Recycling Business

67 Marketing Ideas For A Recycling Business (2024)

Updated: January 19th, 2023

Recycling Business Marketing Ideas

Wondering how to market your recycling business?

Marketing your recycling business is certainly not easy, but there are many ways to promote and advertise your recycling business.

We put together a list of the best marketing ideas for your recycling business, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Testimonials ➜

Easy

Free

Trust & Credibility

YouTube Video Content ➜

Medium

Low

Brand Exposure

Promotional videos ➜

Medium

Medium

Brand Awareness

Memes ➜

Easy

Free

SEO

Customer Reviews ➜

Easy

Free

Trust & Credibility

Online Course ➜

Medium

Free

Trust & Credibility

Video Tutorial ➜

Medium

Low

Trust & Credibility

Brand Story Videos ➜

Easy

Low

Trust & Credibility

Product Launch Video ➜

Easy

Low

Trust & Credibility

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Handwritten Marketing ➜

Easy

Low

Brand Loyalty

Customer Service ➜

Medium

Free

Brand Loyalty

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Leverage Third Party Platforms ➜

Medium

Low

Brand Exposure

Corporate gifts ➜

Easy

Low

Brand Loyalty

Shared Store ➜

Medium

Low

Brand Exposure

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜

Easy

Free

Brand Awareness

Emailing List ➜

Medium

Free

Engagement

Brand Story Email ➜

Easy

Free

Lead Generation

Holiday Email Campaign ➜

Easy

Free

Lead Generation

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜

Easy

Medium

Lead Generation

Pinterest (organic) ➜

Easy

Free

Brand Exposure

Yelp reviews ➜

Easy

Free

Trust & Credibility

Create TikTok Marketing Videos ➜

Easy

Free

Engagement

TikTok User Generated Content ➜

Easy

Free

Trust & Credibility

Repurpose TikTok Content ➜

Easy

Low

Brand Exposure

Social Media Engagement ➜

Easy

Low

Engagement

User Generated Content ➜

Easy

Free

Engagement

Instagram Live ➜

Easy

Free

Trust & Credibility

Instagram Reels ➜

Easy

Free

Engagement

Twitter Polls ➜

Easy

Free

Engagement

Reddit Marketing (Organic) ➜

Easy

Free

Engagement

Caption Contest ➜

Easy

Low

Engagement

Online Comic ➜

Easy

Low

Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜

Medium

Free

Brand Awareness

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result

Pay Per Click Advertising

Medium

Low

Brand Exposure

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜

Medium

Medium

SEO

Content Repurposing ➜

Easy

Free

Engagement

Backlinks ➜

Medium

Medium

SEO

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜

Medium

High

Lead Generation

Pinterest ads ➜

Easy

Low

Brand Exposure

Tik Tok Creator Partnership ➜

Easy

Free

Brand Exposure

Tik Tok Ads ➜

Easy

Low

Engagement

TikTok Influencer Marketing ➜

Easy

Medium

Brand Exposure

Instagram Story Ad ➜

Easy

Free

Lead Generation

Video Ads ➜

Easy

Low

Lead Generation

IGTV Ads ➜

Easy

Low

Brand Awareness

Explore Ads ➜

Easy

Low

Brand Awareness

Twitter Conversational Ads ➜

Easy

Low

Engagement

Youtube Ads ➜

Easy

Low

Brand Exposure

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜

Medium

Medium

Brand Exposure

Publicity Stunts ➜

Medium

Medium

Brand Exposure

Geographic Expansion ➜

Hard

High

Brand Exposure

Product expansion ➜

Medium

Medium

Brand Exposure

Buzz Campaigning ➜

Easy

Low

Brand Awareness

Outdoor Guerrilla Marketing ➜

Easy

Low

Brand Awareness

Event Ambush Guerilla Marketing ➜

Hard

High

Brand Exposure

Experiential Guerrilla Marketing ➜

Easy

Low

Brand Awareness

Other

Marketing Idea Level Of Difficulty Cost Result
Craigslist ➜

Easy

Low

Brand Exposure

Automate

Marketing Idea Level Of Difficulty Cost Result
Task Delegation ➜

Easy

Free

Product Quality

Tasks Automation ➜

Medium

Low

Product Quality

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Direct Mail Campaign ➜

Medium

Low

Brand Awareness

Branded Merchandise ➜

Medium

Medium

Brand Awareness

Postcard ➜

Easy

Low

Lead Generation

Vehicle Decals ➜

Easy

Low

Brand Exposure

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Virtual Event ➜

Medium

Medium

Brand Exposure

Influencers

Influencer marketing is a type of social media marketing that uses influencers or thought leaders to promote a brand, product, or service to a defined audience.

Marketing Idea Level Of Difficulty Cost Result
Photographers ➜

Medium

Low

Brand Exposure

Micro-Influencer Referral Program ➜

Medium

High

Trust & Credibility

Find Bloggers & Vloggers ➜

Easy

Low

Brand Exposure

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