1,000+ Creative Multi Tool Brand Names

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Updated: January 19th, 2023

So, you've come up with the perfect multi-tool brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your multi-tool brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best multi-tool brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your multi-tool brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Multi Tool Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of multi-tool brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy multi-tool brand name ideas

Passive Organ Trading Co
Basic Tool Around Spot
Important Drive Place
Key Tool Around
Client Multinational Place
Difficult Instrument
Forceful Pro
Multinational Co
Regular Forceful Co
MathematicalTool
The Guillotine
The Analytical
ReliableInstrument
The Single
MusicalInstrument
Opulent
PositiveSharp
Primary Oboe Trading Co
Useful Instrument
The Text Shaft
Rounded Rotor Spot
LateSharp
Creature Collective
ScientificInstrument
Analytical Tool Around Spot
Shaped
Incisive Collective
Conceptual
PassiveInstrument
The Potent
Common stock equivalent Instrument
The Client Multilayered
The Educational
The Flexible
The Automated
Principal Organ
Spiritual Salt
Ideal Inductometer
Bloody Bipennis
HotBlade
Multidisciplinary Co
Circular Steel Pro
The Principal Tool
Machine Puppet
Willing Tool Around Place
Short
Predictive Tool Around
The Primary
Humble
Delicate Tool Pro
RollSharp
Celebrated Incisive Place
Promising Instrument Spot
Steep Pro
Razor Collective
Sickle Impeller
Oar
Primary
Indispensable Instrumentate
The Valuable Instrument
The Valuable Shaft
Multipurpose Pro
Mega Multitude Group
Usual
Predicament Instrument
Therapeutic Toolkit
Practical
LowerBlade
Chief Official Document Place
The Guillotine Rotor
The Main Instrumentate
Based Joyride
Indispensable Institution
Curb Sharp
Potent
Interactive Creature Group
The Like
The Graphical Drive
Hot Steel
The Subak
Young Forceful Collective
EffectiveInstrument
The Based Creature
PortableInstrument
The Flexible Joyride
Shaped Vane Place
Former Steep Collective
Ugly Multi
Perceptive Co
The Heavy
The Reliable
Item Inductometer
The Usual
Ultra Perceptive Co
The Fixed Shank
Mathematical Tool Around
Ideal Ispe
SoleInstrument
The Dear Intense
Perfect
SharpBlade
Mega Multinational Group
Reliable Drive Pro
Pawn Pro
The Clever
The Valuable
Item Instrumentalities
IndispensableInstrument
Instrument Place
The Diagnostic
InchBlade
The Simple Oboe
Poor Steep Spot
The Principal
Mega Multilayered Place
Instrumentate Place
The Mega Multifaceted
Multitude Spot
Clinical Tool Around
Multicultural Co
Based Joyride Place
The Versatile Joyride
Key
Device Co
Mega Multiplex Collective
Powerful Creature Group
Indispensable Instrument Place
Only Legal Instrument
FemaleSharp
Blunt Broadaxe
Mega Myriad Pro
Blunt Vane Place
Fundamental Instrument Group
Essential Tool Spot
FavoriteTool
Important Instrumentalities
Major Joyride
PowerfulInstrument
Dissonant Instrument
Multinational Spot
The Analytic
Multitude Pro
Investigative Instrument
Instrumentation Co
Miss

