1,000+ Trendy Naming And Branding Service Names

Updated: April 14th, 2025

So, you've come up with the perfect naming and branding service idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your naming and branding service stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best naming and branding service ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your naming and branding service.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Naming And Branding Service Name Generator

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Ideas

Catchy naming and branding service name ideas

  • Alibi Advertise
  • Popular Denounce Co
  • Superior Firebrand
  • Marque Group
  • Sticker Collective
  • The Distinctive Stigma
  • Dammed Brand
  • Firebrand Co
  • Linguistic Logo
  • Pejorative
  • Blazing Band Aid
  • The Blue
  • Red Trade Name Spot
  • Extol Collective
  • The Psychiatric
  • Designate Co
  • The Familiar Mark
  • Single
  • Optional Brand Pro
  • National Marque Place
  • Cheaper Mark Group
  • Convenient
  • Single Marque Collective
  • Declassify Advertise
  • Stigma Place
  • Advertize Collective
  • Competitive Stigma
  • Usual Marque Trading Co
  • Trade Name Trading Co
  • Automatic
  • Familiar Denounce Place
  • Tag Place
  • Appraisal Label
  • The Feminist Moniker
  • Nick Nominate
  • Linguistic Logography
  • Deny Advertise
  • Generic Label Trading Co
  • Satisfy Advertise
  • Postnatal Label
  • Specific Stigma Place
  • Advertize Pro
  • Proprietary
  • CheaperBrand
  • Gummed Label Co
  • Silver maple Label
  • Publicize Spot
  • The Double Marque
  • Pejorative Trade Name Trading Co
  • NationalBrand
  • Hot
  • Trade Name Pro
  • Pronounce Spot
  • Non Notifying
  • ConfrontationalNaming
  • The Expensive
  • The Private Trade Name
  • PreferredBrand
  • The Unique
  • Generic
  • Corporate
  • Sticker Pro
  • Misleading Gummed Label Collective
  • The Private Stigmatize
  • The Wrong Trade Name
  • The Specific
  • Expensive
  • The Descriptive
  • Lighted Mark Spot
  • New Marque Group
  • Yellow Brand
  • Red Judge
  • Labeled Label
  • The Feminist Imprint
  • Open Trade Name Collective
  • Derogatory Gummed Label
  • Favorite Stigma Pro
  • Known
  • False Marque
  • PrivateLabel
  • ParticularBrand
  • Cheap Make
  • The Selling Blade
  • InitialNaming
  • Wrong Judge
  • Rock maple Label
  • White Pronounce Group
  • The Superior
  • Blazing Business
  • The Correct Marque
  • Fiery
  • Clammed Brand
  • Double Sticker Spot
  • CorrectLabel
  • PeculiarBrand
  • The Variable

Creative naming and branding service name ideas

  • Trade Name Group
  • Linguistic Lmno
  • Own
  • Misleading Brand Group
  • Wrong Label Co
  • FlamingBrand
  • Finagle Label
  • Consistent
  • Satisfy Advertise
  • True Mentioning Pro
  • Generic Pronounce Place
  • Damned Brand
  • The Generic Marque
  • Gummed Gummed Label
  • Personal
  • Nasal Label
  • Judge Group
  • SuperiorBrand
  • Personal Denounce Pro
  • The Generic
  • Derogatory Tag
  • Nick Nicknaming
  • The Peculiar Label
  • The Useful
  • The Known Firebrand
  • Peculiar Blade Pro
  • Certain Mark
  • The Usual
  • Feminist Brand Group
  • Rapid Appellative Place
  • Extol Collective
  • Adhesive
  • The Misleading
  • Independent
  • The Favourite Make
  • Creative
  • The Unique
  • Open
  • Convenient
  • Familiar Blade Trading Co
  • The Variable
  • Trade Name Collective
  • Inside Advertise
  • Same Mark
  • SuccessfulBrand
  • Amortise Advertise
  • The Non
  • Valentine Advertise
  • Best Brandi
  • PopularBrand
  • Unique Gummed Label
  • Linguistic Listed
  • DeviantLabel
  • Object
  • BasedLabel
  • Idealized Advertise
  • The Blue
  • Appropriate
  • The Top
  • Frequent Designating Group
  • Private Denounce Collective
  • Publicizing Group
  • Letter Assignment
  • The Metaphorical Denotative
  • Blazing Brandi
  • Known
  • Personal Stain Trading Co
  • The Private Stigmatize
  • Mark Place
  • The Mere
  • Gummed Label Spot
  • PowerfulBrand
  • Incorrect Denotive Pro
  • Publish Spot
  • Same Imprint Trading Co
  • Psychiatric Mark
  • New Denounce Group
  • The Private Mark
  • Pejorative
  • Derogatory Moniker Spot
  • Official Moniker
  • Dominant
  • Magnetized Advertise
  • Designate Co
  • Printed
  • The Overt
  • The Top Stain
  • Brand Place
  • Stigma Spot
  • Silver maple Label
  • Banged Brand
  • Superior
  • Linguistic Lithotype
  • Design Advertise
  • Generic Moniker Co
  • Proprietary Firebrand

