26 Pros & Cons Of Starting A Ppc Agency (2024)

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Rewarding work

Starting a PPC agency can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A PPC agency gives people a reason to visit your website and to keep coming back to you!

Meaningful business connections

You never know who you will meet as a PPC agency. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your PPC agency are typically around 60%, which is considerably high and allows you to grow your business and manage costs easily.

Pick & choose the clients you work with

Ppc Agencyes have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!

Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

You are your own boss!

With starting a PPC agency, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!

Simple business model

A PPC agency has the advantage of a simple business model, which makes launching and building the business more seamless.

You get to do something you truly love

With starting a PPC agency, you get to put your energy into something you are truly passionate about! You'll find yourself devoting as much time and energy as possible into the business to make it successful.

You can work from anywhere!

Not only can you start your PPC agency from home, you can also run your business from anywhere in the world. This is the entrepreneur dream.

High Hourly Pay Rates

On average, the hourly pay rates are high for your PPC agency - which means quality of clients is often superior to quantity of clients.

Can build solid foundation of clients

It's unlikely you will have one-off customers as a PPC agency. Typically, you have a solid foundation of clients that use your product and services regularly.

Crowded Space

Competition is high when it comes to your PPC agency, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Longer Sales Process

A PPC agency can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Work can be inconsistent

As a PPC agency, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Work can be repetitive

You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!

Time commitment

With starting a PPC agency, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Impatient customers

You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.

Be prepared to get out of your comfort zone!

Although this is exciting for some entrepreneurs, it can be a big challenge for others! You may find yourself in uncomfortable social and business situations, jumping into tasks and responsibilities you aren't familiar with, and pushing yourself as far as you can go!

Minimal physical activity

A big part of starting a PPC agency is sitting at a desk for the majority of the day starting at your computer. Some may enjoy this, but others may struggle with sitting for the majority of your day without much physical activity.

The job can be demanding

This is one of the major disadvantages starting a PPC agency. It's important to understand that you may need to make yourself available on a 24/7 basis.

More challenging to earn passive income

It can be more of a challenge to make passive income in this business. Often times, the amount of revenue you bring in is limited by the amount of time you have in the day.