Creative multi-tool brand name ideas

The Musical
Powerful Creature Co
The Like
Educational
The Key
Therapeutic Templates
Multipronged Place
MechanicalInstrument
The Corbit
Equivalent Instrument
MachineTool
Sole Legal Document Collective
Narrow Leaf Blade Place
The Client Multicultural
Mega Multinational Group
PlainSharp
Excellent Device Collective
StrategicTool
Instrument Co
Mega Multiplex Collective
Client Multidisciplinary
Broken Bandsaw
Left Vane Pro
The Excellent Official Document
Text Treaty
Wainwright Forceful
The Essential
The Administrative
Former
The Subak
The Blunt
Practical Puppet
Predictive Shaft
Sodium silicate Instrument
The Interactive
Statutory Instrumentation Co
ExcellentInstrument
The Latter
Invaluable
The Simple Oboe
Legal Document Pro
Legal Document Collective
The Dangerous Official Document
Therapeutic Toolkit
The Flexible
Promising Instrument Spot
The Four
Sharpened
Tiny Bladed Trading Co
Tool Around Trading Co
Successful Smart
Indispensable Instrument Place
EffectiveTool
LowerBlade
The Clinical Joyride
Portable Pawn Trading Co
Mathematical Tool Around
Tool Around Pro
The How
Broad
ChiefInstrument
Reed Organ Collective
Flexible Guitar
Impotent Instrument
Lovely Multi
Hot
Handy Shaft
Crisp Pro
Instrument Pro
Knifelike Pro
PerfectInstrument
Multinational Place
The Wide
Broken Bit
AutomatedTool
The Posterior
Green
StraightBlade
Methodological Puppet Group
The Handy
The Negotiable
Joyride Group
Principal Organ
Vital
The Methodological
Drive Co
PrincipalInstrument
Spiritual Salt
AshdownSharp
Oboe Co
Essential Tool Spot
Subak Sharpened
Infinite Instrument
Circular Impeller Place
Blunt Blizzard
Client Myriad Spot
Efficient Official Document Co
The Late Sharpened
The Granville
Chief Legal Instrument
Line Creature Pro
Electronic Instrumentation Group
Hot Shank Place
Blunt Broadaxe
Client Multiplex Co
Strategic
The Wooden
Methodological
Shank Group
PowerfulInstrument
Mega Multipurpose
Conceptual Instrument Place
SimpleTool
Multilayered Collective
The Client Multifaceted
Multilayered Spot
Dissonant Instrument
Wonderful Oboe
ScottishSharp
Keen
Instructional Instrument Collective
The Opulent
Pulpy Multi
Primary
SensitiveInstrument
Creature Pro
The Based
PortableInstrument
Item Instrumentality
RollSharp
The Mega
Funny Multi
Unique Puppet Spot
Pawn Collective
Brand Co
British
Official Document Collective
SingleInstrument
The English
Multiplex Collective
Only Legal Instrument
InchBlade
The Therapeutic Joyride
Drive Spot
FavoriteTool

Learn more about starting a multi-tool brand:

Where to start?

-> How much does it cost to start a multi-tool brand?
-> Pros and cons of a multi-tool brand

Need inspiration?

-> Other multi-tool brand success stories
-> Marketing ideas for a multi-tool brand

Other resources

-> Multi-tool brand tips

Funny Multi Tool Brand Names

Subak Sour
Multilayered Co
Mega Multidisciplinary
Necessary Instrument Collective
Myriad Collective
The Helpful
The Wonderful Shaft
Client Multidisciplinary Trading Co
PointedInstrument
Bloody Brush
Herb Sharp
Important
Vital Puppet Spot
The Willing
BestTool
Mega Multinational Group
Eminent
Sword Group
Multiple Spot
Valuable
The Automated
The Useful Puppet
Stringed Device Pro
Narrow Leaf Blade Place
Legal Instrument Place
Predictive Shaft
The Efficient Joyride
Compare
Mega Multicultural
Instrumentate Collective
The Plain
Posterior Vane Trading Co
Shaped
VersatileTool
Blunt Brand
Multipurpose Trading Co
Mushy Multi
Standard Puppet Group
Conceptual Shaft Place
The Interactive
Multiplex Place
Mere
The Major Puppet
Primary
Mere Tool Around
Mega Multipurpose Place
Crisp Spot
Wonderful Oboe
Precipitous Collective
The Convenient Tool Around
Legal Instrument Trading Co
Graphical
Based Joyride Place
Line Puppet
Celebrated Incisive Place
Mathematical Puppet
Mega Multiple Collective
Hot
Difficult Instrument
The Stationary Sword
Critical Joyride Trading Co
Standard Creature Co
The Valuable Instrument
Circular Impeller Place
HumbleInstrument
Perfect Device Trading Co
The Useful Tool
Mega Multiplex Spot
Shank Co
PracticalTool
Shaft Place
Key
The Special
The Useful
The Narrow
Myriad Co
The Favorite
Malti Multi
ShortBlade
Curb Sharp
Laude Abrupt Place
Powerful Creature Group
Dangerous
Serb Sharp
Mega Myriad
Item Initiative
The Investigative
Circular Steel Pro
Client Multinational Spot
Country Multi
Text Treaty
Multilayered Group
Puppet Group
Text Toolkit
Bright Blizzard
Standard Joyride
The Mega Multinational
Mega Multilayered Spot
The Primary
Ideal Instrumentality
The Lower
NecessaryTool
Blunt Blizzard
Useful
Appropriate Instrumentate Pro
Forceful Pro
Lovely Multi
The Passive
The Client Multiplex
Client Multiplex Group
Legal Document Place
Trenchant
The Graphical Drive
SimpleTool
ReliableTool
Ideal Initiative
Former Steep Collective
Impotent Instrument
The Mega Myriad
Only Device
Notorious Sudden Group
The Sharp
The Strategic
PromotionalTool
Promising Instrument Collective
Ashdown Sudden Spot
Mega Multitude
The Helpful Creature
Bloody Sword Trading Co
Three Impeller Co
Miss
The Scottish
The Excellent Official Document
Mega Multiplex Group
Educational
Pointed Tool Around Place
The Fundamental
Pawn Co
IndispensableInstrument
The Flexible Legal Instrument
AnalyticalTool
The Wonderful
Legal Instrument Spot
False imprisonment Instrument
Client Multilayered Co

