1,000+ Creative Fitness Facility Names

Pat Walls

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Updated: January 19th, 2023

So, you've come up with the perfect fitness facility idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fitness facility stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fitness facility ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fitness facility.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Fitness Facility Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of fitness facility name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy fitness facility name ideas

Stay Fit
Healthy Hub
Get Fit
Physical Fit Club
Get Me Fit
The Strength
The Healthy Club
Toned Physique
New Body
The Goal
The Team Fit
The Body Artist
Healthy Body
Peaceful Point
The Body Fuel
The Local Trainer
Your Healthy Version
Better Me
The Team Protein
My Health Provider
The Good Place
Vigor Workout
Transformation Co.
Ideal Trainer
My Dream Body
The Temple
Health Benefits
The Equal Trained
Extensive Health
The Competence
My Journey
The Jumbo Gym
The Will
Lifts in Shifts
Purple Mat
The Strength Able
Hello, Fit
New Year Resolution
My Fitness Goal
Workout Partner
In Shape
Fitness Go
Next Fit
Perfect Trainer
Daily Drill
Fit In
Active
Calisthenics
Advantage Fit
Big Billie
Adam's Fitness
The Origin
Old Days
Muscle Strength
Perfect
Love My Body
This Is Fit
Exceptional
Custom Cardio
Capable
My Favorite Trainer
Custom Plan
The Fitness Spot
Fitness For All
Unfit To Fit
Fitfully Yours
The Fit Spree
Fantastic Fit
It Fits
Primary Fitness
Better Than Fit
Aptitude
Prudence
The Analog Fit
Summer Body
Artistic Conditioning
Conditioning Pro
The Mini Bodybuilding
Gymnasium Group
Natural Stamina
Training Place
Modern Readiness
Perfect Gym Group
Mental Privy Collective
Giant Gymnastic
The Auxiliary
The Recreational
AdaptiveFitness
AuxiliaryGym
Central Proficiency Pro
The Astonishing Can
Fatal Fund
The Separate Quickness
The Male
FloorGym
Own Athletic
Residential Technique Pro
The Fancy Clubhouse
Jumble Clubhouse Spot
Competitive
The Absolute
Eternal Physical Collective
Foot Function
Underground Readiness Group
Forgiveness Fitness
Quickness Group
Workout Place
The Mutual
Lavatory Spot
Whole Bodybuilding Place
The Greater
Corporate Gymnasium Trading Co
Inpatient Quickness Pro
ArtGym
Famous Fitness
Temporary Can
Experimental Technique Pro
Wonderful Lav Co
Medical Lav Trading Co
The Remote
Equal Good Shape Trading Co
SpaciousGym
Physical Group
Private Bodybuilding Pro
Jungle Exercise Collective
Female Footwork
HighGym
Makeshift Clubhouse Group
Natural Physical Fitness Spot
Unusual
Noisy Gymnastic
Scale
PerfectFitness
Experimental Technique Collective
Useful Privy Pro
Hit list Fitness
Decompression sickness Fitness
The Adaptive Gym
AcuteFacility
SeparateFacility
New Can
MedicalFacility
Outdoor Workout Collective
CavernousGym

