1,000+ Catchy PPC Agency Names

Updated: January 19th, 2023

So, you've come up with the perfect PPC agency idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your PPC agency stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best PPC agency ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your PPC agency.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Ppc Agency Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of PPC agency name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy PPC agency name ideas

  • Soft Digital
  • Informant Marketing
  • Pinnacle PPC
  • Measured Marketing
  • Informant PPC
  • Speak Marketing
  • Bound Marketing
  • Central PPC
  • PPCsio
  • Reboot PPC
  • Seek Digital
  • Motion Digital
  • Atlas Digital
  • Script Marketing
  • Marketinglada
  • Imagine Marketing
  • Relevant PPC
  • Marketingscape
  • Integration PPC
  • Adapt PPC
  • Launch Marketing
  • Peak PPC
  • Motivate Digital
  • Network Marketing
  • Core Digital
  • Pursue PPC
  • Marketingly
  • Consumer Marketing
  • Meta PPC
  • Surge Digital
  • Sky Digital
  • Marketingaza
  • Worldwide PPC
  • PPClytical
  • Condition Marketing
  • Activator Marketing
  • Acquire PPC
  • Spread Marketing
  • Bloom Digital
  • Insta Digital
  • Rate PPC
  • Power Marketing
  • Stack Digital
  • Squared Digital
  • Digital Marketing
  • Confer Marketing
  • Stack Marketing
  • Plan Digital
  • Watchtower PPC
  • Operate PPC
  • PPCgenix
  • Absolute PPC
  • Breeze PPC
  • Passage PPC
  • Acquire Digital
  • Progress Digital
  • Expand PPC
  • Dial Digital
  • Info PPC
  • Rank Digital
  • Absolute Digital
  • Complete Digital
  • Operation Digital
  • Propel Digital
  • PPCx
  • Marketingadri
  • Crusade Digital
  • Follow Digital
  • Foster Digital
  • Marketingworks
  • Digitistic
  • Central Digital
  • Ping Marketing
  • Hack Digital
  • Acquire Marketing
  • Cfc Group
  • Entirety Virtual
  • The Comic
  • Personal Ppps
  • The New Cfc
  • Peruvian Pcp
  • Shaped Copc
  • The Ubiquitous Bing
  • FastestOnline
  • Copc Spot
  • Great Cdc Collective
  • Communicate Pro
  • Traditional Cep Co
  • Political Cfp Group
  • Right Cep Trading Co
  • Left Cdc
  • Advertisement Pro
  • The Interactive
  • Traditional Cfc Co
  • Informix Electronic Spot
  • The Madrid
  • Personal Prc
  • 8291 Cdp
  • Left Cep

Creative PPC agency name ideas

  • 8291 Copc
  • Peruvian Cfc Spot
  • Ccp Spot
  • Code Spot
  • Published
  • Ccp Group
  • 8291 Cdp Pro
  • Personal Pbc
  • Left Cpc Collective
  • Personal Por
  • Military Code Trading Co
  • Poodle Google
  • Traditional Code Co
  • Peruvian Pqp
  • NewPpc
  • The Frus Cfp
  • Traditional Cdw
  • Great Cdw
  • Cdc Pro
  • New Cep Group
  • FreeOnline
  • Cyber Place
  • Left Commission
  • Cep Group
  • Frus Code Trading Co
  • Easier Electronic Place
  • Standard Facebook Spot
  • Personal
  • The Military
  • Madrid Cdp Pro
  • Cdp Spot
  • Isolated Cep
  • The Frus
  • Left Cpc
  • The Traditional Commission
  • Shaped Copc Pro
  • The Great
  • Declassify Advertise
  • Peruvian Commission Co
  • Military
  • Left Code Trading Co
  • Peruvian Ppp
  • Inside Advertise
  • Military Cdc Group
  • Sacrifice Advertise
  • The Editorial
  • Magnetized Advertise
  • The Non
  • 8291 Ccp
  • Peruvian Prc
  • Great Cpc
  • ContentOnline
  • Code Group
  • Right Cfc Pro
  • Electronic Group
  • The Second
  • Easier
  • Popular Mapquest Trading Co
  • Cpc Spot
  • Quick
  • Peruvian Cdw
  • 8291
  • Madrid Ccp Spot
  • The Left
  • Infosci Electronic
  • Non Cdw Trading Co
  • The Personal Cfc
  • Code Trading Co
  • Standard Facebook Trading Co
  • The Traditional Cfc
  • The Non Cpc
  • Non Cfc
  • Ubiquitous
  • Jewel Google
  • Isolated Ccp Co
  • Informix Electronic Spot
  • Satisfied Online
  • Isolated Copc
  • The Next Search Engine
  • Offline Onsite
  • Promote Co
  • The Regular Firefox
  • Cpc Pro
  • Cdw Co
  • Valentine Advertise
  • Entirety Internet
  • The America
  • The Peruvian Cdw
  • Publicize Pro
  • Cdw Pro
  • Commission Place
  • Peruvian Ppps
  • Political Code
  • Commission Spot
  • New Code
  • SearchableOnline
  • The Personal Cdc
  • Cdw Collective
  • Cpc Co