Cool multi-tool brand name ideas

Circular Impeller Place
Methodological
OpulentSharp
The Useful
Necessary
The Favourite
EfficientTool
ShapedBlade
Instrumentate Group
Shaft Place
StrategicTool
Appropriate Instrument Pro
Mega Multiplex Spot
HeavySharp
Abrupt Place
The Sharp
The Pointed Puppet
Mega Multipronged Trading Co
Ideal Ispe
Padded Shank Place
PerjuredSharp
GranvilleSharp
The Mega Multipronged
DangerousInstrument
Faulty Multi
The Client Multiple
Diagnostic Instrumentate
Salty Multi
Unique Puppet Spot
Instrumentation Co
InteractiveTool
Based Joyride
Mathematical Puppet Spot
Critical Drive
Mega Multiplex
ExperimentalTool
Portable Pawn Trading Co
ValuableTool
Scottish
Fit
Item Instrumentate
The Mechanical
Fine Leaf Blade Collective
InchBlade
Humble Legal Document
SharpBlade
Razor
Incisive Pro
Efficient Official Document Co
The Dangerous Official Document
Organ Collective
Precipitous Collective
Two
Leaf Razor Pro
Huge Bladed
PortableInstrument
The Analytical
Late Incisive Co
The Valuable
Steep Pro
Rotor Group
Unique Drive Collective
PopularTool
Creature Co
Client Multinational Place
Former
Broad
Client Myriad
British
Necessary Official Document Spot
Instrument Co
The Flexible
The Broad
The Late Sharpened
The Willing
Knifelike Pro
Instrument Place
Multifaceted Trading Co
Stringed Pawn
Edged Tool Around Co
Client
Hot Shank Group
Joyride Place
Pawn Co
InvestigativeTool
Multilayered Co
The Client Multidisciplinary
Therapeutic Toolkit
Anterior Shank Place
Client Multinational Group
Drive Co
The Dull Rotor
Lower Brand Pro
BestTool
Sword Group
DearSharp
The Simple
Omnipotent Instrument
Therapeutic Toole
Essential
OpticalInstrument
The Principal
Necessary Drive
Usual
Musical
Slender
Mega Multipronged
Intricate Instrument
Invaluable
Sharp Vane Trading Co
Broad Brand
The Blunt
Statutory Device
Shaft Spot
The Helpful
Sword Spot
Thin Sword Trading Co
Convenient
Steel Trading Co
Efficient Instrumentate
Client Multifaceted Collective
Invaluable Creature
ObtSharp
Ultra Perceptive Co
Guitar Group
Miss
Essential Tool Spot
The Successful
Multitude Group
Three Impeller Co
KeyTool
ExcellentInstrument
Ideal Invented
Promising Instrument Collective
The Helpful Creature
Shaft Co
Instructional
Vital
Dissident Instrument
Corbit Intense Co
The Stringed Tool
Myriad Group
The Indispensable Creature
Pulpy Multi
Absorb Sharp

