Instantly AI

How Nils Schneider Bootstrapped Instantly.ai to $20M ARR in 2 Years

Instantly.ai assists entrepreneurs and marketers in scaling their outreach campaigns with unlimited email-sending accounts, warmups, and generative AI.

Founded By

Nils Schneider

Monthly Revenue

$1.6M

Score

Founders

Employees

15 (est.)

Monthly Traffic

1.4M

Profitable

Yes

Year Started

2021

Customer

B2B & B2C

Revenue Per Visitor

$1.14

Founded By
Nils Schneider: Monthly Revenue
$1.6M: Score
95: Founders
2

Employees
15 (est.): Monthly Traffic
1.4M: Profitable
Yes: Year Started
2021

Customer
B2B & B2C: Revenue Per Visitor
$1.14

Who is Nils Schneider?

Nils Schneider is the CEO and founder of Instantly.ai, an email marketing software that helps marketers generate leads faster and more effectively. Nils holds a Bachelor's degree in Business/Managerial Economics from the University of Zurich.

What problem does Instantly AI solve?

Marketers need affordable and effective lead-generation tools.

How did Nils come up with the idea for Instantly AI?

The co-founders developed the tool out of necessity for their lead generation agency. Initially, they used existing tools to help their customers generate leads. However, as they scaled, the cost of using these tools, which required payment per email account, became unsustainable.

In response, they decided to create their own tool, utilizing the skills of their developer. Initially, the tool was intended for internal use. However, after discussing it with others, they recognized its unique value and its potential to benefit many similar businesses.

We noticed that as soon as we tried to scale, the prices increased instead of decreasing. — Kaevand Co-founder Instantly; (Source)

How did Nils launch Instantly AI and get initial traction?

Instantly.ai Launched on AppSumo.

Launching on the AppSumo platform helped Instantly AI get initial exposure and users. It enabled them to gain some early momentum.

instantly.ai launch on AppSumo

What was the growth strategy for Instantly AI and how did they scale?

Instantly.ai leveraged email marketing powered by its own product to achieve initial growth.

The team targeted existing customers from its previous agency and shared success stories from initial clients via Facebook groups and Twitter. In addition, it launched an email marketing masterclass, which triggered organic growth.

embed:tweet

Instantly sharing success stories on X.com

A screenshot of the Instantly Masterclass on Facebook

What's the pricing strategy for Instantly AI?

Instantly Offers 3 pricing plans:

Growth @ $37/Month
Hypergrowth @ $97/Month
Lightspeed @ $358/Month

Instantly.ai Pricing as of May 2024

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