Body Care Products

7 Body Care Products Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Ease into the world of entrepreneurship with a business idea focused on body care products. This concept involves creating and selling items like soaps, lotions, and scrubs designed to improve skin health and well-being.

Starting a body care product line is straightforward yet requires dedication. You'll need to research ingredients, design attractive packaging, and ensure the products comply with safety standards. Online platforms like Etsy or your own website can serve as a storefront, allowing you to reach a broad audience without a physical retail space.

This business idea stands out due to the growing consumer interest in self-care and natural products. You can differentiate yourself by focusing on sustainable, eco-friendly packaging or unique formulations.

If the thought of creating tangible products to help people feel better appeals to you, then a body care product line might be the perfect business to start. Combine creativity with market needs, and your business could turn into a well-loved brand.

In this list, you'll find real-world body care products success stories and very profitable examples of starting a body care products that makes money.

1. Plaine Products ($2.4M/year)

Hello! Meet Lindsey McCoy, the CEO of Plaine Products, a hair and body care company that is on a mission to eliminate single-use plastic bottles. After witnessing the environmental impact of plastic pollution during her time in The Bahamas, Lindsey decided to create a solution by offering refillable aluminum bottles. With over 300,000 plastic bottles diverted from landfills and oceans, Plaine Products is making a significant impact in the fight against plastic waste.

How much money it makes: $2.4M/year
How much did it cost to start: $50K
How many people on the team: 6

We Turned Our Passion For Sustainability Into a $2.4M/Year Hair & Body Care Brand

Plaine Products CEO, Lindsey McCoy, rids the world of single-use plastic bottles and turns her passion for sustainability into a $2.4M/year hair and body care brand, diverting over 300,000 plastic bottles from landfills and oceans.

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2. Natural Forces Massage ($360K/year)

Timothy Turnbow, the founder of Natural Forces Massage, came up with the idea for his business after realizing his talent for relieving clients' pain through massage therapy. Inspired by the desire to have his own clinic and help others, he opened his doors in 2018 and has since garnered over 400 5-star reviews on Google Maps. With an average monthly sales of around $30,000, the business is thriving as they celebrate their 4-year anniversary.

How much money it makes: $360K/year
How much did it cost to start: $40K
How many people on the team: 0

This Husband And Wife Started A $30K/Month Massage Therapy Clinic

Natural Forces Massage in Texas has seen sales grow year-over-year with an average of $30,000/month in sales, already has over 400 5-star reviews on Google, and boasts an employee count of 11 massage therapists and 5 receptionists.

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3. Heliotrope San Francisco ($360K/year)

Jonathan Plotzker-Kelly, the founder of Heliotrope San Francisco, came up with the idea for his all-natural skincare line after struggling to find a shower gel without artificial perfume. He called on chemists he knew from his previous work in the industry to help create formulas, and enlisted the support of friends and neighbors to test his products. Through slow and sustainable growth, Heliotrope San Francisco has expanded its line and projected sales for this year are approximately $250K.

How much money it makes: $360K/year
How much did it cost to start: $50K
How many people on the team: 2

How I Started An All-Natural Skincare Line

Heliotrope San Francisco is an all-natural skincare line that started as a small shop in the Bay Area over ten years ago, choosing slow, sustainable growth, and expects to earn approximately $250K in sales this year.

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4. Thulisa Naturals ($348K/year)

Anusha Moodley, the founder of Thulisa Naturals, came up with the idea for her business after struggling with postpartum depression and wanting to create replenishing rituals for mental and physical well-being. Starting with a $5,000 budget, she formulated aromatherapy shower steamers and successfully sold them at markets and boutiques. The business has grown to make $29,000 in monthly revenue and is expanding into new product lines.

How much money it makes: $348K/year
How much did it cost to start: $4.97K
How many people on the team: 2

How I Started a $348K/Year Natural Bath and Body Products Business

Thulisa Naturals founder, Anusha Moodley, shares the journey of building her natural bath and body product company, which boasts a 25% post-tax profit after generating $29k in monthly revenue and expanding into 123 retail stores across the US.

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5. SKNMUSE ($180K/year)

Ezinne Iroanya-Adeoye, the founder of SKNMUSE, came up with the idea for her beauty brand after experiencing the inconvenience of traveling with products that didn't meet her needs as a black woman. With a background in the beauty industry, she recognized the lack of representation and decided to create a brand that authentically catered to black women. Since launching with a pop-up event, the brand has seen significant growth, achieving a 169% increase in revenue and on track to hit its first 6 figure year.

How much money it makes: $180K/year
How much did it cost to start: $1K
How many people on the team: 3

I Created A $120K/Year Skincare Brand For Black Women Recommended By Beyoncé

SKNMUSE, a premium beauty brand dedicated to elevating the beauty experience for Black Women, has a 40% customer retention rate, achieved a 169% increase in revenue, and made $30,000 in Q1 alone.

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6. Everlasting Herb Farm ($73.2K/year)

Wendy Mackenzie, a former teacher, discovered her passion for herbalism during a guest speaker session in her classroom. She started Everlasting Herb Farm as a side hustle, experimenting with formulations and products. After receiving positive feedback and a lucrative opportunity from a Vermont retailer, the business began to grow, eventually leading to the construction of a dedicated workspace in Wendy's backyard.

How much money it makes: $73.2K/year
How much did it cost to start: $500
How many people on the team: 2

How I Started A $6K/Month Plant-Based Organic Body Care Brand

Everlasting Herb Farm co-owner Wendy Mackenzie made $6,100 in revenue on average each month selling plant-based, organic skincare products, including a Skin Salve, and is working hard to grow her business by taking courses, formulating new products, rebranding, and finding large retailers to white label/wholesale to.

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7. Lewa Botanics ($3.6K/year)

Harley Valneus, founder of Lewa Botanics, was inspired to create natural skincare products after experimenting with DIY body butters and receiving positive feedback from friends and family. After refining her formula, she was encouraged by others to sell her products and eventually launched Lewa Botanics in September 2019. Within the first year, the business generated an impressive $15,000 in revenue.

How much money it makes: $3.6K/year
How much did it cost to start: $200
How many people on the team: 1

I Started An All Natural Skin Care Side Hustle [With Just $300]

This case study follows the journey of founder Harley Valneus, who started natural skincare line Lewa Botanics in 2019 and achieved $15k in revenue within a year, with a focus on creating products that are vegan, nut-free, paraben-free, fragrance-free and all-natural.

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