How Nils Schneider Bootstrapped Instantly.ai to $20M ARR in 2 Years
Instantly.ai assists entrepreneurs and marketers in scaling their outreach campaigns with unlimited email-sending accounts, warmups, and generative AI.
Instantly AI Revenue
About The Instantly AI Founders
Who is Nils Schneider?
Nils Schneider is the CEO and founder of Instantly.ai, an email marketing software that helps marketers generate leads faster and more effectively. Nils holds a Bachelor's degree in Business/Managerial Economics from the University of Zurich.
About The Business
What problem is Instantly AI solving?
Marketers need affordable and effective lead-generation tools.
Idea
How did Nils Schneider get the idea for Instantly AI?
The co-founders developed the tool out of necessity for their lead generation agency. Initially, they used existing tools to help their customers generate leads. However, as they scaled, the cost of using these tools, which required payment per email account, became unsustainable.
In response, they decided to create their own tool, utilizing the skills of their developer. Initially, the tool was intended for internal use. However, after discussing it with others, they recognized its unique value and its potential to benefit many similar businesses.
We noticed that as soon as we tried to scale, the prices increased instead of decreasing. — Kaevand Co-founder Instantly; (Source)
Launch
How did Nils Schneider launch Instantly AI?
Instantly.ai Launched on AppSumo.
Launching on the AppSumo platform helped Instantly AI get initial exposure and users. It enabled them to gain some early momentum.
instantly.ai launch on AppSumo
Growth
What is the growth strategy for Instantly AI?
Instantly.ai leveraged email marketing powered by its own product to achieve initial growth.
The team targeted existing customers from its previous agency and shared success stories from initial clients via Facebook groups and Twitter. In addition, it launched an email marketing masterclass, which triggered organic growth.
Instantly sharing success stories on X.com
A screenshot of the Instantly Masterclass on Facebook
Pricing
How does Instantly AI price their products?
Instantly Offers 3 pricing plans:
- Growth @ $37/Month
- Hypergrowth @ $97/Month
- Lightspeed @ $358/Month
Instantly.ai Pricing as of May 2024
Similar Ideas
Discover similar business ideas like Instantly AI:
This case study explores the journey of building Recall, an AI-powered browser extension, and how the founder experienced initial struggles with user retention, sought feedback, made product improvements, and secured VC funding after a viral HackerNews post, leading to a successful launch and continued growth.
More about Instantly AI
Who is the owner of Instantly AI?
Nils Schneider is the founder of Instantly AI.
When did Nils Schneider start Instantly AI?
2021
What is Nils Schneider's net worth?
Nils Schneider's business makes an average of $1.6M/month.
How much money has Nils Schneider made from Instantly AI?
Nils Schneider started the business in 2021, and currently makes an average of $19.2M/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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