Creative fitness facility name ideas

Astonishing
Proficiency Spot
Experimental Technique Pro
Physical Fitness Collective
Seaworthiness Co
The Elementary
Darwinian
Perfect Gym Group
Maximum
Gymnastic Collective
Distinctively Facility
Makeshift Gymnasium Spot
Lav Place
The Singular
Absolute
Athletic Co
Psychiatric Can Co
Technique Place
Mutual
Conditioning Collective
AcreFacility
Hit list Fitness
CentralizedFacility
Lav Collective
FancyGym
Entire
Differential Training Place
Functional Fittingness
Functional Free Weight
The Nearby Fitness
New Can Place
Clubhouse Group
The Wellequipped
Upscale
Can Group
MentalFitness
Conditioned Athletic Collective
Crowded
Inpatient Quickness
The Dark
Female Fat Person
The Mini Workout
IntellectualFitness
LargestFacility
High Hall Trading Co
Special Seaworthiness Pro
The Smelly Gymnasium
Privy Pro
Experimental
Outdoor Gymnasium
Cavernous
The Individual Gym
Entire Gymnasium Collective
Corporate Gymnasium Trading Co
The Local Fitness
Upscale Athletic Place
The Jungle
The Noisy
NearestFacility
Spacious Gymnasium Place
The Corporate Room
CompetitiveFitness
Larger
Gymnastic Group
Absolute Stamina Spot
Physical Place
Lavatory Spot
Size Gymnastic Place
Sweating sickness Fitness
Experimental Bathroom Trading Co
The Entire Gymnasium
Room Collective
RelativeFitness
Gymnastics Co
Essential Proficiency Pro
Seat Room Collective
Ministry Facility
The Commercial
Commercial Can
HighGym
Trinity Facility
Amazing Quickness Collective
Serendipity Facility
The Site Athletic
Physical Pro
Security Facility
Simplicity Facility
The Larger Technique
The Inherent
Term
Optimal Stamina Trading Co
MiniGym
The Cavernous
Bathroom Collective
The Wonderful
RecreationalFacility
Nearby
The Vocational Gym
Technical Quickness Co
Equal Good Condition
Anaerobic Good Condition Co
Industrial Can Co
Art Athletic Place
The Residential
Activity Facility
Gymnastics Spot
Hall Co
Experimental Technique Collective
The Permanent
Gymnastics Trading Co
The Larger Privy
Wellequipped
Giant Gymnastics
GreatFacility
HotGym
Illness Fitness
Naval Technique Pro
EntireFacility
Residential
Recreational Proficiency Pro
Euphemistically Facility
Good Shape Group
Good Condition Collective
IntermediateFacility
OutdoorGym
Correctional Can
The Amazing Bathroom
The Outdoor Exercise
The New Readiness
Equal Lav Spot
MunicipalGym
The Huge
Functional Footwork
CavernousGym
Fatal Funds
Mental Training Spot
The Fancy Bodybuilding
Makeshift Gymnastic Spot
The Moral Good Condition
OptimalFitness
Gym Group
Lavatory Group
Conditioning Co
Mini Hall

Learn more about starting a fitness facility:

Where to start?

-> Fitness facility plan
-> How to finance a fitness facility?
-> How much does it cost to start a fitness facility?
-> Pros and cons of a fitness facility

Need inspiration?

-> Other fitness facility success stories
-> Marketing ideas for a fitness facility
-> Fitness facility slogans
-> Fitness facility Instagram captions

Other resources

-> Profitability of a fitness facility
-> Fitness facility tips

Funny Fitness Facility Names

Physical Place
Eternal Physical Collective
Unusual Quickness
GreaterFitness
Makeshift Clubhouse Group
NaturalFitness
Lav Co
Sicily Facility
Recreational Proficiency Pro
Mental
Ethical
Muscular Physical Fitness
Stamina Collective
The Expensive Gymnastics
IndoorGym
Gym Pro
Big Exercise Spot
Clubhouse Collective
Gymnasium Place
Private Bodybuilding Pro
Junior
Equal Good Condition
Darwinian Gym
The Miniature
Corporate Gymnasium Trading Co
Largest Lavatory
Eternal
Gymnasium Trading Co
Modern Gymnasium Group
HugeGym
FatalFacility
Installation Collective
Competitive
Secure Readiness Pro
The Hour Bodybuilding
Juvenile Proficiency
Absolute
The Technical
Fatal Funding
Upscale Gymnasium
Passivity Facility
Giant Gym Rat
The Term Lavatory
ArtisticFitness
Perfect Gym Group
Dingy Athletic
Jungle Exercise Collective
Lav Group
The General
SuperiorFitness
The Medical Physical
Foot Facilitation
WonderfulFacility
Sensitivity Facility
Giant Good Condition
Intermediate Quickness
Term Technique
Giant Gymnastic Exercise
AdaptiveFitness
The Main Exercise
LargestGym
DarkGym
Modern Readiness
Foot Function
Exercise Pro
Exercise Co
Conditioned Athletic Collective
Experimental Technique Pro
Recreational Technique Collective
Functional Flab
Largest
The Local Fitness
FancyGym
Intrinsic Physical Fitness
Larger
Evolutionary
Functional Fat Farm
RemarkableFacility
Serendipity Facility
Security Facility
Delicious Fitness
Good Shape Spot
UtmostFacility
Upscale
Open Workout Place
Proficiency Spot
SiteFacility
EssentialFacility
Respiratory
Virginity Facility
FemaleFitness
Total Physical
Lividity Facility
Outdoor
Greater
Residential
Gymnastics Pro
The Differential Physical Fitness
Personal
High Room
IndividualFitness
Own Athletic
Centralized Can
Recreational
Decompression sickness Fitness
Good Condition Collective
Athletic Pro
Site
Technical
The Universal Bodybuilding
The Huge Hall
The Largest Hall
Big
Wellequipped Gymnastic Co
Clubhouse Group
Miniature Hall Trading Co
SkilledFacility
Stuffy Bodybuilding
JumbleGym
Readiness Group
The Functional
Gymnastics Spot
Centralized Privy Pro
Floor Clubhouse Pro
Privy Pro
Extraordinary Readiness Collective
Inpatient
Readiness Spot
Cardiovascular Good Condition Group
Foot Facilitate
Warm Clubhouse Trading Co
Commercial
The Inclusive Physique
The Foot
The Mental Lavatory
Downtown Exercise Group
The Large
Central Installation
The Equal
Natural Stamina Co
Warm Gymnastics Collective
ExpensiveGym
Quickness Group
The Astonishing Can

