98 Marketing Ideas For A Film Production Company (2024)
Film Production Company Marketing Ideas
Wondering how to market your film production company?
Marketing your film production company is certainly not easy, but there are many ways to promote and advertise your film production company.
We put together a list of the best marketing ideas for your film production company, so you can get your small business out there.
Learn more about starting a film production company:
Where to start?
-> How much does it cost to start a film production company?
-> Pros and cons of a film production company
Need inspiration?
-> Other film production company success stories
-> Film production company slogans
-> Film production company names
Other resources
-> Profitability of a film production company
-> Film production company tips
-> Blog post ideas for a film production company
Content
Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Facebook Community ➜ |
Medium |
Free |
Brand Loyalty |
| YouTube Video Content ➜ |
Medium |
Low |
Brand Exposure |
| Guest Blogging ➜ |
Easy |
Low |
Brand Exposure |
| Promotional videos ➜ |
Medium |
Medium |
Brand Awareness |
| Quora ➜ |
Easy |
Free |
Brand Exposure |
| Ebook ➜ |
Medium |
Free |
Trust & Credibility |
| Infographic ➜ |
Easy |
Free |
Brand Awareness |
| Case Study ➜ |
Easy |
Free |
Trust & Credibility |
| Checklist Content ➜ |
Easy |
Free |
Brand Exposure |
| Memes ➜ |
Easy |
Free |
SEO |
| Data-Driven Content ➜ |
Medium |
Low |
Trust & Credibility |
| Whitepaper ➜ |
Hard |
Medium |
SEO |
| Interview Blog Content ➜ |
Easy |
Free |
SEO |
| Guest Podcasting ➜ |
Medium |
Free |
SEO |
| Medium Content ➜ |
Easy |
Free |
Trust & Credibility |
| Quizzes ➜ |
Easy |
Free |
Brand Exposure |
| Online Course ➜ |
Medium |
Free |
Trust & Credibility |
| Gated Content ➜ |
Easy |
Free |
Lead Generation |
| Employee Testimonial Video ➜ |
Easy |
Free |
Brand Exposure |
| Content Recommendation Widgets ➜ |
Easy |
Free |
Engagement |
| Content Marketing Partnerships ➜ |
Easy |
Low |
Brand Exposure |
Relationships
Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Partnerships ➜ |
Medium |
High |
Business Expansion |
| Brand Authenticity ➜ |
Easy |
Free |
Brand Loyalty |
| Customer Service ➜ |
Medium |
Free |
Brand Loyalty |
| Customer Of The Month ➜ |
Easy |
Low |
Brand Loyalty |
| Mentorship ➜ |
Medium |
Low |
Trust & Credibility |
Sales
Sales refer to all activities and strategies that lead to the selling of products and services.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Direct Sales ➜ |
Medium |
High |
Lead Generation |
| Competitor analysis ➜ |
Medium |
Low |
Product Quality |
Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Email marketing ➜ |
Easy |
Free |
Brand Awareness |
| Emailing List ➜ |
Medium |
Free |
Engagement |
|
Email Another Businesses Subscriber List |
Easy |
Low |
Brand Exposure |
| Welcome Email ➜ |
Easy |
Free |
Trust & Credibility |
| Weekly Email Newsletter ➜ |
Easy |
Free |
Brand Loyalty |
| Dedicated (Stand Alone) Emails ➜ |
Easy |
Free |
Lead Generation |
| Lead Nurturing Sequence ➜ |
Medium |
Free |
Lead Generation |
| Re-Engagement Email ➜ |
Easy |
Free |
Lead Generation |
| Co-marketing Emails ➜ |
Medium |
Free |
Trust & Credibility |
| Holiday Email Campaign ➜ |
Easy |
Free |
Lead Generation |
| Milestone Email ➜ |
Easy |
Free |
Lead Generation |
| Happy Birthday Email ➜ |
Easy |
Low |
Brand Loyalty |
|
Recommended For You Email |
|||
| Mobile Email Strategy ➜ |
Easy |
Low |
Lead Generation |
Social Media (Organic)
Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Social Media Advertising ➜ |
Easy |
Medium |
Lead Generation |
| LinkedIn Organic Reach ➜ |
Easy |
Free |
Brand Awareness |
| LinkedIn Outreach ➜ |
Easy |
Low |
Brand Awareness |
| Twitter ➜ |
Easy |
Free |
Brand Awareness |
| Create TikTok Marketing Videos ➜ |
Easy |
Free |
Engagement |
