Lawn Care Business

Lawn Care Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Maintaining a beautiful yard takes time and effort most people don’t have, which is why a lawn care business is so compelling. Lawn care involves services such as mowing, fertilizing, edging, and general upkeep to keep yards looking pristine.

This business idea doesn’t require a hefty initial investment; just some basic equipment like a mower, trimmer, and possibly a vehicle for transportation. It’s a flexible option—you can start small with residential clients and grow to include commercial properties as you build your reputation.

What makes this venture appealing is the consistent client demand, especially in suburban neighborhoods. With proper marketing, reliable service, and attention to detail, your lawn care business can flourish. This is an opportunity to turn a regular chore into a profitable enterprise where hard work is tangibly rewarded. If you enjoy working outdoors and have an eye for landscaping, this might be your next business endeavor.

In this list, you'll find real-world lawn care business success stories and very profitable examples of starting a lawn care business that makes money.

1. GreenPal ($4.5M/year)

After running a successful landscaping company for 15 years, Bryan Clayton realized the difficulty homeowners faced in finding reliable lawnmowing services. Inspired by Airbnb, he saw an opportunity to create a platform that connected homeowners with local lawn care professionals. Eight years after launching GreenPal, the platform is now live in all 50 states and has over 200,000 weekly users, while generating over $30 million in annual revenue.

How much money it makes: $4.5M/year
How much did it cost to start: $250K
How many people on the team: 47

Uber For Lawn Care: How I Built A $30M Software

GreenPal has bootstrapped their business to over $30 million a year in revenue, after securing an unsecured line of credit for $85,000, and have built the operating system and platform for small lawncare companies to run their entire business through, becoming live in all 50 US states and having 1.2 million homeowners using the platform.

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