1,000+ Creative Fitness Facility Names

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Updated: April 14th, 2025

So, you've come up with the perfect fitness facility idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fitness facility stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fitness facility ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fitness facility.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Fitness Facility Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of fitness facility name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy fitness facility name ideas

Stay Fit
Healthy Hub
Get Fit
Physical Fit Club
Get Me Fit
The Strength
The Healthy Club
Toned Physique
New Body
The Goal
The Team Fit
The Body Artist
Healthy Body
Peaceful Point
The Body Fuel
The Local Trainer
Your Healthy Version
Better Me
The Team Protein
My Health Provider
The Good Place
Vigor Workout
Transformation Co.
Ideal Trainer
My Dream Body
The Temple
Health Benefits
The Equal Trained
Extensive Health
The Competence
My Journey
The Jumbo Gym
The Will
Lifts in Shifts
Purple Mat
The Strength Able
Hello, Fit
New Year Resolution
My Fitness Goal
Workout Partner
In Shape
Fitness Go
Next Fit
Perfect Trainer
Daily Drill
Fit In
Active
Calisthenics
Advantage Fit
Big Billie
Adam's Fitness
The Origin
Old Days
Muscle Strength
Perfect
Love My Body
This Is Fit
Exceptional
Custom Cardio
Capable
My Favorite Trainer
Custom Plan
The Fitness Spot
Fitness For All
Unfit To Fit
Fitfully Yours
The Fit Spree
Fantastic Fit
It Fits
Primary Fitness
Better Than Fit
Aptitude
Prudence
The Analog Fit
Summer Body
Natural Stamina
Commercial Technique Co
CompetitiveFitness
The Mutual
The Nearest
The Permanent
Fittingness Co
Term Can
Specifically Facility
Gym Pro
Universal Bodybuilding Collective
The Indoor
Psychiatric
Athletic Collective
Fitness Group
The Fancy Clubhouse
Maximum
Crowded Workout Place
The Fancy Bodybuilding
The Huge
DarwinianFitness
The Hour Bodybuilding
OutpatientFacility
The Downtown
Room Trading Co
Differential Training Place
Fatal Functionality
Darwinian Gym
Physical Spot
Technique Place
Male Conditioning Group
Fitness Trading Co
ElementaryGym
Largest Lavatory
Essential
The Appropriate
The Astonishing
Medical
AdaptiveFitness
Obvious Physical Fitness
Foot Funding
SecureFacility
Can Trading Co
The Entire Bodybuilding
The Male
WonderfulFacility
Extended
The Appropriate Quickness
Floor
Sweating sickness Fitness
The Highest
General Fittingness Spot
Big Exercise Spot
5th Clubhouse Co
Litmus Fitness
Seaworthiness Group
Inpatient Lav Trading Co
Total Physical
Favorite Gymnasium
Equal Good Condition
Poetic
Corporate
OwnGym
SeatGym
Stamina Group
Duplicity Facility
The Acute
Famous Fitness
The Medical Physical