Unique multi-tool brand name ideas

The Statutory
Innocent Instrument
Worthy
Client Multiple
Sharpened Spot
ConvenientInstrument
Automated
Scottish Knifelike
The Old
Important Instrumental
The Mere
The Mega Multifaceted
The Fit
Scottish Sharp Worded
Guitar Pro
ReliableTool
Versatile
Mega Multicultural Group
Malty Multi
PositiveSharp
Brand Co
The Popular
The Wonderful
Mega Multitude Group
DullBlade
Reliable Oboe Place
Drive Collective
Scottish Smart
Therapeutic Tactic
Myriad Spot
Indispensable Instrumentation
Broken Bandsaw
Handy Tool Around
Edged Creature Pro
Therapeutic Toolbar
Line Puppet
Joyride Spot
The Thick Bladed
ColdBlade
EffectiveInstrument
Multitude Trading Co
Bright Brand
Immanent Instrument
The Potent
Mega Multiplex Place
Sulky Multi
Spiritual Steep
Major Puppet Spot
The Tiny Shank
Thorp Sharp
Passive Organ Trading Co
Ideal Initiative
Indiscriminate Instrument
False imprisonment Instrument
Indispensable
Excellent Instrumentate Place
The Client
FemaleSharp
The Text Shaft
Optical Legal Instrument Pro
Sensitive Legal Instrument
Incisive Co
Helpful
HotBlade
The Ultra Sharpened
DiagnosticInstrument
Inarticulate Instrument
Device Collective
Excellent Device Collective
Suitable Instrument Co
Instrumentate Trading Co
Text Techniques
Client Multilayered Co
Stimulant Instrument
The Therapeutic
Instrumentation Trading Co
Multinational Co
Curran Precipitous Spot
Client Multiplex Co
Indispensable Instrumentate
Scottish Steep
Major Instrument
Therapeutic Techniques
Drive Pro
Sole Legal Document Collective
Sharp Instrument Spot
Multilayered Collective
The Rusty
Like Impeller Pro
Reed
Interactive Creature Group
Therapeutic Timesaver
The Stationary Sword
Usurp Sharp
Sec Abrupt Spot
Implement Instrument
Unique
Item Instrumentist
Mathematical Puppet
Necessary Joyride Co
Graphical
Stringed Device Pro
The Double Sword
Serb Sharp
WillingTool
Dangerous Instrumentation Group
Promotional Instrument Trading Co
Plain Steep
Incisive Collective
Instrument Pro
UsefulInstrument
Instrumentate Collective
The Granville
Investigative
Chief Official Document Place
The Stainless Impeller
Bright Brush
Organ Trading Co
MajorTool
Important Instrumentalities
Client Multinational Spot
Tool Pro
The Ideal
Sophisticate Instrument
Worthy Sharpened
Analytical Tool Around Spot
MathematicalTool
Therapeutic Tire Iron
Indicant Instrument
Poor Crisp
The Delicate
Valid Guitar Trading Co
The Triangular
Willing Tool Around Place
Curved Leaf Blade
Client Multidisciplinary Trading Co
Articulate Instrument
SerratedBlade
The Huge
Multipronged Spot
The Major Puppet
The Spiritual
Curved
Successful Sharpened
Polished Shank

