Multi Tool Brand

3 Multi Tool Brand Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

A multi-tool brand offers a practical, hands-on business opportunity. Imagine designing versatile tools that cater to DIY enthusiasts, outdoorsmen, and everyday users. Multi-tools combine various functionalities into one compact device, appealing to individuals who value both efficiency and simplicity.

Your task involves developing high-quality, durable multi-tools, sourcing reliable materials, and innovating to meet market demands. Crafting a unique brand identity and tapping into platforms like Amazon or setting up your own ecommerce store could broaden your reach.

By focusing on quality and customer satisfaction, you can carve out a niche in a competitive market. Launching a multi-tool brand is not without challenges, but it offers the satisfaction of creating something tangible that improves people’s daily lives. This business idea stands as a strong contender for those willing to roll up their sleeves and create a brand built on utility and reliability.

In this list, you'll find real-world multi-tool brand success stories and very profitable examples of starting a multi-tool brand that makes money.

1. Tactica ($1.2M/year)

Tactica founder Mike Chijoff came up with the idea for his business after years of frustration with innovation stagnating in his industrial design consultancy. Wanting to take ownership and develop his own products, he launched Tactica in 2016 and raised over $570k in a Kickstarter campaign for their founding product, the M100 multitool. They continue to grow, generating around $80,000 in revenue each month through global distribution and investment in research and development.

How much money it makes: $1.2M/year
How many people on the team: 2

How I Created A Multitool And Built A $1M Sustainable Product Business

Tactica's founder, Mike Chijoff, details his journey of launching a multifunctional lifestyle brand which generates around $80k revenue a month, that uses crowdfunding as a validation tool for innovation, and diversifies its revenue streams while focusing on long-term customer relationships.

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2. Everyman ($720K/year)

James Montgomery, the owner and CEO of Everyman, came up with the idea for his everyday carry (EDC) eCommerce company after researching businesses to purchase. With his experience in international travel and a desire for functional and high-quality gear, he saw an opportunity to provide premium EDC products for men seeking a minimalist lifestyle. Since acquiring Everyman, he has focused on building relationships with customers through personalized experiences and has successfully launched new products through Kickstarter. The company is currently generating $60,000 per month in revenue and plans to continue growing its product line.

How much money it makes: $720K/year
How many people on the team: 2

On Acquiring And Scaling To $60K/Month An Everyday Carry Ecommerce Company

Everyman, an everyday carry eCommerce company, has been generating around $60,000 per month in revenue after completing a brand and website revamp last year, with an average of 35% returning customers who spend $50 or more on the site.

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3. Lever Gear ($504K/year)

Mike Scully, founder of Lever Gear, came up with the idea for his business after working as a product design and development consultant. He had a desire to design his own products and saw the opportunity with the Toolcard Pro, a credit-card sized multi tool. Scully launched the Toolcard Pro on Kickstarter and raised over $100k, and since then, Lever Gear has sold over 25,000 toolcards in over 80 countries.

How much money it makes: $504K/year
How many people on the team: 3

Inventing A Keychain Tool And Growing to $42K/Month

Lever Gear, a company that designs everyday carry tools, has sold over 25,000 Toolcard Pros in over 80 countries since their successful Kickstarter campaign in Spring 2016, and are currently looking to expand through U.S. online marketplaces, Amazon Europe and brick and mortar retailers, as well as developing new products and curating EDC products that align with their mission.

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