Learn more about starting a PPC agency:

Where to start?

-> How much does it cost to start a PPC agency?
-> Pros and cons of a PPC agency

Need inspiration?

-> Other PPC agency success stories
-> Marketing ideas for a PPC agency

Other resources

-> Profitability of a PPC agency
-> Ppc agency tips

Funny Ppc Agency Names

  • Virtual
  • Personal Pcc
  • RegularGoogle
  • The Non
  • New Bing Trading Co
  • Promote Co
  • Second
  • The Second Cep
  • Offline Virtual Place
  • Cpc Co
  • NewPpc
  • MadridPpc
  • Comic
  • Easier
  • Samurai Online
  • 8291 Cdw Place
  • Commission Place
  • Frus Copc Co
  • Great Commission
  • Mapquest Place
  • Searchable
  • Cdp Group
  • 8291 Cdw Trading Co
  • The Editorial Interactive
  • Peruvian Commission Co
  • Adwords Co
  • Awhile Online
  • The Great Cfp
  • The Non Cpc
  • Traditional Cfc Co
  • Military Cpc Group
  • Traditional Ccp Trading Co
  • Cyberspace Spot
  • The Traditional
  • Cdp Collective
  • Great Cpc
  • Onsite Online
  • The 8291 Cfp
  • Isolated Cfc
  • Copc Collective
  • Provide Online
  • Traditional
  • Teenage Electronic
  • Crucial Google
  • The Right Cep
  • Non Cpc Trading Co
  • Latest Digital Group
  • Isolated Code Spot
  • Isolated Copc
  • Great Code
  • Right Cdc
  • The Availahle
  • Publish Co
  • New Cdw Spot
  • Political Cdw Co
  • 8291 Copc
  • Copc Place
  • Code Spot
  • The Madrid
  • Admire Advertise
  • Madrid Cep Place
  • Cfp Place
  • Great Cdp
  • GoingOnline
  • Electronic Group
  • Second Cdw
  • Madrid Cdp Spot
  • Isolated Commission Trading Co
  • Cfp Trading Co
  • Accessible
  • The Frus Cdp
  • 8291 Cdw Collective
  • Madrid Commission Spot
  • Political Pcc
  • The Non Cep
  • Political Pqp
  • Youtube Co
  • NewGoogle
  • The Traditional Ccp
  • Offline Ota
  • Interactive Web Spot
  • The Madrid Cfc
  • On time Online
  • The Ubiquitous Wikipedia
  • Political Prc
  • Cyber Co
  • 8291 Cdp
  • Mapquest Collective
  • The Military Cfc
  • Satisfied Online
  • Informix
  • Non Commission Co
  • Website Pro
  • Isolated Ccp Co
  • Isolated Cep Co
  • Businessweek Site
  • Advertisements Place
  • Businessweek
  • Personal Cdw

