Saas Product Developer Business

How Much Money Do Saas Product Developer Businesses Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, saas product developer businesses can make between $40-$4,160,000 per month.
The average revenue for a successful saas product developer business is $202K per month.
The highest grossing saas product developer business in our records makes over $49,920,000 per year.
Saas product developer business owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a saas product developer business?

And now you're wondering how much saas product developer business owners actually make...

Well, let’s dive in!

Here are example of real saas product developer businesses and how much money they make - as reported by the founders themselves:

1. Customer.io ($49.9M/year)

Colin and his co-founder came up with the idea for Customer.io while working at another startup. They noticed that email lists were disconnected from app data, making them outdated and incomplete.

They saw an opportunity to streamline the process by breaking down barriers between developers, marketers, and product teams, facilitating better message management and sending between apps and customers.

And we saw this opportunity to breakdown the barriers between developers and the marketers and product people who were trying to modify content of the email, trying to decide when it was time to send a new email, and really streamline that process of how web and mobile app businesses create, manage, and send all of their messages between their app and their customers. — Colin (Source)

How much money it makes: $49.9M/year

2. Balsamiq ($6.6M/year)

Balsamiq Wireframes, a low-fidelity wireframing tool, was founded by Giacomo "Peldi" Guilizzoni in 2008. The idea for the tool came from Peldi's experience working at Adobe, where he realized the need for a simple sketching tool that could be used by any contributor in product meetings. With a focus on constant learning and improvement, Balsamiq has grown into a team of 33 people with a monthly revenue of about $550,000.

How much money it makes: $6.6M/year

3. MeetEdgar ($4M/year)

Laura Roeder, the founder of MeetEdgar, came up with the idea for her social media automation tool after realizing the burden of managing social media accounts and creating new content across multiple platforms. With her background in teaching social media marketing and her own online course business, she saw the need for a tool that could handle the grunt work of social media management. By validating the idea through her course, she decided to create MeetEdgar and launched the software in 2014.

How much money it makes: $4M/year

4. Pointerpro ($3.44M/year)

Stefan Debois, an engineer and 15-year consultant, transformed a fun iPad quiz he designed for his daughter's birthday into Pointerpro, a SaaS platform now generating $287K MRR and used by clients in over 65 countries, including Deloitte and Meta.

How much money it makes: $3.44M/year

5. UserGuiding ($2.4M/year)

Osman and his co-founder Muhammet started UserGuiding after a failed search for a business model in San Francisco. They had the skills, time, and money, but no idea until they analyzed a difficult-to-use product they were offered a job for and realized they could build a better user onboarding tool. They received positive feedback from experienced SaaS founders and quickly developed a prototype, making their first sale to Mobile Action founder Aykut. Within their first month, they made $2,000 and launched on Product Hunt, gaining more customers and attending SaaStr Annual 2018 with Aykut's gift of tickets.

How much money it makes: $2.4M/year

6. Studio Ninja ($1.8M/year)

Chris Garbacz, a professional wedding photographer, came up with the idea for Studio Ninja after experiencing various challenges in his photography business, including forgetting his camera bag on a wedding day. He realized the need for a user-friendly and comprehensive solution to manage his leads, clients, contracts, and invoices, leading him to create Studio Ninja, the world's most user-friendly photography business management app. With 7,000 active subscribers and monthly recurring revenue of $150,000, Studio Ninja has become a successful tool for photographers worldwide.

How much money it makes: $1.8M/year

7. Exto.io ($1.15M/year)

market research and validation before launching our product. We assumed that the demand would be there based on our own beliefs and experiences in the industry, but it turned out that we needed to make adjustments and improvements based on customer feedback. This taught us the importance of listening to our customers and constantly iterating on our product to meet their needs.

How much money it makes: $1.15M/year

8. Choicely ($840K/year)

Kaius Meskanen, founder of Choicely, came up with the idea for his business while playing around with SMS and voice call voting during a TV show. Realizing the need for more user-friendly engagement tools, he founded Choicely in 2015 and later pivoted to focus on building a mobile app builder that enables businesses to easily create high-quality mobile apps. With $70,000 monthly revenue and a client list that includes ITV Studios and the International Judo Federation, Choicely has experienced rapid growth and success in the media, sports, and entertainment industries.

How much money it makes: $840K/year

9. Songstats ($828K/year)

Oskar Eichler, co-founder of Songstats, came up with the idea for his business while working as a label manager and DJ in Shanghai. Being involved in the music industry, he recognized the value of data analytics for artists and record labels and wanted to provide a platform that aggregated insights across various music services. After teaming up with his co-founders, they built Songstats and now have over 6,000 customers generating almost $1 million in annual recurring revenue.

How much money it makes: $828K/year

10. Widebundle ($660K/year)

He used Shopify Facebook Groups and communities to read people’s problems and questions, add comments, and start conversations. It’s a long job that only a few people want to do, but it works.

At some point, Matt found 3 people who wanted the same thing but it didn’t exist in the Shopify App Store. They wanted features from a bundled app that didn’t exist. And if 3 people want it, maybe there are more.

How much money it makes: $660K/year