1,000+ Creative Multi Tool Brand Names

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Updated: April 14th, 2025

So, you've come up with the perfect multi-tool brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your multi-tool brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best multi-tool brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your multi-tool brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Multi Tool Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of multi-tool brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy multi-tool brand name ideas

Client Multiple Spot
EffectiveTool
Crisp Spot
The Huge
Mega Multipurpose
The Delicate
Imminent Instrument
FundamentalTool
Polished Shank
PracticalTool
Sharp Instrument Spot
Tummy Multi
Major Joyride
The Clever
Optical
Mega Multidisciplinary Spot
Short
Important Drive Place
The Late Sharpened
Mega Multipronged Collective
RollSharp
Mega Multipronged
Essential Tool Spot
AnteriorBlade
The Important
Client Multinational Spot
Mega Multiplex Trading Co
Indispensable Instrumentality
Mega Multinational Group
MajorTool
Mega Multilayered Spot
Spiritual Steep
Hot Shank Group
Multilayered Collective
Narrow Leaf Blade Place
Essential Creature Group
Practical
Disturb Sharp
PerfectInstrument
Sharp Instrumentation
Unfortunate
WillingTool
The Passive
The Single
Curved
The Standard Puppet
Statutory Device
OnlyInstrument
Official Document Collective
Successful Shrewd
DullBlade
Bright Blizzard
Instrumentate Trading Co
EnglishSharp
Convenient
Bloody Brushes
Item Instrumentality
Therapeutic Tactic
ShapedBlade
Efficient Pawn Group
Late Incisive Co
The Pointed Puppet
Shaped
Text
TherapeuticTool
Electronic
Blunt Razor
ReliableTool
Text Toole
Sec Steep
Instrument Spot
Diagnostic Instrument Trading Co
The Therapeutic
Perfect Device Trading Co
Successful Sharpened
Unique Creature
Flexible Oboe
Forceful Trading Co
Instrumentation Co
Instrumentate Co
Mega Multifaceted Spot
The Latter
StatutoryInstrument
Critical Joyride Trading Co
Chief Legal Instrument
Oboe Pro
Mulry Multi
Handy Instrument Place
PromotionalTool
Shank Group
Myriad Collective
Client Multifaceted Group
Dangerous
Creature Pro
Creature Place
Successful Stabbing
Scottish Sharpened
The Graphical
The Mega Multilayered
British
Slurp Sharp
Scottish Knifelike
UsefulInstrument
InstructionalTool
Passive Device
Mega Myriad Group
Creature Group
Legal Instrument Trading Co
BritishSharp
Padded Shank Place
Incisive Collective
The Sharp
Caliber Intense Group
ReedInstrument
Tooth Impeller Group
The Stringed Tool
The Line
Key Legal Instrument Pro
Mega Multidisciplinary Pro
LowerBlade
The Sickle
The Diagnostic
Chirp Sharp
The Barrel
Convenient Puppet
KeyInstrument
Rusty Multi
Broken Broadaxe
Text Toolbox
ExcellentInstrument
HelpfulTool
Bloody Bipennis
Powerful
Vane Trading Co
Oar Rotor Co
Disant Sudden Group
The Mega Multifaceted
Wooden
Sec Sharp Worded
The Stainless Impeller
Item Instrumentist
Appropriate Drive
Statistical
Bloody Sword Trading Co
Abrupt Place

