Product Label Design Business

4 Product Label Design Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

A well-designed product label can have a huge impact on the success of a business. Consumers make split-second decisions based on the product label looks, often even before looking at the price tag. Thus, if you are a graphic designer, you can start creating professional-quality product labels for businesses in your locality or even nationally. To succeed in the product label design business, target upcoming startups.

In this list, you'll find real-world product label design business success stories and very profitable examples of starting a product label design business that makes money.

1. Sttark ($12M/year)

Frontier Label, a digital label printing company, was founded by Dan Frist, who came from a family with a small business background. After his father passed away, Frist saw an opportunity in the emerging technology of digital label printing and purchased an HP Indigo WS 2000 printer. Initially struggling to attract customers, Frist took a risk and increased his Google Ads spend, leading to a significant increase in quote requests and the success of Frontier Label, which now brings in $12M annually.

How much money it makes: $12M/year
How much did it cost to start: $2M
How many people on the team: 54

We Turned A Basic HP Printer Into A $12M/Year Custom Labels Company

Frontier Label started as a small digital label printing company with a basic HP printer and has grown to a $12M yearly e-commerce business that prints labels for companies of all sizes in various industries, with a focus on finding and meeting customer needs through SEO, content marketing, and exceptional customer service.

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2. Sticker it ($2.4M/year)

David Rubie-Todd, the co-founder of Sticker it, came up with the idea for the business while running Kartdavid, a company that designed and manufactured custom graphics for motorsport. After experiencing the limitations and poor quality of local sticker shops, David and his brother decided to start their own sticker printing business in 2018. They have since grown the company to $125,000/month in revenue, expanding into multiple countries and focusing on providing high-quality, customizable products.

How much money it makes: $2.4M/year
How much did it cost to start: $13K
How many people on the team: 16

These Brothers Started A Custom Stickers Business At 16 And Have Grown It To $1.5M/Year

Sticker It is a custom sticker business that has grown to $125,000/month in revenue and 4x YoY growth by using technology to enhance the buying experience and expanding into multiple countries, with plans to launch throughout Europe in 2022, offering high-quality custom products for small and large brands worldwide.

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3. Ladels ($240K/year)

Muamer Avdic, Founder and CEO of Ladels.com, came up with the idea for his business after struggling to find affordable shipping and advertising options as a small online seller. He realized the opportunity to provide online sellers with a platform to manage and ship their orders, while also allowing them to advertise on their shipping labels. Since launching in December 2020, Ladels has brought in $10,000/month in revenue and is rapidly growing its user base.

How much money it makes: $240K/year
How much did it cost to start: $50K
How many people on the team: 4

How I Started A $20K/Month Software To Create Custom USPS Shipping Labels

Ladels.com's founder created a digital platform offering online sellers to manage and ship their orders from different carriers all on one dashboard, bringing in $10,000/month in revenue since launching in December 2020, with a focus on developing full label customization and integrations with more eCommerce marketplaces and carriers.

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4. LabelGurus ($72K/year)

Mike Shaefer, the founder of LabelGurus, came up with the idea for his business while working as a head brewer and production manager at a brewery. He realized that many breweries needed help with label designs for their new canned beers, so he started offering his services to craft breweries. Using social media direct messaging and personalized video pitches, he was able to attract and retain customers, resulting in an average monthly revenue of around $6,000.

How much money it makes: $72K/year
How much did it cost to start: $28
How many people on the team: 1

How I Run A Solo $6K/Month Design Business In The Craft Beer Industry

LabelGurus founder, Mike Shaefer, started his label and packaging design service for CPG brands in 2019 and currently brings in an average of $6,000 per month from new and recurring clients in the beer and better-for-you beverage industries, with Instagram and word-of-mouth referrals being his main source of new customers.

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