How I Launched A Direct To Consumer Bed Pillow Business

May 2nd, 2019

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Tracey Wallace

Founder, Doris Sleep

$10K

revenue/mo

Founders

Employees

Doris Sleep

dorissleep.com

from Austin, Texas, USA

started December 2018

$10,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

platform

BigCommerce

Klaviyo

reviews

Stamped.io

blog

WordPress

sales

Sales & Orders

affiliate

LeadDyno

Discover what books Tracey recommends to grow your business!

Want more updates on Doris Sleep? Check out these stories:

Note: This business is no longer running. It was started in 2018 and ended in 2023. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

I’m Tracey Wallace, professionally a content marketer and SEO expert who has now launched a direct-to-consumer bed pillow business, Doris Sleep.

I’ve been researching, writing on, and analyzing the ecommerce industry for a decade, which is just crazy to even say! Time really does fly when you’re having fun. After all that research, all the online courses, and talks at industry trade shows, it was about time that I took my own advice and started something up!

So, I did! Now, I sell bed pillows that are made 100% in the US with 100% recycled plastic bottle fill. Both of those points are super important to me.

Made in the US is not a nod to agreement with any anti-globalism movement. Instead, it’s a recognition that we have manufacturers here in the US that are plain just kicking butt and providing great, reliable, well-paid jobs to folks not in the tech-coastal cities.

I’m a big believer in equal opportunity for all and I don’t think that where you decide to live or raise a family should strip you of putting food (and hopefully a lot of it!) on the table. All any of us wants is to provide and to feel valuable with the...

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