1,000+ Trendy Naming And Branding Service Names

Updated: January 19th, 2023

So, you've come up with the perfect naming and branding service idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your naming and branding service stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best naming and branding service ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your naming and branding service.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Naming And Branding Service Name Generator

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You can generate thousands of naming and branding service name ideas for free using our business name generator and instantly check domain availability.

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Ideas

Catchy naming and branding service name ideas

  • Ads Group
  • Advertisement Co
  • Publicizing Co
  • The Distinctive
  • Correct Imprint Co
  • Brag Group
  • The Peculiar Label
  • CreativeNaming
  • Proper
  • Sticker Co
  • Based Appointment
  • The Genuine
  • TopBrand
  • The Fluorescent Gummed Label
  • Trade Name Collective
  • Publicize Co
  • Valentine Advertise
  • Rammed Brand
  • Stigma Spot
  • ProprietaryBrand
  • Cheap Marque Place
  • AlternativeLabel
  • Adhesive Mark Co
  • Cheapest Firebrand Trading Co
  • Designation Group
  • Mere
  • Best
  • Red Moniker Spot
  • Wrong Judge
  • Publish Co
  • Off Stain
  • Own
  • Advertize Spot
  • Proper Judge Co
  • Blade Spot
  • Label Co
  • New Moniker
  • PermanentLabel
  • Letter Assignment
  • WrongLabel
  • The Partial Appellative
  • The Frequent Appointing
  • Adhesive
  • The Psychiatric Imprint
  • Major Pronounce
  • Alternative Marque Collective
  • Mentioning Collective
  • Nick Numbers
  • The Private Trade Name
  • The Popular
  • Communicate Trading Co
  • Fiery Label
  • Priced Stigma Co
  • Tag Place
  • Blazing Babool
  • PrivateBrand
  • KnownBrand
  • Jammed Brand
  • Natal Label
  • Linguistic Linecut
  • Automatic
  • Identify Advertise
  • Familiar Denounce Trading Co
  • Commercial Stigma Co
  • Wrong Label Co
  • The Special
  • Neonatal Label
  • Non Nominating
  • Verbal Brand Pro
  • Single
  • The Alternative Brand
  • Training Naming
  • The Corresponding Moniker
  • Banged Brand
  • SellingBrand
  • The White
  • BabyNaming
  • Convenient Gummed Label Group
  • Favorite Denounce
  • The Private Sticker
  • The Yellow Gummed Label
  • The New
  • Labeled Label
  • The Same
  • The Genuine Denounce
  • Own Make
  • Advertize Pro
  • Mere Marque Group
  • The Original
  • The Unique Moniker
  • UsefulLabel
  • Deny Advertise
  • StreetNaming
  • Commercial Firebrand
  • The Wrong Trade Name
  • Feminist

Creative naming and branding service name ideas

  • Best
  • Idealized Advertise
  • Non Nomination
  • The Generic
  • Publicizing Spot
  • Tag Pro
  • The Peculiar Label
  • Open
  • The Private
  • Publish Collective
  • The Colour Renaming
  • The Inferior
  • Frequent Designating Group
  • Device Advertise
  • The Strong Stigmatize
  • Simple
  • GenuineBrand
  • Dominant Make Trading Co
  • The Familiar Mark
  • UniqueBrand
  • Misleading
  • Printed Brand
  • Flaming Marque Co
  • Faded Label
  • Ladle Label
  • Treble Label
  • Yellow Brand
  • Creative
  • Publish Place
  • Communicate Place
  • Suitable Brand Collective
  • The Favourite Denounce
  • Denotive Collective
  • The False
  • The Retail Label
  • Single Pronounce Trading Co
  • The Distinctive
  • Concise Advertise
  • Single Gummed Label Pro
  • Derogatory Gummed Label
  • Sticker Place
  • FlamingBrand
  • Sticker Spot
  • Yellow Judge
  • The Single
  • SingleBrand
  • Rebel Label
  • Popular Denounce Co
  • Diagnostic
  • Marque Place
  • Variable Moniker Group
  • Generic Label Trading Co
  • The Best
  • Best Blended Whiskey
  • False Gummed Label Group
  • The Private Sticker
  • Trade Name Pro
  • Favorite Denounce
  • Own Stigma Trading Co
  • Advertize Group
  • The Priced
  • Cheap Marque Place
  • Fluorescent
  • Norway maple Label
  • Specific Stigma Place
  • Nick Nominate
  • Mentioning Collective
  • The Reliable
  • Usual Stigma
  • Alibi Advertise
  • The Psychiatric
  • PermanentLabel
  • The Double
  • Off
  • New Moniker
  • Advertize Trading Co
  • The Feminist Imprint
  • Stabled Label
  • The National Stigma
  • YellowLabel
  • Natal Label
  • Ratify Advertise
  • Slaving Naming
  • Crammed Brand
  • Best Band Aid
  • The Printed Marque
  • White Moniker Place
  • HotBrand
  • Mere Trade Name Collective
  • StreetNaming
  • Nick Numbers
  • The Private Mark
  • SingleLabel
  • Picture Denotative Trading Co
  • Best Birthmark
  • The Convenient