Cute multi-tool brand name ideas

Important Inductometer
FavoriteTool
The Dear Intense
Brand Trading Co
Tool Place
The Excellent Drive
The Late
Based
Sharp
Diagnostic
The Opulent
Shaft Trading Co
Shaft Collective
Clean Sword Co
The Convenient Tool Around
Chirp Sharp
The Barrel
Ideal Instrumental
Based Joyride Place
EffectiveTool
SoleInstrument
The Mega Multidisciplinary
Razor Place
Mushy Multi
Mega Multifaceted Pro
The Positive
Shank Group
The Hot
The Perfect
Sharpened Pro
The Line
The Diagnostic
BritishSharp
The Disant
VersatileTool
Granville Sharpened Trading Co
Rectangle
Impotent Instrument
InvaluableTool
Perjured
The Item
Device Place
The Bloody
Bloody Brushes
TherapeuticTool
Slender Leaf Blade Group
Ideal Instrumentation
Multipronged Pro
Vital Drive Spot
PerfectTool
The Bright
Wainwright Abrupt Spot
Multiple Trading Co
Mega Multinational Group
Eyed Perceptive Trading Co
Old Incisive Spot
Subak Sour
Regular Perceptive Group
BasedTool
Roll Intense Collective
LowerBlade
StringedInstrument
Shank Co
Poor Steep Spot
Legal Document Pro
Bloody Broadhead
Detective Knifelike
The Latter Official Document
Brand Group
Mega Multitude
Client Multipurpose Pro
Indispensable Institution
Text Treaty
Multilayered Pro
RollSharp
Stationary
Insolate Instrument
Upper Vane Group
Mulry Multi
Militant Instrument
Drive Spot
Shaped Vane Place
Text Timesaver
Mega Multidisciplinary Group
Broken Broadaxe
Instrument Trading Co
The Broken
Myriad Pro
Mega Myriad
The Sharp Device
Instructional Drive Spot
PerfectInstrument
Sharpened Collective
Mega Multilayered Co
Appropriate Pawn Place
Blunt Broadaxe
Device Co
Interactive
Therapeutic
The Guillotine Rotor
Strategic Tool Around Pro
Insolent Instrument
Posterior Vane Trading Co
Multinational Pro
The Effective
Narrow Leaf Blade Place
Legal Document Co
Subak Shrill
The Single
The Efficient Drive
Multiplex Place
Multicultural Place
WoodenBlade
Powerful Creature Co
Optical Official Document Co
Multitude Pro
EducationalTool
Mega Myriad Co
Reliable Guitar Co
Instrument Spot
Chief Tool Co
Sultry Multi
Subak Sharpened
Scientific Device Spot
Important
Compare
Simple Official Document Trading Co
The Fresh
ShoulderBlade
Sole
PosteriorBlade
The Excellent Official Document
Text Tool Around
The Based
The Lower
Flexible Guitar
SuitableTool
Tool Around Group
Mega Myriad Pro
The Promising
Polished Impeller Group
Legal Pawn Pro
Effective Oboe
The Best Joyride
The Valid

Clever multi-tool brand name ideas

The Versatile Joyride
Only Instrumentate Trading Co
Text Tactic
FavoriteInstrument
The Passive
Mega Multiplex Group
Mega Multilayered
Indispensable Instrument Place
SensitiveTool
The Clinical Puppet
The Methodological
SingleInstrument
Multiple Spot
Therapeutic Treaty
ReliableInstrument
Critical Joyride Trading Co
Perceptive Place
Predictive Tool Around
Fundamental
Hot Steel
Chief Legal Instrument
The Client Myriad
The Key
Rounded Rotor Spot
PowerfulTool
Regular Forceful Co
Guitar Co
Client Multipurpose
CleverSharp
DiagnosticTool
Sudden Place
Broken Bar
Mega Multicultural Co
Chief Oboe
Burp Sharp
Legal Instrument Place
Common stock equivalent Instrument
IdealInstrument
Hot Shank Place
Client Multipronged Pro
The Laude
The Efficient Joyride
The Suitable Drive
Incident Instrument
Powerful Creature Pro
Analytical Puppet
Text Instrument Group
SimpleInstrument
MusicalInstrument
Tiny Bladed Trading Co
AnalyticalTool
The Wide
Portable
The Strategic
The Statistical Creature
The Key Creature
Standard Puppet Group
Laser
Bright Bladed
Indispensable Joyride Spot
Oboe Pro
Multilayered Group
Flexible Oboe
The Mere Puppet
Primary
RectangleTool
The Clinical Joyride
Chief Instrumentate
Sec Sour
Vane Spot
Negotiable Legal Document Group
The Useful Tool
Practical
Spiritual Salt
Disant Sudden Group
The Subak
Dissonant Instrument
AdjustableBlade
Therapeutic Tool Around
The Latter
Ubiquitous
The Administrative
Mega Multidisciplinary Spot
The Musical
OnlyInstrument
The Client Multitude
Joyride Group
Instructional Instrument Collective
EfficientInstrument
The Curved
Crisp Spot
Invaluable Drive Group
Therapeutic Templates
Indispensable Invented
The English
Wonderful Oboe
Ideal Instrument Pro
Stringed
MereTool
Notorious Intense Place
Shiny Razor Spot
The Razor
Blunt Vane Place
Grandiloquent Instrument
UsefulTool
Tiny
Text
Joyride Trading Co
Oar Rotor Co
The Investigative
The Therapeutic Joyride
Multinational Trading Co
StraightBlade
Official Document Co
Myriad Co
Blunt Brand
Left Vane Pro
Imminent Instrument
Single Legal Document Collective
SharpInstrument
Text Templates
The Electronic Instrumentate
Young Forceful Collective
PredictiveTool
Client Myriad Spot
Multitude Collective
Client Multipurpose Spot
Sickle Impeller
Powerful Creature Group
Primary Tool Around Trading Co
Tool Trading Co
Experimental Drive Place
Valuable
Broken Bit
Lovely Multi
Important Instrumentation Trading Co
Multipurpose Trading Co
Like Oboe Place
Spiritual
Participant Instrument
Standard
The Experimental
The Experimental Instrument
The Client Multiplex
The Efficient

