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How Much Money Do Blogs Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, blogs can make between $100-$650,000 per month.
The average revenue for a successful blog is $44.9K per month.
The highest grossing blog in our records makes over $7,800,000 per year.
Blog owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a blog?

And now you're wondering how much blog owners actually make...

Well, let’s dive in!

Here are example of real blogs and how much money they make - as reported by the founders themselves:

1. Millennial Money Man ($1.8M/year)

After paying off his own debt and becoming passionate about personal finance, Bobby Hoyt started his blog, Millennial Money Man, to teach millennials how to make more money, save more money, and pay off debt.

After realizing the success of his own Facebook ads for local businesses, Hoyt partnered with Mike Yanda to create the Facebook Side Hustle Course, which teaches others how to run ads for local businesses.

The course had a six-figure launch, leading Hoyt and Yanda to start Laptop Empires, where they help people start and grow online businesses.

How much money it makes: $1.8M/year

2. The Smart Passive Income Blog ($1.5M/year)

Pat started the Smart Passive Income blog after being laid off from his architecture job in 2008. He created a website to help people pass the LEED exam, which unexpectedly attracted thousands of visitors daily. Encouraged by positive feedback and initial ebook sales, he launched Smart Passive Income to share his entrepreneurial journey and insights.

That first month, I made $7,008.55. That was just life-changing for me. I was so excited I wanted to share how it all happened and what I had learned, so I created SmartPassiveIncome.com that same month. — Pat Flynn (Source)

How much money it makes: $1.5M/year

3. Create and Go ($1.2M/year)

Attracted a lot of subscribers, but it also helped us build trust and establish ourselves as experts in the blogging industry. We also focused on providing valuable and actionable content on our blog and social media platforms, which helped us attract and retain customers who were looking for guidance and support in starting their own successful blogs.

How much money it makes: $1.2M/year

4. Wholesome Yum ($1.01M/year)

Maya started her healthy low-carb lifestyle in 2010 and was amazed at how fabulous it made me feel.

She had struggled with low energy, mood swings, anxiety, and sugar addiction since age 14, and eating this way made these issues virtually disappear.

In 2015, she decided to start a website to have a place to record these recipes – Wholesome Yum was born!

How much money it makes: $1.01M/year

5. Making Sense of Cents ($996K/year)

Michelle Schroeder-Gardner came up with the idea for Making Sense of Cents as a way to document her personal finance journey.

She started the blog as a hobby, but after readers suggested she monetize it, she leaped and quit her stable job as an analyst.

Making Sense of Cents now earns over $100,000 a month and has made over $5 million in total.

How much money it makes: $996K/year

6. Nomadic Matt ($744K/year)

In July 2006, Matt set off on a global adventure. As an early travel blogger, he encountered backpackers who demonstrated that he didn't need to be tied down to a job or be wealthy to travel long-term on a budget. They showed him that millions of people did it every year. After this trip, he returned home with the idea of creating a website to teach people how to "travel better for less".

How much money it makes: $744K/year

7. Just a girl and her blog ($480K/year)

Abby, a stay-at-home mom, desired to pursue a personal project alongside her fulfilling yet all-consuming role of caring for her two young sons. Leveraging her background in English education, she delved into blogging as a form of self-expression, without ever expecting an audience for her writing.

What she initially thought would be solely for personal fulfillment unexpectedly transformed into a highly appreciated platform, resulting in her feeling incredibly grateful.

How much money it makes: $480K/year

8. CopySmiths ($480K/year)

Katrina McKinnon came up with the idea for CopySmiths after noticing the significant impact that blogging had on organic traffic and sales for her clients. She closed her 20-year-old agency and started CopySmiths, offering a productized service of high-quality blog articles for eCommerce stores and affiliate sites. Since its launch in 2020, CopySmiths has grown to over 100 clients and 40 writers.

How much money it makes: $480K/year

9. ryrob.com ($480K/year)

Ryan Robinson started his blog ryrob.com in college as a way to share the lessons he learned from starting a business around his product, the iStash. After a viral post on HackerNews and Twitter, Ryan saw the potential to build a community around his blog and turned it into a full-time business. Now, his blog has around 500,000 monthly readers and generates between $25,000 to $55,000 in revenue each month through affiliate partnerships, sponsorships, and the sale of his own digital products.

How much money it makes: $480K/year