| Repurpose TikTok Content ➜ |
Easy |
Low |
Brand Exposure |
| Social Media Engagement ➜ |
Easy |
Low |
Engagement |
| Instagram Reels ➜ |
Easy |
Free |
Engagement |
| Twitter Advanced Search ➜ |
Easy |
Free |
Lead Generation |
| Twitter Videos ➜ |
Easy |
Low |
Engagement |
| Reddit Marketing (Organic) ➜ |
Easy |
Free |
Engagement |
| Caption Contest ➜ |
Easy |
Low |
Engagement |
| AMA (Ask Me Anything) ➜ |
Easy |
Free |
Trust & Credibility |
Affiliate
Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Affiliate Program ➜ |
Medium |
Low |
Lead Generation |
|
Pay Per Click Advertising |
Medium |
Low |
Brand Exposure |
Word Of Mouth
Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Word of mouth ➜ |
Medium |
Free |
Brand Awareness |
| Referral Program ➜ |
Easy |
Low |
Brand Exposure |
| Online Community ➜ |
Easy |
Medium |
Brand Exposure |
| User Generated Content (UGC) ➜ |
Easy |
Free |
Brand Exposure |
Automate
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Outsourcing ➜ |
Easy |
Medium |
Product Quality |
| Task Delegation ➜ |
Easy |
Free |
Product Quality |
| Tasks Automation ➜ |
Medium |
Low |
Product Quality |
SEO
SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| SEO Strategy ➜ |
Medium |
Medium |
SEO |
| Conversion Rate Optimization ➜ |
Medium |
Low |
Lead Generation |
| Content Repurposing ➜ |
Easy |
Free |
Engagement |
| Optimize Landing Pages ➜ |
Medium |
Low |
Lead Generation |
| Backlinks ➜ |
Medium |
Medium |
SEO |
| Content Audit ➜ |
Easy |
Medium |
SEO |
Social Media - (Paid)
Paid social media marketing refers to any social media effort that is influenced by advertising dollars.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Search engine marketing (SEM) ➜ |
Medium |
High |
Lead Generation |
| LinkedIn ads ➜ |
Medium |
Low |
Lead Generation |
| Podcast advertising ➜ |
Medium |
Medium |
Brand Exposure |
| Tik Tok Ads ➜ |
Easy |
Low |
Engagement |
| Sponsored Ads ➜ |
Easy |
Low |
Lead Generation |
| Instagram Story Ad ➜ |
Easy |
Free |
Lead Generation |
| Youtube Ads ➜ |
Easy |
Low |
Brand Exposure |
Buzz
Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Press Release ➜ |
Medium |
Medium |
Brand Exposure |
| Franchising ➜ |
Hard |
High |
Business Expansion |
| Publicity Stunts ➜ |
Medium |
Medium |
Brand Exposure |
| Geographic Expansion ➜ |
Hard |
High |
Brand Exposure |
| Product expansion ➜ |
Medium |
Medium |
Brand Exposure |
| Side Project Marketing ➜ |
Medium |
Medium |
Brand Exposure |
| Product FAQ ➜ |
Easy |
Free |
Trust & Credibility |
Print + Traditional
Print marketing includes advertising through magazines, newspapers, and other media publications.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Business cards ➜ |
Easy |
Low |
Brand Awareness |
| Offline advertising (flyers, etc) ➜ |
Medium |
High |
Brand Exposure |
| Print Media Marketing ➜ |
Medium |
Medium |
Brand Awareness |
| Sales Calls ➜ |
Hard |
Free |
Lead Generation |
| Branded Merchandise ➜ |
Medium |
Medium |
Brand Awareness |
Events
Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Meetup groups ➜ |
Easy |
Low |
Brand Awareness |
| Trade Show ➜ |
Medium |
Medium |
Lead Generation |
| Webinar ➜ |
Medium |
Medium |
Trust & Credibility |
| Conference Speaking ➜ |
Hard |
Free |
Trust & Credibility |
| Seminar ➜ |
Medium |
Free |
Trust & Credibility |
Other
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Customer Retention ➜ |
Medium |
Low |
Brand Loyalty |
Influencers
Influencer marketing is a type of social media marketing that uses influencers or thought leaders to promote a brand, product, or service to a defined audience.
| Marketing Idea | Level Of Difficulty | Cost | Result |
|---|---|---|---|
| Journalit ➜ |
Easy |
Low |
Brand Exposure |
| Thought Leadership ➜ |
Easy |
Free |
Trust & Credibility |
| Find Bloggers & Vloggers ➜ |
Easy |
Low |
Brand Exposure |
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
