Mental Health Business

3 Mental Health Business Success Stories [2025]

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Updated: October 10th, 2024

Caring for mental health is becoming increasingly essential in today’s fast-paced world. Starting a mental health business involves offering services like counseling, therapy, wellness workshops, and mental health resources either online or in-person.

You'll need to be passionate about helping others and dedicated to continuous learning in psychology or related fields. The work involves obtaining necessary certifications, hiring qualified professionals, and establishing a serene environment for clients. Attracting clients can initially be challenging, but by networking with healthcare providers and utilizing online marketing, you can gain traction.

Though it demands significant effort, a mental health business offers the profound satisfaction of making a tangible difference in people's lives. If you have the drive to support mental well-being, this is a deeply rewarding path to consider.

In this list, you'll find real-world mental health business success stories and very profitable examples of starting a mental health business that makes money.

1. Heights ($12M/year)

Dan, the co-founder of braincare company Heights, came up with the idea for their smart supplement after experiencing his own mental health struggles and finding relief through certain supplements. Through a newsletter that gained traction and the support of a leading neuroscientist, the idea for a unique brain supplement was born. They conducted extensive customer interviews, overcame manufacturing challenges, and utilized content marketing strategies to attract and retain customers. Today, Heights is a successful B Corp with a monthly recurring revenue of $500k and plans to hit $10M ARR by the end of the year.

How much money it makes: $12M/year
How much did it cost to start: $-300K
How many people on the team: 13

How We Created A $500K/Month Braincare Supplement [Rated #1 In The World]

Heights, a braincare company, has become the #1 rated supplement in the world on Trustpilot, achieving over $500,000 a month just 2 years from launching with 150,000 email subscribers and a retention rate of 79 out of 84 subscribers; the company has also become one of the world's few B Corps.

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2. The TouchPoint Solution ($3.6M/year)

Vicki Mayo, the founder of TouchPoint Solution, came up with the idea for her business after using a technology to alleviate her daughter's night terrors. Recognizing the potential of this technology to help people de-stress, she launched TouchPoints, which has been used over 3 million times since its inception in 2016. With a successful Kickstarter campaign and retail launch in the works, TouchPoint is on track to continue its impressive growth.

How much money it makes: $3.6M/year
How much did it cost to start: $250K
How many people on the team: 5

How I Developed A $300K/Month Wearable That Reduces Stress

This case study article follows Vicki Mayo, who developed a stress-reducing wearable product for her company TouchPoint, which achieved over $2 million in sales in the first couple of years and has been used for stress relief over 3 million times.

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3. Project 9 Life ($480K/year)

After losing 100 lbs and turning his life around, Todd was inspired by his own journey and the low success rates of typical resolutions. He founded Project9LIFE, a coaching program now generating $40k/month, to help others achieve lasting lifestyle changes.

How much money it makes: $480K/year
How much did it cost to start: $40K
How many people on the team: 1

How I Started A $40K/Month Coaching Program After A Realization [Served 100+ Clients]

This case study is about Todd, a former athlete who transformed his own life by becoming active and losing weight, inspiring him to start Project9LIFE, an 8-week group coaching program that focuses on mindset and helping professionals aged 35-55 make progress in their lives, currently making about $40k/m on his way to $500k/m+.

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Read by 1,132 founders