Cool fitness facility name ideas

The Centralized Privy
The Jumble
Inherent Seaworthiness Trading Co
The Inclusive Fittingness
Hot
Jumble Gymnastics Collective
Unusual Quickness
Nimbus Fitness
EmotionalFitness
Term Proficiency Trading Co
The Technical
Iniquity Facility
The Maximum Seaworthiness
Room Trading Co
NaturalFitness
The Psychological
Can Pro
FemaleFitness
Foot Functionality
Sized Fitness Collective
LargerFacility
MiniGym
Size Gymnastic Place
Psychological
Possibilities Facility
Poetic Physique Co
FootGym
Muscular Seaworthiness
PhysiologicalFitness
Admirable Seaworthiness Collective
The Intermediate
Training Place
Female Free Weight
Noisy Hall
Reproductive
Temporary Readiness
RegularGym
The Mean Physical Fitness
Decompression sickness Fitness
Relative Seaworthiness Co
The Special
Expensive
Residential Technique Pro
BodybuildingGym
Altitude sickness Fitness
The Miniature
Spacious Gymnasium Place
Readiness Group
Average
Installation Trading Co
Physique Place
The Larger Technique
Objectivity Facility
Equal Good Condition
Utmost Technique Collective
The New Readiness
Gym Group
Lav Co
Spacious
ResidentialFacility
NearestFacility
The Term Lavatory
Physique Collective
Lav Pro
Separate Quickness Collective
Art Lav
The Famous Fitness
Naval
MutualFitness
MedicalFacility
Emotional Physique
Good Shape Spot
Absolute Gym Group
Nearest Quickness Collective
PoeticFitness
Permanent Can Group
Overall Gym Pro
The Recreational
Differential
Underground Readiness Group
Activity Facility
Female Footwork
Aerobic
SingularFitness
The Nuclear
Workout Trading Co
OutpatientFacility
The Integrated
Lavatory Pro
Greatest
Sicily Facility
Singular Good Shape
Litmus Fitness
The Smelly Athletic
Medical Good Shape
Thickness Fitness
Judiciously Facility
NavalFacility
The Inherent Stamina
Foot Funds
Auxiliary Gymnastics Spot
CompetitiveFitness
Spiritual Conditioning
Stamina Spot
RecreationalFacility
Nearest Lav
EvolutionaryFitness
Junior
Greatest Proficiency Pro
Downtown Gymnastics Trading Co
Outdoor Bodybuilding Trading Co
Crowded
EmptyGym
The Poetic Training
Good Shape Group
The Expensive Gymnastics
Bathroom Pro
The Respiratory Seaworthiness
Training Collective
Centralized
Morbidity Facility
Cardiovascular Stamina Spot
Readiness Spot
Male Conditioning Group
FancyGym
Especial Conditioning
ArtFacility
The Much
Natural Stamina Co
FunctionalFitness
BigGym
New Lavatory
Viscous Fitness
The Secure
DingyGym
Stuffy Bodybuilding
Gymnastics Pro
The Overall Training
Skilled Lavatory Group
Modern Gymnasium Group
The Universal
The Auxiliary Room
Physical Collective
Residential Bathroom Co

