Content Marketing Business

How Much Money Do Content Marketing Businesses Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, content marketing businesses can make between $100-$650,000 per month.
The average revenue for a successful content marketing business is $91.3K per month.
The highest grossing content marketing business in our records makes over $7,800,000 per year.
Content marketing business owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a content marketing business?

And now you're wondering how much content marketing business owners actually make...

Well, let’s dive in!

Here are example of real content marketing businesses and how much money they make - as reported by the founders themselves:

1. MeetEdgar ($4M/year)

Laura Roeder, the founder of MeetEdgar, came up with the idea for her social media automation tool after realizing the burden of managing social media accounts and creating new content across multiple platforms. With her background in teaching social media marketing and her own online course business, she saw the need for a tool that could handle the grunt work of social media management. By validating the idea through her course, she decided to create MeetEdgar and launched the software in 2014.

How much money it makes: $4M/year

2. Coffee and Contracts ($3M/year)

Haley Ingram, the founder of Coffee and Contracts, came up with the idea for her business while working as a real estate agent. After experiencing the power of social media marketing firsthand and receiving requests for advice from other agents, she saw an opportunity to create a subscription-based marketing toolkit tailored specifically for real estate professionals. In just two years, Coffee and Contracts has helped over 7,000 agents build their brands and currently generates an impressive average monthly revenue of $165,000.

How much money it makes: $3M/year

3. Dan Koe ($2.5M/year)

Eager to choose an unconventional career path and his love for fitness got him to start a fitness YT channel in college, then a freelance course out of his love for web development through which he built an audience, and lot of iterations with failing and succeeding at digital products.

How much money it makes: $2.5M/year

4. Bop Design ($2.4M/year)

Kara Jensen, co-founder of Bop Design, initially started the company as a side gig while working full-time. After experiencing the instability of the financial industry during the subprime mortgage crisis, she convinced her husband to join her and they focused on B2B website design and marketing services. Through smart financial management and a focus on value-added services, Bop Design has grown to become a multi-million dollar marketing agency, making the Inc. 5000 Fastest Growing Companies list two years in a row.

How much money it makes: $2.4M/year

5. Article-Writing Co ($1.5M/year)

David Tile, the founder of Article-Writing.co, originally tried to start a penny auction website after college but failed. He then turned to freelance writing to make some cash, which eventually led to him building a successful content writing service. With $40k - $50k in monthly revenue from clients like Answers.com, Tile's business has grown without any outside funding, emphasizing the importance of taking action and adapting to market forces.

How much money it makes: $1.5M/year

6. Content Refined ($996K/year)

Narcis became the CEO and Manager of Content Refined after the business was already established. However, he was able to optimize procedures and increase clientele, leading to significant revenue growth of 76% over 3 years. With a focus on delivering high-quality content and helping site owners rank for target keywords organically, Content Refined has become a fully managed content writing service that attracts and retains customers through word of mouth and referrals.

How much money it makes: $996K/year

7. Content-Whale Private Limited ($750K/year)

Vaibhav Kishnani, an engineer turned writer, came up with the idea for Content-Whale after noticing the unprofessional conduct in the Indian content market. With just Rs. 2,500 ($35) in capital, he started the content agency which now generates a revenue turnover of Rs. 4 crores ($514,000) and serves clients like Quikr and The Boston Consulting Group.

How much money it makes: $750K/year

8. Three Girls Media, Inc. ($600K/year)

Erika Taylor Montgomery, founder of Three Girls Media, came up with the idea for her marketing and PR agency after leaving her career in broadcasting and politics. Recognizing the need for work-life balance and wanting more control over her schedule, she decided to launch her own business. With just a $3,000 loan, Erika started Three Girls Media, which has since grown to a team of 10 and grosses about $550,000 annually.

How much money it makes: $600K/year

9. Add Value | Growth Marketing Agency ($600K/year)

24-year-old Joachim Brouckaert founded Add Value, a growth marketing agency, after noticing that many marketing agencies prioritized money over delivering value to their customers. With a background in digital marketing and experience freelancing as a digital marketer, Joachim decided to start his own agency focused on full-funnel marketing services. After a year in business, Add Value generates an average monthly turnover of 30k and works with 18 active clients.

How much money it makes: $600K/year

10. Get Found XL ($540K/year)

Justas Markus, the co-founder of GetFound XL, originally started the company as a content marketing agency. They quickly found success, acquiring three clients within the first month. After a year, they made the decision to focus solely on building links, which has allowed them to optimize their processes and deliver high-quality services to their 40+ clients.

How much money it makes: $540K/year