Newsletter

7 Tips For Starting A Successful Newsletter (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own newsletter? Here are some tips you should know:

Learn more about starting a newsletter:

Where to start?

-> How much does it cost to start a newsletter?
-> Pros and cons of a newsletter

Need inspiration?

-> Other newsletter success stories
-> Marketing ideas for a newsletter

Other resources

-> Profitability of a newsletter

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a newsletter:

#1: Matt Paulson, founder of MarketBeat:

We chatted with with Matt, founder of MarketBeat ($3M/month). In our interview, Matt says:

We ended 2021 at $25.6 million in top-line revenue and we did that with just 11 full-time employees.

Additionally:

Remember that markets change. Customer behavior changes. Industries change. It’s important to regularly test the key elements of your sales process/funnel to make sure the best practices you have implemented before are still best practices.

Read the full interview ➜

#2: Matt Paulson, founder of MarketBeat:

We chatted with with Matt, founder of MarketBeat ($3M/month). In our interview, Matt says:

It turns out that stock investors tend to get emotionally invested in their stocks and want to know the latest tidbits and news headlines about them. We were able to package that information and provide it to our subscribers in a convenient, real-time format.

Additionally:

MarketBeat is expected to generate approximately $8 million in revenue in 2019 and end the year at about 1.3 million unique email subscribers.

Further:

Build a business that isn’t dependent on a single customer acquisition source. So many people build businesses that rely exclusively on one channel and then go out of business when their big tech company of choice changes the rules on them.

Also:

Growing a business takes 40+ hours per week of distraction-free work on the right tasks. If you aren’t putting in that effort, success will likely elude you.

Read the full interview ➜

#3: Matt Paulson, founder of MarketBeat:

We chatted with with Matt, founder of MarketBeat ($3M/month). In our interview, Matt says:

Growing a business takes sustained effort over a long period of time. You can’t get a business off the ground by working a few hours per week here and there.