Learn more about starting a naming and branding service:

Where to start?

-> Naming and branding service plan
-> How to finance a naming and branding service?
-> How much does it cost to start a naming and branding service?
-> Pros and cons of a naming and branding service

Need inspiration?

-> Other naming and branding service success stories
-> Marketing ideas for a naming and branding service

Other resources

-> Profitability of a naming and branding service
-> Naming and branding service tips

Funny Naming And Branding Service Names

  • Linguistic Lugmark
  • The Preferred
  • Mark Place
  • Alibi Advertise
  • Misleading Gummed Label
  • Certain Mark
  • Data Label
  • UnknownBrand
  • Cagle Label
  • Visual Assignment Pro
  • Competitive Blade Co
  • Single Denounce
  • Trade Name Trading Co
  • Advertised Blade Co
  • The Inferior
  • Firebrand Collective
  • The Independent
  • Fiery Blade Co
  • Ratified Advertise
  • Ladle Label
  • Blade Pro
  • Divide Advertise
  • Nick Nomination
  • The Usual Stain
  • Dammed Brand
  • The Mere
  • RetailBrand
  • Dominant Make Trading Co
  • White Pronounce Group
  • Off
  • Diagnostic Imprint
  • The Single Sticker
  • Faded Label
  • Marque Spot
  • Cheap Make
  • BasedLabel
  • YellowLabel
  • Tag Co
  • Verbal Brand Pro
  • Extol Collective
  • Stigmatize Co
  • ProperLabel
  • Rock maple Label
  • Cables Label
  • Pronounce Spot
  • Special Firebrand Spot
  • Competitive Firebrand Trading Co
  • Bagel Label
  • Linguistic Lithotype
  • Sticker Co
  • Cheap Stigma Spot
  • Gummed Label Spot
  • Ratify Advertise
  • Labels Label
  • Asinine Advertise
  • Retail Denounce
  • The Variable
  • Blazing Blaze
  • The Cheapest Stain
  • Distinctive Brand Spot
  • Satisfy Advertise
  • True Mentioning Pro
  • Correct
  • Imprint Co
  • The Wrong Trade Name
  • Japanese maple Label
  • Linguistic Leaflet
  • Blue
  • Proprietary
  • The Familiar Mark
  • Cheaper Blade
  • Popular Blade Co
  • Particular
  • The Global Stigmatize
  • The Proprietary Stigma
  • InitialNaming
  • Generic Pronounce Place
  • CorrespondingLabel
  • Appraisal Label
  • Blazing Denounce Pro
  • CreativeNaming
  • Systematic
  • Commercial Stigma Co
  • Denotive Collective
  • Radle Label
  • The Private Trade Name
  • Publish Place
  • Bound Trade Name Trading Co
  • Deviant
  • The Suitable
  • Peculiar Stain
  • Delight Advertise
  • UsualBrand
  • Variable Moniker Group
  • MajorLabel
  • Device Advertise

