Men's Clothing Line

How Profitable Is A Men's Clothing Line? (Updated for 2024)

Pat Walls

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Updated: October 4th, 2024

How Profitable Is A Men's Clothing Line? (Updated for 2024)

So you want to start a men's clothing line?

And the first question that came to your mind was, “well, are men's clothing lines actually profitable?”

Especially considering:

You could start a men's clothing line with as low as $126
Based on our data, men's clothing lines generate an average of $725K per year
You could see gross margins as high as 45% with men's clothing lines

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a men's clothing line.

Let’s dive in!

Is a men's clothing line profitable?

Yes, a men's clothing line is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $725K per year with an estimated gross margin of 51%, you could expect to recover your investment within 10 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your men's clothing line.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your men's clothing line is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a men's clothing line worth it?

If you’re wondering if a men's clothing line is worth it, the answer is a big YES. With men's clothing lines, you have the potential to earn $725K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a men's clothing line to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful men's clothing lines case studies.

Examples Of Profitable Men's Clothing Lines

Here are a few examples of profitable men's clothing lines, and a few more details about them:

1. Million Dollar Collar ($480K/year)

Rob Kessler came up with the idea for Million Dollar Collar after being disappointed with the way his shirt looked in his wedding photos. He started cutting open dress shirts and testing materials until he developed a material that could handle the heat of dry-cleaning and be permanently installed in dress shirts. Through trial and error and feedback from customers, Kessler perfected the design and launched the business in January 2016, eventually using YouTube fashion influencers and targeted advertising to attract and retain customers.

Is it profitable? Yes
How much money it makes: $480K/year
How much did it cost to start: $100K

How Rob Kessler Invented A Permanent Collar Stay for Dress Shirts

Rob Kessler, co-founder of Million Dollar Collar, invented the world's first permanently installed placket stay for dress shirts that has already helped people in 100 countries upgrade 200,000 of their own dress shirts, with aims of changing the dress shirt industry as a whole.

Read this case study

Read by 7,784 founders

2. RomperJack ($720K/year)

RomperJack founder, Justin Clark, came up with the idea for his men's romper business after seeing the explosive success of a Kickstarter campaign for men's rompers. Recognizing the lack of competition and the potential for product-market fit, Justin quickly gathered funding and launched RomperJack, which has since grown to generate $60k per month in sales. Through strategic marketing on platforms like Facebook and Instagram, RomperJack has been able to attract and retain customers, solidifying its presence in the market.

Is it profitable? Yes
How much money it makes: $720K/year

How I Started A $60K/Month Business Selling Male Rompers

RomperJack is a men's apparel company that sells men’s rompers and jumpsuits and has averaged 60% month-to-month growth in 2019, with 45,000 monthly visitors, a 2.4% conversion rate, 15,000 email subscribers, and a 24% return customer rate.

Read this case study

Read by 11,032 founders

3. Suits Expert ($120K/year)

Alex noticed that men who wore suits had trouble matching them with other garments. So, in 2016, he created Suits Expert as a side hustle in his quest to provide expert guidance on suits and teach men how to dress better.

Is it profitable? Yes
How much money it makes: $120K/year

How Alexander Built Suits Expert To A $10K Side Hustle

Suits Expert Founder Alexander Stoicoff teaches men how to find and wear suits, generating an average of $10K/month and $120K/year with a growth strategy based on SEO, YouTube videos, and email marketing.

Read this case study

Read by 848 founders

Learn more about starting a men's clothing line:

Where to start?

-> How much does it cost to start a men's clothing line?
-> Pros and cons of a men's clothing line

Need inspiration?

-> Other men's clothing line success stories
-> Marketing ideas for a men's clothing line
-> Men's clothing line slogans
-> Men's clothing line names

Other resources

-> Men's clothing line tips

How much can you make with a men's clothing line?

With a men's clothing line, you can make an average of $725K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $126. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 10 months.

How much does a men's clothing line make a week?

Based on our data, average weekly revenue for a men's clothing line ranges around $15.1K. As such, you could see monthly revenues of $60.4K.

To know if your men's clothing line achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your men's clothing line.

How much do men's clothing lines owners make?

The income of a men's clothing line owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established men's clothing line is about $15.1K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a men's clothing line owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Men's Clothing Line Profit Margins

Generally speaking, a men's clothing line can expect profit margin of around 51%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a men's clothing line, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, men's clothing line owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, men's clothing line owners can ensure long-term sustainability and profitability for their business.

Men's clothing line owner salary

The salary of a men's clothing line owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established men's clothing line, in a prime position, might see an average weekly salary around the ballpark of $7.7K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a men's clothing line may be a promising business to start - but the success of your men's clothing line mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable men's clothing line.

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Starting A Men's Clothing Line: Everything You Need To Know

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