Cool PPC agency name ideas

  • OnlineGoogle
  • Advertize Spot
  • The Great Cpc
  • Shaped Copc
  • Noodles Google
  • Cfc Spot
  • Military Cpc Pro
  • Right Cep Trading Co
  • Copc Trading Co
  • The Second
  • Commission Collective
  • Publicizing Trading Co
  • The Editorial
  • Content Site Group
  • The Peruvian Ccp
  • The Right Cfc
  • Peruvian Pcc
  • Latest Digital Group
  • Declassify Advertise
  • Copc Collective
  • Political Pcc
  • 8291 Commission Spot
  • Wikipedia Pro
  • Ubiquitous Search Engine Spot
  • Left Code Trading Co
  • Copc Place
  • Traditional Ccp Place
  • Online Youtube
  • Twilight Online
  • Standard Facebook Co
  • The Internet Firefox
  • Cdc Spot
  • Right Cdc
  • Military Cdw Collective
  • Offline Open University
  • Easier Web Place
  • Firefox Trading Co
  • Mapquest Collective
  • Businessweek
  • Peruvian Psc
  • Cfp Place
  • Madrid Cpc Co
  • Availahle Virtual Group
  • 8291 Cdp Trading Co
  • Quick Adsense Place
  • The New Bing
  • The Regular Firefox
  • Offline
  • Shaped Cfc Pro
  • Political Cdp
  • Cdw Trading Co
  • The Offline
  • The Traditional Commission
  • Political Ccp Place
  • The Ubiquitous
  • America Website Collective
  • Communicate Place
  • The Interactive
  • Great Copc Group
  • Personal Commission Collective
  • Published Cyber Group
  • Commission Group
  • Right Cdp
  • Cep Spot
  • IsolatedPpc
  • Personal Copc Trading Co
  • Valentine Advertise
  • Digital Spot
  • Madrid Cdp Spot
  • The Political Cfc
  • Personal Ppps
  • Isolated Ccp Co
  • 8291 Code
  • Comfortable
  • Peruvian Commission Collective
  • The Madrid Cdc
  • Publish Trading Co
  • FastestOnline
  • Shaped Cdp Co
  • Regular Facebook
  • Popular Mapquest Trading Co
  • Replies Online
  • Non Ccp
  • Left Cpc
  • Peruvian Ppps
  • The Serial
  • Old
  • Great
  • Tubal Google
  • Offline Over The Air
  • Butyl Google
  • The America
  • Outside Online
  • The Great
  • Cdc Collective
  • Isolated Code Spot
  • Samurai Online
  • RegularGoogle
  • Publish Spot

Unique PPC agency name ideas

  • Peruvian Cpc
  • Right Commission Trading Co
  • Traditional Cep Co
  • Personal Cdc Co
  • Non Cdc Place
  • The Isolated Code
  • Second Copc
  • Code Pro
  • Peruvian Psr
  • Commission Pro
  • Personal Pcp
  • Adsense Trading Co
  • The Isolated Cfp
  • Accessible
  • Jewel Google
  • Offline On Line
  • OfflineOnline
  • The 8291 Cpc
  • Personal Cdp Spot
  • New
  • The Personal Cpc
  • Cdc Trading Co
  • The Non Cpc
  • Searchable Digital
  • Advertisement Co
  • PoliticalPpc
  • Cdp Group
  • Frus Cdp
  • Infosci
  • Adwords Trading Co
  • The Next Search Engine
  • Frus Cdw Group
  • Traditional Cfc Co
  • Cpc Pro
  • Pacified Advertise
  • Isolated Copc Spot
  • The Safe Interactive
  • ComfortableOnline
  • Second Commission Trading Co
  • Cfp Trading Co
  • Offline On Screen
  • Reply Online
  • Yahoo Collective
  • Isolated Code Pro
  • Cdw Collective
  • Left Commission
  • The Safe
  • Military Ccp Place
  • Non Cpc Group
  • Cpc Place
  • Madrid Cdw
  • Personal Ccp Co
  • Traditional Cep Collective
  • The Teenage
  • Satisfied Online
  • Provide Online
  • Personal Cep
  • Great Copc Collective
  • Entirety Internet
  • The Peruvian Cep
  • Quick Bing Co
  • ComicGoogle
  • The Second Code
  • Fastest Website Place
  • Madrid Cfc Trading Co
  • Political
  • Yahoo Group
  • OldGoogle
  • Isolated Commission
  • Political Pdc
  • Virtual Cyberspace Place
  • Military Cpc Collective
  • Left Commission Collective
  • Offline On Call
  • Left Cep
  • Internet Youtube Pro
  • Military Cpc Group
  • Publicize Collective
  • Standard Facebook Trading Co
  • PopularGoogle
  • Second Cep Pro
  • Youtube Co
  • Madrid Cfp Pro
  • Satisfy Advertise
  • Traditional Code
  • Regular Facebook Co
  • Advertize Trading Co
  • Political Cdc Collective
  • Cfc Place
  • The Right Cep
  • Internet Co
  • The Interactive Electronically
  • Peruvian Cdc Pro
  • Traditional Commission Trading Co
  • Promote Group
  • Shaped Copc Place
  • Military Cfp
  • BusinessweekOnline
  • Publish Co

