Email Marketing Tool

How Much Money Do Email Marketing Tools Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, email marketing tools can make between $120-$2,083,333 per month.
The average revenue for a successful email marketing tool is $992K per month.
The highest grossing email marketing tool in our records makes over $24,999,996 per year.
Email marketing tool owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting an email marketing tool?

And now you're wondering how much email marketing tool owners actually make...

Well, let’s dive in!

Here are example of real email marketing tools and how much money they make - as reported by the founders themselves:

1. ConvertKit ($25M/year)

In 2013, Nathan set a challenge for himself: build a $5K/mo SaaS in 6 months with just $5,000. He got the idea after reading people's complaints about Mailchimp online, and decided to build a product that addressed those.

How much money it makes: $25M/year

2. Instantly AI ($19.2M/year)

The co-founders developed the tool out of necessity for their lead generation agency. Initially, they used existing tools to help their customers generate leads. However, as they scaled, the cost of using these tools, which required payment per email account, became unsustainable.

In response, they decided to create their own tool, utilizing the skills of their developer. Initially, the tool was intended for internal use. However, after discussing it with others, they recognized its unique value and its potential to benefit many similar businesses.

We noticed that as soon as we tried to scale, the prices increased instead of decreasing. — Kaevand Co-founder Instantly; (Source)

How much money it makes: $19.2M/year

3. TextMagic ($14.4M/year)

In 2001, TextMagic started as a niche side project in the UK with limited offerings. When Priit Vaikmaa joined the company in 2007, he saw the huge potential in their SMS marketing platform and focused on expanding and improving its usability. Today, TextMagic has a diverse customer base and generated revenue just short of €11 million in 2021.

How much money it makes: $14.4M/year

4. GMass, Inc. ($5.4M/year)

During his previous business venture, Wordzen, the founder recognized the necessity of sending personalized emails to small groups. After researching available options, he was not satisfied with the solutions offered. Therefore, he developed GMass as an internal tool to aid in managing his business. Although Wordzen failed to gain much traction, GMass proved to be successful and was featured on Product Hunt, giving him the validation that he needed to make the decision to pursue this as a business.

How much money it makes: $5.4M/year

5. Email Paramedic ($3.12M/year)

Troy Ericson, founder of Copywriting.org and EmailDeliverability.com, came up with the idea for his business when one of his clients wanted to fire him. He discovered that their emails were going to spam, which was preventing them from monetizing their leads. Troy offered to solve the problem for free and ended up increasing their email revenue from $13k/month to $51k/month. This led him to realize the potential of managing email lists, and he has since grown his business to generate around $230K/mo and train freelancers in email marketing.

How much money it makes: $3.12M/year

6. Dashly ($2.4M/year)

Dimitri Ive came up with the idea for Dashly when he realized that there was a need for a platform that could bring all customer conversations from various channels into one place. By merging user data and communication channels, Dashly simplifies how businesses communicate with their loyal customers. Since its launch in 2018, Dashly has grown to a team of 95 experts and generates $200K in monthly recurring revenue.

How much money it makes: $2.4M/year

7. GreenRope ($1.92M/year)

metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.

How much money it makes: $1.92M/year

8. SmartrMail ($1.56M/year)

George, co-founder and CEO of SmartrMail, came up with the idea for the business while running an online art marketplace. As they grew, email became an important revenue channel, but existing tools weren't meeting their needs. So, they decided to build their own email app for ecommerce stores, focusing on personalized content and speed.

How much money it makes: $1.56M/year

9. Taximail ($1.44M/year)

Phaiboon Trikanjananun, a computer engineer and serial entrepreneur, came up with the idea for Taximail while sitting in his garden in 2012. Drawing on his experience in the digital business, he saw a need for a locally homegrown email marketing platform that could cater to all types of businesses. Today, Taximail serves over 5,000 reputable organizations in Thailand and continues to grow.

How much money it makes: $1.44M/year

10. lemlist ($1.2M/year)

Guillaume Moubeche came up with the idea for Lemlist while running a B2B lead generation agency and seeing the impact of personalized images and videos in cold emails. Dissatisfied with the lack of personalization features in existing tools, Guillaume sold his shares in the agency and teamed up with two tech geniuses to build Lemlist. They quickly gained traction, becoming the #1 product on Product Hunt and attracting thousands of customers.

How much money it makes: $1.2M/year