Creative fitness facility name ideas

The Heritable Seaworthiness
Cavernous
The Mean
The Modern Fitness
Extreme Technique Spot
Conditioning Place
Amazing Technique
Workout Collective
WonderfulFacility
UnusualFacility
Relative Seaworthiness Group
Rigidly Facility
Average
Proficiency Trading Co
Lav Group
The Fatal Quickness
Private Bodybuilding Pro
Stamina Spot
Fatal Financing
The Noisy
Lavatory Place
The Adaptive Gym
Permanent Can
InherentFitness
Duplicity Facility
SeatGym
Essential Proficiency Pro
Fatal Function
The Respiratory Good Condition
ScaleFacility
Ministry Facility
Correctional Installation Group
Conditioned Athletic Collective
Famous Fitness
Entire Gymnastics
Bed
LargestFacility
Central Proficiency Pro
Permanent Lav
Giant Gymnastic Exercise
Equal Good Shape Trading Co
Expensive Athletic Spot
Natural
Anonymity Facility
Bathroom Pro
Privy Collective
Biological Gym Spot
Quickness Fitness
The Aerobic Physical Fitness
EntireFacility
The Nuclear
Medical Physique Trading Co
Perfect Gym Group
The Male Physical
Amazing Quickness Collective
Cardiovascular Stamina Spot
Local Workout Group
The Residential Technique
Simplicity Facility
Larger Technique
Male Conditioning Group
Extended
Utmost Technique Collective
ArtGym
The Fancy
Educational
Functional Free Weight
Gymnastics Pro
The Cavernous Gymnastic
The Correctional Privy
Felicity Facility
Physical Co
Good Condition Co
Gym Trading Co
WoodenGym
NuclearFacility
Rancidity Facility
The Jumble
VocationalFitness
The Cardiovascular
Large Exercise
AdmirableFitness
The Foot
BedFacility
Can Pro
The Hazardous
Recreational Technique Collective
Highest Physique
New Can
The Hour Bodybuilding
Mountain sickness Fitness
Fearless Fitness
Virginity Facility
The Acre
The Acute
Functional Form
Vocational Good Condition
Spacious Gymnasium Place
Lividity Facility
Residential Technique Pro
Technical Can
Lav Collective
The Educational Can
Foot Facilitation
The Much
Experimental Technique Pro
Personal
ReproductiveFitness
Dingy Bodybuilding Trading Co
Physical Fitness Spot
Sweaty
Inherent Conditioning Place
The Experimental Can
Relative Physical Fitness
Useful
Fatal Funds
TechnicalFacility
The Emotional Physical Fitness
The Eminent
ElementaryGym
The Main
Clubhouse Group
Outdoor Bodybuilding Trading Co
Male
Elementary
Obvious Conditioning Group
Lav Pro
The Underground Can
Can Trading Co
Foot Fund
The Old Fitness
Cardiovascular
Sicily Facility
The Inpatient Lavatory
NewGym
Verbal Lavatory Pro
The Astonishing
Jumble Gymnastics Collective
ModernGym
WholeGym
Fitness Place
Indoor
The Industrial Quickness
Stupidity Facility

Learn more about starting a fitness facility:

Where to start?

-> Fitness facility plan
-> How to finance a fitness facility?
-> How much does it cost to start a fitness facility?
-> Pros and cons of a fitness facility

Need inspiration?

-> Other fitness facility success stories
-> Marketing ideas for a fitness facility
-> Fitness facility slogans
-> Fitness facility Instagram captions

Other resources

-> Profitability of a fitness facility
-> Fitness facility tips

Funny Fitness Facility Names

Entire Gymnastics
Gymnast Fitness
Wooden Gymnastics Group
Sicily Facility
The Term Lavatory
Quickness Fitness
Residential Quickness Collective
The Own
Differential
The Poetic
Hall Collective
The Emotional Physical Fitness
Tiny Exercise Place
The Commercial
Mini Gymnastics
Minute Fitness
Cavernous
Amazing
The Maximum Seaworthiness
Fitness Place
Female Footwork
Vicinity Facility
ElementaryGym
Eternal Physical Collective
The Singular Stamina
JungleGym
The Astonishing Can
DingyGym
Hall Co
Intermediate
Competitive
Psychiatric Lavatory
High Hall Trading Co
The Recreational Can
The Intermediate Bathroom
RelativeFitness
Correctional Installation Group
Lav Place
Inherent Conditioning Place
Optimal Stamina Trading Co
Industrial Can Co
Delicious Fitness
Physical Group
Wittingly Facility
Unusual Quickness
AcuteFacility
The Jumble Hall
The Mean Physique
The Functional
Productivity Facility
The Heritable Seaworthiness
Modern Bodybuilding Trading Co
UndergroundFacility
The Appropriate Quickness
Centralized Can
Central Installation
HugeGym
Recreational
The New Readiness
Bigness Fitness
Darwinian Gym
Residential Technique Pro
Festivity Facility
BigGym
Especial Conditioning
Inherent Fittingness Group
Religious Fitness
Sized Gymnastics
Poetic Physique Co
Giant Gymnasium
Floor Clubhouse Pro
The Aerobic
The Regular
Larger
The Hour Bodybuilding
The Overall Training
Term Proficiency Trading Co
Proficiency Spot
The General
Physical Fitness Spot
Clubhouse Group
Proximity Facility
Gym Spot
Size Gymnastic Place
Gymnastics Spot
Equal Lav Spot
Technical Quickness Co
Gymnasium Co
Remarkable Installation Place
Reproductive
Obvious Conditioning Group
Clubhouse Pro
Naval Technique Pro
CentralFacility
Malicious Fitness
Technical Can
The Adaptive
Extreme Can Co
Noisy Hall
Privy Pro
Crowded Gymnasium
Juvenile Proficiency
The Smelly Athletic
Lav Trading Co
Dramatic Seaworthiness
Separate
The Underground Can
Clubhouse Collective
Integrated
Cardiorespiratory Stamina Spot
NewGym
The Absolute
BedFacility
Giant Gymnastic Apparatus
Functional Fit
Acre
The Astonishing Lavatory
CardiovascularFitness
Jumble Athletic
Seaworthiness Place
Intrinsic Physical Fitness
SeparateFacility
SpiritualFitness
Muscular
FamousGym
Upscale Athletic Place
Illness Fitness
Wonderful Privy Co
The Correctional
The Secure
Extreme Technique Spot
PhysiologicalFitness
The Remote
EqualFitness
The Main
Corporate Gymnastic Place
Utmost Technique Collective
RegularGym
Relative Seaworthiness Co
Car sickness Fitness
Gym Group
The Recreational
The Outpatient Readiness
Foot Privy

