86 Marketing Ideas For A Jewelry Making Business (2024)
Jewelry Making Business Marketing Ideas
Wondering how to market your jewelry making business?
Marketing your jewelry making business is certainly not easy, but there are many ways to promote and advertise your jewelry making business.
We put together a list of the best marketing ideas for your jewelry making business, so you can get your small business out there.
Learn more about starting a jewelry making business:
Where to start?
-> How much does it cost to start a jewelry making business?
-> Pros and cons of a jewelry making business
Need inspiration?
-> Other jewelry making business success stories
-> Jewelry making business slogans
-> Jewelry making business names
-> Jewelry making business Instagram captions
Other resources
-> Profitability of a jewelry making business
-> Jewelry making business tips
Content
Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Facebook Community ➜ |
Medium |
Free |
Brand Loyalty |
Testimonials ➜ |
Easy |
Free |
Trust & Credibility |
YouTube Video Content ➜ |
Medium |
Low |
Brand Exposure |
Guest Blogging ➜ |
Easy |
Low |
Brand Exposure |
Promotional videos ➜ |
Medium |
Medium |
Brand Awareness |
Quora ➜ |
Easy |
Free |
Brand Exposure |
Memes ➜ |
Easy |
Free |
SEO |
Customer Reviews ➜ |
Easy |
Free |
Trust & Credibility |
Online Course ➜ |
Medium |
Free |
Trust & Credibility |
Video Tutorial ➜ |
Medium |
Low |
Trust & Credibility |
Brand Story Videos ➜ |
Easy |
Low |
Trust & Credibility |
Product Launch Video ➜ |
Easy |
Low |
Trust & Credibility |
Relationships
Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Brand Authenticity ➜ |
Easy |
Free |
Brand Loyalty |
Handwritten Marketing ➜ |
Easy |
Low |
Brand Loyalty |
Customer Service ➜ |
Medium |
Free |
Brand Loyalty |
Sales
Sales refer to all activities and strategies that lead to the selling of products and services.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Competitor analysis ➜ |
Medium |
Low |
Product Quality |
Leverage Third Party Platforms ➜ |
Medium |
Low |
Brand Exposure |
Corporate gifts ➜ |
Easy |
Low |
Brand Loyalty |
Shared Store ➜ |
Medium |
Low |
Brand Exposure |
Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Email marketing ➜ |
Easy |
Free |
Brand Awareness |
Emailing List ➜ |
Medium |
Free |
Engagement |
Brand Story Email ➜ |
Easy |
Free |
Lead Generation |
Holiday Email Campaign ➜ |
Easy |
Free |
Lead Generation |
Social Media (Organic)
Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Social Media Advertising ➜ |
Easy |
Medium |
Lead Generation |
Pinterest (organic) ➜ |
Easy |
Free |
Brand Exposure |
Yelp reviews ➜ |
Easy |
Free |
Trust & Credibility |
Twitter ➜ |
Easy |
Free |
Brand Awareness |
Create TikTok Marketing Videos ➜ |
Easy |
Free |
Engagement |
TikTok User Generated Content ➜ |
Easy |
Free |
Trust & Credibility |
Repurpose TikTok Content ➜ |
Easy |
Low |
Brand Exposure |
Social Media Engagement ➜ |
Easy |
Low |
Engagement |
User Generated Content ➜ |
Easy |
Free |
Engagement |
Instagram Live ➜ |
Easy |
Free |
Trust & Credibility |
Instagram Reels ➜ |
Easy |
Free |
Engagement |
Twitter Polls ➜ |
Easy |
Free |
Engagement |
Reddit Marketing (Organic) ➜ |
Easy |
Free |
Engagement |
Caption Contest ➜ |
Easy |
Low |
Engagement |
Online Comic ➜ |
Easy |
Low |
Brand Exposure |
Affiliate
Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Affiliate Program ➜ |
Medium |
Low |
Lead Generation |
Pay Per Click Advertising |
Medium |
Low |
