Niche Blog

How Much Money Do Niche Blogs Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, niche blogs can make between $100-$650,000 per month.
The average revenue for a successful niche blog is $31.5K per month.
The highest grossing niche blog in our records makes over $7,800,000 per year.
Niche blog owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a niche blog?

And now you're wondering how much niche blog owners actually make...

Well, let’s dive in!

Here are example of real niche blogs and how much money they make - as reported by the founders themselves:

1. Starter Story ($3M/year)

Pat came up with the idea for Starter Story after receiving numerous emails and messages about starting the website. Through his personal blog posts and monthly update articles, he chronicled the growth of Starter Story from its humble beginnings to reaching 1.6 million monthly visitors and generating $1,100,000 in annual revenue.

How much money it makes: $3M/year

2. Buildapreneur ($960K/year)

Spencer Mecham, the founder of Buildapreneur, was introduced to the concept of affiliate marketing while working at a digital marketing agency.

Inspired by a co-worker's successful blog that reviewed vacuum cleaners, Spencer decided to enter the affiliate marketing space.

He initially struggled with starting a blog and trying other platforms like Instagram, but found success by accident when a YouTube video he created blew up and received hundreds of thousands of views.

From there, he pivoted to YouTube and has since grown his audience to nearly half a million people across various platforms, using content marketing to attract and retain customers.

How much money it makes: $960K/year

3. Swim University ($600K/year)

Matt worked in pool stores from the age of 13 to 25, where he gained extensive knowledge about pools. During this time, he also taught himself how to create websites. One day, his boss noticed him working on a website and asked him to make one for the pool company.

As he became more skilled in web design, Matt envisioned creating a website to educate people on pool and spa care. It took him two years to develop the website and an additional seven years to transform it into his full-time occupation.

How much money it makes: $600K/year

4. increasing.com ($480K/year)

Jamie realized the potential for Amazon affiliate links as a revenue stream while working on his social project. He added these links to his niche websites and scaled his project to commercial success.

How much money it makes: $480K/year

5. TechJury ($360K/year)

Deyan Georgiev came up with the idea for Techjury.net after experiencing frustrations with dishonest laptop reviews and wanting to provide unbiased information. Despite initially struggling to monetize the site and facing challenges with SEO, they focused on organic traffic and quality content, which eventually led to success. Techjury now makes $30,000/month in revenue and helps over 200,000 people find the best software and products.

How much money it makes: $360K/year

6. Warrior Lodge Media ($252K/year)

Wes O'Donnell came up with the idea for Warrior Lodge Media out of frustration with the lack of simple military information online. He wanted to create a website that compiled every piece of unclassified U.S. military information in existence, and with the help of his network of military and veteran writers, he built Warrior Lodge slowly and organically. Today, the site earns between $18,000-$22,000 per month through ads, t-shirt sales, and affiliate links, and is almost completely hands-off, generating passive income for O'Donnell.

How much money it makes: $252K/year

7. Finsavvy Panda ($216K/year)

Finance blogger Ling Thich started her blog, Finsavvy Panda, after feeling unfulfilled with her job as a bank analyst. Through diversifying her income streams with display advertising, affiliate marketing, and selling digital products, she now earns between $13,000 to $25,000 per month from her two blogs.

How much money it makes: $216K/year

8. Sustainably Chic ($204K/year)

Natalia's business idea for Sustainably Chic stemmed from her passion for sustainable fashion, which she developed after becoming fatigued with the industry’s wastefulness and unethical practices.

At the time, sustainable fashion was not a popular topic and she felt like no one talked about it.

Motivated by a desire to create an impactful platform and realizing the lack of resources in sustainable fashion, she started her online community to showcase ethical brands, which quickly gained a significant following.

How much money it makes: $204K/year

9. Aucoin Analytics, LLC ($166K/year)

Kervin Aucoin, a 15-year Army veteran and 20+ year Intelligence analyst, came up with the idea for Aucoin Analytics after realizing the need for an unbiased and well-informed travel security platform. Through blogging about his travel experiences and witnessing the detrimental effects of sensationalized news, Kervin developed a subscription-based private intelligence community that focuses on defeating fake news and providing accurate information. With a low overhead, Aucoin Analytics has seen profits of $10,000/month and offers specialized risk assessments and intelligence reports tailored to customers' needs.

How much money it makes: $166K/year