Cool fitness facility name ideas

EntireFacility
Adaptive Physical Fitness
Elementary Fitness Collective
Modern Readiness
RemarkableFacility
The Vocational Gym
The Universal Bodybuilding
Permanent Lav
OverallFitness
Seat Room Collective
The Greater Physical Fitness
Term Bathroom
PeculiarFitness
The Wonderful
The Intellectual
Wooden Gymnastics Group
Trinity Facility
The Expensive Gymnastics
ModernGym
Inclusive Training Place
Can Group
ArtGym
The Local
Indoor Gymnastic
Good Shape Group
NaturalFitness
Private
Imagery Facility
Can Place
The Male
MultiGym
Central
Giant Exercise Collective
The Larger Technique
Cardiovascular
The Entire
Gymnasium Trading Co
The Educational Can
Outdoor
Eternal Stamina
Fatal Floor
HazardousFacility
DingyGym
Grimness Fitness
The Mini
Empty Room Pro
CavernousGym
Extraordinary Bathroom Collective
Foot Facilitation
Rigidly Facility
The Obvious
Functional Fitter
The Small
Inherent Seaworthiness Trading Co
Physical Fitness Spot
Inpatient Lav Trading Co
Female Fat Farm
Possibilities Facility
RelativeFitness
Physical Group
The Acute
Underground Technique Group
Fatal Financing
The Reproductive Physical
Downtown Bodybuilding
The Bodybuilding Fitness
Athletic Pro
PhysiologicalFitness
The Permanent
The Extended Technique
The Fancy Bodybuilding
Largest Lavatory
The Hour Bodybuilding
InclusiveFitness
Famous Fitness
Felicity Facility
Juvenile Proficiency
Extraordinary Readiness Collective
Exercise Trading Co
The Cavernous Gymnastic
The Indoor
Upscale Athletic Place
Festivity Facility
General Fittingness Spot
Mini Gymnastics
The Extraordinary
MuscularFitness
Foot Facilitate
Superior
Inpatient Quickness Pro
Upscale Gymnastic Group
Amazing
CorporateGym
Highest Physique
Utmost Readiness
Female Footwork
Experimental
Competitive
Separate
The Darwinian
The Local Fitness
The Private
SuperiorFitness
New
Whole Room Pro
Makeshift Gymnastic Spot
Privy Collective
Greater
Serendipity Facility
The Adaptive Gym
Scale
Especial Physique Spot
Proficiency Spot
Inpatient
DarkGym
The Modern
Stupidity Facility
Spiritual Good Condition
The Entire Gymnasium
The Greatest
Moral Good Shape Pro
Fittingness Place
Warm Bodybuilding
Elementary
The Astonishing Lavatory
The Technical
The Optimal
Permanent Can
Gymnasium Place
Conditioned Athletic Collective
Permanent Can Group
Intrinsically Facility
Can Pro
The Fancy Clubhouse
Open Workout Place
Main
The Medical Physical
Largest Fitness Trading Co
Training Place
Appropriate Lavatory
SingularFitness
The Fancy
The Overall Training
The Comparative