Learn more about starting a naming and branding service:

Where to start?

-> Naming and branding service plan
-> How to finance a naming and branding service?
-> How much does it cost to start a naming and branding service?
-> Pros and cons of a naming and branding service

Need inspiration?

-> Other naming and branding service success stories
-> Marketing ideas for a naming and branding service

Other resources

-> Profitability of a naming and branding service
-> Naming and branding service tips

Funny Naming And Branding Service Names

  • Firebrand Co
  • Unsatisfied Advertise
  • Linguistic Gummed Label
  • Best Brandt
  • The Official
  • Suitable Brand Collective
  • Single Make
  • Firebrand Collective
  • PowerfulBrand
  • Stigma Co
  • Promote Co
  • Red Trade Name Spot
  • Special Make Spot
  • Linguistic Logo
  • SingleLabel
  • Strong Stigma Place
  • ExpensiveBrand
  • White Moniker Place
  • Genocide Advertise
  • DistinctiveLabel
  • Label Co
  • CorrectLabel
  • Single Marque Collective
  • Psychiatric Gummed Label Group
  • Suitable Pronounce Place
  • Radle Label
  • Brag Group
  • Convenient
  • The Printed Marque
  • Blazing Denounce Pro
  • The Unique Firebrand
  • The Appropriate
  • Major Pronounce Pro
  • Useful
  • Treble Label
  • False Marque
  • Corresponding
  • Best Birthmark
  • Superior Stain Group
  • SameBrand
  • Asinine Advertise
  • Expensive
  • Labels Label
  • Communicate Spot
  • Certain Mark
  • Jammed Brand
  • Familiar Tag
  • Successful
  • Labeled Label
  • Online Advertise
  • New Marque Group
  • Reliable
  • Generic Moniker Co
  • Superior Make
  • Printed Brand
  • The Private Trade Name
  • DistinctiveBrand
  • Promote Group
  • Fiery Firebrand Place
  • Bagel Label
  • The Original
  • Known
  • Publish Place
  • The Double
  • Fluorescent
  • The Mere Imprint
  • Familiar Trade Name Group
  • Stabled Label
  • Peculiar Blade Pro
  • Nick Nominate
  • Design Advertise
  • The Suitable Tag
  • Linguistic Linecut
  • Best Brandi
  • Surprised Advertise
  • The Useful
  • Advertisement Co
  • Firebrand Place
  • Nick Nomination
  • Advertised Blade Co
  • Blazing Bruise
  • Judge Place
  • Sticker Co
  • Yellow Judge
  • Single Label
  • Commercial Stigma
  • Bound
  • Testify Advertise
  • Blazing Blade
  • Fiery
  • AppropriateLabel
  • Visual Assignment Pro
  • Distinctive Mark Co
  • Pejorative Trade Name Trading Co
  • WrongLabel
  • Slaving Naming

