Brand Consultant Business

7 Brand Consultant Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Have a knack for shaping perceptions and building brands? Consider launching a brand consultant business. A brand consultant helps companies craft their identity, ensuring they stand out in a crowded market.

Imagine steering a fledgling startup through the nuances of brand positioning and messaging, offering them a clear voice and a compelling story. This business idea is all about leveraging your communication skills and market insights to guide businesses towards cohesive, impactful branding.

To get started, you'll need a strong understanding of market research, design, and strategic thinking. You'll work with clients to analyze their current brand presence and develop strategies to enhance their image and engagement with their target audience.

It's a business built on expertise and credibility, offering rewarding opportunities to shape the success stories of tomorrow's leading brands. If you enjoy creativity backed by strategy, brand consulting might be the ideal path for you.

In this list, you'll find real-world brand consultant business success stories and very profitable examples of starting a brand consultant business that makes money.

1. Tap Research ($18M/year)

Aaron Platshon, the co-founder and CEO of TapResearch, came up with the idea for the business after encountering frustrating experiences trying to conduct consumer research for his previous startup, Wheelz. He realized there was a need for a platform that would make it easy for anyone to access valuable consumer insights, leading him to create TapResearch. Today, the company generates roughly $1.5 million in revenue each month by delivering over 1 million surveys for hundreds of clients.

How much money it makes: $18M/year
How many people on the team: 20

How We Built A $1.5M/Month Survey And Research Solution

TapResearch generates roughly $1.5M in revenue per month through their Sample and Insights platforms, which allow market researchers to access survey respondents they need and make fast and easy decisions through a highly scalable respondent network that delivers surveys to hundreds of millions of people.

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2. Assuras ($5.2M/year)

Tyler King, the serial entrepreneur and CEO of Assuras, came up with the idea for his consulting firm through his previous ventures in technology and executive coaching. He combined his learnings from engaging with leaders in his prior venture and his education from leading institutions to form Assuras, a global management consulting firm that takes on complex challenges and provides impactful solutions for its clients. With a focus on cross-functional teams and innovative approaches, Assuras has tripled its market share within its first two years.

How much money it makes: $5.2M/year
How much did it cost to start: $1.2M
How many people on the team: 27

How I Started A Consulting Firm And Make $5M/Year

Assuras, a global management consulting firm that focuses on solving impactful challenges for growth-stage companies with 500-2000 employees, successfully tripled their market share in their initial two years from inception by building cross-functional, diverse teams that provide alternative ways of looking at problems and offering risk-free consulting and action plans with clients who commit to implementing their recommendations.

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3. Spencer Patterson ($1.68M/year)

Spencer Patterson, an ex-financial broker turned product developer, launched a paywall platform in 2019 initially to streamline his own content operations. Seeing its potential as an alternative to Patreon, he monetized the bootstrapped SaaS to $125,000 - $142,000 MRR, ultimately selling it for $3.5M on Flippa.

How much money it makes: $1.68M/year
How much did it cost to start: $6K
How many people on the team: 1

I Built $140K+ MRR SaaS With No Audience & Sold It For $3.5M

This case study is about a founder who launched a paywall platform for content creators in 2019, bootstrapping it from $0 and eventually selling it for $3.5M on Flippa, with the platform generating between $125,000 - $142,000 in Monthly Recurring Revenue (MRR) on 95% margins.

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4. Tungsten Branding ($1.2M/year)

Phil Davis, a brand naming expert, came up with the idea for his business, Tungsten Branding, after realizing that the traditional advertising agency model was broken. He wanted to create a new type of agency that focused on natural attraction and alignment to help businesses succeed in a more intuitive and effective manner. Starting with a basic website and leveraging referrals and networking, Phil grew Tungsten Branding into a top-five global-rated naming and branding agency that now bills nearly seven figures a year.

How much money it makes: $1.2M/year
How much did it cost to start: $1.5K
How many people on the team: 5

I Built A $1.2M/Year Business Finding The Perfect Name For Brands

Tungsten Branding, a naming and branding agency started with virtually no expenses and showcasing only quality work, has become a top-five globally rated naming and branding agency, billing nearly seven figures a year and naming over 500 companies, products, and services including international companies such as Hitachi, Johnson Control, Lumenis, and AO Smith.

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5. Mashman Consulting Group ($120K/year)

Isaac Mashman launched Mashman Consulting Group after dissolving his public relations firm during the COVID-19 pandemic. Leveraging five years of experience, he quickly built a new consultancy aimed at scaling personal brands, aiming for a team of 500 consultants.

How much money it makes: $120K/year
How much did it cost to start: $1.5K
How many people on the team: 0

How I Launched A Successful Personal Brand Consultancy And Defining The Industry

Discover how Isaac Mashman's Mashman Consulting Group aims to revolutionize personal brand consultancy, starting with a bootstrap budget under $1,000, a projected expansion to 500 consultants, and current monthly revenues of up to $200,000, all while maintaining complete ownership and minimal overhead costs.

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6. Gabriel Neuman ($72K/year)

Gabriel Neuman, a successful WordPress developer, realized the need for individuals and enterprises to create and monetize their personal brands. He decided to productize his expertise and create a Personal Brand OS, aiming to double his monthly recurring revenue and grow his consulting and affiliate income. With his innovative approach, Gabriel plans to attract more customers by providing value-added services and content.

How much money it makes: $72K/year
How much did it cost to start: $500
How many people on the team: 3

How I Started A $6K/Month Personal Brand Marketing Agency

Gabriel Neuman founded a Personal Brand Marketing Agency in 2020, earning around $15k per month at present, with plans to double the MRR in 2021 through the creation of his new product “Personal Brand OS,” having validated his idea by creating small examples for 3 actual customers.

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7. Enter Network ($18K/year)

Jochem Gerritsen came up with the idea for Enter Network when he realized that he was having difficulty connecting with other entrepreneurs to learn from. He started hosting meetups in Utrecht and quickly saw demand for more in-depth discussions, leading him to create the peer support group and eventually launch Enter Network as an online community for early-stage entrepreneurs.

How much money it makes: $18K/year
How much did it cost to start: $4K
How many people on the team: 2

How I Created A $1.5K/Month Online Community For Early-Stage Entrepreneurs

Enter Network founder Jochem Gerritsen built a community of 50+ starting entrepreneurs all over Europe, generating $1,500 MRR by running a platform that offers a Slack community, package deals for free services, access to over 20 startup mentors, weekly online meetups, mastermind groups, and more.

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Read by 7,087 founders