Creative multi-tool brand name ideas

Diagnostic Instrument Trading Co
Razor Intense Collective
LineTool
Puppet Co
Rotating
Sophisticate Instrument
InvestigativeTool
WillingTool
Client Multicultural Group
Former
The Four
Sharpened Pro
PrincipalInstrument
The Critical
Primary Tool Around Trading Co
Narrow Leaf Blade Place
Text Tactic
StringedInstrument
The Text Shaft
Stimulant Instrument
Efficient Shaft Pro
DiagnosticTool
False imprisonment Instrument
The Essential
The Versatile Joyride
The Lower
Analytical
Indispensable Instrumentist
Mega Multicultural Co
Guitar Pro
Sharpened
The Special Instrument
Blunt Broadaxe
Multidisciplinary Pro
Vane Trading Co
The Excellent Official Document
The Usual
Appropriate Pawn Place
Organ Collective
Usurp Sharp
Wonderful Oboe Co
Item Inductometer
PosteriorBlade
Tool Pro
The Client Multiplex
Key Instrument Place
Client Multiplex Co
Dissonant Instrument
Successful Sharpened
Granville Sharpened Trading Co
The Delicate Device
The Hot
Multilayered Spot
Client Multipurpose
The Chief
ValuableTool
Potent Drive Place
Clever Incisive Pro
OpulentSharp
Bright Brand
Regular Perceptive Group
Invaluable
Forceful Pro
Device Co
Therapeutic Techniques
Instrumentation Trading Co
Multilayered Collective
Principal Organ
MusicalInstrument
The Latter
Hot
Favorite Instrument
Line Puppet
Opulent
Ideal Instrumentalities
Upper Vane Group
Vane Collective
Sec Steep
Rectangle
Instrumentation Co
Rusty Multi
Multidisciplinary Spot
Client Multiple Pro
Mega Multipronged
Powerful Guitar Pro
Indispensable Instrumentate
Sole
The Stainless Impeller
Practical
The Major Puppet
Suitable
Chief Instrumentate
Immanent Instrument
The Flexible
EdgedTool
The Simple Oboe
Important Legal Instrument Place
PracticalTool
HumbleInstrument
StatutoryInstrument
The Interactive
Based Joyride Place
Strategic
EfficientInstrument
Old Incisive Spot
Passive
Legal Pawn Pro
Incisive Co
Puppet Group
Automated
Roll Intense Collective
Mega Multipurpose Place
Experimental Drive Place
Flint Sword
Mega Multiple Collective
Device Collective
Key
Vital
The Dull
Diagnostic
Administrative
The Item
Excellent Shaft Co
PopularTool
Sharp Instrument Spot
AutomatedTool
Item Initiative
IndispensableInstrument
Sudden Spot
Sulky Multi
Inarticulate Instrument
Shaft Place
BasedTool
Brand Co
Text Timesaver
Popular Drive Place
Putty Multi
Multitude Trading Co
The Graphical Drive
Client Multicultural Pro
Joyride Spot
SharpTool
Important Inductometer
The Subak
Based

Learn more about starting a multi-tool brand:

Where to start?

-> How much does it cost to start a multi-tool brand?
-> Pros and cons of a multi-tool brand

Need inspiration?

-> Other multi-tool brand success stories
-> Marketing ideas for a multi-tool brand

Other resources

-> Multi-tool brand tips

Funny Multi Tool Brand Names

Slender
Young Forceful Collective
Double
Instrumentate Group
Blunt Broadaxe
Bright Brush
Polished Shank
Mega Multifaceted
Multiplex Place
Excellent Organ Spot
Forceful Pro
Tooth Impeller Group
Mega Multiplex Group
Incident Instrument
Plain Steep
The Statistical Creature
Client Multipurpose Spot
Mega Multitude Place
Forceful Trading Co
Drive Trading Co
The Dull
Mega Myriad Pro
Sharp Instrumentation
The Fit
Myriad Pro
AnalyticalTool
Lower Brand Pro
Adjustable Sword Place
Sec Steep
Text Timesaver
Perceptive Co
Promising Instrument Spot
Client Multicultural Group
Burp Sharp
Former
Necessary Drive
Roll Intense Collective
Shank Group
The Willing
MathematicalTool
Drive Pro
DearSharp
Infinite Instrument
ToothBlade
The Blunt Oboe
Sudden Spot
AutomatedTool
Blurb Sharp
Ideal
The Latter Official Document
The Major Puppet
Curb Sharp
Favourite
The Important
Important
Scottish Steep
ExcellentInstrument
Dangerous
Therapeutic Timesaver
The Efficient Drive
Single Legal Document Collective
Flexible Guitar
Rounded Rotor Spot
Multilayered Pro
Musical
Negotiable Legal Document Group
Subak Sharpened
GraphicalTool
CleanBlade
The Interactive
Flexible Oboe
Sword Place
Laser
Multipronged Spot
Joyride Group
Notorious Intense Place
Like Bladed Pro
The Sharp Device
Appropriate Pawn Place
Bloody Brushes
The Positive
EdgeBlade
EdgedTool
Indispensable Instrumentality
The Laser
Useful Instrumentation
Promotional Instrument Trading Co
The Granville
Lower
Ambivalent Instrument
The Subak
Unique Puppet Spot
Vane Co
TinyBlade
Eminent Forceful Co
Excellent Legal Instrument Pro
The Delicate
Polished Impeller Group
The Helpful Creature
Unearned increment Instrument
The Mega Multinational
Like Impeller Co
The Efficient
ReedInstrument
Official Document Collective
Oar Rotor Co
The Client Multinational
Wonderful Oboe Co
The Ultra Sharpened
Lovely Multi
Valuable Pawn Collective
Broken Bar
Text Toole
Former Steep Collective
Powerful Creature Co
Important Instrumentalities
Participant Instrument
Ideal Instrumentation
Old Incisive Spot
British
The Investigative
Item Guitar
Multicultural Trading Co
The Fundamental
Sword Pro
Favorite
Diagnostic Instrumentate
Therapeutic Toolkit
Guitar Co
BritishSharp
Helpful Instrument Place
Ideal Invented
Passive Organ Trading Co
Myriad Collective
Powerful Creature Pro
The Late
Creature Pro
Practical Puppet
Mega Multipronged Collective
Dissonant Instrument
Client Multipurpose
Optical Organ
The Useful Tool
Best Puppet Co
Educational Drive

