Podcast Agency

3 Podcast Agency Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

A podcast agency builds and promotes podcasts for other businesses. The podcast agencies develop strategies for making the client's podcast a success.

If you plan to start your own podcast agency, you may offer full podcast services or identify a niche and focus on it. Options include:

Podcast production agency - Creates audio content for podcasts
Podcast advertising agency - Advertise on podcasts
Podcast editing agencies - Edit podcast episodes
Podcast marketing agencies - Build podcasts to market the business or market businesses through other podcasts.
Podcast booking agencies - Booking podcasts guests.
Podcast promotion agency - Promote podcasts.

Building and growing a podcast requires some level of skills and expertise that many businesses may lack. Thus, they hire a podcast agency to help in all or particular aspects of podcast building and marketing.

In this list, you'll find real-world podcast agency success stories and very profitable examples of starting a podcast agency that makes money.

1. Audivita Studios ($360K/year)

David Wolf, a long-time music composer and audio producer, recognized the growing market for spoken word audio content and decided to start Audivita Studios, an audio production company that produces audiobooks and podcasts. With $400k in annualized revenues in 2021 and a team of 4 core members, Audivita is experiencing rapid growth and expanding its reach in markets like India, Europe, and Australia.

How much money it makes: $360K/year
How much did it cost to start: $0
How many people on the team: 4

How I Started A $30K/Month Audiobooks And Podcasts Production Company

Audivita Studios, a podcast and audiobook production company, was founded by David Wolf and is rapidly growing with $400k annualized revenues in 2021, a team of a dozen freelance contractors and some 300+ clients, with a core team of four independent contractors.

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Read by 4,664 founders

2. Fame ($204K/year)

Tom Hunt, the founder of Fame, came up with the idea for his podcast growth service while working as the head of marketing at a B2B SaaS business. After experiencing success with their own podcast, Tom decided to launch Fame and offer the same growth process to other B2B brands. He validated the idea by converting his ex-employer into his first client and finding two more clients through a blog he had built on the side.

How much money it makes: $204K/year
How much did it cost to start: $0
How many people on the team: 3

How I Started A $17K/Month Podcast Growth Service

Fame's founder, Tom Hunt, shares how he started a $17k/month podcast growth service for B2B SaaS and service businesses, and provides insights on how he grew the business to $20k MRR and his plans to hit $50k MRR by the end of 2021 through prioritizing revenue and customer satisfaction.

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Read by 7,106 founders

3. Sober Powered Media ($60K/year)

Gill, the founder of Sober Powered Media, came up with the idea for her business after growing her own podcast to become a top mental health podcast in just two years. She saw an opportunity to bring together other top mental health podcasts to monetize their shows with sponsorships and share their expertise in a mastermind group. With her background in biochemistry and a passion for helping others, Gill launched Sober Powered Media to support and connect mental health podcasters.

How much money it makes: $60K/year
How much did it cost to start: $1K
How many people on the team: 0

Leaving A 6-Figures Career In Biotech To Start A Mental Health Podcast Network

With a successful podcast already under her belt, Gill founded Sober Powered Media to monetize mental health podcasts through sponsorships, cross-promotion, and a mastermind group, with income streams from podcast and Instagram coaching, writing, and a membership for her listeners.

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Read by 2,762 founders