Unique fitness facility name ideas

GreatFacility
JungleGym
The Poetic
Simplicity Facility
Room Collective
Correctional Can
Makeshift
Female
Whole Bodybuilding Place
WellequippedGym
Gym Spot
Nearest
The Sized Gymnastic
SmallGym
Female Fatness
Hall Collective
The Poetic Seaworthiness
Useful
Amazing Technique
DarkGym
ModernGym
Auxiliary Bodybuilding Spot
The Local
The Underground Can
ElementaryGym
Favorite Fitness
MunicipalGym
The Singular Stamina
Main
The Local Gymnastic
The Intrinsic Stamina
The Inpatient Lav
PeculiarFitness
Foot Funding
Female Form
Gymnastics Co
Verbal Lavatory Pro
The Nearby Fitness
Eternal Seaworthiness
Gym Pro
AmazingFacility
Lividity Facility
Useful Lav
Inpatient Privy
Adaptive
The Fatal
HazardousFacility
Whole Gymnasium
Total Good Shape
Cardiovascular Good Condition Group
Floor Clubhouse Pro
Proficiency Place
MaximumFitness
Own
Equanimity Facility
Hazardous
Admirable
VocationalFitness
The Floor
The Astonishing Lavatory
Car sickness Fitness
AuxiliaryGym
Singular Stamina Pro
InherentFitness
Commercial Technique Co
Readiness Collective
The Permanent
Nearest Bodybuilding
Medical Stamina Pro
Extraordinary Readiness Collective
Gymnastic Co
The Jungle
Evolutionary
Floor Hall
FloorGym
The Reproductive Physical
Foot Financing
Foot Factory
Mini Gymnastics Pro
Amazing Proficiency Group
ArtisticFitness
UtmostFacility
Seat
Good Condition Collective
Inherent
Giant Goes
Entire Gymnastics
Proficiency Trading Co
Fancy
Good Shape Co
Miniature Hall Trading Co
Physical Co
Gym Trading Co
Morning sickness Fitness
ExtendedFacility
The Greater
The Downtown
ScaleFacility
Bodybuilding Spot
The Experimental Can
Lav Group
Bathroom Group
Mini Gymnastics
Verbal Lav Spot
Fearless Fitness
Tiny Exercise Place
Bathroom Collective
The Fatal Quickness
Technique Co
Corporate Gymnastic Place
Equal Good Shape Trading Co
Nearby
Technique Pro
Big Hall Collective
The Fancy Bodybuilding
GreaterFitness
Centralized Privy Pro
Stupidity Facility
Cavernous Hall Pro
Optimal Stamina Trading Co
ExtremeFacility
Educational Privy Co
SeatGym
Hazardous Privy Trading Co
Functional Formatting
Sweating sickness Fitness
Foot Athletic
Lavatory Group
The Industrial
EspecialFitness
Indoor Gymnastic
Acre
Upscale Athletic Place
Good Condition Co
Superior
Small Fitness Collective
Conditioning Trading Co
Larger Lavatory Collective
Warm Gymnastics Trading Co
The Private
The Upscale
Temporary Installation Group
Intrinsic Physical
RelativeFitness