Cool naming and branding service name ideas

  • The Mere Imprint
  • The Specific
  • Verbal Sticker Pro
  • Distinctive Gummed Label
  • Best Band Aid
  • FamousBrand
  • Certain Mark
  • Best Birthmark
  • Tagle Label
  • Firebrand Place
  • Pronounce Co
  • Unsatisfied Advertise
  • Rachel Label
  • The Unique Firebrand
  • Publicizing Spot
  • Publicizing Co
  • Same Imprint Trading Co
  • The Verbal
  • The Psychiatric Imprint
  • The Cheaper
  • PowerfulBrand
  • Slaving Naming
  • The Permanent Judge
  • Nick Numbers
  • YellowLabel
  • Trade Name Group
  • Cheaper Mark Group
  • Official Moniker
  • Judge Group
  • Single Pronounce Trading Co
  • Creative
  • Linguistic Lugmark
  • Known
  • The Official
  • The Feminist Moniker
  • FavoriteBrand
  • The Proper Tag
  • Adhesive
  • Cheapest Marque Group
  • Denotative Co
  • Pronounce Spot
  • Advertisement Group
  • Bound
  • Communicate Trading Co
  • Printed Brand
  • Major Pronounce
  • Pronounce Collective
  • Asinine Advertise
  • Labile Label
  • Dominant Trade Name Collective
  • The Genuine
  • The Optional
  • Linguistic Logography
  • White Moniker Place
  • StreetNaming
  • Dominant Make Trading Co
  • Mark Place
  • The Same
  • Certain Stain Spot
  • StrongBrand
  • ParticularBrand
  • Convenient Moniker
  • Make Collective
  • Linguistic Lmno
  • The Non
  • Nasal Label
  • PermanentLabel
  • The Priced
  • Blazing Birthmark
  • Moniker Pro
  • The Accurate
  • Designate Co
  • The Proprietary Stigma
  • The Familiar Mark
  • Best Blade
  • Non
  • The Own Stigmatize
  • The Favourite Trade Name
  • Best Blended Whiskey
  • Stigmatize Pro
  • Concise Advertise
  • Standard Stigma
  • AppropriateLabel
  • Hot
  • Accurate Imprint Place
  • OffLabel
  • Identify Advertise
  • The Descriptive
  • The Feminist
  • Extol Group
  • The Nick
  • Cheapest
  • New Pronounce Spot
  • The Useful
  • Design Advertise
  • Symbolic

Unique naming and branding service name ideas

  • Advertised Blade Co
  • Flaming Blade Co
  • PartialNaming
  • Finagle Label
  • Mere Marque Group
  • Extol Trading Co
  • Fiery
  • Automatic
  • Advertize Collective
  • Publish Group
  • SingleLabel
  • Radle Label
  • Distinctive Brand Spot
  • Gummed Label Spot
  • The Familiar Blade
  • Standard Denounce Place
  • TopBrand
  • Global
  • Lighted
  • Promote Co
  • GummedLabel
  • Jammed Brand
  • The Top Stigmatize
  • Stigmatize Spot
  • Major Pronounce Pro
  • Dominant
  • Prenatal Label
  • The Red
  • Corresponding Imprint
  • PrivateLabel
  • Off Stain
  • The Double Marque
  • Correct Assignment
  • Brag Trading Co
  • Designation Group
  • Unique
  • Brand Spot
  • Own Brand Group
  • The Linguistic
  • Priced Stigma Group
  • The Alternative
  • Label Co
  • Simple
  • Mark Trading Co
  • Arrive Advertise
  • Extol Collective
  • The Adhesive
  • Brag Co
  • Successful
  • Strong Blade Pro
  • Paradise Advertise
  • Visual Assignment Pro
  • Judge Pro
  • Promote Group
  • The Wrong Stigma
  • New Brand
  • Deny Advertise
  • Stain Group
  • OptionalLabel
  • National Firebrand
  • Linguistic Lithotype
  • Private Gummed Label
  • Advice Advertise
  • Linguistic Gummed Label
  • Mentioning Collective
  • Generic Pronounce Place
  • Dammed Brand
  • Describe Advertise
  • Favorite Denounce
  • Rammed Brand
  • Advertize Advertise
  • Familiar Stain
  • Printed Sticker Trading Co
  • Gummed Label Pro
  • PeculiarBrand
  • Blazing Babool
  • Afterlife Advertise
  • SuccessfulBrand
  • Extol Pro
  • Generic Moniker Co
  • Private Denounce
  • Blazing Business
  • The Global Stigmatize
  • Usual Stigma
  • Best
  • VerbalLabel
  • Superior Firebrand
  • The Global
  • The Appropriate Marque
  • Appointing Collective
  • New
  • PrivateBrand
  • The Hot
  • Hanged Brand
  • The Colour Designate
  • Correct Imprint Co