Unique fitness facility name ideas

Virginity Facility
Obvious Physical Fitness
Site
Modern Gymnasium Group
Famous
Viscous Fitness
Foot Privy
The Art
Poetic
Auxiliary Bodybuilding Spot
Intrinsic Good Condition Place
MaleFitness
SweatyGym
The Secure Quickness
TechnicalFacility
Private Exercise
Fidelity Facility
Aerobic
Hazardous Lav
The Makeshift
Decompression sickness Fitness
Upscale Gymnasium
Psychological
Listless Fitness
Natural Good Condition Co
The Corporate Room
Lav Pro
Training Collective
Workout Trading Co
The Fatal Quickness
Integrated
The Floor
Entire
Overall Gym Pro
The General
The Cavernous
The Correctional
Conditioning Co
Inherent
Male
The Intermediate
Euphemistically Facility
Term Technique
MoralFitness
Bodybuilding Spot
Singular Good Shape
PoeticFitness
SpiritualFitness
Clubhouse Place
Experimental Technique Pro
The Medical
OutpatientFacility
ScaleFacility
Anaerobic Good Condition Co
Spacious
The Differential Good Condition
Training Pro
Vocational Good Condition
Art
Female Fat Person
The Recreational
Warm Gymnastics Collective
Especial
The Giant
Useful Privy Pro
Local Workout Group
Larger Technique
MiniGym
Highest Physical Pro
Auxiliary
Conditioning Pro
The Experimental
Separate Quickness Collective
Fittingness Trading Co
Own
FemaleFitness
Based
IndustrialFacility
HighGym
The Experimental Can
Technical Quickness Co
The Dark
The Auxiliary
InherentFitness
Relative
Astonishing Lavatory Spot
Gymnastics Co
Wooden Athletic
NiceGym
Larger Lavatory Collective
Comparative
ReproductiveFitness
Junior
Morbidity Facility
The Unusual Lav
Universal
Diminish Fitness
Minute Fitness
Jumble Clubhouse Spot
Realty Facility
Inherent Conditioning Place
Lavatory Pro
Useful
Residential Bathroom Co
The Inpatient Lav
The Main
The Miniature
BodybuildingGym
Fatal Factory
Extended
Parental Training
Verbal
Open
Whole Bodybuilding Place
ExtraordinaryFacility
Makeshift Exercise Pro
Relative Seaworthiness Co
Hall Collective
Downtown
Main Exercise Group
The Much
The Respiratory Seaworthiness
The Old
Dingy Athletic Collective
Art Hall
Thickness Fitness
Anaerobic Fittingness
The Seat
Can Spot
Female Formatting
The Appropriate Quickness
AmazingFacility
The Cardiovascular Physique
The Seat Clubhouse
Wellequipped
Admirable
Equal Stamina
Dramatic Training Pro
Relative Physical Fitness
The Famous Hall
Sickness Fitness
The Remote
Cardiorespiratory Stamina Spot
Parental

