5 Mental Health Coach Success Stories [2024]
Feeling called to make a real difference in people's lives? Consider becoming a mental health coach. In simple terms, this business involves guiding individuals to improve their mental well-being and achieve personal growth through tailored strategies and support.
As a mental health coach, you'll work one-on-one with clients, helping them develop healthier coping mechanisms, improve their emotional resilience, and set achievable life goals. Unlike traditional therapy, mental health coaching focuses more on future aspirations and actionable steps, making it a unique and impactful role.
This business idea can be deeply rewarding, both personally and professionally. If you’re passionate about mental health and have a knack for empathy and active listening, this might be a fulfilling path. Taking courses in psychology or mental health first aid can help you get started.
In this list, you'll find real-world mental health coach success stories and very profitable examples of starting a mental health coach that makes money.
1. Heights ($12M/year)
Dan, the co-founder of braincare company Heights, came up with the idea for their smart supplement after experiencing his own mental health struggles and finding relief through certain supplements. Through a newsletter that gained traction and the support of a leading neuroscientist, the idea for a unique brain supplement was born. They conducted extensive customer interviews, overcame manufacturing challenges, and utilized content marketing strategies to attract and retain customers. Today, Heights is a successful B Corp with a monthly recurring revenue of $500k and plans to hit $10M ARR by the end of the year.
How much money it makes: $12M/year
How much did it cost to start: $-300K
How many people on the team: 13
Heights, a braincare company, has become the #1 rated supplement in the world on Trustpilot, achieving over $500,000 a month just 2 years from launching with 150,000 email subscribers and a retention rate of 79 out of 84 subscribers; the company has also become one of the world's few B Corps.
2. The TouchPoint Solution ($3.6M/year)
Vicki Mayo, the founder of TouchPoint Solution, came up with the idea for her business after using a technology to alleviate her daughter's night terrors. Recognizing the potential of this technology to help people de-stress, she launched TouchPoints, which has been used over 3 million times since its inception in 2016. With a successful Kickstarter campaign and retail launch in the works, TouchPoint is on track to continue its impressive growth.
How much money it makes: $3.6M/year
How much did it cost to start: $250K
How many people on the team: 5
This case study article follows Vicki Mayo, who developed a stress-reducing wearable product for her company TouchPoint, which achieved over $2 million in sales in the first couple of years and has been used for stress relief over 3 million times.
3. Project 9 Life ($480K/year)
After losing 100 lbs and turning his life around, Todd was inspired by his own journey and the low success rates of typical resolutions. He founded Project9LIFE, a coaching program now generating $40k/month, to help others achieve lasting lifestyle changes.
How much money it makes: $480K/year
How much did it cost to start: $40K
How many people on the team: 1
This case study is about Todd, a former athlete who transformed his own life by becoming active and losing weight, inspiring him to start Project9LIFE, an 8-week group coaching program that focuses on mindset and helping professionals aged 35-55 make progress in their lives, currently making about $40k/m on his way to $500k/m+.
4. Tracking Happiness ($36K/year)
Hugo Huijer, founder of Tracking Happiness, came up with the idea for his online media company after discovering the power of tracking his own happiness through journaling and data analysis. Realizing the impact this habit had on his own well-being, Hugo launched Tracking Happiness to share his experiences and insights with others. Since its launch in 2017, Tracking Happiness has generated around $3,000 per month from display ads and is now diversifying its revenue streams by launching digital courses.
How much money it makes: $36K/year
How much did it cost to start: $49
How many people on the team: 0
Hugo Huijer started Tracking Happiness in 2017 and generates $3k per month revenue from mostly display ads, but is looking to diversify income streams through a digital course and hiring freelance writers in order to build a brand and have a positive impact on mental health.
5. Holistic Living Consulting LLC ($1.2K/year)
After experiencing the devastating effects of systemic lupus and finding healing through holistic modalities, Cassandra Hill was inspired to start her business, Holistic Living Consulting. Focused on serving professional women who are neglecting their health while building their careers, Cassandra aims to provide virtual holistic wellness coaching and products that promote healthy living. Despite limited funds, Cassandra launched her business and has since gained brand awareness through media appearances, contributing to her growth and success in the field.
How much money it makes: $1.2K/year
How much did it cost to start: $800
How many people on the team: 1
Holistic Living Consulting is a virtual business that offers holistic wellness and life coaching services and products, and has gained brand awareness nationwide through its founder's media features and contributions to Authority & Thrive Global magazines.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