Cool naming and branding service name ideas

  • Proper
  • Generic Label Trading Co
  • The Corporate
  • Promote Spot
  • The Own Stigmatize
  • PsychiatricLabel
  • Publicizing Pro
  • The Proprietary Stigma
  • Design Advertise
  • Standard Denounce Place
  • GenuineBrand
  • Diagnostic Imprint
  • Label Trading Co
  • Alternative Imprint Pro
  • Bound
  • The Original
  • Cagle Label
  • The Known
  • Promote Co
  • BabyNaming
  • Official Moniker
  • The Correct Marque
  • The Known Firebrand
  • Derogatory Tag
  • Variable Moniker Co
  • DeviantLabel
  • Navel Label
  • Green Sticker Place
  • Distinctive Brand Spot
  • Designation Group
  • The Green
  • Tagle Label
  • Private Denounce Collective
  • Banged Brand
  • Fiery Firebrand Place
  • Best Blended Whiskey
  • OffLabel
  • Misleading Brand Spot
  • The Red
  • The Feminist Moniker
  • Automatic
  • Popular Denounce Co
  • Imprint Spot
  • Publish Co
  • Gummed Label Place
  • Off Pronounce Co
  • Firebrand Trading Co
  • Advertisements Co
  • Advertised Marque
  • Same Stigma
  • The Official Denotive
  • Cheaper Blade
  • UniqueBrand
  • CorrespondingLabel
  • Retail Stigma Trading Co
  • PopularBrand
  • The Frequent Appointing
  • Trade Name Pro
  • Blazing Blade
  • Blazing Band Aid
  • Faded Label
  • Priced Stigma Group
  • Single Label
  • Superior
  • The Deviant
  • Consistent
  • National Marque Place
  • The Special
  • Ladle Label
  • The Preferred
  • Genocide Advertise
  • Blazing Babool
  • Best Blaze
  • Distinctive Gummed Label
  • The Wrong Trade Name
  • Rapid Appellative Place
  • Private
  • The Alternative Brand
  • Decide Advertise
  • AdhesiveLabel
  • The Colour Renaming
  • Japanese maple Label
  • Verbal Sticker Pro
  • Advice Advertise
  • Official
  • Correct Imprint Co
  • Dominant Make Trading Co
  • Known
  • Cables Label
  • Commercial Stigma Co
  • SameBrand
  • The Same
  • The Familiar Blade
  • Samurai Advertise
  • Rebel Label
  • Usual Stigma

Unique naming and branding service name ideas

  • Preferred
  • Based Appointment
  • Tag Co
  • The Blazing
  • Personal
  • Advertize Collective
  • Non Nomenclature
  • Feminist Pronounce Place
  • The Suitable
  • New
  • CreativeNaming
  • Particular
  • Blade Spot
  • Labile Label
  • Brand Place
  • Mark Trading Co
  • Original Brand Trading Co
  • Advertize Group
  • Visual Assignment Pro
  • Green
  • Arrive Advertise
  • CorrectLabel
  • Tag Group
  • Classified Advertise
  • The Double Marque
  • Corresponding Imprint
  • IndependentLabel
  • The Adhesive
  • The Nick
  • SameLabel
  • NewLabel
  • Psychiatric Mark
  • Linguistic Logotype
  • Divide Advertise
  • The National Stigma
  • New Brand
  • Hanged Brand
  • The Favorite Firebrand
  • The Linguistic
  • Publish Collective
  • Extol Pro
  • Advertize Trading Co
  • Certain Mark
  • The Accurate
  • The Priced
  • The Familiar Brand
  • Rachel Label
  • Double Sticker Spot
  • Judge Pro
  • False Gummed Label Group
  • Inside Advertise
  • Own Stigma Trading Co
  • Off
  • The Genuine Denounce
  • Gummed Label Pro
  • Red maple Label
  • Communicate Place
  • Linguistic Logography
  • PrivateLabel
  • Vagal Label
  • Publicize Co
  • Adhesive Mark Co
  • Competitive Firebrand Trading Co
  • Slaving Naming
  • Favorite Stigma Pro
  • Familiar Trade Name Group
  • Pejorative Trade Name Spot
  • New Trade Name Pro
  • The Colour Appellative
  • Favorite Denounce
  • Communicate Trading Co
  • Yellow Judge
  • The Commercial
  • The Superior
  • Fiery Label
  • Expensive
  • Superior Make
  • Flaming Marque Co
  • The New
  • The Strong Stigmatize
  • The Wrong Stigma
  • Blade Pro
  • Idealized Advertise
  • Dominant Trade Name Collective
  • Marque Pro
  • CorporateBrand
  • Optional Brand Pro
  • PeculiarBrand
  • The Expensive
  • DistinctiveBrand
  • Own Make
  • Unsatisfied Advertise
  • Alibi Advertise
  • Damned Brand
  • Afterlife Advertise
  • Variable Moniker Group

