GreenPal

Uber For Lawn Care: How I Built A $30M Software

July 1st, 2022

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Bryan Clayton

Founder, GreenPal

$375K

revenue/mo

Founders

Employees

GreenPal

yourgreenpal.com

from Nashville, Tennessee, USA

started May 2012

$375,000

revenue/mo

Founders

Employees

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Fiverr

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Hello! Who are you and what business did you start?

I'm Bryan Clayton CEO of GreenPal which is best described as Uber for Lawn Care.

My two cofounders and I have bootstrapped our business to over $30 million a year in revenue, but the first five years were very very tough.

When we launched our business 8 years ago we had no money and no outside capital to get started with.

Like most tech startups we went on the fundraising circuit talking to angel investors and venture capitalists begging for money to get started.

However, our vision was just too broad in scope and luckily we got turned down and told no over 40 times.

I was fortunate enough to have solid personal credit and this enabled my team to secure an unsecured line of credit for $85,000 to get our business started.

We paid that off in the first year and this year we're going to surpass $30 million in annual revenue.

Good thing early investors told us no because with their capital they would have owned and controlled 30% of our business.e are self-funded and my cofounders and I own it all.

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