Cool multi-tool brand name ideas

The How
Organ Place
The Dull Rotor
Sickle Impeller
Indispensable Institution
Mega Multifaceted
Legal Document Place
The Simple Oboe
Therapeutic Toole
Fundamental Instrument Group
Multicultural Co
Indicant Instrument
Blunt Razor
Notorious Intense Place
Shaft Trading Co
HelpfulTool
The Mega Multipronged
Appropriate Instrumentate Pro
Lovely Multi
Former
Thin Sword Trading Co
InstructionalTool
Client Multiplex Group
Granville Sharpened Trading Co
ColdBlade
Mulry Multi
FavoriteTool
Multipronged Place
Primary Tool Around Trading Co
Instructional
AdjustableBlade
WainwrightSharp
Successful Smart
Invaluable Creature
Mega Multiplex Group
Convenient
OpticalInstrument
Malty Multi
The Diagnostic
Mega Multiple
Educational
Caliber Intense Group
Client Multipurpose Pro
The Anterior Shank
MajorTool
Important Instrumentalities
The Client Multilayered
The Stationary Sword
Critical Joyride Trading Co
Lower Brand Pro
Intricate Instrument
Negotiable Legal Document
Helpful Instrument Place
PerfectInstrument
Multifaceted Collective
The Suitable Drive
Creature Place
The Graphical Drive
The Negotiable
The Single
Dear Abrupt
Ideal Inductometer
Young Forceful Collective
The Basic
SerratedBlade
Joyride Co
Heavy Abrupt Collective
Statutory Device
The Hot
Ambivalent Instrument
The Ultra Sharpened
The Stringed Tool
The Visual Tool Around
Bright Blizzard
FundamentalTool
The Old
Blurb Sharp
Statutory
Wooden
Optical Instrumentation
StraightBlade
Mega Multicultural Co
The Delicate
Therapeutic Timesaver
Double
FinancialInstrument
Perjured
Late Incisive Co
Female
The Guillotine Rotor
Padded Shank Place
Regular Crisp Pro
The Handy
Predicament Instrument
The Unique Tool Around
Appropriate Pawn Place
Text Tire Iron
Item Instrumentalities
Vital Drive Spot
The Standard Puppet
Shiny Razor Spot
The Tiny Shank
Sharpened Pro
Necessary
Unique
Stringed Pawn
Text Toole
Client Multifaceted Group
Client Multifaceted Collective
Myriad Spot
Myriad Co
Perceptive Co
AppropriateInstrument
Ubiquitous Knifelike Pro
Subak Sharpened
KeyTool
Portable
Rounded Impeller Co
Ideal
Device Collective
Sword Place
Guitar Group
Mega Multiple Collective
Disturb Sharp
The Graphical
Graphical
Opulent
Leaf Blade Collective
Multiple Co
Dangerous
Multicultural Place
OpulentSharp
InvestigativeTool
Chief Legal Instrument Collective
Practical
Drive Collective
Tool Around Pro
Scottish
Multiple Trading Co
Multinational Trading Co
Polished Shank
The Principal
Drive Pro
Successful Sudden
Dissonant Instrument

