Sales Coaching Program

6 Sales Coaching Program Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

Looking for a business that provides lasting value? Consider starting a sales coaching program. In simple terms, this business involves training individuals or teams to improve their sales skills and performance.

Beyond basic sales techniques, you'll teach strategies for customer relationship management, closing deals, and navigating complex negotiations. It's a field with consistent demand, as effective sales skills directly impact a company's bottom line.

You'll need to invest time in creating comprehensive training materials and staying up-to-date with the latest industry trends. Establish your expertise through testimonials and case studies, and gradually build a robust client base.

Launching a sales coaching program offers the opportunity to make a meaningful impact on businesses while carving out a rewarding career for yourself.

In this list, you'll find real-world sales coaching program success stories and very profitable examples of starting a sales coaching program that makes money.

1. Custom Creatives ($3.6M/year)

Rahul Alim, the founder of Custom Creatives, initially started his career in sales, but after leaving Realtor.com, he started his own company offering marketing services to real estate agents. However, it wasn't until a client requested a banner ad that he pivoted to focus on digital marketing, and CustomCreatives.com was born. Since then, the agency has grown to serve a wide range of industries, and their emphasis on providing value and superior service has helped them retain clients for over a decade and achieve consistent seven-figure revenue.

How much money it makes: $3.6M/year
How many people on the team: 10

How I Started A $100K/Month Digital Marketing Agency

Digital marketing agency founder Rahul Alim shares how he grew his business to consistently generate over 7-figures in revenue year-over-year and retain clients for many years through affordable digital marketing strategies that employ the CAP method (Customer Acquisition Program).

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2. noCRM.io ($2.64M/year)

Sunny Paris, co-founder of noCRM.io, came up with the idea to create a lead management software after realizing the limitations of traditional CRM software during his time with Yoolink. Despite the competitive CRM market, Sunny saw an opportunity to bring something new and more efficient to salespeople. The company has since grown to $2.4M in annual recurring revenue and has a customer base of over 11,000 salespeople worldwide.

How much money it makes: $2.64M/year
How much did it cost to start: $80K
How many people on the team: 19

How We Pivoted From A Corporate Social Networking To A $2.4M/Year CRM SaaS Business

This case study is about noCRM.io, a French SaaS company with over 11,000 salespeople using their software worldwide, that provides a lead management software for salespeople, and has managed to build its business up to $2.4M in annual recurring revenue and $200K in average monthly revenue.

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3. Trusted CMO ($900K/year)

Burnt out from her full-time CMO roles, Alison Murdock founded Trusted CMO in 2020 to provide fractional marketing services for B2B startups. With minimal investment, the consultancy has scaled by 50% annually and hit a million in revenue by 2023.

How much money it makes: $900K/year
How much did it cost to start: $5K
How many people on the team: 4

How I Turned 20 Years Of Marketing Experience Into A $1M Business

Trusted CMO founder built a marketing consulting firm from scratch, growing 50% yearly, attracting clients via word of mouth from investors, founders, and marketing leaders, with plans to expand educational offerings and managed services based on client needs.

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Read by 1,149 founders

4. Catalyst Growth Advisors ($240K/year)

Bill Flynn, a serial entrepreneur and former VP and GM of a division of a $100MM IT services company, came up with the idea for his business coaching venture after successfully leading a turnaround during the 2008 financial crisis. He realized his passion for teaching and guiding others to achieve growth and impact, leading him to start Catalyst Growth Advisors. With his revenue doubling every year and a book published, Flynn has positioned himself as an expert in helping business owners predict and plan for the future.

How much money it makes: $240K/year
How much did it cost to start: $0
How many people on the team: 1

How I Generate $32K/Month As A Business Coach

Bill Flynn's coaching business, Catalyst Growth Advisors, has doubled its revenue every year since starting (until COVID), with Flynn earning $250k last year and set to reach a seven-figure practice within three years through his focus on being exceptional and providing like-minded, thoughtful content.

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5. 1Page ($120K/year)

Pooran Prasad Rajanna came up with the idea for 1Page after experiencing the pain of preparing for sales meetings. He realized that salespeople spend too much time searching for information across various platforms, so he created a mobile app that delivers a customized summary of everything they need to know before a meeting. With over 25 integrations and partnerships with data providers such as Standard & Poor and Crunchbase, 1Page aims to help salespeople connect better with prospects and close deals.

How much money it makes: $120K/year
How much did it cost to start: $240K
How many people on the team: 8

How I Developed A $10K/Month App That Helps Salespeople Sell More

1Page CEO and founder Pooran Prasad Rajanna developed a mobile app that helps salespeople search less and sell more by delivering customized one-page summaries for every meeting and call, with the aim of helping salespeople get enough information to help them closer on the deal.

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Read by 5,576 founders

6. Steers Consulting Group ($108K/year)

He ventured into the coaching and consulting business after a series of pivotal moments in his career, learning the ins and outs of sales and realizing the need for effective sales coaching in the startup world.

How much money it makes: $108K/year
How much did it cost to start: $500
How many people on the team: 1

How I Became A Sales Coach After A Life-Changing Moment [$108K/Year Revenue]

Learn how Stephen Steers, a sales consultant and coach, used his near-death experience in the construction industry to fuel his passion for storytelling and sales, eventually leading him to develop a method called Context selling, earning him about $9k per month part-time.

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Read by 1,287 founders