Cute naming and branding service name ideas

  • The Distinctive
  • Judge Place
  • Blazing Brandi
  • Unknown
  • Wrong Label Co
  • Sticker Trading Co
  • Asinine Advertise
  • Sticker Collective
  • The Open
  • The Blue
  • New Moniker Spot
  • ProprietaryBrand
  • The Independent
  • Declassify Advertise
  • Cheap Marque Place
  • Feminist
  • DistinctiveLabel
  • Blazing Denounce Pro
  • White Moniker Place
  • Strong Blade Collective
  • Stain Collective
  • The Fiery
  • ProperLabel
  • Single
  • Label Co
  • ConfrontationalNaming
  • Surprised Advertise
  • Publicize Spot
  • The Famous
  • FlamingBrand
  • The Top
  • Peculiar Stain
  • Nick Nicknaming
  • Nick Nominate
  • The Dominant
  • Single Gummed Label Pro
  • Deviant Imprint Collective
  • Favourite
  • Marque Place
  • Strong Stigma Place
  • Silver maple Label
  • Incorrect Denotive Pro
  • Marque Collective
  • Verbal Brand Pro
  • Denotive Collective
  • Labels Label
  • False Tag Group
  • Appraisal Label
  • The Best
  • Advertisement Co
  • The Favourite Denounce
  • Trade Name Trading Co
  • The Direct Appellative
  • Priced Stain Collective
  • The Double
  • The Feminist
  • Yellow
  • PrivateBrand
  • National Firebrand
  • Pejorative
  • Aiming Naming
  • Retail Denounce
  • The Major
  • Gummed Label Spot
  • The Cheapest Stain
  • Cheaper Mark Group
  • Trade Name Group
  • UniqueLabel
  • Printed
  • Mark Group
  • Specific Stigma Place
  • Cheap Stigma Spot
  • VerbalLabel
  • Blazing Birthmark
  • Reliable
  • Moniker Pro
  • Proprietary Firebrand
  • The Correct
  • AppropriateLabel
  • Linguistic Lescol
  • The Familiar Trade Name
  • Special Make Spot
  • Non Notifying
  • Delight Advertise
  • Independent
  • Ads Co
  • Firebrand Co
  • Democratic Gummed Label Place
  • Blade Place
  • Appropriate
  • Picture Denotative Trading Co
  • SuccessfulBrand
  • Best Birthmark
  • The Retail Label
  • The Unique Firebrand
  • The Same Brand

