Decorative Pillow Business

2 Decorative Pillow Business Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

A decorative pillow business involves designing and selling fashionable and functional accent pillows that are suitable for home and outdoor decor.

As an entrepreneurial producer, you will be responsible for conceptualizing and constructing statement pillows that cater to interior design trends and customer needs.

Building a pillow brand requires minimal startup costs, and with home-based production flexibility, creators can monetize their sewing skills and build scalable profits.

For aspiring founders with an eye for aesthetics, launching a decorative pillow shop can turn a creative vision into a profitable venture.

In this list, you'll find real-world decorative pillow business success stories and very profitable examples of starting a decorative pillow business that makes money.

1. Danielle Oakey Shop ($540K/year)

After years of interior design blogging and running her e-design business, Danielle Oakey decided to open a pillow shop. She saw a need for decorative pillow covers made from vintage and high-quality fabrics that were lacking in the online market. With just $500 borrowed from her dad and $800 of her own funds, she started her business, which is projected to do $400,000 in sales in 2018.

How much money it makes: $540K/year
How many people on the team: 1

Danielle Oakey Created A Business Selling Pillow Cases On Instagram

Danielle Oakey built a successful online pillow cover store with a projected $400,000 sales in 2018, using Instagram as her main marketing tool and bootstrapping to create her business with only $1,300.

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2. Doris Sleep ($120K/year)

Tracey Wallace, a content marketer and SEO expert, launched her direct-to-consumer bed pillow business, Doris Sleep, after being inspired by her family's cotton and bed pillow manufacturing company. By incorporating her values of supporting US manufacturing and sustainability, Tracey decided to create pillows made with 100% recycled plastic bottle fill. Launching on the anniversary of her grandfather's death, Tracey sees her business as a way to honor his legacy.

How much money it makes: $120K/year
How many people on the team: 0

How I Launched A Direct To Consumer Bed Pillow Business

Content marketer and SEO expert Tracey Wallace launched Doris Sleep, a direct-to-consumer bed pillow company that offers pillows made 100% in the US with 100% recycled plastic bottle fill, and spent around $10,000 on the launch, with recommendations from others and organic traffic being the highest converting methods for attracting and retaining customers.

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