Cute naming and branding service name ideas

  • The Usual
  • Firebrand Co
  • Advertize Group
  • Sticker Group
  • Psychiatric Gummed Label Group
  • The Yellow Gummed Label
  • Convenient Gummed Label Group
  • Alternative Marque Collective
  • BasedLabel
  • The Popular
  • National Marque Place
  • Deviant
  • The Wrong Trade Name
  • Major
  • Stain Co
  • Personal Trade Name Spot
  • Generic Label Trading Co
  • Appetite Advertise
  • Proprietary Firebrand
  • Competitive Blade Co
  • Frequent Designating Group
  • Maple Label
  • Usual Marque Trading Co
  • Single Marque Collective
  • Linguistic Linecut
  • Treble Label
  • The Pejorative
  • Democratic Gummed Label Place
  • Advertised Marque
  • Cheapest Firebrand Trading Co
  • The Usual Stain
  • The Famous Blade
  • Suitable Pronounce Place
  • Communicate Spot
  • Mere
  • Variable Moniker Co
  • The Diagnostic
  • Private Stain
  • Blue
  • Wrong Label Co
  • Divide Advertise
  • Suitable Brand Collective
  • The Inferior
  • Deviant Imprint Collective
  • The Genuine Denounce
  • Proprietary
  • Firebrand Group
  • The Expensive
  • Yellow Brand
  • Marque Co
  • Useful
  • Retail Stigma Trading Co
  • Alibi Advertise
  • Cables Label
  • Corporate
  • Derogatory Tag
  • Derogatory Moniker Spot
  • Retail Denounce
  • Unique Stigma Pro
  • The Wrong Judge
  • Enabled Label
  • DistinctiveLabel
  • The Superior
  • Personal Stain Trading Co
  • Commercial Stigma
  • Yellow
  • Blazing Blaze
  • Open Trade Name Collective
  • The Top
  • Brand Place
  • Make Place
  • Ratify Advertise
  • SellingBrand
  • Trade Name Trading Co
  • The Private Sticker
  • The Top Stain
  • Misleading Sticker Collective
  • ObjectNaming
  • Norway maple Label
  • New Trade Name Pro
  • Optional Brand Pro
  • The Suitable
  • Vagal Label
  • Ads Co
  • Publish Spot
  • Best Bruise
  • Promote Trading Co
  • The Cheaper Make
  • Superior
  • HotBrand
  • Linguistic Logo
  • The Private Stigmatize
  • False Marque
  • Gummed Gummed Label
  • Strong
  • AdhesiveLabel

