Dog Walking Business

72 Marketing Ideas For A Dog Walking Business (2025)

Updated: March 19th, 2025

Dog Walking Business Marketing Ideas

Wondering how to market your dog walking business?

Marketing your dog walking business is certainly not easy, but there are many ways to promote and advertise your dog walking business.

We put together a list of the best marketing ideas for your dog walking business, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Facebook Community

Medium

Free

Brand Loyalty

Testimonials

Easy

Free

Trust & Credibility

YouTube Video Content

Medium

Low

Brand Exposure

Promotional videos

Medium

Medium

Brand Awareness

Checklist Content

Easy

Free

Brand Exposure

Customer Reviews

Easy

Free

Trust & Credibility

How-To-Guide Content

Easy

Free

SEO

Quizzes

Easy

Free

Brand Exposure

Online Course

Medium

Free

Trust & Credibility

Brand Story Videos

Easy

Low

Trust & Credibility

Customer Testimonial Videos

Easy

Free

Trust & Credibility

Employee Testimonial Video

Easy

Free

Brand Exposure

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Brand Authenticity

Easy

Free

Brand Loyalty

Handwritten Marketing

Easy

Low

Brand Loyalty

Customer Service

Medium

Free

Brand Loyalty

CRM System

Medium

Medium

Trust & Credibility

Loyalty Points

Easy

Low

Trust & Credibility

Customer Of The Month

Easy

Low

Brand Loyalty

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales

Medium

High

Lead Generation

Competitor analysis

Medium

Low

Product Quality

Cold Calling

Easy

Free

Lead Generation

Door to Door Sales

Easy

Free

Lead Generation

Mobile Marketing

Easy

Low

Lead Generation

Promoted Listings

Easy

Medium

Lead Generation

Product Page

Easy

Low

Lead Generation

Sell Sheet

Easy

Free

Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing

Easy

Free

Brand Awareness

Emailing List

Medium

Free

Engagement

Brand Story Email

Easy

Free

Lead Generation

Holiday Email Campaign

Easy

Free

Lead Generation

Happy Birthday Email

Easy

Low

Brand Loyalty

Mobile Email Strategy

Easy

Low

Lead Generation

A/B Test Email Campaigns

Easy

Low

Engagement

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising

Easy

Medium

Lead Generation

LinkedIn Outreach

Easy

Low

Brand Awareness

Yelp reviews

Easy

Free

Trust & Credibility

Social Media Engagement

Easy

Low

Engagement

User Generated Content

Easy

Free

Engagement

Engage With Competitors Followers

Easy

Free

Brand Exposure

Caption Contest

Easy

Low

Engagement

Social Media In Email Footers

Easy

Free

Engagement

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy

Medium

Medium

SEO

Backlinks

Medium

Medium

SEO

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth

Medium

Free

Brand Awareness

Referral Program

Easy

Low

Brand Exposure

Loyalty Partnership Program

Easy

Low

Trust & Credibility

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Pay Per Click Advertising

Medium

Low

Brand Exposure

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Franchising

Hard

High

Business Expansion

Product expansion

Medium

Medium

Brand Exposure

Offline Campaigning

Easy

High

Brand Exposure

Charitable Partnership

Easy

Free

Brand Exposure

Product FAQ

Easy

Free

Trust & Credibility

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Meetup groups

Easy

Low

Brand Awareness

Networking Event

Easy

Low

Brand Awareness

Automate

Marketing Idea Level Of Difficulty Cost Result
Task Delegation

Easy

Free

Product Quality

Other

Marketing Idea Level Of Difficulty Cost Result
Customer Retention

Medium

Low

Brand Loyalty

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Yelp ads

Easy

Low

Brand Exposure

Sponsored Ads

Easy

Low

Lead Generation

Explore Ads

Easy

Low

Brand Awareness

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Business cards

Easy

Low

Brand Awareness

Offline advertising (flyers, etc)

Medium

High

Brand Exposure

Print Media Marketing

Medium

Medium

Brand Awareness

Newspaper Ad

Medium

Medium

Brand Awareness

Direct Mail Campaign

Medium

Low

Brand Awareness

TV Advertising

Hard

High

Brand Exposure

Billboard Ad

Medium

High

Brand Exposure

Sales Calls

Hard

Free

Lead Generation

Direct Mail QR Codes

Easy

Free

Lead Generation

Postcard

Easy

Low

Lead Generation

Radio Advertising

Easy

High

Brand Awareness

Vehicle Decals

Easy

Low

Brand Exposure

Influencers

Influencer marketing is a type of social media marketing that uses influencers or thought leaders to promote a brand, product, or service to a defined audience.

Marketing Idea Level Of Difficulty Cost Result
Micro-Influencer Referral Program

Medium

High

Trust & Credibility