Podcast Business

2 Podcast Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

A podcast business can be an intriguing venture for those passionate about storytelling and communication. Essentially, it involves creating, recording, and distributing your own podcast series on topics of interest via platforms like Spotify, Apple Podcasts, or YouTube.

You start by planning engaging content, investing in basic audio equipment, and learning editing skills. It's vital to understand your target audience to craft episodes that capture their interest.

The appeal lies in the flexibility and the relatively low barrier to entry. However, building a loyal listener base requires consistent effort in marketing and content optimization.

By cultivating a unique voice and exploring diverse topics, you can develop a podcast that attracts both listeners and potential advertisers, paving the way for monetization. If you're keen on blending creativity with communication, starting a podcast could be a fulfilling business idea.

In this list, you'll find real-world podcast business success stories and very profitable examples of starting a podcast business that makes money.

1. Cary Jack - The Happy Hustle ($300K/year)

Cary Jack, founder of The Happy Hustle, experienced burnout while working 100+ hour weeks for his tech startup. After rejecting a 7-figure funding deal and taking time off in Thailand, he developed a way to find happiness within the hustle and created The Happy Hustle™ to help entrepreneurs achieve work-life balance. Through various revenue streams, such as podcasting, books, and mastermind adventures, Cary has built a successful business that focuses on serving his tribe and creating positive impact.

How much money it makes: $300K/year
How many people on the team: 4

How Experiencing Burnout Led Me To Start One Of The Most Popular Podcasts In The World

Cary Jack started The Happy Hustle to help fellow purpose-driven entrepreneurs avoid burnout and achieve blissful balance in their personal and professional life while putting the Happy in their everyday Hustle, offering multiple revenue streams including a mastermind, book, and course.

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Read by 2,545 founders

2. Ramen Club ($48K/year)

Charlie stumbled upon Product Hunt and attended indie hacker meetups. Eventually, he saw how encouraging meet ups are, leading him to start with the idea validation process.

How much money it makes: $48K/year
How much did it cost to start: $250
How many people on the team: 0

How I Started a Remote and IRL Coworking Community for Indie Founders [$48K/Year]

Ramen Club is a founder community that aims to help solopreneurs succeed, enjoy their journey, and feel less lonely; it currently has over 100 members and $3,800 MRR with 35% MoM revenue growth between April and May 2022.

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Read by 4,379 founders