Clever naming and branding service name ideas

  • Lighted Mark Spot
  • Sticker Spot
  • Denounce Group
  • Nick Namesake
  • MajorLabel
  • The False
  • The Corresponding Moniker
  • Blazing Denounce Pro
  • The Selling Blade
  • The Mere
  • Feminist Brand Group
  • UsualBrand
  • The Fluorescent Gummed Label
  • The Correct Marque
  • Best Business
  • DistinctiveBrand
  • Consistent
  • Generic Marque
  • Gables Label
  • Cheap Make
  • Descriptive Sticker Place
  • Feminist Pronounce Place
  • Trade Name Co
  • Surprised Advertise
  • Samurai Advertise
  • National
  • Unknown
  • Cheaper Blade
  • Same Mark
  • Cradle Label
  • Blazing Brandi
  • Best Brandt
  • Single
  • Fluorescent
  • Postnatal Label
  • Peculiar Blade Pro
  • The Own
  • Make Group
  • FlamingBrand
  • Slammed Brand
  • Sacrifice Advertise
  • SameBrand
  • Non Nominating
  • The Single
  • RetailBrand
  • The Unique Moniker
  • The Private Trade Name
  • Comply Advertise
  • Misleading Gummed Label Collective
  • Classified Advertise
  • SuperiorBrand
  • Mark Co
  • Stables Label
  • DeviantLabel
  • Based Gummed Label
  • Green
  • The Frequent Appointing
  • The Peculiar Label
  • Blazing
  • The Misleading
  • The Overt
  • Red Trade Name Spot
  • The Official Denotive
  • New Moniker
  • Genocide Advertise
  • Nick Nominate
  • The Deviant
  • FamiliarLabel
  • Convenient
  • BabyNaming
  • Hazel Label
  • Mere Gummed Label
  • The Original
  • True Mentioning Pro
  • Blade Collective
  • The White Trade Name
  • Diagnostic
  • CorrespondingLabel
  • The Suitable Tag
  • The Convenient
  • Strong Stigma Place
  • Blazing Band Aid
  • Blade Pro
  • Strong Blade Collective
  • The Green
  • PersonalBrand
  • Variable
  • CheaperBrand
  • SingleBrand
  • The Same Brand
  • The Distinctive Stigma
  • Waiting Naming
  • Printed Tag Trading Co
  • The Blue
  • UsefulLabel
  • Advertize Spot

Best naming and branding service name ideas

  • The Double Pronounce
  • Navel Label
  • Picture Denotative Trading Co
  • The Colour Appellative
  • Red
  • FalseLabel
  • ReliableBrand
  • Single Denounce
  • Commercial Stigma Co
  • Cheaper Marque Group
  • The Standard
  • The White
  • White Pronounce Group
  • The Linguistic Sticker
  • Best Blaze
  • The Favorite Firebrand
  • Familiar Blade Trading Co
  • Gummed Judge Group
  • Justify Advertise
  • The Favorite
  • ConfrontationalNaming
  • Trade Name Place
  • Grateful Label
  • The Private Mark
  • Stigmatize Co
  • StandardBrand
  • Cheap Marque Place
  • AlternativeLabel
  • The Wrong
  • Single Label
  • Open
  • Valentine Advertise
  • Sticker Trading Co
  • CompetitiveBrand
  • Favorite Stigma Pro
  • The Psychiatric Marque
  • Advertisement Co
  • Tag Place
  • Advertize Trading Co
  • False Tag Group
  • The Favourite
  • April Label
  • Verbal Imprint Trading Co
  • Stabled Label
  • The Direct Appellative
  • Pacify Advertise
  • The Corporate
  • Nick Nicknaming
  • The Generic Marque
  • New Denounce Group
  • Publish Collective
  • The Strong Stigmatize
  • The Printed Marque
  • Mark Pro
  • The Familiar Trade Name
  • KnownBrand
  • Mere Trade Name
  • Strong Label Trading Co
  • Linguistic Logographer
  • Flaming
  • Own Stigma Trading Co
  • Reliable
  • The Best
  • Data Label
  • SpecificBrand
  • Open Trade Name Trading Co
  • Marque Place
  • The Fiery
  • Blazing Blade
  • Ads Group
  • Fiery Label
  • Gummed Label Co
  • Expensive Blade
  • Optional
  • GenericLabel
  • Private
  • Yellow Pronounce
  • The Off
  • Nick Nomination
  • Popular Denounce Co
  • Corresponding Judge
  • Firebrand Collective
  • Brag Group
  • Selling Stigma Spot
  • The Spontaneous
  • Blazing Bufferin
  • CorporateBrand
  • Amortise Advertise
  • UniqueLabel
  • Aiming Naming
  • Object
  • The Cheap
  • Verbal Marque Co
  • Familiar Denounce Trading Co
  • Labeled Label
  • Specific Marque Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Naming And Branding Service:

Simple is always better

This means a few different things. Your naming and branding service name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your naming and branding service:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.