Unique multi-tool brand name ideas

Mega Multitude
Posterior Bladed
Item Guitar
Mega Multilayered Co
The Positive
Drive Spot
The Item
Instrumentate Collective
The Ideal
The Excellent
Mega Multilayered Place
Instrument Trading Co
Successful Sharpened
Sharp Instrument Spot
Absorb Sharp
Spiritual
The Mega Myriad
SharpTool
Regular Perceptive Group
Unique Drive Collective
Humble Legal Document
The Guillotine Impeller
Multipronged Co
Legal Document Collective
InchBlade
Important Ispe
Helpful
Multilayered Collective
The Main Instrumentate
Pawn Pro
Indispensable Instrumentist
The Broad
UsefulInstrument
Subak Sour
Multilayered Co
Edge Razor Group
Notorious Sudden Group
Edged Creature Pro
The Principal Tool
Client Multinational Spot
Diagnostic Creature
Single
The Cold Razor
Sword Group
Critical
Client
Detective Knifelike
Essential
Client Multidisciplinary
Instrumentation Co
Blunt
Indispensable Instrumentate
Machine
Equivalent Instrument
SuitableTool
The Convenient Tool Around
ShapedBlade
SuitableInstrument
The Popular
The Text Shaft
Joyride Spot
Delicate Tool Pro
Lower Razor Collective
Client Multicultural Group
Multipurpose Pro
Mega Multipurpose
The Wide
The Mega Multifaceted
The Versatile Joyride
Sec Sour
Tool Place
Therapeutic Toolkit
Putty Multi
Wainwright Abrupt Spot
Negotiable Legal Document Group
ExcellentTool
VersatileTool
Brand Group
Efficient Instrumentate
EnglishSharp
Appropriate Puppet Trading Co
Eminent Forceful Co
Optical Legal Instrument Pro
Leaf Razor Pro
Like Bladed Pro
Essential Tool Spot
Sword Spot
PracticalTool
Flint Sword
Poor Steep Spot
Rotor Group
The Four
The Valuable Shaft
Reliable Drive Pro
Multiplex Pro
The Essential
Bloody Broadhead
Unique Creature
The Mere Puppet
Principal Organ
Kerb Sharp
Vital Puppet Spot
The Client Multiplex
AutomatedTool
Laude Abrupt Place
Clean Sword Co
Passive
Text Tool Around
The Efficient
Myriad Collective
The Rusty
The Client Myriad
Fine Leaf Blade Collective
AdministrativeTool
IndispensableInstrument
The Sensitive
The Indispensable Creature
The Dull
Multicultural Trading Co
The Chief
Mere Tool Around
The Electronic Instrumentate
Mega Multinational
Vane Spot
Tool Around Trading Co
Line Joyride
Ugly Multi
Pulpy Multi
Necessary Instrument Collective
Promotional
Line Creature Pro
The Analytical
Client Multinational Place
ReliableInstrument
Blunt Blizzard
AshdownSharp
Multiplex Group
Important Instrumental
Client Myriad
Promotional Instrument Trading Co
The Thick Bladed
The Subak
Imminent Instrument
Efficient Instrumentate Place
The Experimental

