Field Sales Mapping

Field Sales Mapping Success Stories [2024]

Updated: October 10th, 2024

Need a way to make sales teams more effective and efficient? Consider field sales mapping. This business idea involves creating custom maps to help sales representatives plan and execute their routes, target the right customers, and analyze territories.

Field sales mapping uses data visualization and analysis tools to optimize sales efforts. You'll gather area-specific data, define sales territories, and develop maps to indicate where opportunities lie. It's more than just plotting dots on a map—you're providing a strategic framework that enhances sales performance.

For companies with dispersed sales teams, field sales mapping can significantly boost productivity and outcomes. If you're analytical and have an interest in sales strategy, this could be an ideal business opportunity for you to explore. By easing route planning and enhancing customer targeting, you help businesses grow—and that growth can translate into a profitable venture for you.

In this list, you'll find real-world field sales mapping success stories and very profitable examples of starting a field sales mapping that makes money.

1. Badger Maps ($5M/year)

Steve Benson, the founder of Badger Maps, came up with the idea for his business after realizing the need for a software solution that combined a map, routing algorithm, calendar, and customer data for field sales teams. With his background in sales, Benson saw an opportunity to create a product that would save field sales teams time and improve their efficiency. Now, 7 years later, Badger Maps is making $3.3 million a year and has 60 employees.

How much money it makes: $5M/year
How many people on the team: 42

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Badger Maps: Building A Sales Route Planning App To $3.3M ARR

Badger Maps founder and CEO Steve Benson created a complete field sales app to help sales teams save time by combining Google Maps, CRM data, route optimization, schedule planning, and lead generation, resulting in the company earning $3.3 million annually and employing 60 people.

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