Naming And Branding Service

5 Naming And Branding Service Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Struggling to create a memorable brand? Consider launching a naming and branding service.

This business idea revolves around helping companies, startups, and individuals develop unique brand names and identities. From brainstorming names to designing logos and crafting brand stories, you'll be the go-to for all things branding.

With businesses constantly looking to stand out in a crowded market, your service can be the key to their success. Not only does this idea tap into the ever-growing demand for originality, but it also allows you to leverage your creativity and strategic thinking.

If you're passionate about marketing and design, and enjoy the challenge of crafting the perfect name or brand image, this could be a fulfilling venture to pursue. Your expertise can make a tangible difference in a company's future, giving it the personality it needs to thrive.

In this list, you'll find real-world naming and branding service success stories and very profitable examples of starting a naming and branding service that makes money.

1. Squadhelp ($3M/year)

Darpan, the founder of Squadhelp, came up with the idea for his business when he was struggling to come up with a name for another venture. He launched Squadhelp as an experiment and it quickly gained traction, with the platform now connecting startups and large corporations with naming experts for their branding projects. With over 100,000 creatives in their community and more than 20,000 businesses helped, Squadhelp is a rapidly growing $3 million per year business.

How much money it makes: $3M/year
How many people on the team: 20

How I Started A $250K/Month Business Crowdsourcing Company Names

Squadhelp is a 3 million dollar per year business that's growing rapidly each day and has helped more than 20,000+ businesses create a unique name, a crucial factor in connecting with target customers.

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2. Percept ($1.32M/year)

Lewis Jenkins, the founder of Percept Brand Design, started his business 24 years ago with a vision of creating a design agency that prioritized work-life balance and did not rely on unpaid overtime. Despite starting as a one-man show, Percept has grown to a team of 10 and now generates approximately $1.5 million in revenue each year. By implementing a pricing structure that tripled the quality of work delivered and the billing rate, Jenkins was able to achieve financial success while also maintaining a high quality of life.

How much money it makes: $1.32M/year
How much did it cost to start: $20K
How many people on the team: 8

I Bootstrapped My One-Man-Show Branding Agency To $1.2M/Year

This case study is about how Lewis Jenkins bootstrapped his branding and creative agency in Sydney, which now turns over approximately $1.5M/year, employs 10 staff, and has worked with high-profile clients such as Unilever, Dulux, Toyota, Sennheiser, and The Australian Government, while maintaining a focus on company culture and work/life balance.

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Read by 4,082 founders

3. Tungsten Branding ($1.2M/year)

Phil Davis, a brand naming expert, came up with the idea for his business, Tungsten Branding, after realizing that the traditional advertising agency model was broken. He wanted to create a new type of agency that focused on natural attraction and alignment to help businesses succeed in a more intuitive and effective manner. Starting with a basic website and leveraging referrals and networking, Phil grew Tungsten Branding into a top-five global-rated naming and branding agency that now bills nearly seven figures a year.

How much money it makes: $1.2M/year
How much did it cost to start: $1.5K
How many people on the team: 5

I Built A $1.2M/Year Business Finding The Perfect Name For Brands

Tungsten Branding, a naming and branding agency started with virtually no expenses and showcasing only quality work, has become a top-five globally rated naming and branding agency, billing nearly seven figures a year and naming over 500 companies, products, and services including international companies such as Hitachi, Johnson Control, Lumenis, and AO Smith.

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4. Indiebrands ($15.6K/year)

Laurids came up with the idea for Indiebrands after realizing that there was a need for better business names and logos at affordable prices. He was inspired by a website selling digital products in a simple way and knew he could provide a superior product. After launching on Product Hunt and making over $1,000 in less than 24 hours, Laurids realized that his idea could be a successful business.

How much money it makes: $15.6K/year
How much did it cost to start: $400
How many people on the team: 0

How We Created A $1.3K/Month Domain + Logo Package For Startups

Indiebrands sells company names completed by ready-made logos and a great top-level domain, making an average monthly revenue of $1,300 in the last 12 months and growing about 200% in the last year through selling to startup founders and indie hackers.

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5. Medical Bag Tags, LLC ($6.18K/year)

Misty Dupree, the founder of Medical Bag Tags, came up with the idea for her business after realizing the need to bridge the gap between the medical community and everyday people. She wanted to create customizable bag tags that would raise awareness of medical and allergy conditions, allowing individuals to communicate their needs during emergencies. Despite facing personal challenges, Misty remained determined and started her business, providing functional and cute bag tags that offer peace of mind to parents and individuals with medical conditions.

How much money it makes: $6.18K/year
How much did it cost to start: $3K
How many people on the team: 1

On Creating Customizable Medical And Allergy Awareness Bag Tags

Medical Bag Tags, LLC creates customizable medical and allergy awareness bag tags for personal items while raising awareness of medical and allergy conditions, all while overcoming personal tragedy and balancing being a single mom of 8 children, and is now in talks with a possible pharmaceutical investor to expand and grow the business.

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Read by 4,670 founders