Dan Koe

How Dan Koe Built A $2.6M Business As a Solopreneur

Founded By

Dan Koe

Monthly Revenue

$208K

Starting Costs

$500

Score

Founders

Employees

0 (est.)

Monthly Traffic

247K

Gross Margin

97%

Profitable

Yes

Year Started

2016

Customer

B2B & B2C

Revenue Per Visitor

$0.84

Founded By
Dan Koe: Monthly Revenue
$208K: Starting Costs
$500: Score
96

Founders
1: Employees
0 (est.): Monthly Traffic
247K: Gross Margin
97%

Profitable
Yes: Year Started
2016: Customer
B2B & B2C: Revenue Per Visitor
$0.84

Who is Dan Koe?

Dan Koe is a freelancer turned brand advisor targeting 7-8-figure entrepreneurs, influencers, and social media brands.

Koe operates a solopreneur business that makes a 98% profit margin and has an audience of around 2.6 million on social media.

Dan's philosophy revolves around self-challenges, continuous learning, community building, and embracing failure as a stepping stone.

How did Dan come up with the idea for Dan Koe?

Eager to choose an unconventional career path and his love for fitness got him to start a fitness YT channel in college, then a freelance course out of his love for web development through which he built an audience, and lot of iterations with failing and succeeding at digital products.

How did Dan build the initial version of Dan Koe?

Dan utilized his branding, web development, and graphic design skills to establish a real brand.

He began sharing content on Twitter and strategized a freelancing digital product while also trying to secure clients online.

Gradually, he focused on serving creators, coaches, and freelancers.

He developed various products, rebranded himself, and experimented with different offerings, all leading to his success.

What was the growth strategy for Dan Koe and how did they scale?

At the beginning of his freelancing web design business, Dan used to search for businesses on Yelp and cold-email them.

He now follows a methodical content strategy with newsletters as the long-form writing medium, YouTube videos as the video content medium, and Twitter, Instagram, and LinkedIn for repurposing it to short-form content.

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What's the pricing strategy for Dan Koe?

Dan offers a few free products (newsletter and courses) and generates his revenue mainly from a membership called Modern Mastery HQ ($27/mo) and two courses: The 2 Hour Writer ($150) and Digital Economics ($999 - $8,000)

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