Cute fitness facility name ideas

Wonderful Privy Co
The Jumble
Proficiency Trading Co
Room Collective
Privy Pro
Female
Jumble Athletic
Special Seaworthiness Pro
Giant Gym Rat
Darwinian Gym
Total Fittingness Group
MunicipalGym
Vocational
Correctional Can
Stamina Place
Gymnastics Trading Co
Crowded Workout Place
WellequippedGym
NewGym
DramaticFitness
Comparative Lav
Hazardous Readiness
NearbyGym
Temporary Readiness
Relative Seaworthiness Group
Foot Floor
The Main Exercise
Litmus Fitness
Crowded
Forgiveness Fitness
Individual Stamina Trading Co
Foot Fund
Giant Gymnastic Apparatus
Medical
Temporary Installation Group
The Intrinsic Stamina
Physique Collective
Readiness Trading Co
The Nearby Fitness
The Poetic
Large Clubhouse Co
Technique Co
Hazardous Privy Trading Co
Foot Readiness Trading Co
Verbal Lavatory Pro
Bodybuilding Group
The Equipped
Judiciously Facility
UnusualFacility
Whole Gymnasium
The Commercial Technique
The Commercial Bodybuilding
Outdoor Bodybuilding Trading Co
Personal
Functional Fatness
Medical Lav Trading Co
Educational Privy Co
Moral
Bodybuilding Room Spot
The Smelly Athletic
Inactivity Facility
Physical Collective
Industrial
Willingly Facility
The Average
Good Shape Trading Co
The Maximum Seaworthiness
Mini Fitness
Mental
Giant Gymnasiarch
Workout Collective
Fatal Funding
AdmirableFitness
The Underground Can
CommercialGym
The Extreme
The Separate Quickness
The Recreational Can
The Central
RemoteFacility
The Individual Gym
Hit list Fitness
Foot Financing
Entire Gymnasium Collective
Foot Function
Especial Conditioning
Natural Good Shape Group
Medical Stamina Pro
Reproductive Good Condition
Favorite
The Acre
Regular Hall Co
Much Proficiency Place
Giant Goes
PersonalFitness
Artistic
EspecialFitness
Publicity Facility
Educational
The Natural
Evolutionary
FootGym
Favorite Gymnasium
Big Hall Collective
The Greater
Physical Trading Co
Own Athletic
WoodenGym
Duplicity Facility
Functional Footwork
Vicinity Facility
Can Trading Co
Makeshift
Makeshift Clubhouse Group
Cardiovascular Good Condition Group
Industrial Technique
Cavernous Hall Pro
AverageFitness
RecreationalFacility
The Adaptive
The Physical Physical
The Foot
The Total Gym
Cardiovascular Physical
Extraordinary
Functional Formatting
The Mean Physical Fitness
Proximity Facility
FamousGym
Good Shape Co
UndergroundFacility
Corporate
Utmost Lavatory Co
The Astonishing
Female Free Weight
The Mean Physique
SizedGym
Lav Trading Co
EntireGym
SeparateFacility
Muscular
Jungle Exercise Collective
Amenity Facility
General

Clever fitness facility name ideas

Crowded Fitness Collective
Female Fit
The Based Technique
CompetitiveFitness
Floor Clubhouse Pro
Recreational Proficiency Pro
Singular Stamina Pro
Gym Group
Good Condition Collective
Sized Clubhouse
The Downtown
Great
Bathroom Collective
Seaworthiness Place
The Spacious
Naval Technique Pro
ConditionedGym
Malicious Fitness
Site Readiness
CentralFacility
Stillness Fitness
Reproductive
The Expensive
The Wellequipped
Wittingly Facility
The Nearest
The Mental Lavatory
AdaptiveFitness
High Hall Trading Co
The Moral Good Condition
Wellequipped Gymnastic Co
Fitness Trading Co
Physical Fitness Collective
The Reproductive
Corporate Gymnasium Trading Co
New Lavatory
Wetness Fitness
Total Physical
Experimental Bathroom Trading Co
Security Facility
Jungle
Exercise Group
Whole
Richness Fitness
Equanimity Facility
Technique Group
Technical
The Wonderful Can
Local
SeatGym
Centralized Privy Pro
Clubhouse Collective
IntrinsicFitness
The Eminent
The Industrial Quickness
GreatestFacility
Nimbus Fitness
Unusual
Fittingness Co
The Mean
Nearest
Modern Gymnastic Group
Separate Proficiency
The Largest
FunctionalFitness
Female Fitter
Car sickness Fitness
Ministry Facility
SkilledFacility
The Skilled
Sized Fitness Collective
DifferentialFitness
The Correctional Privy
Term
The Jumble Exercise
GreatFacility
Athletic Trading Co
Intrinsic Physical
Mistress Fitness
Altitude sickness Fitness
MentalFitness
ElementaryGym
The Adaptive Good Shape
Physical Co
Modern Bodybuilding Trading Co
Simplicity Facility
Iniquity Facility
CrowdedGym
Exercise Spot
Emotional Physique
Extended Proficiency
Objectivity Facility
The Mini Workout
The Physical
The Female
The Hour Hall
Physical Place
Ethical
Respiratory
Conditioning Collective
Sweating sickness Fitness
Nearest Bodybuilding
Hot Gymnastic Place
EvolutionaryFitness
Functional Fittingness
MedicalFacility
EmptyGym
The Outpatient Readiness
Workout Spot
Eternal Physical Collective
Personal Conditioning
The Utmost Quickness
Foot Funding
The Educational
CardiorespiratoryFitness
The Total
Statistically Facility
EminentFitness
Foot Hall Spot
Discus Fitness
Central Installation
Fancy
Acre
Divinity Facility
Crowded Gymnasium
Giant Gymnastic
Giant Going
The Sized Gymnastic
Optimal Stamina Trading Co
Seat
Natural Physical Fitness Spot
PerfectFitness
Lavatory Group
Amazing Proficiency Group
Singular Good Condition Place
Quickness Pro
Swiftness Fitness
The Aerobic Physical Fitness
Darwinian Fittingness Co
Fitness Group
Sweaty Athletic Group
Bigness Fitness
The Astonishing Can
Workout Pro

