12 Home Decor Business Success Stories [2024]
Are you a talented interior designer? Do you know you can turn your hobby into a side income opportunity? Home décor as a side hustle is a great opportunity to build a brand as you earn extra income. You first need to work on your portfolio to launch a successful home décor side hustle.
The portfolio communicates to your potential customers your potential when it comes to home décor. You may use your home as an example or request a friend for an opportunity to do their home décor as a sample for your portfolio. Once you have a portfolio, market your business, and remember to include photos from your previous gigs to increase the chances of closing a sale.
In this list, you'll find real-world home decor business success stories and very profitable examples of starting a home decor business that makes money.
1. Hoagard.com ($4.98M/year)
In 2014, Ali Bedrettin Boz and Cagri Ayten started designing steel samples as a hobby. They realized the potential for their designs in the interior design market and established Hoagard as an e-commerce brand. Despite facing challenges and initially low sales, Hoagard experienced a significant leap in 2016, reaching an average annual turnover of 4.5 - 5.5 million Euros.
How much money it makes: $4.98M/year
How many people on the team: 43
Hoagard is a profitable metal wall decor brand with an average annual turnover of 4.5-5.5 million Euros, which started out as a new hobby and transformed into a successful e-commerce business with 85% of sales coming from the brand's own website.
2. Stacked ($720K/year)
Druce, one of the co-founders of Stacked, initially started the business as a platform to cut out the middleman in the real estate industry. However, they realized that the market wasn't ready for their product and shifted their focus to creating comprehensive and objective condo reviews, which set them apart from the competition. Their strategy of doubling down on content, including long-tail keywords, has resulted in immediate growth for the business.
How much money it makes: $720K/year
How much did it cost to start: $50K
How many people on the team: 10
A real estate media company in Singapore skyrocketed its monthly revenue to $60k by providing in-depth condo reviews and leveraging high-quality multimedia content, gaining 700k page views, 43k Instagram followers, and 17k YouTube subscribers.
3. Katie Did What ($180K/year)
Katie started her blog, Katie Did What, almost ten years ago as a personal outlet, growing it into a full-time business with 75,000 unique monthly visitors and $100,000+ annual net profits through sponsored posts and affiliate marketing.
How much money it makes: $180K/year
How much did it cost to start: $100
How many people on the team: 2
Katie, the creator of 'Katie Did What' lifestyle blog and personal brand, makes over 6-figures annually through offering sponsored advertisements and affiliate programs, using SEO and producing quality, genuine content.
4. Valhalla Wood Forge ($102K/year)
James Wolfer, a police officer and Coast Guard reservist, started Valhalla Wood Forge in 2017 after making a wooden flag for his department. He saw potential and began creating custom wedding bands and rustic wood flags, gaining traction through word of mouth and organic growth on Instagram. Despite working long hours, he managed to streamline his process and hire an employee due to the increasing demand and continued growth of the business.
How much money it makes: $102K/year
How much did it cost to start: $400
How many people on the team: 3
Valhalla Wood Forge is a veteran and first responder run woodworking company that grossed $8500 in October 2019, noted for making rustic wood decor and high end men’s jewelry.
5. Less is More Organizing Services ($96K/year)
Sarah Giller Nelson, a former museum curator and art historian, discovered her passion for organizing when a friend mentioned hiring someone to help organize her laundry room. Seeing an opportunity, Sarah trained herself in professional organizing, read books on running a home-based organizing business, and gained hands-on experience by helping friends for free. She launched Less is More Organizing Services in 2010 and has since built a successful business, serving an average of 95 households per year and achieving a repeat customer rate of 85%.
How much money it makes: $96K/year
How much did it cost to start: $2K
How many people on the team: 2
Less is More Organizing Services, founded by Sarah Giller Nelson, is a home organizing service that operates in two states, serving an average of 95 households per year with an 85% repeat customer rate, offering services by the hour with a 4-hour minimum, and using a guided decluttering process to help customers achieve their goals.
6. TCB Designs, Florida ($60K/year)
Crystal, the founder of TCB Designs, Florida, started her business in 2017 as a side hustle and creative outlet. She began by selling small rustic farmhouse signs on Facebook, which gained traction and led her to expand her audience reach on Etsy. Over the years, she has added smaller items and personalized gift ideas to boost sales, with the last Christmas season generating over $20k in revenue. Crystal's mission is to provide affordable decor options for people who love the farmhouse style but may not be able to afford expensive items.