Cute fitness facility name ideas

SecureFacility
Medical Technique
The Appropriate Quickness
Can Trading Co
Moral Good Shape Pro
Darwinian
Foot
Eternal
The Evolutionary
Privy Pro
SkilledFacility
The Verbal
Entire
The Fancy
Wooden Gymnastics Group
Good Shape Trading Co
The Hour Hall
Parental Training
The Foot
Can Place
RemoteFacility
The Mental Good Shape
Bodybuilding Room Spot
The Floor Gymnastics
Specifically Facility
Anaerobic Good Condition Co
Lav Collective
Industrial Bathroom Spot
OutdoorGym
UnusualFacility
The Auxiliary
TemporaryFacility
Art Athletic Place
EternalFitness
WonderfulFacility
Abilities Facility
Inpatient Lav Trading Co
The Highest
Cygnus Fitness
NuclearFacility
Favorite
Functional Fat Farm
FamousGym
Conditioning Spot
Training Pro
Productivity Facility
Recreational
Foot Privy
Stillness Fitness
The Intrinsic
Fittingness Co
Conditioning Pro
The Cavernous
Psychiatric
PersonalFitness
The Utmost Quickness
The Wellequipped
Biological Gym Spot
The Site
The Medical
The Corporate Room
Smelly
Quickness Pro
Separate
Famous
Imagery Facility
InclusiveFitness
The Smelly Gymnasium
Mini Hall
The Noisy
Much Proficiency Place
Conditioned Athletic Collective
The Individual Gym
Large Gymnasium Spot
Technical
Astonishing
Physical Spot
RemarkableFacility
Equal Stamina
The Elementary
MaleFitness
Makeshift Exercise Pro
Cupidity Facility
Gymnastics Spot
The Psychiatric
Conditioning Collective
The Artistic
Statistically Facility
The Extended Technique
GreatestFacility
Extended Proficiency
The Unusual
Trinity Facility
Especial
IntrinsicFitness
Swiftness Fitness
Conditioning Place
Recreational Proficiency Pro
The Cavernous Gymnastic
The Industrial Quickness
Female Fittingness
SiteFacility
Willingly Facility
Functional Flab
The Extraordinary
Obvious Physical
Indoor Athletic Co
The Makeshift
Multi Athletic
The Residential
Foot Gymnasium Collective
Medical Physique Trading Co
Modern Bodybuilding Trading Co
Centralized Lavatory
Virginity Facility
Intellectual Good Condition
Appropriate Lavatory
Exercise Trading Co
Lavatory Spot
Fatal Financing
ExpensiveGym
The Obvious
Lavatory Co
The Eminent
Gymnasium Place
Comparative Lav
The Greatest
Indoor
Good Shape Collective
Dingy Athletic Collective
The Jumble Hall
Intrinsic Physical Fitness
Elementary Gymnastic Place
The Aerobic Physical Fitness
Art Hall
Realty Facility
Lavatory Place
Inpatient Quickness Pro
Fitness Collective
Term Can
General
Stamina Co
Physique Pro
Private

Clever fitness facility name ideas

The Differential Good Condition
The Commercial Quickness
The Huge
Individual Physical Fitness Group
The Recreational Can
Proficiency Pro
Installation Place
Clubhouse Pro
The Medical Physique
MoralFitness
Fatal Funds
Foot Hall Spot
Foot Facilitate
EntireFacility
Gymnastics Trading Co
Sized Clubhouse
The Own
Bodybuilding Trading Co
Fitness Co
Intrinsic Good Condition Place
Makeshift Gymnastic Spot
Jumble Athletic
Corporate Gymnasium Trading Co
Appropriate
Richness Fitness
The Educational Can
Big Exercise Spot
Giant Gymnastic Exercise
The Modern Fitness
EntireGym
Hall Co
Maximum
The Underground Technique
Large Exercise
Special Physical Spot
Old Workout Place
The Differential
Essential
Relative Seaworthiness Group
The Reproductive
The Outdoor
The Greater Physical Fitness
DifferentialFitness
The Relative
The Main
Fitness Trading Co
Readiness Trading Co
The General
Privy Collective
EqualFitness
Big
SizeGym
Underground
Witless Fitness
Obvious Physical Fitness
Largest Gymnastics Group
Dramatic Training Pro
Quickness Group
The Male Physical
IntermediateFacility
ArtGym
Open Workout Place
Euphemistically Facility
Functional Free Weight
PerfectFitness
Inherent Conditioning Place
The Largest
Temporary Can
JumbleGym
Workout Collective
Functional Fit
Art
Obvious Conditioning Group
The Wonderful
Absolute Stamina Spot
Noisy Gymnastic
Technical Quickness Co
OwnGym
Emotional
TechnicalFacility
New Can Place
Stamina Collective
The Equal
Competitive
Astonishing Lavatory Spot
Seaworthiness Place
Giant Exercise Collective
Inherent Fittingness Group
Gymnastic Collective
Inclusive Training Place
Functional Fitter
Own Hall Place
The Mini
Intermediate Quickness
Lav Place
Modern Readiness
The Seat Clubhouse
Greatest Quickness Group
The Famous Hall
Smelly Fitness
The Acre
Upscale
The Bodybuilding Fitness
Fatal Factories
Industrial Can Co
SizedGym
The Separate Quickness
Individual Stamina Trading Co
Physical Fitness Group
Lav Trading Co
Forgiveness Fitness
Delicious Fitness
The Total
Extreme Can Co
Relative Physical Fitness
Bathroom Place
Largest Lavatory
The Mental Lavatory
Christmas Fitness
The Intellectual
The Sized
Installation Spot
OptimalFitness
Nearest Gymnasium
Mountain sickness Fitness
Fitness Spot
British Fitness
Athletic Co
High Room
Foot Floor
Physical Place
High Hall Trading Co
Cavernous
Modern Gymnastic Group
Seaworthiness Group
The Extreme
The Giant
Inpatient Quickness
Floor
The Physical Physical
Greater
Mutual
The Main Exercise
The Modern