Clever naming and branding service name ideas

  • Sticker Spot
  • Major Pronounce
  • Non Nominating
  • Proper Judge Co
  • Private Gummed Label
  • The Wrong Judge
  • Distinctive Mark Co
  • Best Band Aid
  • Stabled Label
  • The Official
  • Fables Label
  • Publicizing Group
  • Sticker Group
  • Cheap Label Collective
  • Natal Label
  • Unique Firebrand
  • The Specific
  • Expensive Blade
  • Stigma Place
  • Make Collective
  • Labeled Label
  • Misleading Brand Group
  • Pronounce Spot
  • Cradle Label
  • Standard Stigma
  • Same Imprint Trading Co
  • Own Trade Name
  • The Genuine
  • Trade Name Co
  • Correct Assignment
  • RetailBrand
  • False Marque
  • Mere Marque Group
  • Personal Stain Trading Co
  • Advertize Pro
  • Certain Stain Spot
  • Non Nomination
  • Open Mark Group
  • Enabled Label
  • Own
  • Diagnostic
  • Stigmatize Collective
  • Retail Stigma Place
  • Paradise Advertise
  • Mere Gummed Label
  • Adhesive
  • PoeticNaming
  • StandardBrand
  • SellingBrand
  • Yellow Brand
  • Multiple
  • Peculiar
  • Letter Assignment
  • Linguistic Listed
  • Sticker Co
  • The Retail
  • Successful
  • Familiar Blade Trading Co
  • Mere Trade Name Collective
  • Dammed Brand
  • Convenient Moniker
  • PowerfulBrand
  • ExpensiveBrand
  • Bound Trade Name Trading Co
  • Printed Brand
  • The Metaphorical Denotative
  • SingleBrand
  • Appointing Collective
  • Mark Place
  • Device Advertise
  • Commercial Denounce Spot
  • Cheapest
  • Fiery Blade Co
  • Descriptive Sticker Place
  • The Misleading
  • Linguistic Lmno
  • FavoriteBrand
  • Best Brandt
  • PersonalBrand
  • The White Trade Name
  • The Major Moniker
  • Feminist Brand Group
  • Usual Marque Trading Co
  • Caple Label
  • Flaming
  • The Alternative
  • Gummed Gummed Label
  • Familiar Stain
  • PermanentLabel
  • Strong Blade Pro
  • National
  • Convenient Gummed Label Group
  • Describe Advertise
  • OffBrand
  • Training Naming
  • Best Bruise

Best naming and branding service name ideas

  • The Generic Marque
  • Prenatal Label
  • Mere Brand
  • Off Moniker Collective
  • The Non Mentioning
  • GummedLabel
  • Deviant
  • The Unique
  • The Global
  • The Cheaper
  • PartialNaming
  • UnknownBrand
  • Printed Tag Trading Co
  • Judge Group
  • Online Advertise
  • The Inferior
  • ParticularBrand
  • AlternativeLabel
  • Proprietary
  • Variable
  • The Yellow Gummed Label
  • InitialNaming
  • Extol Trading Co
  • Single Denounce
  • Pronounce Co
  • The Pejorative
  • Slammed Brand
  • Fluorescent Sticker
  • Firebrand Group
  • Rammed Brand
  • Ratified Advertise
  • The Generic Trade Name
  • Denotative Co
  • Extol Spot
  • Maple Label
  • The Top Stain
  • The Variable
  • NationalBrand
  • Red
  • Cheapest Firebrand Trading Co
  • New Pronounce Spot
  • Hot
  • Publicize Group
  • Mark Collective
  • Actual Appointment Pro
  • The Verbal
  • Stigma Pro
  • Disabled Label
  • The Corresponding Moniker
  • Expensive Trade Name Co
  • Advertised
  • Suitable Mark
  • The Single
  • The Fluorescent Gummed Label
  • Denounce Group
  • Data Label
  • Treble Label
  • Mentioning Collective
  • Red Trade Name Spot
  • Special Firebrand Spot
  • Strong
  • Unique Gummed Label
  • The Wrong
  • Nick Nomination
  • ObjectNaming
  • Lighted Mark Spot
  • Brand Spot
  • Derogatory Gummed Label
  • Pejorative Trade Name Trading Co
  • Verbal Marque Co
  • Misleading Gummed Label
  • Open Trade Name Collective
  • Major Pronounce Pro
  • Pacify Advertise
  • Publicize Place
  • The Private Sticker
  • TopBrand
  • Off Stain
  • Printed Trade Name Group
  • Generic Marque
  • Linguistic
  • The Unique Moniker
  • Stigmatize Spot
  • Blazing Business
  • Red Judge
  • Publish Place
  • Genuine Stigma Co
  • The Generic
  • Linguistic Linecut
  • Misleading
  • Publicizing Co
  • Open Gummed Label Collective
  • Firebrand Place
  • MajorLabel
  • Stigma Spot
  • Corresponding

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Naming And Branding Service:

Simple is always better

This means a few different things. Your naming and branding service name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your naming and branding service:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.