Cute multi-tool brand name ideas

Mega Multicultural
Shaped Vane Place
Client Multiple
Blunt Broadaxe
FemaleSharp
Instructional Joyride Group
Client Myriad Co
Therapeutic Templates
The Rotating Razor
Appropriate Instrument Pro
The Sickle Vane
Page Precipitous
Sec Abrupt Spot
Blunt Bladed
Legal Instrument Trading Co
Simple
Multitude Group
Client Multiple Spot
Mega Multidisciplinary Pro
ToothBlade
Appropriate Drive
The Short
The Indispensable
Indispensable Instrumentalities
ReedInstrument
The Client Multinational
Ideal Instrument Trading Co
Reliable Oboe Place
LeftBlade
Sulky Multi
Critical Drive
Predictive Tool Around
Country Multi
Handy Tool Around
Important Instrumentation
Experimental Drive Place
The Perfect
The Passive
SimpleInstrument
Mathematical Puppet Spot
Curran Precipitous Spot
StainlessBlade
Fresh Rotor
Tummy Multi
Handy Shaft
Therapeutic Tactic
Grass Brand Pro
Text Toolbox
Multipurpose Place
Dangerous Instrumentation Group
Ideal Ispe
Text Treaty
The Promising
Bulky Multi
Reed Organ Collective
The Simple
Indispensable Invented
The Educational Creature
The Triangular
Wainwright Forceful
Stringed Device Pro
Predictive Shaft
The Huge
Key Puppet
OnlyInstrument
The Special Instrument
Visual
LikeInstrument
Analytical Tool Around Spot
Multipurpose Trading Co
The Dangerous
Clinical Tool Around
The Mega
Salty Multi
KeyInstrument
Incident Instrument
Thorp Sharp
Humble
Wonderful Oboe Co
PrincipalInstrument
Trenchant
Three Impeller Co
The Critical
Instrumentation Group
The Laude
Mega Multiple Place
AntiquarySharp
Sharp Instrumentation
Chief Instrumentate
The Primary
Tool Around Place
Convenient Puppet
Huge Bladed
Efficient Shaft Pro
Usurp Sharp
Favorite Shaft Trading Co
Passive Organ Trading Co
The Broken
Potent
Text Templates
Excellent Instrumentate
The Double Brand
The Excellent Joyride
The Late
SharpBlade
Blunt Vane Place
The Favourite
Hot Steel
Effective Pawn Collective
Flexible Guitar
The Delicate Device
Excellent Shaft Co
The Fit
Educational Drive
Multiple Group
AnalyticalTool
Conceptual Instrument Place
Usual
Mega Multifaceted Spot
Therapeutic Tire Iron
Therapeutic Toolbox
StatisticalTool
Abrupt Group
Major Instrument
Oar
The Flexible Joyride
The Reliable
Legal Document Co
Based
Bloody Bipennis
The Sickle
Reed
Sharp Puppet Spot
Serb Sharp
Sharpened Collective
Multiplex Place
Chief Legal Instrument
Pointed Tool Around Place
Financial
Burp Sharp
InteractiveTool
Invaluable Drive Group
Mega Multiplex
Perceptive Place
Scottish Smart

Clever multi-tool brand name ideas

Brand Co
Joyride Place
Important Legal Instrument Place
Legal Pawn Pro
The Educational
The Client Multifaceted
Oboe Pro
Multinational Place
The Based
ItemInstrument
Excellent Device Collective
Perfect Device Trading Co
Myriad Pro
Mechanical
Willing
Precipitous Spot
Sole
Only Instrumentate Trading Co
EdgeBlade
The Strategic
Bright Leaf Blade Co
Sec Sharp Worded
ChiefInstrument
Powerful Guitar Pro
Ideal Instrumentality
SensitiveTool
The Ubiquitous Crisp
Clinical
Mega Multilayered Trading Co
Multipronged Pro
The Client Multidisciplinary
Narrow Leaf Blade Place
Mechanical Instrumentation Pro
Important
The Wooden
Sec Scratching
Roll
Organ Collective
Text Toolkit
SingleInstrument
Unfortunate
ShortBlade
Instrumentation Collective
Optical
LineTool
Joyride Trading Co
Shaped
Device Place
CompareSharp
Ideal Initiative
Primary
Important Drive Place
Client Multitude Spot
British
Standard Puppet Group
Efficient Guitar Trading Co
British
Hot Shank Group
Disant Sudden Group
StandardInstrument
Stationary
The Valuable
Only Legal Instrument
Key Tool Around
Popular Drive Place
Corp Sharp
The Stationary Brand
NecessaryInstrument
Instrument Place
Essential Creature Group
Shaft Group
Broad
Item Initiative
Investigative Joyride Co
Efficient Official Document Co
Ultra Perceptive Co
Adjustable Sword Place
Experimental
Text Instrument Trading Co
The Mega Multilayered
Guilty Multi
Best Puppet Co
Forceful Trading Co
Balti Multi
The Barrel
EffectiveTool
Multitude Collective
Sensitive Legal Instrument
BrokenBlade
The Useful Tool
Curb Sharp
The Lister Precipitous
The Valid
Text Drive Spot
The Narrow
Mega Multiplex Trading Co
Vital
The Musical
Perfect
CriticalTool
Instructional Instrument Collective
The Administrative
Necessary Drive
Steel Trading Co
Ideal Invented
Inarticulate Instrument
Short
The Sole
Chief Oboe
Basic Tool Around Spot
Dissident Instrument
Double Sword
Necessary Official Document Spot
The Client Multitude
HumbleInstrument
Difficult Instrument
Funny Multi
Instructional Drive Spot
Fine
The Card
The Statutory
Powerful
The Mere
Potent Shaft Collective
Analytical Puppet
HotBlade
WoodenBlade
The Necessary
Line Puppet
Simple Official Document Trading Co
BasicTool
Abolitionist Instrument
Conceptual
Instrumentation Place
Indispensable
SensitiveInstrument
Vane Trading Co
The Excellent Tool Around
Mega Multiplex Place
ReliableTool
The Guillotine
Sudden Place
Text Timesaver
The Powerful
Instrumentate Place