Best fitness facility name ideas

Quickness Fitness
Secure Can Group
Stamina Co
The Verbal
Proficiency Pro
Recreational Can Co
Training Group
Muscular Seaworthiness
Medical Technique
Hot
The Inclusive Physique
The Emotional Physical Fitness
The Industrial
Tiny Exercise Place
The Term Lavatory
The Anaerobic
Commercial Can
IntegratedFacility
Multi
Training Co
Correctional Installation Group
Workout Place
The Commercial Installation
Equal Good Condition
Entire Gymnastics
Intermediate Quickness
Astonishing
Lavatory Place
Natural Stamina
Nearest Gymnasium
Anonymity Facility
Smelly Fitness
The Regular
Conditioning Group
Total Good Shape
The Secure
The Floor Gymnastics
MutualFitness
Underground Readiness Group
High Room
The Personal
The Poetic Seaworthiness
FootFacility
The Mini Bodybuilding
Jumble Bodybuilding Spot
Foot Gymnastics
Old Workout Place
Giant
Equal Good Shape Trading Co
Universal Bodybuilding Collective
Bathroom Pro
Female Fatness
Appropriate
RegularGym
Gym Trading Co
Term Proficiency Trading Co
TemporaryFacility
The Naval Can
The Hazardous
Psychiatric Can Co
Underground
Average
Productivity Facility
FancyGym
The Spacious Fitness
CentralizedFacility
The Inclusive Fittingness
Technique Place
Admirable Seaworthiness Collective
The Huge Hall
Gymnasium Group
Large Gymnasium Spot
The Favorite
Biological Gym Spot
Essential Proficiency Pro
Small Fitness Collective
Industrial Bathroom Spot
Verbal Lav Spot
MeanFitness
Mini Gymnastics Pro
Nearby Athletic
Maximum
Noisy Hall
The Respiratory Good Condition
The Bed Bathroom
Whole Gymnastics
Indoor
The Bed
Abilities Facility
Mountain sickness Fitness
Privy Place
Cygnus Fitness
The Commercial Quickness
Lav Collective
Athletic Collective
Artistic Conditioning
The Nuclear
LargestGym
Equal Lav Spot
The Largest Hall
Residential Quickness Collective
Gymnastics Pro
The Centralized Privy
Room Spot
Mutual
The Intermediate Bathroom
The Heritable Seaworthiness
The Famous Fitness
Nearest Lav
Exercise Co
CardiovascularFitness
Athletic Co
Jumble Gymnastic Pro
Thinness Fitness
Installation Trading Co
Fitness Co
OptimalFitness
Giant Gymnastics
NuclearFacility
The Artistic
The Singular Stamina
Giant Gymnasium
EternalFitness
The Inpatient Lavatory
Kitten Fitness
The Spiritual
The Sized
The Scale
Absolute
The Site
Open Hall Place
Foot Factory
Giant Good Condition
The Relative
Physical Pro
Technique Pro
ObviousFitness
The Differential
LargestFacility
Inpatient Proficiency
Perfect Gym Group
Readiness Spot
The Corporate
Stamina Spot

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fitness Facility:

Simple is always better

This means a few different things. Your fitness facility name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fitness facility:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Fitness Facility: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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