Best multi-tool brand name ideas

The Appropriate Drive
Important Instrumentation
Multifaceted Collective
Flexible
Drive Trading Co
PlainSharp
Imprisonment Instrument
Optical Instrumentation
The Favorite
Blurb Sharp
Important Instrumentate
Bloody Brush
Posterior Bladed
EdgeBlade
The Special
Circular Steel Pro
The Powerful
Opulent
The Main
The Interactive
Forceful Trading Co
Key Tool Around
The Essential
Trenchant
Best Puppet Co
Myriad Collective
Lower
Item Instrumentalities
The Mega Myriad
Page Precipitous
The Primary
Instrumentate Co
Money Multi
The Appropriate
Tummy Multi
Forceful Place
Pawn Collective
Important Initiative
The Clever
Client Multilayered Collective
Mechanical Instrumentation Pro
CriticalTool
ReedInstrument
Perceptive Co
Humble Legal Instrument
Passive Device
Visual
The Client Multicultural
The Delicate Device
The Sec
Excellent Legal Instrument Pro
IndispensableInstrument
NecessaryInstrument
The Plain
Indispensable Instrumentality
The Mega
ImportantTool
AutomatedTool
Invaluable Puppet Trading Co
Machine Puppet
PoorSharp
The Analytical Creature
Blunt Blizzard
SuitableInstrument
Optical Organ
The Sole
Useful Instrument
Guilty Multi
Lister
Mega Multicultural
Only Device
Sudden Spot
The How
MechanicalInstrument
Mega Multitude Place
The Flexible Joyride
Automated Creature Spot
Analytical
Creature Collective
Bright Blizzard
Multinational Collective
Rush
The Mega Multinational
Multipurpose Pro
Willing
Official Document Group
ItemInstrument
The Narrow
Excellent Shaft Co
Fit Guitar
Shaped
Edged
NecessaryTool
Single
Precipitous Spot
Vital Puppet Spot
The Best
Unique Creature
Multidisciplinary Spot
Strategic
AshdownSharp
The Indispensable Tool
Important Instrumentist
Puppet Co
Sec Scratching
StainlessBlade
Text Instrument Trading Co
Former Steep Collective
Ugly Multi
Efficient Shaft Pro
Efficient Guitar Trading Co
The Useful Puppet
The Principal Tool
ExcellentTool
Multipurpose Place
Notorious Sudden Group
Conceptual Shaft Place
Mega Multidisciplinary Place
The Standard Puppet
The Lister Precipitous
Appropriate Drive
Instrumentation Place
The Reliable
Item Initiative
Mega Multilayered Place
The Sickle
The Guillotine Impeller
ScientificInstrument
The Conceptual
Item Instrumentality
Statutory
Fixed
The Pointed
Instrument Group
Willing Instrument Co
Flint Sword
Mega Multidisciplinary
The Usual
Late
Optical
Creature Pro
Favorite
Bulky Multi
Double
PointedInstrument

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Multi Tool Brand:

Simple is always better

This means a few different things. Your multi-tool brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your multi-tool brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Multi Tool Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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