Best fitness facility name ideas

Amenity Facility
Industrial
Discus Fitness
Jumble Bodybuilding Spot
Good Shape Pro
Psychiatric Lavatory
Gymnasium Trading Co
Artistic Conditioning
The Commercial Installation
Naval Technique Pro
The Commercial Can
Elementary Fitness Collective
Total Fittingness Group
Private Exercise
The Optimal
The Functional
Natural Stamina
Quickness Fitness
Gymnasium Collective
Seaworthiness Co
Functional Fittingness
The Medical Physical
Proficiency Spot
Term
Minute Fitness
BedFacility
HeritableFitness
Grimness Fitness
The Regular
Extraordinary
The Moral Good Condition
Mental
HotGym
Facsimile Facility
IndividualFitness
Permanent Lav
Publicity Facility
Open Hall Place
Physical Trading Co
Duplicity Facility
The Old
Central Proficiency Pro
AdaptiveFitness
Residential Quickness Collective
HigherFitness
Local Workout Group
Ethical
Experimental
Thinness Fitness
Commercial
Largest
NewGym
The Residential Technique
Crowded Gymnasium
DarwinianFitness
Site
Total Physical
Special Seaworthiness Pro
Great
The Mini Workout
The Physical
CavernousGym
Central
Anonymity Facility
Giant Gymnasiarch
Jumble Clubhouse Spot
EqualFacility
Giant Gymnastic Apparatus
Permanent Can
SeparateFacility
Natural Physical Fitness Spot
Experimental Technique Collective
WarmGym
Darwinian Gym
Clubhouse Collective
Larger
Integrated Can
SpaciousGym
The Respiratory Good Condition
Vocational
The Personal
The Remote
Main Exercise Group
The Local Fitness
Greater Quickness Spot
Divinity Facility
Athletic Trading Co
Festivity Facility
Differential Training Place
High
Regular Hall Co
The Skilled
Whole
CardiovascularFitness
Outdoor Workout Collective
The Anaerobic
Warm Bodybuilding
Size Gymnastic Spot
The Nearest
HugeGym
Verbal
Largest Fitness Trading Co
Warm Hall Spot
Dingy Athletic
Cardiorespiratory Stamina Spot
Experimental Bathroom Trading Co
Fitness Group
Mental Physical Pro
Jumble Gymnastic Pro
Underground Technique Group
Proximity Facility
Useful Privy Pro
Respiratory
FootFacility
Amazing Quickness Collective
CrowdedGym
Hit list Fitness
The Fancy Clubhouse
Privy Place
Mistress Fitness
Ministry Facility
The Mean Physique
CentralFacility
Dingy Bodybuilding Trading Co
Extreme Technique Spot
The Equipped
The Emotional Physical Fitness
The Total Gym
The Acute
Large Clubhouse Co
The Comparative
IntellectualFitness
IndustrialFacility
The Huge Hall
Moral
Foot Facilitation
Local
Mental Training Spot
The Correctional
The Indoor
Female Formatting
Foot Function
Intrinsic
Acute

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fitness Facility:

Simple is always better

This means a few different things. Your fitness facility name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fitness facility:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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