Brand Exposure |
Word Of Mouth
Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Word of mouth ➜ |
Medium |
Free |
Brand Awareness |
Referral Program ➜ |
Easy |
Low |
Brand Exposure |
Online Community ➜ |
Easy |
Medium |
Brand Exposure |
Automate
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Outsourcing ➜ |
Easy |
Medium |
Product Quality |
Task Delegation ➜ |
Easy |
Free |
Product Quality |
Tasks Automation ➜ |
Medium |
Low |
Product Quality |
SEO
SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
SEO Strategy ➜ |
Medium |
Medium |
SEO |
Conversion Rate Optimization ➜ |
Medium |
Low |
Lead Generation |
Content Repurposing ➜ |
Easy |
Free |
Engagement |
Backlinks ➜ |
Medium |
Medium |
SEO |
Social Media - (Paid)
Paid social media marketing refers to any social media effort that is influenced by advertising dollars.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Search engine marketing (SEM) ➜ |
Medium |
High |
Lead Generation |
Pinterest ads ➜ |
Easy |
Low |
Brand Exposure |
Podcast advertising ➜ |
Medium |
Medium |
Brand Exposure |
Tik Tok Creator Partnership ➜ |
Easy |
Free |
Brand Exposure |
Tik Tok Ads ➜ |
Easy |
Low |
Engagement |
TikTok Influencer Marketing ➜ |
Easy |
Medium |
Brand Exposure |
Instagram Story Ad ➜ |
Easy |
Free |
Lead Generation |
Video Ads ➜ |
Easy |
Low |
Lead Generation |
IGTV Ads ➜ |
Easy |
Low |
Brand Awareness |
Explore Ads ➜ |
Easy |
Low |
Brand Awareness |
Twitter Conversational Ads ➜ |
Easy |
Low |
Engagement |
Youtube Ads ➜ |
Easy |
Low |
Brand Exposure |
Buzz
Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Press Release ➜ |
Medium |
Medium |
Brand Exposure |
Franchising ➜ |
Hard |
High |
Business Expansion |
Publicity Stunts ➜ |
Medium |
Medium |
Brand Exposure |
Geographic Expansion ➜ |
Hard |
High |
Brand Exposure |
Product expansion ➜ |
Medium |
Medium |
Brand Exposure |
Side Project Marketing ➜ |
Medium |
Medium |
Brand Exposure |
Buzz Campaigning ➜ |
Easy |
Low |
Brand Awareness |
Outdoor Guerrilla Marketing ➜ |
Easy |
Low |
Brand Awareness |
Event Ambush Guerilla Marketing ➜ |
Hard |
High |
Brand Exposure |
Experiential Guerrilla Marketing ➜ |
Easy |
Low |
Brand Awareness |
Events
Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Meetup groups ➜ |
Easy |
Low |
Brand Awareness |
Trade Show ➜ |
Medium |
Medium |
Lead Generation |
Networking Event ➜ |
Easy |
Low |
Brand Awareness |
Webinar ➜ |
Medium |
Medium |
Trust & Credibility |
Virtual Event ➜ |
Medium |
Medium |
Brand Exposure |
Other
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Craigslist ➜ |
Easy |
Low |
Brand Exposure |
Customer Retention ➜ |
Medium |
Low |
Brand Loyalty |
Print + Traditional
Print marketing includes advertising through magazines, newspapers, and other media publications.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Direct Mail Campaign ➜ |
Medium |
Low |
Brand Awareness |
Branded Merchandise ➜ |
Medium |
Medium |
Brand Awareness |
Postcard ➜ |
Easy |
Low |
Lead Generation |
Vehicle Decals ➜ |
Easy |
Low |
Brand Exposure |
Influencers
Influencer marketing is a type of social media marketing that uses influencers or thought leaders to promote a brand, product, or service to a defined audience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Photographers ➜ |
Medium |
Low |
Brand Exposure |
Micro-Influencer Referral Program ➜ |
Medium |
High |
Trust & Credibility |
Find Bloggers & Vloggers ➜ |
Easy |
Low |
Brand Exposure |
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.