Cute PPC agency name ideas

  • Madrid Cep Place
  • Non Cdp
  • Serial Electronically Trading Co
  • Peruvian Code Spot
  • Cfc Co
  • Copc Group
  • 8291Ppc
  • Ubiquitous Youtube
  • Internet Facebook Co
  • Sublime Online
  • Traditional Cdw Trading Co
  • The Internet Bing
  • Digital Place
  • Political Ppps
  • Cdp Pro
  • Adsense Co
  • Ratified Advertise
  • Peruvian
  • Cdw Group
  • Isolated Ccp Collective
  • The Non Code
  • Madrid Cdp Pro
  • The Left Cdp
  • Internet
  • Magnified Advertise
  • Adwords Pro
  • Right Cep Group
  • Easier Electronic Place
  • Peruvian Ppp
  • The Ubiquitous Bing
  • Communicate Collective
  • Device Advertise
  • Cep Co
  • 8291 Cdw Trading Co
  • Non Cfp Spot
  • Great Copc Trading Co
  • Madrid Cep Trading Co
  • Madrid Cfc
  • Great Commission
  • Political Cep
  • Frus Code Place
  • Personal Cfp Trading Co
  • Peruvian Cfc Group
  • Cep Pro
  • Standard Facebook Spot
  • TraditionalPpc
  • The Traditional Cfc
  • The Madrid Cfc
  • Teenage Electronic
  • ContentOnline
  • Remind Online
  • Second Cdw Co
  • Sacrifice Advertise
  • Cpc Group
  • Cyber Co
  • Non Cpc Trading Co
  • Publicize Spot
  • Interactive Web Spot
  • Non Copc Co
  • Peruvian Code Collective
  • The Non Cep
  • GreatPpc
  • Shaped Ccp Pro
  • Political Pbc
  • Advertisements Spot
  • Madrid Ccp Place
  • Right Cpc
  • The Infosci
  • Communicate Co
  • Ccp Pro
  • Code Spot
  • AccessibleOnline
  • Informix
  • The Content Electronic
  • Cdc Place
  • The New Cfc
  • Advertisement Pro
  • Cyber Place
  • Personal Copc Group
  • Political Prc
  • SearchableOnline
  • Availahle Electronic Spot
  • Frus Cpc Place
  • Second Cdw
  • New Cpc
  • Left Cdc
  • Ccp Place
  • Non Cdc Spot
  • Personal Pqp
  • Serial Virtual Co
  • The Regular
  • Madrid Commission Spot
  • Cfc Pro
  • Communicate Spot
  • Electronic Group
  • LeftPpc
  • Internet Trading Co
  • Frus Code Trading Co
  • Traditional Cdc Co

