Niche Blog

How Profitable Is A Niche Blog? (Updated for 2024)

Pat Walls

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Updated: October 8th, 2024

How Profitable Is A Niche Blog? (Updated for 2024)

So you want to start a niche blog?

And the first question that came to your mind was, “well, are niche blogs actually profitable?”

Especially considering:

You could start a niche blog with as low as $4
Based on our data, niche blogs generate an average of $378K per year
You could see gross margins as high as 99% with niche blogs

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a niche blog.

Let’s dive in!

Is a niche blog profitable?

Yes, a niche blog is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $378K per year with an estimated gross margin of 80%, you could expect to recover your investment within 4 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your niche blog.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your niche blog is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a niche blog worth it?

If you’re wondering if a niche blog is worth it, the answer is a big YES. With niche blogs, you have the potential to earn $378K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a niche blog to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful niche blogs case studies.

Examples Of Profitable Niche Blogs

Here are a few examples of profitable niche blogs, and a few more details about them:

1. Starter Story ($3M/year)

Pat came up with the idea for Starter Story after receiving numerous emails and messages about starting the website. Through his personal blog posts and monthly update articles, he chronicled the growth of Starter Story from its humble beginnings to reaching 1.6 million monthly visitors and generating $1,100,000 in annual revenue.

Is it profitable? Yes
What's the gross margin? 70%
How much money it makes: $3M/year
How much did it cost to start: $100

How I Turned A Crappy Idea Into A $3M/Year Business

Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.

Read this case study

Read by 79,184 founders

2. Leader Connecting Leaders ($54K/year)

Jodi Carlson, a professional web designer and former Girl Scout leader, started her blog to share her knowledge and resources with other leaders.

She accidentally stumbled into a profitable business when she received an email from a leader on the other side of the country interested in one of her badge activity booklets.

Since then, Carlson has grown her blog into a profitable venture, generating $5,000 - $8,000 a month from activity booklet sales, ad revenue, and affiliate marketing.

Is it profitable? Yes
How much money it makes: $54K/year
How much did it cost to start: $100

How Jodi Carlson Grew A Niche Blog To $6.5K/Month

Jodi Carlson, a professional web designer, turned her Girl Scouts hobby into a successful profitable blog, making $5,000 - 8,000 a month from printable booklets and affiliate marketing, through focusing on Pinterest and Facebook as marketing platforms along with offering free resources and collaboration opportunities.

Read this case study

Read by 11,152 founders

3. I should have said ($72K/year)

After being humiliated in public, she considered creating a website to help individuals deal with verbal bullying.

Bryn was humiliated in front of her two young sons and a crowd of onlookers because of a misunderstanding about her son’s casual comment.

This altercation, sparked by her son's opinion, led to an unwarranted and harsh confrontation by another parent.

Feeling embarrassed and angry about her inadequate response and the public scrutiny Bryn was under, she dwelled on the incident for weeks.

This period of reflection and her desire to have handled the situation differently inspired the creation of her website, turning a negative experience into the catalyst for her business idea.

Is it profitable? Yes
How much money it makes: $72K/year

How Bryn Todd Built a $6K/Month Verbal Bullying Defense Blog

Case study about founder Bryn Todd's self-defense website, "I Should Have Said," which helps victims of verbal bullying respond appropriately, with initial revenue of $6k/month and annual revenue of $72k from digital bundles starting at $29 and one-on-one consulting at $50/hr.

Read this case study

Read by 295 founders

Learn more about starting a niche blog:

Where to start?

-> How much does it cost to start a niche blog?
-> Pros and cons of a niche blog

Need inspiration?

-> Other niche blog success stories
-> Marketing ideas for a niche blog
-> Niche blog slogans
-> Niche blog names
-> Niche blog Instagram bios

Other resources

-> Niche blog tips
-> Blog post ideas for a niche blog
-> Niche blog quotes

How much can you make with a niche blog?

With a niche blog, you can make an average of $378K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $4. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 4 months.

How much does a niche blog make a week?

Based on our data, average weekly revenue for a niche blog ranges around $7.88K. As such, you could see monthly revenues of $31.5K.

To know if your niche blog achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your niche blog.

How much do niche blogs owners make?

The income of a niche blog owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established niche blog is about $7.88K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a niche blog owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Niche Blog Profit Margins

Generally speaking, a niche blog can expect profit margin of around 80%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a niche blog, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, niche blog owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, niche blog owners can ensure long-term sustainability and profitability for their business.

Niche blog owner salary

The salary of a niche blog owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established niche blog, in a prime position, might see an average weekly salary around the ballpark of $6.31K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a niche blog may be a promising business to start - but the success of your niche blog mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable niche blog.

Part of

Starting A Niche Blog: Everything You Need To Know

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