decided to build his own CRM, CompanyHub. Recognizing the need for easy integrations between different apps, Agrawal launched Integrately, which quickly acquired approximately 1,500 paid customers within a month of its beta launch. The success of these ventures validated the idea that people are searching for simple and automated processes.

How much money it makes: $480K/year
How much did it cost to start: $100K
How many people on the team: 20

How We Created A $40K/Month 1-Click Integrations Platform

Integrately founder Abhishek A Agrawal built a 1-click integration platform which acquired around 1,500 paid customers within the first month of its launch, showing that people are looking for an easy way to automate their processes.

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Read by 11,787 founders