Clever PPC agency name ideas

  • Peruvian Cfp
  • The Free
  • Peruvian Ccp
  • The Isolated Ccp
  • Next Mapquest
  • New Cdc Place
  • Peruvian Prc
  • Political Cfp Group
  • Online
  • Political Cdw
  • EditorialOnline
  • Fastest Site Spot
  • Ccp Co
  • Shaped Cdp Place
  • Offline Onsite
  • PeruvianPpc
  • Code Group
  • Frus Commission Trading Co
  • Left Cdw Group
  • Ruble Google
  • The Regular Mapquest
  • MilitaryPpc
  • Virtual Co
  • Yahoo Trading Co
  • Searchable
  • The Editorial Interactive
  • Surprise Online
  • Businessweek Site
  • FreeOnline
  • Political Cfc
  • 8291 Copc Place
  • Advertisement Spot
  • Cpc Co
  • EasierOnline
  • Quick Bing Pro
  • 8291 Cdp
  • Cdc Co
  • Crucial Google
  • The Non Commission
  • The 8291
  • Availahle
  • The Military Commission
  • 8291 Code Place
  • Firefox Collective
  • Peruvian Pcp
  • Shaped Cfp Group
  • The Regular Yahoo
  • Personal Prc
  • Personal Pcc
  • Military Cdc Group
  • Cfc Trading Co
  • Cfp Spot
  • Political Ppp
  • The New Adwords
  • Shaped Copc Pro
  • 8291 Cdw Collective
  • Personal Cdw Collective
  • Isolated Ccp
  • Right Cfc Collective
  • The Military Cfc
  • Military Code Group
  • Cfp Co
  • The New
  • The Going
  • Military Cdw Co
  • Offline Onscreen
  • New Cdp Collective
  • Military Commission Collective
  • Arrive Advertise
  • Political Por
  • Regular
  • The Online
  • Brutal Google
  • Left Code Place
  • StandardGoogle
  • Copc Pro
  • Shaped
  • Isolated Copc Place
  • Cdc Group
  • Peruvian Pbc
  • Viewable Interactive Group
  • Peruvian Code Co
  • Prototype Online
  • Ccp Collective
  • Political Psr
  • The Popular
  • Personal Cdw
  • The Viewable
  • Ccp Group
  • Website Co
  • Cdw Co
  • QuickGoogle
  • Samurai Advertise
  • SerialOnline
  • The Frus Cdp
  • New Cdw Spot
  • 8291 Ccp
  • Poodle Google
  • Peruvian Code Place

Best PPC agency name ideas

  • Political Pcp
  • Admire Advertise
  • Traditional
  • Cdp Co
  • Fastest Virtual Pro
  • Traditional Cfc
  • Electronically Collective
  • The Left Cfc
  • Madrid Cdp
  • Onsite Online
  • Offline Site Co
  • 8291 Copc
  • The Comfortable
  • Cdc Pro
  • Right Cpc Spot
  • Searchable Electronically Spot
  • Communicate Pro
  • Peruvian Cdw
  • Publicize Pro
  • Copc Co
  • Search Engine Collective
  • Personal Code Spot
  • Web Place
  • The Second Copc
  • RightPpc
  • Madrid Ccp Spot
  • Madrid Cpc Pro
  • 8291
  • WorldwideOnline
  • Cpc Spot
  • Published
  • The Shaped Ccp
  • InfosciOnline
  • Going Web
  • The Great Ccp
  • Cdp Collective
  • Valley Spot
  • The Military Cdw
  • Right
  • Offline Ota
  • Easier Digital Pro
  • Madrid Commission Co
  • Cdp Spot
  • Military Commission Spot
  • ShapedPpc
  • The Fastest Cyber
  • Popular Yahoo
  • Sunlight Online
  • The Great Cfp
  • Right Code Collective
  • The New Cpc
  • Clarify Advertise
  • The Old
  • The Internet Facebook
  • The Standard
  • Copc Spot
  • Personal Pdc
  • 8291 Cdw Place
  • Political Pqp
  • The Right
  • Latest
  • Frus Cdc
  • Commission Spot
  • Traditional Code Co
  • Regular Youtube Trading Co
  • Extol Pro
  • Right Cdp Place
  • Shaped Cfc Trading Co
  • The Right Commission
  • The Military Cpc
  • Personal Cdp Group
  • Code Co
  • The Right Code
  • Traditional Ccp Trading Co
  • Great Cdp Group
  • Great Cdp
  • The 8291 Cfp
  • Right Cdc Group
  • NewPpc
  • Right Cfc Pro
  • Parttime Online
  • 8291 Cdc
  • Ubiquitous
  • Isolated Commission Pro
  • Second Cfc Group
  • The Shaped
  • Isolated Cep Co
  • Madrid Cpc
  • The Madrid Cep
  • The Internet Yahoo
  • Refusal Google
  • Great Cfc
  • Fastest Interactive
  • VirtualOnline
  • Frus
  • The Popular Valley
  • 8291 Cdc Place
  • Right Commission Pro
  • Left Cep Collective

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Ppc Agency:

Simple is always better

This means a few different things. Your PPC agency name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your PPC agency:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.