How much money it makes: $60K/year
How much did it cost to start: $8K
How many people on the team: 1
Mompreneur builds thriving rustic home decor business that hit $20k in sales during last year's holiday season and continues to grow through Etsy, Shopify, and Faire wholesale.
7. Mapsery ($42K/year)
Love Regefalk and his twin brother, Daniel, came up with the idea for Mapsery during their second year of university. Frustrated with inventory management in their previous business, Love wanted to create a product that didn't require keeping inventory. They decided to offer customizable map posters, taking inspiration from existing competitors in the market. Since launching in 2018, Mapsery has attracted customers from over 30 countries and continues to grow, although the founders admit they haven't spent enough time on marketing and customer acquisition. Currently, Mapsery generates around $3.5K in monthly revenue.
How much money it makes: $42K/year
How many people on the team: 0
How a pair of engineering students co-founded Mapsery, a unique custom map poster business, and grew it into a $3.5k/month side hustle with a 25% profit margin in just over two years, despite facing increasing competition in the map poster niche.
8. Go! Organizer ($24K/year)
Dani Prado, an interior designer and professional organizer, came up with the idea for her business Go! Organizer when she realized the impact that an organized and aesthetically pleasing environment can have on people's lives. In 2020, when the Covid pandemic hit and she couldn't work in clients' homes anymore, she pivoted to offer online services and launched her business on the Fiverr platform, expanding her reach and transforming homes and lives around the world. Since then, she has been able to generate an average monthly revenue of $2K-$3K and has even started another company, Dani Prado CEO, to help new entrepreneurs structure their businesses.
How much money it makes: $24K/year
How many people on the team: 1
Dani Prado started Go! Organizer in 2015, offering personal and home organization services, but expanded to an online platform on Fiverr due to the COVID lockdown, which allowed her to serve clients worldwide and triple her average monthly revenue.
9. ALDECOR ($24K/year)
ALDECOR founder Khames started the business after struggling to compete with high-ranked interior design blogs. He recognized a lack of trustworthy information in Arabian interior design resources, leading him to create ALDECOR as a trusted source in the Arab world. With a focus on SEO and social media, ALDECOR now attracts over 40,000 visitors per month without any paid campaigns and plans to become the main source of interior design information in the 22 Arab countries.
How much money it makes: $24K/year
How much did it cost to start: $500
How many people on the team: 3
ALDECOR is the most popular Arabian interior design platform, gaining over 40,000 visitors every month and generating profits of around 24,000 USD per year, with a strong focus on SEO as their main strategy for attracting customers and retaining them, and plans to create thousands of new articles about interior design across 22 Arab nations.
10. Turn Touch ($12K/year)
Samuel Clay came up with the idea for Turn Touch when he wanted a simple and stylish remote to control his Philips Hue bulbs and iTunes without having to use his phone or be at the computer. After four years of prototyping and learning how to build hardware out of wood, he successfully launched the product on Kickstarter and sold over 800 remotes in 30 days. Now in its second production run, Turn Touch is revolutionizing smart home control.
How much money it makes: $12K/year
How much did it cost to start: $50K
How many people on the team: 2
Turn Touch is a stylish, wooden smart home remote that controls every smart home device that speaks Wi-Fi and can also control Mac and iOS devices over Bluetooth, raising over $100,000 on Kickstarter and selling over a thousand remotes, with plans in place to expand the product line.
11. Believe San Decors ($9.29K/year)
Charles Bronson, founder of Believe San Decors, came up with the idea for his event planning and designing business after a small talk with friends revealed that they each had the skills necessary to bring the idea to life. With a focus on customization and understanding diverse traditions, Believe San Decors has designed over 150+ events and gained the trust of clients and other professionals in the industry.
How much money it makes: $9.29K/year
How much did it cost to start: $6.74K
How many people on the team: 10
Believe San Decors is an Indian event planning and designing company that has designed over 150 events to date while collaborating with churches, renowned colleges, and a television channel, and has gained the trust of numerous clients, vendors, venue owners, and hotels.
12. Revved Interior Co ($4.8K/year)
Kofi, a young aspiring philanthropist and versatile multimedia specialist, came up with the idea for Revved Interior after realizing that his designs were just sitting on his computer. He wanted to provide affordable framed images and interior design elements to help people start their journey in the design space. Despite the challenges of launching during a pandemic, Kofi remains focused on providing high-quality products and excellent customer service.
How much money it makes: $4.8K/year
How much did it cost to start: $50
How many people on the team: 1
Revvedinterior.com, a website that provides affordable framed images with a weekly revenue of $100 and strong organic marketing strategy aimed at people looking to start their journey in the design space.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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