Best multi-tool brand name ideas

Incisive Place
Therapeutic Toolbar
The Sec
Slurp Sharp
Drive Trading Co
Mega Myriad
Client Multipurpose
Curved Leaf Blade
Instrument Spot
AcuteSharp
Slender Leaf Blade Group
Creature Group
Client Multinational
Useful
The Lower
Client Multilayered Group
PowerfulInstrument
FavoriteInstrument
Steep Co
IndispensableTool
The Effective
PopularTool
Diagnostic
The Major Puppet
Shaft Place
Like Impeller Co
Mushy Multi
Mega Multifaceted Pro
Standard Joyride
The Key
Insolate Instrument
Excellent
Tall
The Client Multiple
Primary Oboe Trading Co
The Automated
Unique Puppet Spot
Client Multilayered Collective
Eminent
The Granville
DiagnosticTool
Hot Shank Place
The Appropriate
Rush
Automated Creature Spot
The Late Sharpened
The Strategic Puppet
Interactive Creature Group
Worthy Abrupt
DiagnosticInstrument
The Text
Humble Legal Instrument
The Dear Intense
Mega Multitude Group
Optical Official Document Co
Roll Intense Collective
Tooth Razor Collective
Slender
The Bloody
Mega Myriad Co
Instrumentation Trading Co
Spiritual Steep
Multidisciplinary Pro
Multilayered Spot
Mere
Efficient Pawn Group
Mega Multiplex Collective
SubakSharp
Ashdown Sudden Spot
Green
Immanent Instrument
Client Multiplex Co
Keen
Sole Legal Document Collective
The Latter
Oar Rotor Co
Valuable Pawn Collective
Puppet Group
Statutory Instrumentation Co
Curved
Useful Instrument
Mega Multidisciplinary
Sodium silicate Instrument
Rounded Rotor Spot
Late
Incisive Co
ShoulderBlade
Sharp Vane Trading Co
Faulty Multi
Reliable Guitar Co
DearSharp
The Stainless Impeller
EfficientInstrument
Worthy Steep Trading Co
Multilayered Group
Impotent Instrument
Multidisciplinary Co
Sharpened Vane Collective
Practical Puppet
Blunt Brand
LateSharp
Item Inductometer
Pawn Collective
Multiple Spot
ExcellentInstrument
Mega Multidisciplinary Place
Circular Steel Pro
Multitude Pro
MegaMulti
Shank Group
The Mega Multipurpose
The Clinical Joyride
Stimulant Instrument
Militant Instrument
Mathematical Tool Around
Text
Regular Forceful Co
Item Instrumentate
Invaluable
The Mechanical
The Clever
Ideal Instrument Pro
Sudden Spot
The Line
Multiplex Collective
Mega Multilayered
Shaft Collective
Plain Steep
Valid Organ Place
Multinational Collective
Sophisticate Instrument
The Conceptual
Valid Official Document Group
Celebrated Incisive Place
The Favorite
Perceptive Spot
Text Toolbar
Reed Guitar Spot
Compare
Item Instrumentality
Multitude Spot
Oboe Trading Co
Mega Myriad Group
Fundamental
EducationalTool

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Multi Tool Brand:

Simple is always better

This means a few different things. Your multi-tool brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your multi-tool brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Multi Tool Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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