Fitness Facility

6 Fitness Facility Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Starting a fitness facility involves more than just opening a building with exercise equipment. It's about creating a community centered around health and well-being. This business idea is straightforward yet impactful: you offer a space equipped with fitness machines, classes, and personal training services where individuals can work on their physical fitness.

Interest in physical fitness is ever-growing, and with more people seeking active lifestyles, this demand is unlikely to wane. A fitness facility not only serves as a place for exercise but also as a social hub where members can motivate one another towards their fitness goals.

If the idea of shaping healthier lives excites you, consider the fitness facility business. It's not just about machines and sweat; it's about fostering a culture of continuous improvement and camaraderie. Plus, the recurring membership model can provide steady revenue, making it a financially sustainable venture.

In this list, you'll find real-world fitness facility success stories and very profitable examples of starting a fitness facility that makes money.

1. Arsenal Health and Fitness ($1.56M/year)

Jake Rowzee, co-founder of Arsenal Health and Fitness, was inspired by his personal health struggles and a revelatory Joe Rogan podcast episode on hormone testing. Today, his company generates around $130k/month, providing a comprehensive health optimization service.

How much money it makes: $1.56M/year
How much did it cost to start: $20K
How many people on the team: 13

My Exact Playbook For Building A $1.5M/Year Fitness Business

Delving into the journey of Arsenal Health and Fitness, this case study reveals how a passion project turned into a $130,000/month business through a comprehensive and personalized health optimization model, leveraging everything from personal networks to innovative hormone testing and multidimensional wellness strategies.

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2. The LOOK Fitness ($480K/year)

Bryan Greene, founder of The LOOK Fitness, came up with the idea for his boutique fitness facility after a successful career in fitness training. Frustrated with the lack of upscale and personalized options for clients, he decided to create a facility that catered to executives, business owners, and everyday gym-goers who wanted a more exclusive workout experience. Despite facing challenges such as a difficult location search and dishonest realtors, The LOOK Fitness now generates $53,000 per month and continues to grow.

How much money it makes: $480K/year
How much did it cost to start: $150K
How many people on the team: 3

How I Grew My Fitness Studio To $480K/Year Despite The Pandemic

Launching and growing a high-end boutique fitness facility in Newport Beach, The LOOK Fitness pulls in $53,000 monthly and demonstrates how founder Bryan Greene overcame prolonged construction delays, stringent COVID-19 closures, and inefficient marketing firms to build a thriving business that caters to executives and fitness enthusiasts.

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3. Sweat from Home ($300K/year)

Co-Founder and CEO Kyle Bergman, along with Co-Founders Brendan and Bethany, came up with the idea for Sweat from Home after they were laid off from their fitness studio due to the pandemic. They realized the gap in the market for interactive and live-streaming group fitness workouts and leveraged their existing community to launch the platform. With over 800 classes held, 10,300 satisfied customers, and monthly recurring revenue of $25,000, Sweat from Home has quickly become a go-to platform for at-home workouts during the pandemic.

How much money it makes: $300K/year
How much did it cost to start: $0
How many people on the team: 10

How We Launched A $25K/Month Interactive Live Streaming Group Fitness Workout Platfrom During The Pandemic

Sweat from Home is a two-way, interactive, and live-streaming group fitness workout startup that has held over 800 classes since March 2020, generates $25k in monthly recurring revenue, and has donated over $7k to 6 different charities; they aim to become the world's best live-streamed fitness class.

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Read by 9,229 founders

4. BioFit ($240K/year)

John Zarbock, the CEO and Founder of BioFit, came up with the idea for his business after seeing a Facebook ad for an exercise machine that claimed to provide effective workouts in just 20 minutes a week. Initially skeptical, he decided to investigate further and ended up purchasing two of the machines. After experiencing a highly efficient full-body workout and recognizing the potential of these machines, Zarbock decided to start his own business centered around them.

How much money it makes: $240K/year
How much did it cost to start: $100K
How many people on the team: 3

I Built A $240K/Year Business While Deployed In Kuwait

BioFit is a fitness studio that offers safe and effective exercise through high-intensity training (HIT) methodology, using adaptive resistance exercise (ARX) machines that can achieve results in as little as 20 minutes a week, with an 80% closing ratio, over 70% client retention, 125 clients, and an average monthly revenue of $20k.

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5. Hexbox Fitness ($240K/year)

Alec Abend and Paul Dickey, co-founders of Hexbox Fitness, came up with the idea for their state-of-the-art fitness facility after realizing the disconnect between traditional gyms and members on a personal level. They wanted to create a strength and conditioning program that catered to everyone and combined it with 24-hour member access. They now have over 200 members within just six months of opening and are planning to expand through franchising.

How much money it makes: $240K/year
How many people on the team: 7

How We Started A $20K/Month Fitness Facility

Hexbox Fitness is an upscale fitness facility that created their own unique model, combining their own branded class and 24 hour Member access; in their first 6 months they surpassed 200 members, and are working on locking in a few franchise and licensing deals to expand.

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6. Sweet n Salty Body Works ($120K/year)

Ann Rivera, a registered nurse with a passion for helping people, came up with the idea for her body contouring spa after seeing the amazing results she could provide with just two machines during the COVID-19 pandemic. Her business, SAS Body Works, offers a range of services including cavitation, radio frequency, cryo body sculpting, and more. Despite facing challenges with marketing and pricing, Ann is determined to grow her business and provide exceptional results for her clients.

How much money it makes: $120K/year
How much did it cost to start: $80K
How many people on the team: 2

I Started A Body Contouring Spa & Already Had My First $10K Month

Ann Rivera grew her body contouring spa to make $10k in revenue within months of opening, with help from low-overhead equipment and social media advertising.

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Read by 2,682 founders